Fujifilm GFX100RF Coming with New Crop Zoom Lever under Shutter Button

The Fujifilm GFX100RF is coming with more ergonomic novelties than we could have expected.

Not only it will feature a dedicated aspect ratio dial on the back of the camera, but our sources have told us that it will also have a “crop zoom lever” placed under the shutter button.

I don’t know you, but with these kind of rumors really get me excited. The more tactile controls it gets, the better it is.

Stay tuned for more rumors.

Fujifilm GFX100RF Rumors

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INTRIGUING: Fujifilm GFX100RF Rumored to Feature Unique Aspect Ratio Dial

The fixed-lens Fujifilm GFX is on its way, and it looks like it will introduce a fresh innovation to the Fujifilm X/GFX series that’s bound to catch the attention of manual control enthusiasts like me.

According to new information from my sources the Fujifilm GFX100RF will feature a new dedicated aspect ratio dial on the back of the camera.

Of course it is too early to judge this new feature/dial. We haven’t seen or used it yet. However, for those who appreciate a tactile experience with as many manual controls as possible, this addition has the potential to be quite intriguing.

But for now I suspend my judgment, even though you can call me intrigued by it.

Fujifilm GFX100RF Rumors

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Fujifilm FF240004 ​​​Camera Registration Spotted – Fujifilm GFX100RF?

Fujifilm has just registered a camera with the codename FF240004. It features Tri-band WiFi as spotted by the Chinese Weibo account EM8.

As you can read here, so far we have at least four cameras scheduled for release in 2025:

But there might be even more in the pipeline. Maybe even some I could not see coming, just as it was the case of the Fujifilm GFX Eterna.

My best guess so far is that it could be the Fujifilm GFX100RF fixed lens camera or the Fujifilm GFX Eterna. But that’s just a guess. And in fact it does not really matter which codename which camera has. There will always be a codename because there will always be a camera coming.

Ricoh Beats Fujifilm, Firmware Love, GFX100RF Specs and More – Top 10 November Articles

Here are the top 10 articles for November. Interestingly, the rumor about the Ricoh GR IV and GR IV M is by far the most read article, which proves my point even further: we need a monochrome Fujifilm as soon as possible and we need a Fujifilm X70 successor. There is a huge interest for such cameras, and Fujifilm should grab a piece of that market share before it is too late.

  1. Watch Out Fujifilm: Ricoh GRIV Coming First Quarter 2025 and Monochrome Version to Follow Later On
  2. FINALLY: New Autofocus Firmware and New Features Released for Fujifilm X-H2, X-H2S, and GFX100 II
  3. Fujifilm GFX100RF is the Name of the Upcoming Rangefinder Fixed Lens Camera
  4. Firmware Updates for Fujifilm X-T2, X100F, X-T20, X-E3, X-Pro2 and GFX50S
  5. Fujifilm GFX Fixed Lens Camera “About the Size” of Fujifilm X-Pro3
  6. Fujifilm GFX Fixed Lens Camera Lens Patents Spotted – GF35mm F3.5, GF40mm F3.5 and GF50mm F3.5
  7. Fujifilm Autofocus Feedback: Mostly Positive and The Curious Case of the X-T3 (or the Root of All Autofocus Issues?)
  8. Fujifilm’s Upcoming Half Frame Camera: Welcome to Diptych Heaven!
  9. Fujifilm GFX100RF First Specs: No IBIS, GF35mmF4 Lens and Coming March 2025
  10. Fujifilm GFX Eterna Filmmaking Camera Development Announcement with Expected 2025 Release

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BREAKING: Fujifilm GFX100RF First Specs: No IBIS, GF35mmF4 Lens and Coming March 2025

As we told you yesterday, an anonymous source contacted us with the details about the upcoming fixed lens Fujifilm GFX camera.

First off: THANKS for the help!!! And second: it’s all very accurate according to my trusted sources, except for one thing (and at this point you know what). If you want, we can chat 100% anonymously via Signal to talk about it.

