Top 3 News in February that Passed Almost Unnoticed (but Shouldn’t)

I recently published the usual top 10 articles of the month article (for February), and I believe three news are missing in there, that should have gained much more attention than what they did.

And I get it: we had Fujifilm X-Pro4 rumors, X100VI announcement, Fujifilm X-T40 rumors and more. So these “smaller” news tends to get lost in the buzz of the big rumors and announcements.

But I really think you guys should not miss out on them, hence we are going to share them in this dedicated article

Huge possible news for GFX

As a GFX shooter myself, this is one bit of news that I have waited for many years: the possibility expressed by Sigma CEO to offer autofocus lenses for the GFX system.

This would be HUUUGE!

Tamron Finally Gets It

Finally Tamron seems to understand: they need to put an aperture ring on their lenses!

Future X mount Lenses

Fujifilm has officially listed 10 lenses that they are currently considering to eventually make in future. No all can come, but maybe some. And they did ask 200 journalists to vote their favorite lenses.

Well, FujiRumors thought that 200 votes might not be enough. So we launched a survey and asked you guys which lenses you’d like to get.

We are currently at 6K+ votes, but ideally we should break the 10K+ mark.

The more vote, the more Fujifilm will take our results seriously.

Which Fujifilm Lens would You Like to Get? (max. 1 selection)

View Results

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These 10 Fujifilm Lenses are Currently “Under Study” – Which one Would You Like to Get? – VOTE NOW

Fujifilm displayed 10 lenses that they have currently “under study”, as we already reported here.

The did let 200 journalists vote on which one they’d like to get.

But I thought Fujifilm should get a little bit of a larger feedback, so I took the 10 lenses and made a survey out them here on FujiRumors.

Please vote the hell out of this survey and give Fujifilm a massive feedback.

Show them what the FujiRumors community is capable of, when it comes to giving feedback to Fujifilm ;)

Which Fujifilm Lens would You Like to Get? (max. 1 selection)

View Results

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Fujifilm Announces Major Kaizen Firmware Updates for X-T5, X-H2, X-H2S, X-S20 – Here are All the Details

Pre-Orders

Kaizen Firmware Updates

At the Fujifilm X Summit, Fujifilm has announced the release of major firmware updates for 5th generation gear.

Down below I will list all the details for each camera:

** CLICK HERE to Read the Rest of the Article **

These are the Three Cameras Fujifilm Will Launch in the First Half of 2024

click the image to see which 3 cameras will get replaced in first half 2024
click the image to see which 3 cameras will get replaced in first half 2024

The Trinity

We can now say with 100% certainty that

But after I’ve shared the rumor, I have noticed some misunderstandings. So let me address those first, and then we’ll talk about each of the three cameras

Is it All We’ll Get?

So, I told you that there will be three cameras, and that they will come in 2024.

But I didn’t mean to say that all we get in 2024 are these three cameras, and all of them will come in the first half of 2024 (as I see reported around on Forums etc).

I was referring to the fact that initially we told you that there will be “3 or more cameras” coming in first half 2024, and now we can be more specific and confirm that the number of cameras will be 3.

So to be clear I want to remark: I don’t know how many cameras will be launched in the entire year 2024. What I know so far is that there will be 3 cameras in the first half (the replacements of these models), and there will be potentially more cameras in the second half of 2024. But so far I have no rumors about it.

So there is still the second half of 2024 where Fujifilm could have potentially lots of time to please us with much more gear.

And I promise that after the imminent X100VI-centric X Summit I will try to find out more about it.

Anyway, let me quickly talk about each of the three cameras.

Camera 1

Fujifilm X100VI

The first one to come is of course the Fujifilm X100VI, which will see the light of the day tomorrow.

There is not much to guess around, as we have already leaked all the core specs here on FujiRumors.

Now all we have to do is to wait for the Fujifilm X Summit tomorrow and enjoy the launch and we will cover it on FR.

So, all you have to do, is to sit down, relax, and just follow FujiRumors.

Camera 2

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Fujifilm to Launch Three Cameras within First Half 2024 – But the Biggest Release is Another One ;)

Best News First: the Biggest Release is…

Yes, we are going to talk about the three cameras. But first you need to know this.

There is one release in just a couple weeks that will overshadow everything else Fujifilm will launch.

Well, at least for me.

Because my second son will be “released” in the next couple of weeks, too :)

Big 2024 Start Confirmed

** CLICK HERE to Read the Rest of the Article **

Fujifilm Q3 FY2023 Financial Results: Professional Imaging Revenue Up 18.4% YoY

Fujifilm has released the financial reports for Q3 2023 (the fiscal year in Japan ends March 31).

