What’s Next From Fujifilm… and What You Might Have Missed This Summer!

Hey X-folks…

I really hope you had (and are still having) a fantastic summer.

I hope you could travel, see new cities, taste new food, climb some mountains, play with the waves in the sea, photograph something that inspired you… and especially I hope you had time for your families, friends… and for yourself.

But also during this summer, FujiRumors worked restlessly on the rumors and news… and it was so busy, that you might have missed a few rumors and news during your summer break.

So I thought it could be useful to give you guys an overview of what happened over the summer in the Fuji World… also in the hope this can somehow mitigate your pain for going back at work… at least a bit… because AWESOME FUJI TIMES are coming :)

have a GREAT Sunday,
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BIG DAY: Fujikina Announcements on September 7

  • Big announcement day on September 7, at Fujikina! Fujifilm X-E3, XF80mm Macro, GF45mm, new lens roadmap, firmware udaptes…

Some of the Rumors shared in July / August

  • Fujifilm Lens Roadmap Updates to be Announced Soon – rumor here
  • Fujifilm Firmware Update Will Bring Improved AF-Tracking of X-E3 also to Other X-series Cameras – rumor here
  • Fujifilm X-E3 Will have Improved AF-Tracking… Even Better than Fujifilm X-T2 – rumor here
  • Fujifilm Has Outsourced Development of X-A Line. R&D Needed for Fujifilm GFX – rumor here
  • Fujifilm Scrapped the Ultimate X Series Camera… Focus on Fujifilm X-T2S (IBIS Camera) – rumor here
  • Major Fujifilm X-Pro2 Kaizen Firmware Update Will Add 4K Video and More – rumor here
  • New Fujifilm X-E3 Image Shows Lack of Pop-Up Flash – rumor here
  • Fujifilm XF 200mm F2 Lens Rumors Confirmed – rumor here
  • Fujifilm X-E3 will Shoot 4K Video – rumor here
  • LEAKED: Fujifilm X-E3 First Real Life Images !!! – rumor here
  • Fujinon XF 80mm F2.8 OIS WR Macro to be Released in October – rumor here
  • Fujifilm X-E3 will Have the Focus Joystick – rumor here
  • Fujifilm X-T2S will have IBIS (In Body Image Stabilization) – rumor here
  • Don’t Worry, Fujifilm X-T2S In Body Image Stabilization (IBIS) will Work with ALL Fujinon X-Mount Lenses – rumor here
  • Fujifilm X-E3 Will Have Bluetooth – rumor here
  • Fujifilm X-T2 Successor to be Called Fujifilm X-T2S – rumor here
  • Fujifilm X-E3: No Tilt Screen (Poll – Dealbreaker?) – rumor here
  • Fujinon GF 80mm F1.4 for Fujifilm GFX in 2018 – rumor here

Some General News shared in July / August

  • Firmware Updates for Fujifilm GFX 50S, X-Pro2, X-T2, X-T20 and X100F Available – news here
  • Fujifilm GFX 50S Vs. Nikon D850 Estimated Dynamic Range Comparison – news here
  • Peak Design Launches Re-designed Leash and Cuff Straps – news here
  • New Picktorial X-Pack Adds Fujifilm Film Simulation Profiles  – news here
  • Aurora HDR 2018 is Coming to Windows and Mac  – news here
  • Fujifilm X-T20 and Fujifilm Instax Square SQ10 Win EISA AWARDS – news here
  • Fujifilm Publishes 1st Quarter Financial Results (FY2018/3) – Strong Fujifilm GFX 50s Sales and Healthy Imaging Solutions – news here
  • Cascable 3.0 Remote Control App adds Fujifilm Support, Geotagging and More! – news here
  • Fujifilm MK Cine Lenses: X-Mount Version Confirmed for Late 2017, Feedback and Canadian Hands On Demo (Aug. 17) – news here
  • Fujifilm Manager Theo Georghiades Inside View on Fujifilm’s History : “We Were Losing Connection to PROs”… and the Way to the X-series – news here
  • Adobe Fixes Fujifilm GFX 50s Bug in Camera RAW 9.12 and Lightroom CC 2015.12/6.11 + adds WCL/TCL Ver. 2 Support – news here
  • Fujifilm X-T1 (and X-T10) Officially Discontinued… An Emotional Farewell to the Camera that Changed Fujifilm’s Future – news here

FLASH News & Rumors

List of Fujifilm Instax Gear Price Increase Effective August 30

We told you which Fujifilm X and GFX gear will get a price increase on August 30. You can check out the full list here.