So these are the first specs of the Fujifilm GFX RF.

  • Name: Fujifilm GFX100RF
  • 100 Megapixel
  • No IBIS
  • GF35mmF4 Lens
  • Coming March 2025 (it’s unclear if this is the date for the announcement of for the shipping… or maybe even both? I will let you know if I figure that out).

No IBIS makes sense, considering that it will be very compact for a medium format camera. In fact, we told you it will be “about the size of the Fujifilm X-Pro3“.

Also 35mm was to expect, as we always told you it will be a 28mm equivalent lens (hence 35mm on GFX). We also told you it will be an f/3.2 lens, but we were not sure if it was f/3.2 on GFX or f/3.2 Full Frame equivalent. Well, we can now say it will be f/3.2 FF DOF equivalent (hence f/4 of GFX)

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RUMOR: Fujifilm GFX100RF is the Name of the Upcoming Rangefinder Fixed Lens Camera

An anonymous source (THANKS) has send us the name of the upcoming Fujifilm GFX fixed lens camera.

It will be called Fujifilm GFX100RF.

We have also received a few specs that I am now in the process of verifying. But the first feedback I got is that they are very likely all correct, except for one.

To the anonymous source: if you want, we can chat 100% anonymously via Signal, so I can tell you what I hear regarding that other detail that does not match up. Or just drop me an email if you want (you can create a fake email account).

To my fellow FR-readers: I should be hearing back from my trusted sources very soon, it could be a matter of hours. Once the specs are 100% confirmed, I will share them here on FujiRumors.

But I’ll also take some extra time to verify any additional details that don’t fully align with the information I have heard so far. Only when the conflicting reports are solved I will be able to give you the final answer.

Expect updates very soon.

The GFX Shockwave: How Fujifilm Is Breaking the Full-Frame Narrative

GFX Rise

As we have seen, the GFX system is steadily growing. So I guess it’s time to dedicate it an image roundup.

But before we share the images (scroll to the bottom to enjoy them), I have a few thoughts to share.

A Peaceful Post

And look, guys. It’s holiday time, Christmas is near and the last thing I want is that we jump on each other and fight in the comments about little things.

That’s why I don’t want to publish anything controversial that could trigger hate in our hearts, divergent opinions in the comments and a good dose of sh*tstorm towards my humble person.

So I thought: what could a super-peaceful topic be? One we all agree upon?

And well, I found it after once again I read a comment that pops up regularly in the comments and on forums: Fujifilm’s marketing is contradicting, as they initially said sensor size does not matter, but then released the GFX.

Now that should be a non-controversial and peace-triggering discussion, right?

So let me share my point of view, which of course is not an opinion, but an irrefutable truth nobody shall dare to question!*
*I am kidding, guys

Full Frame’s Contradiction?

Fujifilm always said it: sensor size is not everything.

In fact, smaller sensors have a series of advantages, from speed, size, price and more, which we have listed here. And also in terms of computational photography the smaller the sensor, the easier you can make its magic work. So a smaller sensor might be even more future proof from this point of view.

But that’s just BS according to Sony, Canon and Nikon, who neglect their APS-C lineup and delivered the opposite message: a bigger sensor is always better.

And look, this narrative was fine…

… until the Fujifilm GFX came along.

Suddenly there was a camera on the market, with a sensor 70% bigger… of fuller… than full frame and in some cases even smaller bodies than some full frame cameras.

At this point the full frame mantra “a bigger sensor is always better” was no longer a proper marketing or forum phrase, as this would implicitly mean that full frame shooters could level up their game and get 70% better “Image quality” (whatever that means) by using the Fujifilm GFX system.

So the new full frame narrative became: sensor size is not everything. Smaller sensors have advantages in terms of speed, size, price and more.

That’s correct, but does it sound familiar?

You got it, that’s exactly what Fujifilm said right from the beginning: sensor size is not everything. Finally also the Full Frame world got this message.

