→ IBIS: Yes or No? This says it all :)
This is probably the question I have received most about the upcoming Fujifilm X-E5.
Will the Fujifilm X-E5 have IBIS?
And trust me, I feel the pressure to be absolutely right with this one.
So, while nothing is 100% sure in the rumor world, I’d say that I can now give you the answer with a 99% confidence.
Ready?
Some will be happy about it, others not. As always. But here is the answer.
Fujifilm has just released a video in which they remind us not only again that on June 12 there will be an X summit in Shanghai, but this time they also tell us the time.
The Fujifilm X Summit will take place June 12 at:
They do not disclose anything else, but FujiRumors readers know that the Fujifilm X-E5 and the XF23mm pancake are coming.
You can see the video below.
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We told you that the Fujifilm X-E5 will use the 40MP X-Trans V sensor.
Some rejoiced at this news (such as me), others instead would have preferred the 26MP sensor in combination with the X Processor 5 (like on the X-S20 and X-M5).
I think that for a photography first camera, 40MP is the best pick, whereas for a mid-range hybrid camera (such as the X-S20) 26MP makes more sense.
But let us know what you think by voting the survey down below.
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→ in short: it’s the same sensor of this Fujifilm camera
One of the big questions I got recently was if the Fujifilm X-E5 will adopt the Fujifilm X-S20 solution (26MP + X Processor 5) or the X-T50 solution (40MP + X Processor 5).
And look, I know this is something I can’t get wrong, so I have waited to have mulitple confirmation from several trusted sources before sharing it.
Well, now I am confident enough to share it….
The long teased SG-image AF 25mm f/1.8 will be launched tomorrow according to mirrorlessurmors.
It will be SG-image’s second AF lens for Fujfilm X mount after the SG-image AF 55mm f/1.8.
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Once again Fujifilm has published very positive sales figures as far as their imaging division goes.
However, things might go worst in 2025, with Fujifilm estimating an overall operating income loss of USD140 million. That’s a 6% loss on their overall estimated income for the fiscal year 2025.
The potential impact on the projected full-year operating income of ¥331.0 billion is estimated to be a negative USD 140 million as a baseline, with a fluctuation range of USD ±100 million, taking into account such measures as reevaluating our supply chain, further reducing costs, and restructuring our product and pricing strategies to minimize the impacts. Potential impacts from future tariff negotiations between the U.S. and other countries, as well as reduced product demand resulting from reciprocal tariff applications, are not included in this estimate due to the difficulty of making a reasonable assessment at this time.
Fujifilm is trying to respond in several ways to the new circumstances, including a “revised” product and pricing strategy. What they mean by that is I guess pretty obvious: increased pricing and delayed product launches (or no more product launches/shipments at all in USA).
For example, I’d not be surprised if the upcoming Fujifilm X Half would not be even sold in USA.
In response to the U.S. tariff policy, the Company will pay close attention to future dynamics and take swift and necessary measures — such as reviewing our supply chain, further reducing expenses, and revising our product and pricing strategies — to minimize any negative impact on the company-wide performance.
Look, Fujifilm as a company will survive this. I am not worried about them.
But I don’t know if all the smaller photography stores will be able to get through this uncertain and tough period. That’s what I worry about.
Last week, Fujifilm UK launched significant rebates on nearly every 5th-generation X-Series camera—excluding the new X-M5 and the wildly popular X100VI. Now, the rest of Europe has followed suit, with similar discounts rolling out across the continent.
But keep in mind: rebates might vary by country, and even within the same market, prices can differ between retailers. The discounts listed here (in €) reflect current German store promotions, but your local deal might be slightly different.
And don’t forget to compare prices across multiple stores as there might be differences. For example:
You know why this is happening, right?
It’s all going to be impossible to sell once this beautiful camera is out ;).
X Series Camera + Kit Deals*
X Series Lenses
GFX Deals in UK
* alle Angaben ohne Gewähr
Lexar launched new deals:
Note: the Lexar 256GB 1667 is among the officially recommended SD-Cards by Fujifilm.
Fujifilm Recommended SD-Cards for GFX100RF
*1 Model name could be different depending on the market.
*2 Where xxxx is “JNJIP/GHJIN” in Japan, “ANCIN” in the U.S.A., “CNCIN” in Canada, “ZN4IN” in China, and “GN4IN” for Global.
I have received messages from FR-readers (thanks), that also the black Fujifilm X-M5 kit has started shipping at BHphoto.
The black Fujifilm X-M5 is one of three cameras Fujifilm has officially declared will be pulled from pre-orders now because of the US tariffs.
Also the Fujifilm GFX100RF and the X100VI suffer the same faith.
23 Fujifilm products have won the Red Dot Design Award 2025.
As far as photography related gear goes, these are the winners:
This might cost Fujifilm at least 100K+ USD.
And I am not making this number up randomly.
In fact, RedDot has a public price list on how much licensing fees cost (something between 5K and 12K).
The most “basic” package is the “Winner Package Regular” which costs 4,900 Euro.
But depending on which package you purchase, you can also end up paying 12,800 Euro for a single award. Plus, you can also purchase optional extras that can cost many thousands of Euro on top of it. And then there are also the registration fees that have to be paid upfront.
So let’s assume Fujifilm went for the most basic package, they have spend 112,700 Euro (130,000 USD) to purchase the RedDot Brag Right awards.
And consider that Fujifilm is just one company. Tons of other companies pay lots of money too to “win” these awards. Now you can figure it our yourself how much money these “Award” companies make with these awards.