But also Instax gear will get a price jump in USA due to tariffs. Here is the list with the new price:

INSTAX NEW PRICE STARTING AUGUST 30

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

** CLICK HERE to Read the Rest of the Article **

Fujifilm Announced Further Price Increases Coming August 30

On August 1st Fujifilm did increase prices on plenty of X and GFX gear.

We already warned you that further prices increases are planed, but at the time of that article we knew only about instax gear price increases.

Well, Fujifilm has now issued a statement (read below) to several news outlets such as PetaPixel and DRPeview.

The global marketplace continues to present business challenges, driven by the volatile market conditions facing manufacturers, retailers, and consumers alike. With these changes and the instability of the marketplace, we have made the business decision to further adjust prices to accommodate for these global changes. As we navigate the current market situation, Fujifilm is doing all we can to work with our retailers and consumers to weather this storm together. We appreciate your continued support.

Last time the price increases ranged between 8 to 15%, with only one item seeing a hefty 43% price increase.

Last time the Fujifilm X-E5 and Fujifilm X half were not affected by price increases, and it seems that also this time the X-E5 and X half won’t get any price hike.

How much could the price increase be this time?

Well, given that the Fujifilm X-E5 costs $1,699 and the its DSLR styled clone, the Fujifilm X-T50, costs $1,599, it could well be that the X-T50 gets a further $100 price jump, hence a further 6% price increase. But that’s a speculation of mine.

I guess US residents now have less than two weeks left to purchase their gear at current price and avoid even worst surprises.

List of August 1st Price Increases
(more price increase to follow August 30)

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

.

Fujifilm X-E5 Manual Reveals a Feature I’m Excited About (and it Solves What Annoyed Me on my X-E3)

So, the Fujifilm X-E5 is now shipping and my own X-E5 – which I ordered in this color – will hopefully arrive soon.

NOTE: The Fujifilm X-E5 is now in stock at BHphoto and at Amazon you can find the X-E5 silver with XF23mmF2.8, the X-E5 black body and X-E5 silver body.

There is a lot I am looking forward to on my X-E5:

It really is the best X-E camera ever made… by far!

And for an X-E line lover like me that’s a GAS trigger I can’t resist to. So here you have my money again, Fujifilm!

But will all the goodness the X-E5 offers, there is actually one thing I am looking forward to a lot, and that we could read about also in the just released X-E5 owners manual.

You see, my Fujifilm X-E3 served me well, took some of my favorite shots (like the first image of the X/GFX series Dolomites image slideshow in this video) and was overall a great companion.

However, there was one thing that annoyed me: having to swipe through the custom function on the LCD display due to the lack of physical function buttons.

You see, on all my other Fujifilm cameras, I have completely disabled the touch function on the LCD. If it was for me, Fujifilm could remove the touch function altogether.

But the lack of FN buttons on the X-E3 kind of forced me to keep the touch screen enabled on my LCD to access certain custom functions.

Now on my (future) Fujifilm X-E5, I will have 5 custom functions just on the front lever alone

  • press button on lever
  • pull lever quickly left
  • pull lever quickly right
  • pull and hold lever left
  • pull and hold lever right

That’s 5 custom functions on a single lever!

It’s a small change on paper, but for my shooting flow it’s huge — and just one more reason why the X-E5 feels like the perfect evolution of the X-E line.

X-E5 STOCK CHECK

Amazon:

BHphoto

Pre-Orders

Fujifilm to Raise Instax Camera and Printer Prices Starting September 1

There will be another price increase coming September 1st on Fujifilm gear.

As of now, our sources have informed us only about increases on Instax Cameras and Instax Printers.

Our source has not specified if also Fujifilm Instax Film is affected by the price increase.

Some Fujifilm Gear Still for Sale at Old (and Lower) Price at Amazon USA – from Fujifilm X-T5, XF16-55mmF2.8II and More

The Fujifilm price increase came into effect today, but I just wanted to let you know that, in case you missed the deadline, some gear is still for sale at the old price at Amazon.

For example, the Fujinon XF16-55mmF2.8 II is for sale at lower price shippend and sold by Amazon. At other stores it costs $150 more now.

Same goes for the XF150-600mmF5.6-8 sold by Amazon at the lower old price as well as the XF33mmF1.4 sold by Amazon.

But there is probably even more gear still available at the old price, so make sure to check out the items you are eventually interested in.

Other gear is sold for old price at Amazon sold by third parties, as it’s the case with the XF70-300mm, sold at Amazon via official Fujifilm retailer True Modern Electronics.

You can also find the Fujifilm X-T5 at old price at Amazon via Dodd Camera, which is also an official Fujfiilm retailer.

You can check out the list of official Fujifilm retailers here.