They mention the great sales of Fujifilm X-S20, X-H2, X-H2S and X-T5, as well as strong sales of Fujifilm GFX100II.

  • Revenue increased by 13.8% year-over-year to ¥368.6 billion and operating income rose by 41.7% year-over-year to ¥88.9 billion, due to brisk sales of instant photo systems and digital cameras
  • Revenue rose due to strong sales of X-S20 launched in June 2023 and GFX100 II launched in September 2023, in addition to brisk sales of X-H2, X-H2S and X-T5 released in the previous fiscal year

Nice to see the professional imaging division growing, but I always wonder how strong it could have grown if only they would have been able to ship all the gear that was mostly so hard to find in stock.

Full report here.

Some of Fujifilm’s Best Gear is Now Massively Rebated

Some of Fujifilm’s best gear is now heavily rebated. I will list the deals in USA and in some European countries.

Fujifilm Deals in USA

X Gear

GFX Gear

All Fujfiilm EUROPE Deals – End March 31

Special Mention (in UK):

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CRAZY Fujifilm EUROPE Deals: X-T5 now £250 off, X-H2S now £500 off, save £300 on X-H2 and Much More

Fujifilm has launched new deals in Europe.

Especially in UK the deals are just crazy (instant rebate, not cashback). Good news: Amazon UK is included in the X series deals this time (not GFX). And you get the full overview at Wex here.

Special Mention (in UK):

Sweet deals in Europe also outside UK, but in that case it’s a Cashback deal.

All Fujfiilm EUROPE Deals – End March 31

X Deals

GFX Deals

Fujifilm Deals in USA

X Gear

GFX Gear

Fujifilm and World Press Photo Foundation Announce Strategic Partnership

TOKYO, January 22, 2024 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto), a global leader in photography and imaging, today announced the Strategic Partnership with the World Press Photo Foundation, which includes Fujifilm’s sponsorship of the World Press Photo Foundation’s prestigious World Press Photo Contests as well as expert-led workshops during the organization’s global exhibitions*1. The World Press Photo Foundation is an independent nonprofit organization based in the Netherlands that provides a global platform for photojournalists and documentary photographers to communicate trustworthy storytelling that reflects the times, through the power of photography, to a global audience.

As part of this partnership, global winners in each of the four categories*2 of the World Press Photo contest will win state-of-the-art FUJIFILM GFX System large format camera and equipment:

** CLICK HERE to Read the Rest of the Article **

Fujifilm X Summit Officially Announced for February 20

Fujifilm has officially announced the Fujifilm X Summit for February 20 at 5:30AM (GMT).

This is old news for FujiRumors readers, as thanks to our sources we gave you the date already last year (from yet another beautiful spot in the Dolomites btw).

In the video Fujifilm says this:

  • INTRO
    since GFX100 II was launched they see many professionals using this camera for stills and video
  • Fujifilm will continue to develop attractive cameras and lenses to help creators to express their vision
  • 90th Fujifilm anniversary
  • Fujifilm announces partnership with World Press Photo Foundation: workshops, seminars and exhibitions planed
  • FIRMWARE UPDATES:
  • smooth aperture operation during zooming, optimised for video shooting
    – 1 lens (XF16-55mmF2.8) and 7 cameras (X-H2, X-H2S, X-T5, X-T4, X-T3, X-S20, X-S10)
    – 2 lenses to get the update in firmware (XF16-80mm, XF18-120mm)
    peripheral luminance flickering and exposure fluctuation are suppressed
  • improved function of FT-XH file transmitter grip (shows 4 different split screens taken by 4 different cameras simultaneously on smartphone or tablet) and you can select clean image without any other information on display (already available in GFX100II and now also on X-H2 and X-H2S).
  • X-H2 and X-H2S can sync with ATOMOS AirGlue Accessory “UltraSync Blue“. Sync timecode up to maximum 6 different X-H2 and X-H2S cameras
  • Fujifilm is currently considering further enhancements
  • GFX Challenge Grand Program 2023 update
  • 15 winners have been selected
  • X SUMMIT
  • First X Summit of 2024 will be in Toyko on February 20
  • Fujifilm will participate to CP+

We asked you what’s on top of your wishlist for February 20 and you answered here.

The X Summit will be live streamed here on FujiRumors, where you’ll also get the live summary of the event plus a non stop live blog.

Just follow FujiRumors, and you won’t miss anything.