Fujifilm Surprised by X-M5 Popularity and Shortage is Not Intentional

X-M5 Shipping Status

The Fujifilm X-M5 was announced back in October 2024.

The silver Fujifilm X-M5 started shipping in November, whereas the black version is supposed to start shipping in April.

The silver X-M5 struggled with delivery shortages, whereas the black version never ever shipped, as it was supposed to hit stores only in April 2025.

So much so, that some stores like BHphoto have never taken preorders for the black Fujifilm X-M5.

Fujifilm X-M5 Reviews

With that said, those who got their hands on the Fujifilm X-M5 mostly seem very happy with it. That’s looking at the customer reviews on the various stores:

Sure, there are always those, who complain. But sometimes I don’t get those complains.

Like when on Amazon one customer complaint heavily that it has no viewfinder. I mean, that’s something people should be aware of before they buy the camera. So why give it a bad review because of that? If a viewfinder is a must have for you, then the X-M5 is a no-go.

I mean… if I choose to buy a car with a manual transmission, does it make sense to criticize it for not having an automatic transmission?

Fujifilm Managers About X-M5

At Fujifilm X summit in Prague, Yuji Igarashi, Manager of Fujifilm’s Professional Imaging Group, had a talk with PetaPixel about the Fujifilm X-M5, as you can read here.

The manager said:

  • producing the X-M5 is less complex than the X100VI
  • Fujifilm will try to catch up with demand
  • the X-M5 is very popular
  • situation won’t be as bad as with X100VI
  • months after release it is still hard to purchase
  • Fujifilm isn’t intentionally limiting camera production

Get Yours

XF500mmF5.6, X-M5, X100VI, X-T5, XF16-55mmF2.8 II Reviews and More – miXed Zone

We recently shared a comprehensive review/comparison of the Fujinon XF500mmF5.6 vs XF100-400mm for wildlife photography in this article called “Fujifilm Equipment for Wildlife Imaging: An Evolving and Compelling Choice for Serious Photography“.

Today I will share a few more reviews about the XF500mmF5.6, but also reviews about the Fujifilm X-M5, X100VI, X-T5, XF16-55mmF2.8 II and more.

It’s a rather massive miXed zone ;).

miXed Zone

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Fujifilm X-M5 Tilta Vintage Camera Cage Released

Tilta has released its minimalist vintage camera cage for Fujifilm X-M5. It comes with:

  • CUSTOM DESIGNED compatible with Fujifilm X-M5 Camera Body
  • THUMB GRIP Mounts to Hot Shoe and Improves Stability for Smoother Shots
  • STRAP ATTACHMENTS Makes it Fast and Easy to Attach a Camera Strap
  • MOUNTING POINT Accommodates Various Quick Release Plates for Tripods and Gimbals
  • LIGHTWEIGHT Construction Weighs Less than an iPhone SE (without quick-release plate)

I get it that these accessories are meant to improve usability, but on the other hand it goes against the purpose of owning an ultra compact like the Fujifilm X-M5.

And yet, looking at the images, it seems like Tilta tried to keep the overall rig as light and small as possible.

Fujifilm X-M5 Sales Suspended in Japan

The sales of Fujifilm X-M5 cameras has been suspended in Japan, as reported by asobinet.

This is now a recurrent theme in the Fujifilm world: new gear gets announced and it sells just way better than Fujifilm can keep up with in terms of production.

The X-M5 stock situation isn’t much better elsewhere as you can see in the stores listed below.

I don’t think this has anything to do with a general revival of entry level cameras, but more with the exploding popularity of the Fujifilm system.

As of today, Fujifilm might well be the one system that keeps its value best over time. So it’s also easier to buy into a system that you know won’t lose value quickly (and if, then only by a small margin). Just recently I chatted with a FR-reader, who told me he recently sold the X100V for the same price he bought it many years ago. That’s not a bad deal.

Japanese Camera Sale Rankings: X-M5 Pushes Fujifilm Above Nikon

BCN

BCN has tracked the sales of camera sales in Japan for January, and here are the results:

  • Sony – 29.7%
  • Canon – 26.3%
  • Fujifilm – 15.9%
  • Other – 28.1

They do mention the Fujifilm X-M5 as an important factor contributing to this growth, which pushes Fujifilm above Nikon.

