*1 Model name could be different depending on the market.
*2 Where xxxx is “JNJIP/GHJIN” in Japan, “ANCIN” in the U.S.A., “CNCIN” in Canada, “ZN4IN” in China, and “GN4IN” for Global.
Fujifilm has just published a video (see below) with the first teaser of a new camera and the catchphrase “Half the Size, Twice the Story“.
It is the long rumored Fujifilm X-Half, although in the comments to the various posts Fujifilm made I read about Fujifilm X-Pro4 (or X-Pro5) and Fujifilm X-E5 speculations.
But “Half Size, Twice the Story” perfectly matches with the way the camera operates and we explained it here.
If we apply this to the Fujifilm X-Half, then it means the announcement could happen in very early May. But that’s not a rumor, just a speculation based on how Fujifilm managed teasers in the recent past.
I guess Fujifilm won’t call it “X-Half” because it is half as big as a Fujifilm GFX100RF.
My humble guess is that it will carry the name “X-Half” because Fujifilm will market it as a half frame camera. And if we look at how it works, then this might even make sense.
So we have 4 cameras coming for sure in 2025, which matches Fujifilm’s best years in terms of number of cameras released. And while we can always hope for a 5th camera, it is also possible that in terms of cameras, this is all we get. What is sure: the Fujifilm X-Pro4 will not come in 2025.
If you look at lenses, Fujifilm has pretty much consistently released 4 lenses a year. So far we know of one coming for sure, the Fujinon GF32-90mmF3.5, and one being rumored, the Fujinon XF23mm pancake. If Fujifilm were to match the previous years, then there could be still 2 more lenses coming in 2025.
At this point in time, I have no idea which additional lenses could come, but I hope that maybe sources will reach out to us and give us a hint of what’s to come. And if that happens (and if sources agree), I will share it will all of you here on FujiRumors.
I thought that given the rumor, we could re-share his renderings and trigger a discussion about how you guys would like the Fujinon XF23mm to be.
Should it be ultra-mega compact and have an f/2.8 aperture? Or make it a big bigger but give it an f/2 aperture as in the renderings above, making it more of a “muffin-lens” rather than a “pancake-lens”?
As reference, you can see how such a XF23mm muffin-lens version would compare in size to the current Fujinon XF23mmF2 R WR. Too close in size? Better make it even smaller and f/2.8, making it closer in size to the Fujnon XF27mmF2.8 R WR?
And in my little journey through this world, that’s exactly what I do: I take pictures of my family, my travels and my daily life to preserve those memories and make sure they don’t fade out too quickly like tears in rain.
Well, it looks like with their latest project, Fujifilm is on the same mission: preserving memory… just on a much larger scale!
In fact, Fujifilm has teamed up with Magnum Photos and MPP (Heritage and Photography Library of Paris) for the project A World in Color, a historic project to digitize the agency’s Paris color library archive, which has remained dormant for decades.
Marine Merindol, Chief Operating Officer at Magnum Photos, writes:
Our commitment to preserving this unique photographic heritage ensures it remains an invaluable resource, honoring the past while inspiring future generations to learn from and build upon this vibrant visual history,
The Fujifilm GFX100 II will be used to digitize a selection of 650,000 color slides, dating from the 1950s to the early 2000s.
Fujifilm is an ideal partner for this project, not only because they have probably the best camera for the job, the medium format Fujifilm GFX100 II, but also because Fujifilm has a vast photographic history and understands the importance of preserving memory and art through photography.
And there is more.
Part of this project is also a series of FUJIKINA events that will take place in Czechia, Italy, Belgium, the UK, France, and Germany, showcasing live exhibitions and talks with Magnum photographers.
The first Fujikina events dedicated to this projects will be:
In 2026, the breadth of the project will expand, moving the focus to the United States.
Just a final word: I already told you that most Fujikina events are not connected to product launches. Well, that will be even more so in 2025, as there will be more Fujikina events than ever, but most of them will be dedicated to this project rather than to new product launches.
You can read more about this project at Magnumphotos here and here.
Ok, I noticed a bit of confusion after the X Summit announced on March 20 in Las Vegas at 10:30 AM here.
So let me clarify.
The “true” X Summit will take place in Prague (and live streamed on FujiRumors.com) on:
March 20 at 5 AM New York time
March 20 at 11 AM Berlin time
That’s when the Fujifilm GFX100RF will be officially announced.
The X Summit in Las Vegas is kind of a follow-up event for the Fujifilm GFX100RF launch. But at the time that Summit starts, we will know everything already about the Fujifilm GFX100RF.
