STAY TUNED: Date of Next Fujifilm X Summit to be Unveiled TODAY

We have the date of the next Fujifilm X Summit.

Right now I am on a short break while driving through the center of Italy. So we will share it with you at 10AM New York time (4PM Berlin Time).

You’ll get the rumor…

But…

if you decide to follow the big unveil on my YouTube channel, then you’ll get the rumor from my favorite Mediterrenean sea town (short guide included).

This means that in terms of rumors, you won’t miss anything if you don’t follow me on YouTube.

But if you love Italy, the Mediterrenean sea, awesome little towns, pristine water and great sunsets, then make sure to check out the rumor also on YouTube, as I will tell you the name of the town 99% of you never heard about, and after my video you’ll wonder how in all these years you could have missed such an awesome spot in Italy.

Above is the video that will go online shortly. Enable the reminder in order not to miss when it goes online.

And guys, this is the the very beginning of a long new rumor chapter here on FujiRumors. ;)

Fun times are coming ;).

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New Firmware, Talking Velvia, New Camera Registrations, X100V Struggles, X-T5 Rise and More – Top June Articles and Videos

Here are the top 10 articles for June:

  1. New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S, X-E4 and X-S10
  2. Welcome to the World of VELVIA Film Simulation
  3. Fujifilm FF230002 Registration Found – Expect X-Pro4, X-E5, X-S30, X-T6, X-T40, X-H3, X-H3S, X80, X100VI (X200) and GFX50R Successor Rumors to Magically Appear ;)
  4. Fujifilm X100V Orders Suspended at BHphoto, Blocked in Japan and What it Could Mean for the X100V Successor
  5. The Impressive Rise of the Fujifilm X-T5 (Despite X-H2 Competition) and Popularity of X Series Camera Lines – Poll Results
  6. It’s All About the Latest and Greatest (X-T5, X-H2, X-H2S, X-S20) – Roundup
  7. WANTED: New Fujifilm X Mount Roadmap Needed (and Why)!
  8. Fujifilm GFX100 Firmware 5.00 New Features Guide Leaked
  9. Viltrox 27mm f/1.2 PRO XF Lens “Coming Soon” – Teaser
  10. Fujifilm X-Pro4 Fantasies – Your Dreams Here!

And here are the June Youtube videos ranked by popularity. The 2nd and 4th video are from the Dolomites… they might be worth to watch just for the scenery ;).

New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S, X-E4 and X-S10

New Firmware Updates

Fujifilm has released new firmware updates for the Fujifilm X-T5, X-H2, X-H2S, X-E4 and X-S10.

You can find all details and download links down below.

Firmware Details & Download Links

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WANTED: New Fujifilm X Mount Roadmap Needed (and Why)!

After the Fujifilm X Summit on May 24, I wrote an article about the 3 biggest disappointments of the Summit.

One of them was the lack of a new X mount roadmap, considering that now with the XF8mmF2.8 R WR out, there is no more lens on the roadmap.

Now, at this point I want to make absolutely clear that this was just my very personal opinion. If you think differently, than that’s totally fine and your opinion has just the same reason to exist as mine.

But I also think what I said was a bit misunderstood, especially in regards the new roadmap, and here is why.

The main critique I got was that I should stop asking for new lenses, that what we have is enough and there is no need to rush out with more lenses.

And yes, we sure have lots of lenses, also considering all the third party AF lenses we now have. And many of us have all their needs covered already.

But that was not the point of what I wanted to say.

What I wanted to say is that, despite everything we already have, there are still some lenses that people wish for and in some cases really need for their photography, as shown by our massive future X mount wishlist survey.

And Fujifilm can only win if they publish a new roadmap. Because:

  1. people who are currently still missing certain lenses they need and see them on the roadmap, are more likely to stay with Fujifilm and just wait for the lens to come
  2. photographers, who are interested in the Fujifilm system but are currently not yet using it because it does not offer a certain lens, they might actually start to switch to Fujifilm if they see that the lens they need is on the roadmap. They might to start to look out for good deals, buy into the system, and buy the lens they need later on.

