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Fujifilm X Half Announced – Reviews & Pre-Orders Now – LIVE BLOG

Fujifilm X Half Launch Blog
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The Fujifilm X Half is now reality!!!

Pre-Orders

X Half – Official Fujifilm Info

Fujifilm X Half – First Looks

  • Explora – Half the Size, Double the Fun – The Fujifilm X Half
  • tomsguide –  I spent two hours with the new Fujifilm X half — and it’s my dream camera

Pre-Orders

Launch Videos

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Just launched: Up to 50% off on Lexar storage

Lexar launched new deals:

Note: the Lexar 256GB 1667 is among the officially recommended SD-Cards by Fujifilm.

Fujifilm Recommended SD-Cards for GFX100RF

Brand Series Model number *1 Capacity
Angelbird AV PRO SD V90 MK2 AVP064SDMK2V90 64GB
Angelbird AV PRO SD V90 MK2 AVP128SDMK2V90 128GB
Angelbird AV PRO SD V90 MK2 AVP256SDMK2V90 256GB
Angelbird AV PRO SD V90 MK2 AVP512SDMK2V90 512GB
Angelbird AV PRO SD V60 MK2 AVP064SDMK2V60 64GB
Angelbird AV PRO SD V60 MK2 AVP128SDMK2V60 128GB
Angelbird AV PRO SD V60 MK2 AVP256SDMK2V60 256GB
Angelbird AV PRO SD V60 MK2 AVP512SDMK2V60 512GB
Angelbird AV PRO SD V60 MK2 AVP1T0SDMK2V60 1TB
Delkin Devices BLACK V90 DSDBV9032 32GB
Delkin Devices BLACK V90 DSDBV9064 64GB
Delkin Devices BLACK V90 DSDBV90128 128GB
Delkin Devices BLACK V90 DSDBV90512 512GB
Delkin Devices POWER V90 DDSDG200032G 32GB
Delkin Devices POWER V90 DDSDG200064G 64GB
Delkin Devices POWER V90 DDSDG2000128 128GB
Delkin Devices POWER V90 DDSDG2000256 256GB
Exascend CATALYST EX128GSDV60 128GB
Exascend CATALYST EX256GSDV60 256GB
Exascend CATALYST EX512GSDV60 512GB
Exascend CATALYST EX64GSDU2 64GB
Exascend CATALYST EX128GSDU2 128GB
Exascend ESSENTIAL EX64GSDU2-S 64GB
Exascend ESSENTIAL EX128GSDU2-S 128GB
Exascend ESSENTIAL EX256GSDU2-S 256GB
HOMAN UHS-II SD Card HM64GBSDV90 64GB
HOMAN UHS-II SD Card HM128GBSDV60 128GB
KIOXIA EXCERIA PRO KSDXU-A256G 256GB
Lexar Professional 1667x SILVER LSD64GCBG1667 64GB
Lexar Professional 1667x SILVER LSD128CBG1667 128GB
Lexar Professional 1667x SILVER LSD256CBG1667 256GB
Lexar Professional SILVER PRO LSDSIPR064G-BNNNG 64GB
Lexar Professional SILVER PRO LSDSIPR128G-BNNNG 128GB
Lexar Professional SILVER PRO LSDSIPR256G-BNNNG 256GB
Lexar Professional SILVER PRO LSDSIPR512G-BNNNG 512GB
Lexar Professional SILVER PRO LSDSIPR001T-BNNNG 1TB
Lexar Professional 1800x GOLD LSD1800064G-BNNNG 64GB
Lexar Professional 1800x GOLD LSD1800128G-BNNNG 128GB
Lexar Professional 1800x GOLD LSD1800256G-BNNNG 256GB
Lexar Professional 1800x GOLD LSD1800512G-BNNNG 512GB
Lexar Professional 2000x GOLD LSD2000064G-BNNNG 64GB
Lexar Professional 2000x GOLD LSD2000128G-BNNNG 128GB
Lexar Professional 2000x GOLD LSD2000256G-BNNNG 256GB
Nextorage NX-F2PRO NX-F2PRO64G/INE SYM 64GB
