We are all hungry for real X100s and X20 reviews. I check the web every day!
The good thing is, I’m not alone in my daily search. Fujirumors reader Jonti spotted this webiste (translated version) that seems to compare x100 and x100s shots.
thanks Jonti
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Click here to see X20 sample shots on Flickr or click here for another X20 Flickr photostream.
P.S.: you can preorder the X20 in Belgium, at the PCH store in Brussels. They received a sample of the X20 and took some images of the camera here. For the unboxing video click here. Preorder in silver here, and in black here. They were told by Fujifilm Belgium, that the delivery estimation in Belgium would be March.
P.P.S.: FR-reader M. received an email from the main Fuji Dealer in Ireland. According to the dealer, they will get the X100s on Friday or Monday. Also at AmazonUK the X100s should be released on the March 1. And FR-reader G. emailed me this: “My mate is a fuji dealer and speaks to fuji uk a lot…he told me today that fuji wants us in the uk to have our x100s in our hands in time for the focus on imaging show.. That show runs march 3-6, he says this Friday they should ship and he would be surprised if I did not have cam for Monday.”
image courtesy “just zis guy” on Flickr: “Noise is also pretty good up to ISO 3200 and 6400 is not great but usable if you crank the noise reduction up to the max (+2). 12800 is unusable and only offered so they had say they have it.”
To be frank: the X100s and X20 sample shots at Fuji’s website are not that good. I agree with MJR, who said in the comments: “I’m sorry Fuji but these are the worst samples ever. (at photographers fault) I’m heading back to http://fujifilm-x.com/photographers/en/ to feel better.”
So, take a look at the dedicated X-Photographers pages (with X100s and X20 samples) here. Just look worldwide for them!
French Fujifilm managers gave an interview to the French website Phototrend. Here is the summary:
Market Share
12% of the market share in value of APS-C sensor hybrids
Including compacts like the GFX 100RF and X100VI (the best seller), Fujifilm reaches about 13–14% of the French global photo market
Excellent dynamic, Fujifilm is progressing in each segment
Fujifilm wants to become Nr.3 on the market
Since Nikon is currently the No.3 brand, Fujifilm France aims to surpass them. And, as we’ll see below, the Fujifilm X-E5 appears to be leading that charge in 2025.
Fujifilm X-E5 Sales and About Taking Risks
X-E5 has clearly been biggest success of the last 12 months
Fujifilm is offering a wide range of cameras, from X half to X-H2S, catering to different needs and budgets for young smartphone photographers seeking an upgrade
GFX100RF sales far beyond expectation. A great start and now sales stabilized but is curve remains healthy
X100VI still not that easy to find, although some retailers have stock
X half is a bet, a new concept. For generations used to vertical format
Instax Pal failed in Europe. But you have to innovate and try some risks. Sometimes it will work, sometimes not
The GFX Eterna 55 combines this optical expertise with a cinema ambition. Fujifilm targets short movies productions with cinema quality
The €1500–€2500 hybrid segment is saturated, so the challenge is to either move toward more accessible models like the X-M5 or elevate the offer with tools like Eterna
Instax cameras that let users preview photos before printing haven’t reduced film sales—people now print only their best shots, and they often print it multiple times to share with others
Increasing Prices
price has increased and except for X-M5 there is no sub-1K camera anymore
second hand prices are under 1K, it’s a great, sustainable and ecological alternative
Third Party Lens Bundles
retailers can sell XF23mmF2.8 as a kit with other Fujifilm cameras
the only thing Fujifilm wants to make sure of, is that retailers do not bundle third party lenses with Fujifilm cameras
Patrick, would it be possible to add a survey that says: “Would you like a REAL, MECHANICAL thumb winder, like the one on the Epson RD-1? NOT a multi-functional. But one that is actually necessary to take the next photo on the X-Pro4 (or whatever they will name it). OR, perhaps, on a specialty Fuji rangefinder. I’d buy it if they did it right like Epson.
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by xerograph
may I suggest a post about a topic for a post that may be not so important, but nevertheless bothers me since the introduction of the Fuji XF 150-600 mm zoom lens?
It’s that ugly black, cheap plastic lens hood that was delivered with that lens. It seems that Fuji included a new designed lens hood with the XF 500 – and wouldn’t it be nice if they would offer an accessory lens hood in the same design for the XF 150-600? Fuji offers square metal premium lens hoods for their XF 18 / 23 /33 lenses as an alternative – so why not a better premium hood for the XF 150-600?
A firmware update was released, and after some users installed it, they noticed the firmware was flawed and the camera is now buggy. So far, nothing new. This just happens.
But when one of these photographers contacted customer service, the representatives acknowledged that the issue could have been potentially caused by the firmware update. Despite this, they are asking customers to send in their cameras for repairs, which will cost (at least) $700.
That’s a shame and should not happen.