The Fujifilm X-M5 accounts for about half of the company’s total sales and contributes significantly to the increase in market share

via BCN

MapCamera

Mapcamera reports that the Ricoh GR IIIx was the best-selling camera of January. But four Fujifilm cameras made it into the top 10:

January Ranking of New Digital Cameras

  1. Ricoh GR IIIx
  2. Sony α7C II
  3. Nikon Z50II
  4. Fujifilm X-T50
  5. Fujifilm X-T5
  6. Fujifilm X100VI
  7. Ricoh GR III
  8. Canon EOS R5 Mark II
  9. Fujifilm X-M5
  10. Nikon Z f

Used Digital Camera January Ranking

  1. Nikon Z50
  2. Sony α7III
  3. Nikon Z fc
  4. Canon EOS R5
  5. Nikon Z f
  6. Sony α7IV
  7. Ricoh GR III
  8. Nikon Z6II
  9. Nikon Z5
  10. Sony α6400

RAW FILE CONVERTER EX 3.0 Update Adds X-M5 Support, Reala Ace for X-H2/S, X-T5, X-S20 and Adds MacOS 15 Compatibility

RAW FILE CONVERTER EX 3.0 powered by SILKYPIX ver. 8.1.17.0 – download here
The software update Ver.8.1.17.0 incorporates the following issues:

  1. Applicable model for the “RAW FILE CONVERTER EX 3.0 powered by SILKYPIX” are added.
    Applicable Model: FUJIFILM X-M5
  2. “REALA ACE” RAW development is now supported.
    Applicable Models: FUJIFILM X-H2S, X-H2, X-T5, X-S20
  3. Compatible with macOS 15 (Sequoia).
    ⋆macOS is trademarks of Apple Inc. in the U.S.A. and other countries.

In Stock Check

A Beautiful Film Simulation Recipe, Fujifilm X-T6 Talk, X-Pro4 Truth, the X-M5 Surprise and More – Best of 2024

Unless the rumor of the century drops today and leads to an unprecedented spike in traffic, then we are basically done with 2024 and we can look back at which were the most read articles in 2024.

  1. Fujifilm to Launch Three Cameras within First Half 2024 – But the Biggest Release is Another One ;)
  2. Surprise: Fujifilm X-M5 to be Launched in Second Half of 2024
  3. Fujifilm’s New Camera Coming with New Sensor Size (Never Used Before by Fujifilm)
  4. Fujifilm X-T6 in 2024? Let’s Talk about it!
  5. Fujifilm X-Pro4: Here is the Truth!
  6. This Recipe is Taking the Fujifilm Community by Storm – Classic Cuban Neg
  7. Fujifilm X-E5: The Truth!
  8. List of Fujinon XF Lenses that Get Maximum Benefit from Fujifilm X-H2 (and X-T5) with 40 Megapixel Resolution
  9. Watch Out Fujifilm: Ricoh GRIV Coming First Quarter 2025 and Monochrome Version to Follow Later On
  10. Forget About Fujifilm X-Pro4, X-E5, GFX100SII, X-T40, X80 & Co: the Only Camera Coming February 20 is the Fujifilm X100VI
  11. Fujifilm X-Pro4 not Coming in 2024: The End of Line or the Beginning of Something Very Special?
  12. Fujifilm’s Half Frame Camera has a 1″ Sensor
  13. Fujifilm X-Pro4 (X-Pro5?) Coming with Improved Hybrid Viewfinder (and What I Hope it Will be)
  14. Fujifilm Launches Dedicated Fujifilm Film Simulation Website
  15. CONFIRMED: Fujifilm X100VI Announcement on February 20 (and More?)

Did FujiRumors get it right?

I am surprised to see such a high interest for the Fujifilm X-M5.

A bit less surprising is to see film simulation content on the top of the ranking, especially with Classic Cuban Neg, which has quickly become a Fujifilm users favorite.

This article of 2022 still gets great views, too.

I hope you enjoyed checking out FujiRumors in 2024. And if you want, stick around also in 2025, because I have the feeling it could be a very interesting year.

Love you guys!

Fujifilm X-M5, XF 16-55mm f/2.8 and XF500mm f/5.6 Mini Review Roundup

The Fujifilm X-M5, Fujinon XF 16-55mm f/2.8 R LM WR II and the Fujinon XF 500mm f/5.6 R LM OIS WR started shipping, so I thought it’s time for a little review roundup.

Pre-Orders

Video Reviews

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Shipping Started for Fujifilm X-M5, XF16-55mmF2.8 and XF500mmF5.6 – In Stock Check

The latest gear launched by Fujifilm has started shipping.

Some of it can also be found in stock already, although in limited numbers.

The first to be in stock is the Fujinon XF500mmF5.6, which is available at Amazon here, BHphoto here and Adorama here.

So far no stock for the Fujifilm X-M5 and Fujinon XF16-55mmF2.8 II.

In Stock Check