Why the Fujifilm X-H2 Coming September 8 will tell us A LOT about the Fujifilm X-T5

When I shared the rumor that the Fujifilm X-T5 won’t be announced during the X Summit on September 8, there was understandably quite some disappointment and some of you guys waiting for the X-T5 seem to have mostly lost any interest in the September X Summit event.

And while I can relate to that (I am also much more interested about the X-T5 rather than the X-H2), you should keep in mind that while September 8th will be mainly an event for the Fujifilm X-H2, we will learn a lot also about the Fujifilm X-T5!

Why?

Well, because according to our information, Fujifilm will not offer any stacked sensor Fujifilm X-T5S, but they will offer a 40MP Fujifilm X-T5.

And since the Fujifilm X-T5 will share the same sensor and processor of the Fujifilm X-H2, the X-T5 will perform identically to the X-H2 in many crucial areas such as:

  • same improved ISO performance (both will have the new lower base ISO)
  • same dynamic range
  • overall image quality will be identical
  • X-H2 will tell us how well current lenses will work on the high resolution 40MP sensor also of X-T5
  • Autofocus speed and accuracy of X-H2 and X-T5 will be identical

But of course, there will (or could) also be differences between X-H2 and X-T5:

Unclear at this point:

  • it is unclear as of now if the X-T5 will have the same video features of the X-H2 (for example 8K video)
  • it is unclear if the X-T5 will have the same continuous bursts speed of X-H2
  • it is unclear if the X-T5 will have a selfie screen or change the screen design over X-H2
  • and much more…

So even for people potentially interested in the Fujifilm X-T5, watching close at the performance of the Fujifilm X-H2 will be very important as it will unveil a lot about the performance of the X-T5 itself.

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Nope, No Fujifilm X-T5 Announcement during X Summit on September 8

After Fujifilm disclosed the date of the next Fujifilm X summit and announced it September 8 at 2PM New York time, people started emailing me but also expressing their hopes on our social media channels, that we will get the Fujifilm X-T5 on September 8.

Sorry guys, but what we can tell you with 100% certainty that there won’t be any Fujifilm X-T5 announcement in September.

The main course of the meal on September 8th will be the Fujifilm X-H2. And of course there can be more, as Fujfiilm has already officially announced the following gear to come in 2022:

I am working on it and will let you know what will come (and what eventually not) on September 8th.

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These Fujifilm Products Won the EISA Awards

Many years ago a bunch of people had a brilliant idea: why don’t we team up to give away meaningless awards that companies will pay us lots of money to “win”.

The idea turned out to be extremely successful.

Since then, once a year, on a tropical island sipping their mojito’s, a group of people meets with the difficult task to make up as many categories as possible to make every brand win and maximize their profits.

Today the concept still works, the tropical islands have fast WiFi, and selecting winners has become more fun than ever.

Anyone out there who wants to team up with to create an award?

We can discuss this idea on my all time favorite place in the Caribbeans (where I jumped from 46 feet cliff as you can see here).

* this is a satirical post (sort of)

And the Award goes to…

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Fujifilm Will Promote X-H2 as Having “Improved Low/High ISO” Performance

When I first shared the rumor about the Fujifilm X-H2 and Fujifilm X-T5 having a new lower base ISO, I said that this was one of my hopes for the future of the X series, as this could potentially mean better ISO performance.

Some people immediately called me out on that saying that ISO means nothing and it’s all just random numbers (which it is not, it’s just that there are different standards). Others said that what really matters is the FWC per unit area and not the ISO number.

And since things started to get really nerdy and complicated, a trusted source dropped me an email and came to my help.

The source told me that Fujifilm will actually promote the Fujifilm X-H2 as having “improved low/high ISO“.

The fact that Fujifilm will launch the Fujifilm X-H2 by saying it has “improved low/high ISO” pretty much ends all our talks. Unless Fujifilm’s marketing division has decided to lie to us (or unless our trusted source is wrong, which it is not), the new lower base ISO will also lead to overall better ISO performance.

So, thanks to our source, that’s my final word on this ISO debate.

Now all we can do is to wait for the day the Fujifilm X-H2 will be announced and see samples and comparisons, so we can see with our own eyes what “improved low/high ISO” means.

And keep in mind: according to our information, the Fujifilm X-T5 will share the same sensor of the Fujifilm X-H2. So whatever the X-H2 IQ and AF performance will be, it will apply also to the Fujifilm X-T5 (whenever that one will come).

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New York City Center of Fujifilm World: X Summit on September 8 and Fujikina on September 10

New York City is about to become the center of the Fujifilm world soon.

But I’ve noticed some misunderstandings. So let me clarify.

In the past, Fujifilm called their product launch events “Fujikina” (with reference to the former largest photography fair Photokina). But after Photokina was axed, Fujifilm changed the name for the launch events to “Fujifilm X Summit“.

But suddenly, Fujikina is back. In fact, there will be one on September 10 in New York. So some people thought that this will be the day when Fujifilm will announce new gear.

However, that won’t be the case. The latest and greatest Fujifilm gear will be announced during the X summit on September 8, which will also take place in New York.

Here are the events:

  • Sep. 8 at 2PM EST – Fujifilm X Summit with new product announcements
  • Sep. 10 all day – Fujikina with photowalks, stage talks, workshops and more

So, the hottest day will be September 8 at 2PM New York time. The X summit will take place online, new products will be announced, and of course we will stream it live here on FujiRumors.

Then, on September 10, there will the Fujikina, with workshops, photowalks, stage talks and more. We reported about it here with links where you can register for free.

But guys, you don’t have to wait for September 8 or September 10 to have fun, as lots and lots of rumors will drop well before those dates ;)

Nice and original rumors of course ;).

