Fujifilm Returns to BCN’s 2025 Top 10 MILC — Thanks to the X-M5

The BCN interchangable lens camera ranking for the year 2025 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.

  1. Canon EOS R50
  2. Sony ZV-E10 II
  3. Canon EOS R10
  4. Sony ZV-E10
  5. Sony A6400
  6. Nikon Z50 II
  7. Fujifilm X-M5
  8. Sony A7C II
  9. Olympus Pen E-P7 (OM Digital Solutions)
  10. Nikon Z30

The only Fujifilm camera in the ranking for 2025 is the Fujifilm X-M5. That might not sound much, but in the last three years Fujifilm was totally absent from this ranking. So it’s a good sign they are now back in the top 10.

via digicame-info – via BCN

Surprise in Japan (?): Fujifilm X-M5 Outsells Fujifilm X-E5 – But the True APS-C King Is Another One, and It Calls for Fujifilm X80

Mapcamera, the largest retailer in Japan, published its sales ranking for September:

  1. Ricoh GR IV
  2. Fujifilm X-M5
  3. Fujifilm X-E5
  4. Ricoh GR IIIx
  5. Canon EOS R6 Mark II
  6. Sony α7C II
  7. Sony α7IV
  8. Hasselblad X2D II 100C
  9. Canon EOS R5 Mark II
  10. Nikon Z f

It’s interesting to note that the Fujifilm X-M5 was able to outsell the Fujifilm X-E5. But there is a reason for that: probably also in Japan the most sold version was the Fujifilm X-E5 with XF23mmF2.8 kit lens, and that combo is mostly unavailable also in Japan.

Also, for several months now the Fujifilm X half was on the top positions of the ranking, but now it disappeared from the top 10.

The true king of the ranking remains the Ricoh GRIV, who jumped on top of the ranking. It’s just more puzzling why Fujifilm has not yet kicked out an X80, which would be its most logical competitor.

via digicame-info

Fujifilm Dominates Japan’s Rankings with X-E5, X half, X-M5 – But the True Surprise Comes From a Different Model

MapCamera (one of the largest retailers in Japan) has shared the list of the top 10 selling cameras in August.

The Fujifilm X-E5 dominates the ranking by a large margin, followed by the Fujifilm X half which is high on the ranking since months (it was Nr.1 in June) and the Fujifilm X-M5 (3rd).

The orders for the X-E5 with 23/2.8 kit lens were so high at MapCamera, that they had to stop taking pre-orders on it. The situation is a bit better for the X-E5 body only, but also that one keeps selling out fast, too.

Quite surprisingly though the Hasselblad X2D II 100C made it in the ranking at the 10th spot. I’m impressed. It looks like DJI landed a big hit with the new Hasselblad.

via mapcamera

New Firmware Updates for Fujifilm X-T5, X100VI, X-T50, X-S20, X-M5, GFX100RF and X Half

Fujifilm has released firmware updates for several X and GFX cameras. You can find all details below.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Firmware Update Details

** CLICK HERE to Read the Rest of the Article **

SPECS COMPARISON: Fujifilm X-E5 vs X-T5, X-T50, X100VI, X-E4, X-M5 and X-S20

The full specs and product details for the Fujifilm X-E5 have leaked earlier today.

The specs are 100% accurate and if somebody ever said anything different compared to these specs (like different LCD or EVF specs), then they fooled you with fake rumors, which is sadly what they always do to make some traffic and money out of your good faith and valuable time.

Here on FujiRumors we don’t take these cheap shortcuts. We just have too much respect for our readers. We want to deserve your trust over and over again.

Anyway, make sure to check out this article to read every single detail about the Fujifilm X-E5.

For your convenience, I decided to extrapolate the most relevant specs and compare them to the Fujifilm X-T5, Fujifilm X-T50 and Fujifilm X100VI in one specs sheet, and with the X-E4, X-S20 and X-M5 (non-40MP models) in another specs sheet.

Remember: the price you see is in USD. And you know all to well what’s going on in the US these days.

Made-in-Japan Fujifilm X100VI, X-T5, X-T50, and X-M5 Now Available to Order at B&H Photo

To avoid steep U.S. tariffs on Chinese-made goods, Fujifilm is relocating production of the Fujifilm X100VI, X-T5, X-T50 and X-M5 for the U.S. market from China to Japan.

This is why now B&H photo is listing the Japan made Fujifilm X100VI, X-T5, X-T50 and X-M5 on their website, and they are marking the Chinese versions as discontinued.

Interestingly they say all this made in Japan gear will be available in 7-14 days (X100VI included).

Fujifilm GFX100RF, X-M5 and X100VI Orders Resumed, but Demand is “Incredibly High”

Due to US tariff policy, Fujifilm stopped to take orders on the Fujiiflm GFX100RF, black Fujifilm X-M5 and the Fujifilm X100VI, as we reported here.

However, it looks like stores are now opening pre-orders again, since you can pre-order it again at most stores.

At the time of this post B&H Photo has still the “request assistance notice on all of these cameras, but that should be gone any moment now.

You can place your order other stores such as at Adorama for GFX100RF here, for black X-M5 here and for X100VI here and at Moment for GFX100RF here, X-M5 here and X100VI here.

Adorama expects to have stock for all of this gear in August 2025.

Moment writes for all of them:

As of June 2nd, 2025, orders for the Fujifilm GFX100RF have resumed. Due to incredibly high demand, there is still a significant Pre-order wait.

Don’t ask me how long this will last. I know some tariffs have been lowered significantly, and that definitely helped to give shipping a chance.

But I have no idea for how long this time window will remain open.

Latest MapCamera Sales Rankings Show GFX100RF, X100VI and X-M5 Success

The MapCamera sales ranking for April are out. Here is the ranking.

  1. Nikon Z5II
  2. Fujifilm X100VI
  3. Fujifilm GFX100RF
  4. Canon PowerShot V1
  5. Fujifilm X-M5
  6. Ricoh GR IIIx
  7. Canon EOS R6 Mark II
  8. Sony A7C II
  9. Ricoh GR III
  10. Nikon Z50II

Half of the cameras in the ranking are fixed lens cameras. Two of them are Fujifilm cameras, the Fujifilm X100VI and GFX100RF, further confirming the huge success of both these fixed lens Fujifilm cameras.

MapCamera also reports an overwhelming number of pre-orders for the GFX100RF, but due to the limited initial shipment, they’ve been unable to fulfill many of them so far. The same applies to the X100VI, of course, and even the X-M5 is facing shipping delays due to demand outpacing the available supply.

via mapcamera

Fujifilm X-M5 Black Kit Shipping

I have received messages from FR-readers (thanks), that also the black Fujifilm X-M5 kit has started shipping at BHphoto.

The black Fujifilm X-M5 is one of three cameras Fujifilm has officially declared will be pulled from pre-orders now because of the US tariffs.

Also the Fujifilm GFX100RF and the X100VI suffer the same faith.