And luckily it does not happen to Fujifilm shooters, because this is what happened to a Sony shooter, whose Sony FX3 got apparently broken by firmware 5.00 (see video below).
The video made by Camera Nerds Media runs you through this unreal experience (including recorded calls with customer service).
Camera Nerds Media also went on various Sony forums and he saw that many other FX3 users got the same issue with firmware 5.00. He ends up saying:
I don’t think users should be responsible for faulty firmware updates. That is crazy. […] Now my camera does not work and I lost lots of functionality and I am required to pay for that.
[…]
I posted about this on a bunch of Sony Forums, and the overall theme is that nobody updates the firmware on their Sony cameras because it is historically unreliable and a lot of problems can happen”
To be clear: Camera Nerds Media is a Sony shooter and not a secret agent paid by Fujifilm or Canon or whoever to trashtalk Sony.
Sh*t Happens
Why this intro?
Well, it’s simple: we are used to look at our own garden (the Fujifilm world) and we rightfully moan when something goes wrong there.
But here is the thing: we are so focused on our own world, that we don’t see what’s going on elsewhere.
The Sony issue we reported about today is just one of many. I saw posts with freezes on Sony camera and users have to remove the battery to make the camera work again.
So yes, it’s good to moan, when something goes wrong in the Fujifilm world. But we should be at least aware that modern cameras are high tech computers with lots of complicated coding inside, and that every brand stumbles on that. That’s just normal.
What really matters is how brands react to those issues.
Fujifilm releases free firmware updates to fix errors, whereas in the story we shared today, we can see that this is not always the case with Sony cameras.
Fujifilm Bug Reports
But let’s go back to our little Fujifilm garden.
When I posted the article about a rare bug that drives me nuts, other fellow Fujifilm X shooters wrote me with their own bug reports.
And because I pay full price for my gear and have no connections to Fujifilm, I can freely report about those bugs here on FujiRumors, in the hope Fujifilm Japan will read this (they will), and possibly even release a fix in the near future (of course for free ;) ).
If you have your own bugs to report about, feel free to drop it in the comments.
I have the GFX 100S II and it happened to me it froze too a couple of times in the past month and yesterday I found when it happens:
Using the camera in portrait mode, but turning it 90 clockwise, not counter clockwise (as natural it is)
I know it happened in other models like the GFX 100 II, do you know if that bug has been resolved?
UPDATE: I took the camera to the store where I bought it and the seller said he would contact the Fuji rep about that. Then he sent the camera to be repaired. It Looks like there is an electronic problem, that is what he said to me a few days later. Hopefully the camera will be back soon.
by Cipulot – The Disappearing Indicators
I am sharing with you a pretty interesting thing that is happening with my X100VI with the latest 1.11 fw.
In particular, out of nowhere, in the OVF mode, the indicators stopped being shown even if I had them selected in the settings (video below).
Funnily enough, though, if I enable large indicators, they still do not show up, but if I half-press the shutter, they pop up and then go away as soon as I take a shot/release it.
I tried disabling them, re-enabling, power cycle, and even removing the battery, but the issue persists.
I forgot to mention that even when pressing the DISP BACK button multiple times, the issue persists, even tho that should fix it usually.
UPDATE: As a last effort I reinitialized the camera and it went back to working order. [if you encounter this issue too, reset your camera]
by Alan – the Silent Focus Priority Override in AF-MF
Your July 10, 2024 post entitled “This (Rare) Fujifilm Bug Drives Me Nuts…” got me thinking about the one Fujifilm bug that most bothers me. Actually, mine is more than a bug… because mine interacts with a known Fujifilm autofocus issue that can produce more out-of-focus images than expected. Combined, the bug and issue have the potential to badly effect the AF experience of users and, I expect, reviewers.
The Bug: With AF+MF* enabled, the camera will, without warning, override FOCUS/RELEASE PRIORITY** if it has been set to FOCUS.
Potential Bug Remedy: At the very least, Fuji should grey-out the RELEASE/FOCUS PRIORITY menu option when AF+MF is enabled.
The Issue and its Importance: The potential advantage of AF+MF* is paradoxically counterbalanced by the potential disadvantage of RELEASE PRIORITY**.
Fujifilm’s competitors allow their users to manually fine tune autofocus (with focus aids such as peaking and magnification), while maintaining control of when the shutter will release in AF-C or AF-S modes (ie, with or without autofocus confirmation/acquisition).
For example, if AF-C loses a bird amongst leaves, manual override will be necessary to regain focus. The rest of the time, when manual override isn’t necessary, the camera should be allowed to acquire focus before releasing shutter, should the user so desire.
Please feel free to post my note on FujiRumors if you think that it would be of interest.
* XT-5: MENU > AF/MF SETTINGS > AF+MF = “OFF
** XT-5: MENU > AF/MF SETTINGS > RELEASE/FOCUS PRIORITY
I’m heading back to 
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