Keeping people in the system and facilitate others to join by publishing roadmaps is a huge advantage that Fujifilm is currently missing out on.

There are only two potential downsides to publishing roadmaps:

  1. if Fujifilm puts MKII lenses on the roadmap, people will stop buying the older version. But that’s a problem Fujifilm has solved by almost never putting MKII lenses on the roadmap
  2. Roadmaps are a “promise” that Fujifilm makes to its customers. But it can happen that Fujifilm breaks the promise and makes changes to the roadmap (see XF80mm macro instead of XF120mm macro or XF50mmF1.0 instead of 33mmF1.0). And when changes are done, some customers might feel disappointed by those changes as Fujifilm “broke” the promise they made

But these two downsides are more than compensated by the advantages solid long term roadmaps bring.

And since I love Fujifilm and I want them to succeed, I want Fujifilm to take the best possible decisions for the system. And in this case, in my opinion, Fujifilm would only profit from giving us a new roadmap.

Fujifilm Facebook Groups

Yongnuo 50mm F1.8X DA DSM PRO X Mount Autofocus Lens Teaser (and FujiRumors already Shared the Images)

A few weeks ago we shared a lot of images of the upcoming Yongnuo autofocus X mount lenses. You can see them here.

Now Yongnuo has launched an official teaser for the Yongnuo 50mm f/1.8 (also already shared on FujiRumors) on their Chinese social media.

The only new tidbits we can extract from the teaser is that the announcement should happen in June and that the 50mm f/1.8X DA DSM Pro has the same optical design as the YN 50mm f/1.8S DF DSM (Sony E mount) with the addition of an aperture ring.

Check out the real life hands on images of this lens (and many other upcoming Yongnuo AF lenses) in this article.

Fujifilm Facebook Groups

via Yongnuo

Fujifilm CEO Teiichi Goto: “We Have Found a New Gold Mine in the Photography Business”

The Japanese website newswitch posted an article, where they talk about the recovery of the camera market.

In that article, they quote the Fujifilm CEO Teiichi Goto, who said that they have found a new gold mine in the photography business.

“The photography business was a stagnant business, but I found a new ‘gold mine’.”

Teiichi Goto, president of Fujifilm Holdings (HD), shows signs of success. The operating income of the Imaging segment in fiscal 2022 is expected to increase to 72.9 billion yen, which is approximately double that of the previous fiscal year.

The company’s Imaging segment includes the instant camera “Cheki” [admin note: known as INSTAX outside of Asia] and the digital camera “X series.” In particular, it seems that the promotion of digitization, starting with the smartphone printer “Link Series,” contributed to the increase in earnings.

Once again, it’s the myriad of Instax products that fuels Fujifilm’s imaging division with money.

But we have seen in the latest financial reports, that also the digital camera business performed well and contributed to the strong growth.

Fujifilm Facebook Groups

via newswitch via digicame-info

WATCH Fujifilm X Summit NOW: Fujifilm X-S20, XF8mmF3.5, X-App and MORE – LIVE on FujiRumors

Fujifilm X Summit – LIVE COVERAGE
(refresh for updates)



Fujifilm X Summit – The Full Coverage Live!