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Fujikina NYC 2022 on September 10 – Book Your Spot Now to join Photowalks, Workshops, Stage Talks and More

Not only there will be the Fujifilm X Summit with new product launched on September 8 at 8PM New York time (taking place in New York).

For this occasion, Fujifilm has also revived the Fujikina event. It will also take place in New York, but two days after the X summit.

So if you are interested in it, book your spot for September 10 in New York.

Workshops, stage talks, photowalks and more. Sounds like a super fun day for Fujifilm X lovers.

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Press Release

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MARK THIS DATE: Fujifilm X Summit NYC 2022 on September 8 at 2PM New York Time

Fujifilm X Summit

The Fujifilm X Summit has just been announced for September 8 at 6PM GMT time. It will take place in New York City.

So definitely mark this date in your calendar:

  • September 8th at 2PM New York Time
  • September 8th at 8PM Berlin Time

The only thing Fujifilm has announced for September is the high resolution Fujifilm X-H2, which we have already shared the price and some specs of.

What else has Fujifilm on their official roadmap for 2022? Let’s look at it:

NOTE: THIS DOES NOT MEAN that it will all drop on September 8. It could well be that Fujifilm will make it an X series exclusive event. Or that they’ll only focus on the Fujifilm X-H2.

Whatever it is, FujiRumors will let you know soon enough.

Rumor Storm Incoming

And you know what?

A terrific rumor storm is about to unleash ahead of September 8, so don’t miss out to read FujiRumors in the next days and weeks ;).

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Fujifilm Financial Results for Q1 FY2022: China Lockdowns Hit Digital Camera Sales, but Instax Keeps Rockin’!

Fujifilm shared its first quarter financial results for the fiscal year 2022 (results for April to June 2022).

Revenue and operating income increased by 13.6% and 31.8%, respectively, year-over-year. Although digital cameras were hit by the impact of the lockdown in China, sales of instant photo systems and color photographic paper remained firm.

Instax is king as usual. So let’s skip straight to the part that interests us most: professional imaging.

  • Revenue increased vear-over-vear as the sales recoverv of broadcast camera lenses from the COVID-19 impact offset the negative impact of the lockdown in China mainly on digital cameras.
  • In July 2022, we launched the FUJIFILM X-H2S mirrorless digital camera that boasts the fastest continuous-shooting, Auto Focus and video performance in the history of the X Series, which delivers premium image quality despite being compact and lightweight.

Pretty much they don’t say anything about the Fujifilm X and GFX series, except for saying they launched the X-H2S and a final note that says:

We will continue to offer attractive products by realizing the best balance between image quality and size through the X Series and the highest image quality through the GFX Series.

You can access all the documents at the Fujifilm Holiding page here.

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Sigma CEO Confirms Sigma 18-50mmF2.8 for Fujifilm X mount Coming End of 2022 (Probably December)

It’s a known fact since February 2022 that Sigma plans to release the Sigma 18-50mmF2.8 DC DN Contemporary for Fujifilm X mount within this year.

And FujiRumors already reported how Sigma USA gave a more precise timeline: the Sigma 18-50mm f/2.8 for X mount will be released in December.

But all those statements were made back in early 2022.

So has something changed? Did the parts shortage or the price increase on those parts due to inflation change the plans at Sigma and possibly even delayed the lens?

Well, I am happy to report that Sigma is still on track to release the Sigma 18-50mm f/2.8 for X mount within this year.

This has in fact just been confirmed by the Sigma CEO himself, who in the latest Sigma Stage talk video confirmed that the lens is scheduled for “end of 2022 release“.

A little good news for X shooters.

Now let’s hope that they will also keep it gently priced as the Sony E mount version.

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“Sony A7IV will Always Have a Special Place in My Heart, But I am Selling All my Sony Gear for Fujifilm X-H2S” and Here is Why

Maybe you have noticed that lately we tried to highlight also reviews from smaller youtube channels, along with the usual big ones.

Now, I won’t enter the discussion on why it seems that at least some of the big channels have a conflictual relationship with the Fujifilm managment, leading them to either ignore Fujifilm cameras (some never reported about the launch of the X-H2S) or to review Fuji gear… how can I say that… to review it not with the same care as they do with other brands.

But that’s not the article, where we want to talk about it.

What you need to know now is: we will keep covering the reviews of huge channels (in case they cover Fujfiilm, but highlight when they make errors like here and here), but also highlight smaller channels every now and then.

Small channels might not have the best studios, lights and audio, but they are often run by truely passionate photographers, who probably shoot more pictures with their gear out on the field than many of the huge channels combined. So their opinion, at least in my eyes, has just the same value the one of massive youtube channel.

So today we talk about TC, who owns the Sony A7IV and lots of lenses, but after his comparison with the Fujifilm X-H2S, he decided to sold off his entire Sony full frame kit. If you want to know why, you can find the video below as well as a summary.

Why are You Scared of PSAM? ;)

Before we go ahead, just a little consideration of myself. Why are you scared of PSAM?

Look, TC switched back to Fujifilm among the others because it has a PSAM dial and he loves it. So now we have a former Sony shooter coming back to the Fujifilm camp thanks to the Fujifilm X-H2S.

And isn’t that what we want? And what Fuji needs? More people shooting with their gear?

What damage does it do to us retro lovers?

Fujifilm has basically already said that there will be a Fujifilm X-T5, X-E5, X-T40, X-Pro4, X100V successor… and all of them with the retro feel we all love. That’s plenty of options that will continue to exist for us.

And now let’s see what motivated TC to sell all his Sony gear to switch to Fujifilm.

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