Nextorage NX-F2PRO NX-F2PRO128G/INE SYM 128GB
Nextorage NX-F2PRO NX-F2PRO256G/INE SYM 256GB
Nextorage NX-F2SE NX-F2SE128G/INE SYM 128GB
Nextorage NX-F2SE NX-F2SE256G/INE SYM 256GB
Nextorage NX-F2SE NX-F2SE512G/INE SYM 512GB
OWC Atlas Pro OWCSDV60P0064 64GB
OWC Atlas Pro OWCSDV60P0128 128GB
OWC Atlas Pro OWCSDV60P0256 256GB
OWC Atlas Pro OWCSDV60P0512 512GB
OWC Atlas Pro OWCSDV60P1000 1TB
OWC Atlas Ultra OWCSDV90U0064 64GB
OWC Atlas Ultra OWCSDV90U0128 128GB
OWC Atlas Ultra OWCSDV90U0256 256GB
OWC Atlas Ultra OWCSDV90U0512 512GB
ProGrade Digital COBALT 300R V90 PGSD64GBCKNA 64GB
ProGrade Digital COBALT 300R V90 PGSD128GBCKNA 128GB
ProGrade Digital COBALT 300R V90 PGSD256GBCKNA 256GB
ProGrade Digital COBALT 300R V90 PGSD512GBCKNA 512GB
ProGrade Digital Gold 250R V60 PGSD64GBKNA 64GB
ProGrade Digital Gold 250R V60 PGSD128GBKNA 128GB
ProGrade Digital Gold 250R V60 PGSD256GBKNA 256GB
ProGrade Digital Gold 250R V60 PGSD512GBKNA 512GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-064G-xxxxx*2 64GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-128G-xxxxx*2 128GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-256G-xxxxx*2 256GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-512G-xxxxx*2 512GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-064G-xxxxx*2 64GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-128G-xxxxx*2 128GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-256G-xxxxx*2 256GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-512G-xxxxx*2 512GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-1T00-xxxxx*2 1TB
SONY SF-E V60 SF-E64 64GB
SONY SF-E V60 SF-E128 128GB
SONY SF-E V60 SF-E256 256GB
SONY TOUGH SF-G V90 ‎SF-G32T 32GB
SONY TOUGH SF-G V90 ‎SF-G64T 64GB
SUNEAST Ultimate Pro V90 SE-SDU2064GA300 64GB
SUNEAST Ultimate Pro V90 SE-SDU2128GA300 128GB
SUNEAST Ultimate Pro V90 SE-SDU2256GA300 256GB
SUNEAST Ultimate Pro V90 SE-SDU2512GA300 512GB
SUNEAST Ultimate Pro V60 SE-SDU2064GC280 64GB
SUNEAST Ultimate Pro V60 SE-SDU2128GB280 128GB
SUNEAST Ultimate Pro V60 SE-SDU2256GB280 256GB
SUNEAST Ultimate Pro V60 SE-SDU2512GB280 512GB
SUNEAST Ultimate Pro V60 SE-SDU2001TB280 1TB
Wise SD-S SD-S128 128GB
Wise SD-N SD-N128 128GB
Wise SD-N SD-N256 256GB
Wise SD-N SD-N512 512GB

*1 Model name could be different depending on the market.
*2 Where xxxx is “JNJIP/GHJIN” in Japan, “ANCIN” in the U.S.A., “CNCIN” in Canada, “ZN4IN” in China, and “GN4IN” for Global.

Fujifilm X-M5 Black Kit Shipping

I have received messages from FR-readers (thanks), that also the black Fujifilm X-M5 kit has started shipping at BHphoto.

The black Fujifilm X-M5 is one of three cameras Fujifilm has officially declared will be pulled from pre-orders now because of the US tariffs.

Also the Fujifilm GFX100RF and the X100VI suffer the same faith.

