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VOTE NOW: Which Fujifilm Gear Coming May 16 Are You Looking Forward Most

On May 16, at 1AM New York time (7AM Berlin time), Fujifilm will launch 4 new items:

I was wondering: out of all this new Fujifilm gear, which one are you looking forward the most? Vote the survey below.

Which Fujifilm gear are you looking forward the most?

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Fujifilm Asked, You Decided: These are the Fujinon XF Lenses You Want Next!

Your Most Wanted Lenses

A few months ago Fujifilm asked 200 journalists which lenses they’d like to see next for the X mount system.

Fujifilm proposed them 10 lenses that you can see here.

Well, we thought 200 votes are not enough, so we asked the FujiRumors community to vote on the Fujifilm suggested X mount lenses, and you guys dropped over 8K votes so far.

Now it is time time see the results and share some addition thoughts.

So, as far as most wanted lenses goes, this is the result:

  1. 38% – XF 23mm Pancake
  2. 13% – Super-Telephoto Prime lens XF 400mm or longer
  3. 13% – Compact Wide Zoom Lens at F2.8
  4. 10% – Super Zoom Lens XF 16-200mm
  5. 8% – XF 120mmF2
  6. 7% – Super Wide-angle Fast Lens for Astro Photography
  7. 6% – Tele-Photo Zoom Lens at F4
  8. 2% – Affordable Thin Standard Zoom Lens – XC Lineup
  9. 2% – Affordable Wide Zoom Lens – XC Lineup
  10. 1% – Fish-Eye Lens

Some thoughts…

The Winners

Already back in our mega-survey of 2022, the Fujinon XF23mmF2 pancake lens grabbed the first spot. So at this point this is a no brainer for Fujifilm. Just go and make it. FujiRumors even already shared a fan made rendering here.

Also very much wanted: a compact wide f/2.8 zoom lens. And actually this was kind of the top lens too in our survey. In fact, there were a couple of wide zoom lenses you suggested, and if we were to sum them up into a Fujinon XF 14-30mm f/2.0, then that would be the true most wanted lens by the FujiRumors community. But yes, our wish was mostly f/2, but we’d be fine with f/2.8 too.

Another hot lens would be the XF16-200mmm. Now it depends on the aperture range, but overall I think I’d be already happy with a XF 16-135mm f/4 for my needs. But if they can make it compact enough, then I’d take the 200mm too.

The Losers

I once saw Chris of PetaPixel TV expressing his wish for more affordable and compact XC lenses in one of his videos.

However, it looks like the vast majority of Fujifilm users couldn’t care less about more XC lenses.

As far as fisheye lenses goes, also here, no real wish for some. And I know who wants one, already owns one of the lovely third party MF versions out there and you don’t really need autofocus on a fisheye lens anyway.

Fujinon XF 8mm F2.8, XF 10mm F2.8 and XF 15mm F2.8 Patents Spotted

New Fujifilm patents surfaced on the web. They are for the following Fujinon lenses:

  • Fujinon XF 8mm f/2.8
  • Fujinon XF 10mm f/2.8
  • Fujinon XF 15mm f/2.8

Probably just variation of patents shared in the last 10+ years, such as:

The patents have been spotted by the Japanese website asobinet.

And remember, Fujifilm has also patented this foldable smartphone, so that one has to come soon, too :).

More seriously: Fujifilm recently said they have 10 lenses currently under study. Look up at those to see a more realistic list of lenses that might come at some point.

Fujifilm Patent Details

** CLICK HERE to Read the Rest of the Article **

Fujifilm to Release This All New Digital Camera in 2025

The Rumor

I long wondered why Fujifilm has not made this camera yet.

So much so that I made a dedicated article and video in which I requested Fujifilm to make three cameras, including the one we talk about today.

Well, it looks like one of three cameras on my wishlist will become reality.

According to our trusted sources (thanks), Fujifilm is working on…

** CLICK HERE to Read the Rest of the Article **

Fujifilm Financial Results (April 2023 to March 2024): “Revenue and Profits Soared Thanks to Strong Digital Camera and Instax Sales”

The latest Fujifilm financial results are out for the fiscal year 2023 (April 1, 2023 to March 31, 2024).

Fujifilm sums up the performance in this single sentence:

Revenue and profits soared on strong sales of INSTAX and digital cameras

Professional Imaging

  • Revenue rose due to strong sales of Fujifilm X-S20 launched in June 2023 and Fujifilm GFX100 II launched in September 2023, in addition to the models released in the previous fiscal year.
  • In March 2024, we launched Fujifilm X100VI, the latest model in the X100 series of high-end compact digital cameras, equipped with a 40.2-megapixel sensor and the latest processor

Consumer Imaging

Achieving the INSTAX sales target of ¥150.0 billion for FY2024 one ver ahead of schedule was a major driving force behind revenue growth in Consumer Imaging

  • High value-added products, mainly INSTAX mini Evo, a hybrid instant camera incorporating digital technology, and INSTAX Pal, a “palm-top camera” launched in October 2023, performed well
  • INSTAX mini 99, the top-of-the-line analog instant camera, was launched in April 2024

Growth Strategy in the Imaging Segment

In the professional imaging business, we will expand our fan base by reinforcing the multi-brand digital camera strategy featuring the X series and the GFX series to develop potential needs of people who want more than just smartphone cameras.

You can check out all the reports here.

Big Rumor Storms is Coming: Make Sure not to Miss Any of it on FujiRumors!

Sure, lots of stuff has leaked in April.

And yes, we know main specs and price of pretty much everything that Fujifilm is going to launch on May 16.