I guess it’s just a matter of time until those stores will align with the new prices.

Full List of New Prices

** CLICK HERE to Read the Rest of the Article **

It Happened: Fujifilm Price Increase Effective Today – New Prices Up 8-15% (One Item Up 43%)

We told you that Fujifilm will increase prices on August 1st, and so it happened.

Now that the new prices are official, I will list them all below and I will also add by how much (USD and %) the price increased (because some of you asked me that in the comments).

The price increases are between 8 to 15%, with only one item seeing a hefty 43% price increase. The 43% price increase is already visible at Adorama here, but other stores like BHphoto here and Amazon here still show the old price for now (I guess that will change soon).

I hope some of you have saved some bucks thanks to FujiRumors warning you ahead of the imminent price increase.

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

Last-Second Fujifilm Best Sellers – Before Prices Go Up in 2 Days (in USA)

A few days ago, we informed you that Fujifilm will raise prices on almost all X and GFX gear, and we also shared the full list of upcoming prices here.

I’ve now checked on what’s been selling best through FujiRumors affiliate links—and here’s the current top-selling gear, just two days before the price hike takes effect.

If there’s anything you’ve been thinking about getting, now’s the time to grab it at the current lower price.

NOTE: All the price increases listed below apply – obviously – only to the U.S. market. That’s why I’m sharing prices in U.S. dollars only—not in euros, yen, or any other currency. Will other regions see increases too? I don’t know. I have no info so far. My guess (not rumor) is that so far price increases are planed only for USA.

  1. Fujifilm X-T5
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  2. XF70-300mmF4-5.6 R LM OIS WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Moment / Paul’s Photo
  3. NP-W235
    BHphoto / Amazon / Adorama / Moment
  4. XF18mmF1.4 R LM WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Paul’s Photo
  5. X-S20 body
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  6. XF16-55mmF2.8 R LM WR II
    BHphoto / AmazonUS / Adorama / Moment / Nuzira / Paul’s Photo
  7. NP-W126S
    BHphoto / Amazon / Adorama / Moment

Of course the list is heavily influenced by the disastuous stock situation with Fujifilm gear – availability is tight, and many people are simply snapping up whatever they can still find in stock. For example, I bet that if the X100VI would be available anywhere, it would be on top of the list.

If you can’t find what you’re looking for at the usual retailers like BHphoto or Adorama, be sure to check Amazon as well. Several official Fujifilm dealers also sell through Amazon and may still have stock available.

X Cameras – New Price Starting August 1

** CLICK HERE to Read the Rest of the Article **

Updated Price Increase List for Fujifilm Gear Starting August 1

We have now received an updated list of the Fujifilm price increases starting August 1st, which includes the new price for the 11 GF lenses missing in our previous report and also these accessories are added to the list.

NOTE: some stores say they won’t honor the old price for all gear ordered today but shipping after August 1st (we reported here). We don’t have statements of BHphoto & Co in this regard. In any case, it’s best to order now and get it shipped tomorrow, or at least hope your store will honor the current price. If you don’t find it in stock at BHphoto & Co, check out Amazon where many official Fujifilm retailers also sell their gear. You might have better luck there.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

Accessories – New Price Starting August 1

Fujifilm Price Increase Confirmed – Unshipped Orders at Old Prices Could Be Canceled August 1st

We previously reported that Fujifilm will raise prices on August 1. Now we have the first confirmation: the U.S. store Capture Integration writes:

Fujifilm will increase all products on August 1st. Importantly, all pre-existing orders will be canceled at the older prices. NO CURRENT orders will be honored at pre-tariff pricing. Price increases range from 7-11%. Most notably…”

FujiFilm GFX100 II up 11%
FujiFilm GFX1000 RF up 10%
FujiFilm GFX100S II up 8%
GF Lenses all up 7-9%

Not mentioned is X series gear, which will go up too.

IMPORTANT NOTE: We don’t yet know if this policy applies only to Capture Integration, or if other retailers like B&H Photo will also refuse to honor current prices for gear ordered now but shipping after August 1.

RECOMMENDATION: See it in stock? Buy it now. If not, order anyway and hope the store honors current pricing. Worst case? They cancel your order.

DON’T LOSE HOPE: If you can’t find gear in stock at B&H or similar stores, check Amazon—many official Fujifilm retailers also sell through Amazon, so you might find items there that are out of stock elsewhere. To see which stores are authorized Fujifilm dealers, check the official Fujifilm USA list here.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

We have the new price for 9 GF lenses. The other 11 lenses will get also a price increase according to Capture Integration.

Accessories – New Price Starting August 1

via captureintegration