REPORT: Fujifilm X-M5 Release in October: 26MP, 4K/120p, Cheap Build Quality and Made in Thailand

The Chinese Weibo account 独立摄影师联合会 unveiled that it could already go hands on with the upcoming Fujifilm X-M5. In his Chinese tweet he says here:

I just saw the real Fujifilm XM5, which is probably made in Thailand. I feel the workmanship is not very good. It will be released next month [sad face]

Update: It is a prototype, no wonder it feels a bit loose [doge] It has an unusual color scheme, which is quite cool ​​​

This is also the camera that hides behind the code FF240002.

In a follow up tweet a few days later the Chinese account shared some specs here:

  • 26MP X-Trans BSI image sensor
  • X-Processor 5 image processor
  • 3-inch vari-angle touchscreen
  • 4K60p video (4K120p in crop mode)
  • Vlog mode
  • 425-point hybrid autofocus system
  • 20 built-in film simulations
  • Bluetooth and Wi-Fi
  • Expected to be released in October 2024

A little curiosity: there was a time, when the cheapest Fujifilm cameras sold insanely well in Thailand, grabbing 50% of the mirrorless camera market share as we reported here.

Let’s see if the Fujifilm X-M5 will be able to have a similar success as the X-A line had in Thailand. Although I doubt that, as times have changed since back in 2018 and smartphone cameras have become even better. And for Vloggers filming content on the go and without huge image quality aspirations, gear like the DJI Osmo Pocket 3 or similar might be the more convenient pick.

But let’s see how the X-M5 turns out to be.

I am personally not interested in it but I hope the Fujifilm X-M5 will have some aspects that surprise me positively. Fujifilm (or should I say Xacti? ;)) was quite ingenious with some ideas implemented in their cheapest cameras and still today I do not understand why Fujifilm has not passed those ideas to higher end models.

Fujifilm X-M5 Coming with Selfie Screen – My Hope is the Return of This Screen!

Unlike the original Fujifilm X-M1, the successor, the Fujifilm X-M5, will come with a fully articulating screen.

That’s all I know.

But I have a hope.

And my hope is that, instead of using the same screen we find on the X-S20/X-H2 etc, Fujifilm will give a comeback to the unique tilt/flip screen of the Fujifilm X-T100. I will never understand why Fujifilm dropped that concept as it allows to go in “selfie mode” but still retain the option of a simple tilt-screen function, with the screen remaining nicely centered to the camera.

I think that screen it would have made the X-S20, X-H2 and X-H2S an even more appealing camera to many. So I think Fujifilm missed an opportunity there.

But again, that’s not a rumor, just a hope of mine.

And since we are talking of dropped concepts, also the before/after split screen slider on the X-T200 screen would be nice to have. But also in this case I have no rumors, just a wish of mine.

Another curiosity: the Fujifilm X-A and X-M line, as well as the X-T*** line, where Fujifilm branded cameras, but actually manufactured by the Xacti Corporation. And as it is well known, all Xacti made cameras have all been discontinued.

Now, I have not heard that Xacti is back, so I suppose (not rumor) that this time the camera will be made by Fujifilm. But that’s not a rumor, just a speculation. Maybe it will be another Xacti made but Fujifilm branded camera. We will soon see.

RUMOR: Fujifilm X-M5 Coming with Film Simulation Dial

When the first rumor about the film simulation dial hit the web, I probably was one of the few to find it a good idea (for certain cameras).

I won’t elaborate why now, but I will refer you to this article here.

I understand that this dial is polarizing, but ultimately I got quite some feedback from readers who did start to use film simulations more often due to the fact that they have such quick and intuitive access to them thanks to the dial. So for some this dial is definitely welcome.

And today we can tell you this: the film simulation dial won’t be a one-time only experiment and therefore unique to the Fujifilm X-T50.

In fact, I have been told that also the upcoming Fujifilm X-M5 will feature the film simulation dial.

Now, I do not know how it will be implemented. The original Fujifilm X-M1 had a PSAM dial and an unmarked dial, so maybe the film simulation dial will replace the unmarked dial? I have no answer to this but I will let you know as soon as I can.

What is sure according to our sources: the film simulation dial is there.

But as much as I find the film simulation a good idea (for certain cameras) my top hope is that the Fujifilm X-E5 (yep, there will be one ;)) will have this dial here.

Fujifilm X-E5 Wishes, Fujicaflex TLR GFX, X-M5 Hopes, X50 Revival, GFX 50S III Needs – FR-readers Wishlist Corner

FR-Readers Wishlist Corner

It’s time to dedicate some space here on FujiRumors to your wishes and ideas as far as future Fujifilm cameras goes.

Hence, down below are a few emails with Fujifilm camera wishes I have received.

And yes, I have also received lots of non-camera wishes, which I will share in another future FR-reader wishlist roundup.

As for the rumors… guys, don’t worry… there will be plenty of them. ;)

Oh… and the Fujifilm X-E5, Fujifilm X-M5 and Fujifilm X50 you see above are all just renderings I made. But if somebody out there has the real images (of any upcoming camera or lens) and wants to share the joy with the FR-community, feel free to drop me a message.

** CLICK HERE to Read the Rest of the Article **

Surprise: Fujifilm X-M5 to be Launched in Second Half of 2024

We told you that Fujifilm will revive a camera line in 2024.

I guess most of us hoped for the Fujifilm X70 successor, hence the Fujifilm X80.

But that won’t be the case.

According to our trusted sources, Fujifilm will launch the Fujifilm X-M5 in the second half of 2024.