But I can tell you this: this was only a gentle little rain compared to the massive rumor storm that is about to be unleashed on FujiRumors.

Because you might have a pretty clear idea on what’s coming on May 16.

But if you want to look way beyond May 16, then I recommend you to put on your rubber boots, dress your raincoats and join me for a walk through one of the heftiest rumor storms we have ever seen here on FujiRumors.

I know… I am promising a lot. But I would not do that if I also did not know I will be able to keep my word ;).

How not to miss the rumors?

We offer several tools. You’ll find them listed below and you can pick your favourite one.

Talk to FujiRumors

Get Only Rumors:

Get Notified when FujiRumors Articles go Online

Our Communities (from BIGGEST to SMALLEST)

Personal Stuff

Fujifilm X-T50: The Hated Film Simulation Dial Gains it First Believer (SonyAlphaRumors) and I also Prefer it Over the Drive Dial

When we shared the image of the new film simulation dial of the Fujifilm X-T50, it triggered a massive reaction that lead to almost 300 comments and quite frankly I was surprised by the negativity in those comments.

To sum them up: the dial is useless. One can press a button to access all film simulations anyway. It would have been better to keep the drive dial there.

But there is a flaw in this thought.

Because the exact opposite is also true: why do you need a Drive dial?

I mean, I don’t have a Drive dial on my Fujifilm X-E3, but all I need to do is to press a button and I can access all options very quickly.

And for that matter, why do you need an ISO dial? Or a shutter dial? Also there I can press a button, and access all options quickly too and then scroll through them with the command dial.

ISO dial, Drive dial, Shutter dial, Film Simulation dial: one could argue there are all useless, since you can access all options with a simple press of a button anyway.

If a dial makes sense or not solely depends on how you shoot and what kind of experience you are looking for.

I for example change much more often the film simulation than the Drive dial settings. So, for me personally, I prefer to have the Film Simulation dial rather than the Drive dial.

And for all those, who play around with Film Simulations much more than with the Drive options, a dedicated FS dial might make more sense than a dedicated Drive dial.

So, Fujifilm decided that Film Simulations are more important for potential X-T50 customers than the Bracketing options on the Drive mode, hence they decided to offer a dedicated dial for it. Just turn it, and you’ll instantly see the film simulation applied on the screen of your camera right on the field. And, as we have been told, the dial also works in video mode.

Last but not least: lots of FujiRumors readers might be sceptical right now, but there is one guy who seems very convinced that this is a brilliant move: it’s Andrea from SonyAlphaRumors, who even made a video about it and explains why he thinks this is a great move by Fujifilm in this article here.

SonyAlphaRumors acknowledges that Film Simulations are a big deal and in several videos vehemently asked for Film Simulations also on Sony cameras!

Maybe he got convinced by the Film Simulation glory after he saw an image I took with my GFX and he texted me asking how I managed to get those colors. And I told him I did not edit anything… just set the camera on Astia and that’s it. You can read there story here.

So, the Sony guy sees lots of sense in this dial. Honestly, I also prefer it over the Drive dial. Although my top choice would have been an ISO dial. But between Drive and Film Simulation, I pick the Film Simulation dial with joy.

This is the New Fujifilm X-T50 Film Simulation Dial – VOTE: Better Drive or Film Simulation Dial?

We just reported about the Fujifilm X-T50 featuring a brand new film simulation dial.

Well, now other sources (THANKS) have now passed us the first image of the dial.

We can see:

  • 8 fixed spots for: Acros, Nostalgic Negative, Classic Neg., Reala Ace, Classic Chrome, Astia, Velvia, Provia (STD).
  • 3 variable spots: FS1, FS2, FS3 – assign your preferred film simulation on those dials
  • C position: disable the dial and the camera will activate whatever film simulation is set in your custom settings

Of course, it’s the drive dial of the Fujifilm X-T30II that is gone in favour or the the new film simulation dial. Let us know in the comments if you’d have preferred the drive dial or you prefer the new film simulation dial.

Coming May 16

For the X-T50 I prefer...

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SURPRISE: Fujifilm X-T50 Coming with an All New Dial

The image of the Fujifilm X-T50 has leaked already and it shows it retains all the nice dials we loved from the X-T30.

However, what the images do not show, is that one of those dials is a completely new one.

In fact, thanks to a couple of sources (including new/anonymous ones – THANKS!!!) we can tell you that there will be a dedicated film simulation dial on the Fujifilm X-T50.

Now, like all the latest Fujifilm models, also the Fujifilm X-T50 will offer a total of 20 film simulations.

But not all 20 film simulations will be on that dial.

In fact, the new film simulation dial will have 12 positions:

  • 8 fixed film simulations
  • 3 positions can be assigned to whatever film simulation you want
  • 1 “C” position to basically disable the dial, and the camera will activate whatever film simulation is set in your custom settings

Now, the source who explained it in detail to me contacted me via rumor box. So I have no way to contact it and ask questions. So I will do it here.

The question is: can you put your own recipe on the three positions that are free on the dial, or can you just assign a standard Fujifilm film simulation to it?

An additional message to the source: Thanks a lot. I have read also the second part of the rumor and I find it very interesting and I am currently looking into it. Thanks so much for putting me on the right track.

And to all sources: you can now contact me 100% anonymously also via Signal. This way we can also chat and at the same time keep identities anonymous.

Coming May 16

Fujifilm X-T50 vs X-T30II – Which One do You Prefer?

The fist image of the Fujifilm X-T50 just leaked and we reported here.

Now the question is: which one looks better? Vote the survey below.

I prefer the look of the...

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