  • X-S20 presented
  • 26MP X-Trans IV sensor and X-Processor 5
  • thanks to this combination, best power saving performance on any X series camera
  • low power consumption and long battery life
  • NP-W235 battery
  • 750 shots in standard mode according to CIPA (but CIPA standard are strickt, such firing flash every two shots and zoom in and out every shot)
  • 7 stops IBIS
  • 0.62 2.36m dot EVF
  • 1.84 million dots LCD
  • 491g weight (with battery and memory card) – only 5% heavier than X-S10
  • pop up flash
  • New camera X-App
  • connects camera automatically to smartphone. User does not have to do anything
  • geotagging info updated every 10 seconds
  • available for download May 25 – connect up to 5 devices on a single smartphone
  • X-S20 comments by a photographer
  • very small camera
  • nice grip
  • great travel camera
  • built-in flash can be handy
  • X-S20 Video Specs
  • H265 All Intra and Long Gop
  • 4:2:2 10 bit internal
  • new Vlog mode: access to 6 most used functino when shooting logs:
    – Self timer
    – face eye detection
    – IS mode
    – High speed Rec
    – product priority mode
    – background defocus mode
  • TG-BT1 vlogging grip
  • X-App can be used to start and stopp recording
  • FAN-001 cooling fan compatible with X-S20
  • New Fimrware for X-T5 and X-H2
  • the promised firmware is ready
  • download firmware here (for 13 X/GFX cameras)
  • improved AF system
  • X-H2 ver.3.00 and X-T5 ver.2.00
  • better motion prediction AF algorithm
  • more resistant against change in speed of moving subject
  • subject detection now under tougher conditions so to track face/eye all the time under difficult conditions
  • more subjects detected: drones, insects added
  • X-S20 has all that AF power too (real life demo)
  • great backup camera also for professional use
  • a level of AF that is normally on high end cameras, but now it’s on a travel camera
  • XF8mmF3.5
  • widest prime lens in X mount lineup
  • 112 angle of view also used in many smartphones
  • 215g and 52.8mm ling
  • great portability if combined with X-S20
  • 62mm filter diameter
  • distortion is good from edge to edge, very clear from edge to edge
  • X-App Again
  • 1033 images taken and still one bar of battery left
  • image aquisition (switch connection from bluetooth to WiFi)
  • select images on the App that you want to import
  • you can also transfer all at ones
  • Activity Log: logs of your shots will be displayed on the App
  • You see also with which camera took how many images
  • Timeline Tab: see all images you took, time, geotag and total number of images taken on that day
  • Camera and smartphone are always automatically connected
  • almost all current X Series cameras are compatible with X-App, except for older camera without bluetooth (you need still the old up for that)
  • iOS and Android available tomorrow
  • compatible firmware update for cameras will also be available today (you need to update the camera too, not only download the App
  • PRICE & Availablity
  • X-S20 available end of June
  • $1.,299
  • XF8mm availbale end of June
  • $799

Just announced

LAST SECOND RUMORS: Fujifilm X-S20 Coming with 3.5mm Headphone Jack and Capable for Recording 4:2:2 and 10 bit Internal Video

So, I thought I was done with Fujifilm X-S20 rumors, so much so that I even made a rumor recap video (from one of the most beautiful lakes in the Dolomites), but one of our trusted sources reached out to me now with yet another Fujifilm X-S20 rumor. And it’s my pleasure to bring it to you :).

According to our source (thanks so much), the Fujifilm X-S20 will record 4:2:2 and 10 bit internal video and have a 3.5mm headphone jack port.

Even if you are not interested in the Fujifilm X-S20, you have to admit that there is lots of power incorporated in that small body.

On paper the Fujifilm X-S20 looks very good. And if you are not a retro aficionado like me, it’s probably the best camera you can pick in this price range.

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Which Fujifilm X Camera do You Own? – Measuring the Success (or not) of Fujifilm X-T5, X-H2 and X-H2S – VOTE NOW

Pretty much exactly one year ago, Fujifilm introduced their 5th generation platform (X-Processor 5 and X-Trans V) with the Fujifilm X-H2S.

The launch of the X-H2S was followed by even more 5th generation goodness with the Fujifilm X-T5 and Fujifilm X-H2.

And very soon we will also get the Fujifilm X-S20.

And given all those major releases, I was wondering how successful they have been among the FujiRumors community.

That’s why today I will launch an updated survey where you can tell us which camera you own.

Let’s see if there was a breakthrough in terms of 5th generation gear here on FujiRumors or if many of you did not update to the latest and greatest and stick with their older gear.

  • Important Note: If you pre-ordered any of the gear listed below and just wait to get it shipped, you qualify as owner.

As a reference, here are the top 5 cameras we had in our last survey:

  1. X-T3
  2. X-T4
  3. X-T2
  4. X-H1
  5. X100V

My Gear

VOTE HERE

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