Look, everything is a compromise, a balance, a matter of choices and priorities. And there is no “best” system. Sensor size is just one of the many aspects to take into account when choosing your system.

Fujifilm’s Contradiction?

So we established it by now: many Full Frame supporters contradicted themselves by first saying that a bigger sensor size is always better and then adopting Fujifilm’s point of view that a bigger sensor is actually not always better.

But did Fujifilm contradict itself too?

Because if sensor size is not everything, why even bother launching the GFX system?

Well, I see no contradiction, and here is why.

First off: when launching a second system, Fujifilm did not look at the market as a whole, but at their own offering. And from their point of view, precisely because sensor size is not everything, the difference between APS-C and Full Frame was not enough to justify an additional FF system.

Add to that the plethora of advantages that X-Trans offers (less color noise, less moire, more pleasing film-like grain and more), and going Full Frame made even less sense.

And yes, some trashtalked X-Trans for having some flaws, but we debunked those a long time ago with hardcore facts.

So, for Fujifilm, the combination APS-C and X-Trans was the way to go.

But Fujifilm also realized one thing: there are photographers out there, who can make compromises on many things, but not on image quality – and here is where the Fujifilm GFX system comes in.

If you are anyway willing to compromise on image quality for other benefits (smaller size, more affordable, faster sensor readout, etc), then APS-C is probably the sweetspot (as DPReview, Petapixel and other claimed here).

But if you are not willing to sacrifice on image quality (without breaking your bank account) then Fujifilm GFX is the way to go: it will give you the best image quality possible at a reasonable price.

Yes, you are going to spend more money, you will have bigger lenses, the sensor readout will be slower and what not. But if you can accept those compromises, you’ll be rewarded with the best image quality you can find on the market in a still portable (I talk out of experience) and fairly priced package.

So, there is no contradiction: for Fujifilm it just made sense to offer APS-C for those, who want a balanced system and GFX for those who can’t compromise in image quality. It’s consistent and logical.

I am not here saying this was the right choice. Only time will tell. But it’s a choice I understand from Fujifilm’s point of view.

Enough Talk

And now to the true point of this article: the images!

I went through the work shared at our Fujifilm GFX group and selected some images.

This is just a little taste of what the GFX system can do for you ;).

Esteban Gil – shared here
GFX100 You shouldn’t use non native lenses on the GFX.
My cheap laowa 17mm: Hold my beer
Magbox+AD300

_ _ _

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Viltrox AF 9mmF2.8 Air Reviews Roundup

The announcement of the Viltrox AF 9mm f/2.8 Air passed a bit under the radar due these days, due to the plethora of other news and rumors we have shared.

Now that it’s a bit more quiet, let’s take a closer look at it thanks to new reviews, that I will share down below.

The Viltrox AF 9mm f/2.8 is available for other mounts already since a while and so far it enjoys fantastic reviews:

These Cyber Money Deals Won’t Make You Miss Black Friday – But Only For 1 Day!

Cyber Monday deals are now live, with new and great deals, that won’t make you miss Black Friday at all.

The problem: many deals end today.

Deal Pages

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Today’s Selected New Deals:

Storage and card deals:

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Save $1,000 + Free CFexpress Type B card and Camera Bag

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Amazon UK
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Amazon EU Stores
Amazon DE
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save up to $1,000
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Third Party (AF) Lenses

Viltrox
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Laowa
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 Accessories / Bags

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Viltrox WCL-X100VI and TC-X100VI Conversion Lenses for Fujifilm X100VI Coming Soon

Viltrox will soon launch the Viltrox WCL-X100VI and the Viltrox TCL-X100VI converters for Fujifilm X100VI.

The images of both conversion lenses have been shared on Viltrox Weibo and you can see them in this article.

There are a few other alternatives to the original Fujifilm WCL-X100 II and TCL-X100 II. I just any of these brands would make them also for the Fujifilm GFX100RF since Fujifilm apparently has no plans to make any.

via Viltrox