A while back I wrote an article about the top 10 flop cameras of Fujifilm and the original Fujifilm X-M1 made it into that list.

I explained why the Fujifilm X-M1 failed (despite being the better camera over the Fujifilm X-A1) and which lessons Fujifilm should learned from that failure.

Let’s hope that this time they will do things right and give the Fujifilm X-M line the success it deserves.

And of course, feel free to let us know in the comments how you’d like the Fujifilm X-M5 to be.

RELAX: The Fujifilm X-E5 Film Simulation Dial Doesn’t Replace Any Existing Dial

We just told you that the Fujifilm X-E5 will have a film simulation dial.

Well, our sources would like to clarify one thing: the film simulation dial will not replace any of the current dials found on the X-E4.

That means you’ll still get all the classic, tactile controls we’ve come to love from the X-E line—dedicated dials for shutter speed and exposure compensation, just like on the X-E4, X-E3, and earlier models.

So don’t worry: nothing is being taken away. Fujifilm is just adding something new without removing what already works so well.

Now, I know some of you aren’t fans of the film simulation dial. I get it, it’s a controversial one.

But as I have said before (as you can read here) on the Fujifilm X-T50 for example I prefer having the film simulation dial over the drive dial. And I think the film simulation dial is perfect for the Fujifilm X-M5, too.

And to those who ask: “Why do we need a dedicated dial for film simulations?” — I’ll counter with: Why do we need a dedicated dial for shutter speed, ISO, or exposure compensation? Technically, all of that could be assigned to command dials or function buttons.

The truth is, dedicated dials aren’t a photographic necessity—they’re a design choice. Their value lies not in their function alone, but in how they shape your shooting experience. Whether a dial makes sense depends entirely on how you shoot and what kind of interaction with the camera you enjoy.

Fujifilm’s thinking seems to be: if they can offer one more direct and intuitive way to access film simulations—without removing any existing dials—why not do it?

Look, I’d have hated it if, let’s says, the shutter speed dial had been sacrificed for the new film simulation dial. But that’s not the case and I am fine with having the film simulation dial in addition to the existing classic controls.

So keep in mind: our trusted sources confirm that no classic X-E control has been removed. So you can look forward to the Fujifilm X-E5 knowing it still honors the design philosophy that makes the X-E series so beloved.

X-E5 Specs – Rumored

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Fujifilm X-E5 Coming with Film Simulation Dial

First came the Fujifilm X-T50.

Then came the Fujifilm X-M5.

And because it has been so successful, Fujifilm won’t stop it there.

In fact, according to our trusted sources, the Fujifilm X-E5 will also feature a dedicated dial for film simulation control.

X-E5 Specs – Rumored

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Fujifilm X-E5 with 40MP Sensor – A Good Move? VOTE NOW

We told you that the Fujifilm X-E5 will use the 40MP X-Trans V sensor.

Some rejoiced at this news (such as me), others instead would have preferred the 26MP sensor in combination with the X Processor 5 (like on the X-S20 and X-M5).

I think that for a photography first camera, 40MP is the best pick, whereas for a mid-range hybrid camera (such as the X-S20) 26MP makes more sense.

But let us know what you think by voting the survey down below.

Fujifilm X-E5 with 40MP Sensor

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Is the Fujifilm X half Made by Canon (Sort of…) ?

FR-reader Mistral contacted me and passed me an interesting tidbit of information shared on Chinese social media Weibo by 独立摄影师联合会 and 相机笔记et

Apparently the Fujifilm X half is manufactured by ‘Canon’.

To be more specific, it is made by Dongguan Nengshuai Technology Co., Ltd., which is based in Dongguan City – Guangdong Province, China.

This company is wholly owned by 佳能股份有限公司, the Chinese name of Canon.

However, this ‘Canon‘ is not the one we know. In fact, its English name is Ability Enterprise Co., Ltd. It’s a Taiwanese company that was originally Canon’s sales agent in Taiwan. It is controlled by Pegatron, a contract manufacturer that split off from Asus in 2010 and is best known for producing 10% of iPhones.

So, that’s (maybe) the story behind the Fujifilm X half manufacturing.

Now, it is not the first time that Fujifilm outsources parts of R&D and/or manufacturing to other companies. For example for the most part, the entry level Fujifilm cameras were made by the Xacti Corporation, who still makes lots of cheap cameras and accessories. This cooperation has ended with the Fujifilm X-T200 and now Fujifilm makes the X-M5 again in its own factories.

It’s interesting to see that Fujifilm is once again outsourcing the manufacturing of its X series cameras (if the reports are accurate).

That said, while the X-Half technically belongs to the X series lineup, I see it more as a bridge between the Instax and X series. It’s a fun and approachable option for current X series users, while also serving as an appealing step-up for Instax users—offering the same simplicity and playful experience, but with enhanced image quality and expanded creative controls.

Fujifilm X Half Pre-Orders

CONFIRMED: Fujifilm X Half announcement May 22 at 1AM EST

When Fujifilm shared the second teaser video of the Fujifilm X Half (and of course FujiRumors reported instantly about it), there is a detail that passed unnoticed to pretty much everybody.

Now, it’s an irrelevant detail for FujiRumors readers, because we told you the precise data and time of the announcement already weeks ago.

But technically that was “just” a rumor.

So now we can say that our rumor is 100% accurate, because in the descriptions to the teaser video, Fujifilm writes that the camera will be indeed announced on May 22 at 1AM EST.

I did not highlight that in my previous article, because it was old “news” so to say, but I guess I should do it now anyway, so that even the most skeptical FR reader can now trust that the information is accurate.

Fujifilm X Half Rumors