23 Fujifilm Products Win Red Dot Design Award 2025 and This is How Much it Costs Fujifilm

23 Fujifilm products have won the Red Dot Design Award 2025.

As far as photography related gear goes, these are the winners:

This might cost Fujifilm at least 100K+ USD.

And I am not making this number up randomly.

In fact, RedDot has a public price list on how much licensing fees cost (something between 5K and 12K).

The most “basic” package is the “Winner Package Regular” which costs 4,900 Euro.

But depending on which package you purchase, you can also end up paying 12,800 Euro for a single award. Plus, you can also purchase optional extras that can cost many thousands of Euro on top of it. And then there are also the registration fees that have to be paid upfront.

So let’s assume Fujifilm went for the most basic package, they have spend 112,700 Euro (130,000 USD) to purchase the RedDot Brag Right awards.

And consider that Fujifilm is just one company. Tons of other companies pay lots of money too to “win” these awards. Now you can figure it our yourself how much money these “Award” companies make with these awards.

Press Release

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Fringer EF-FX Ultra with Focal Reducer Announced and New Firmware for Fringer EF-FX Pro III, EF-FX Pro II and EF-FX II

Fringer has announced two things:

Fringer already teased the Fringer EF-FX Ultra back at CP+ along with the Fringer P645-GFX.

All details below.

Firmware Update

2025/3/30
Version 2.80

  1. Added support for the focal reducer version (EF-FX Ultra)
  2. Added following lenses to the tested and optimized lens list:
    1) Canon EF 600mm f/4L IS III USM
    2) Canon EF 600mm f/4L IS III USM + 1.4X
    3) Canon EF 600mm f/4L IS III USM + 2X
    4) Canon EF 28-70mm f/2.8L USM
    5) Canon EF 70-300mm f/4.0-5.6 IS USM
    6) Sigma 28-80mm F/3.5-5.6 Aspherical Macro II
  3. Issue fixed: Hunting problem in focal range 15-22mm of Canon EF-S 15-85mm f/3.5-5.6 IS USM
  4. IS logic change: For some lenses with built-in IS function, the user can choose to enable lens IS or IBIS. The control logic is as follows:
    1) When powering on the camera or switching back to shooting mode from playback mode, the state of the lens IS switch determines which IS is enabled: if the switch is ON, lens IS is enabled; if the switch is OFF, IBIS is enabled
    2) If the lens IS switch is ON when the camera is turned on, the lens IS is controlled by the lens IS switch and the IS mode in the camera menu. The IBIS function is always turned off. Even if the lens IS switch is turned from ON to OFF when the camera is turned on, the IBIS will not be automatically activated. To activate the IBIS function, please turn the camera off and then turn it back on, or play back a photo.
    3) If the lens IS switch is OFF when the camera is turned on, the IBIS will be
    controlled by the IS mode in the camera menu. The lens IS function remains OFF. If the lens IS switch is turned from OFF to ON at this time, the camera will automatically restart to re-enable the lens IS function. 4) The lenses that currently support this IS selection function include:
    i. Canon EF 85mm f/1.4 L IS USM
    ii. TAMRON SP 35mm F/1.8 Di VC USD
    iii. TAMRON SP 45mm F/1.8 Di VC USD
    5) Lenses with IS function that is not on the above list still work with lens IS only. They don’t support IBIS.

You can download the new firwmare at the Fringer website here.

Fringer EF-FX Ultra

** CLICK HERE to Read the Rest of the Article **

Trump Tariffs and How it Affects Fujifilm

Trump Tariffs

These days there is a lot of talk about how the Trump tariffs will impact the camera industry.

Some make more educated reasoning, others just use Chat GPT to fake themselves expert in this sector writing articles that contradict themselves.

Of course I have received lots of questions on how Fujifilm is going to react on tariffs, but I am not sitting in the Fujifilm HQ in Toyko, so I have no idea how they are preparing for it.

What I know, though, is that Fujifilm has mainly factories in China (34% tariffs), Japan (24% tariffs) and the Philippines (34% tariffs).

The factory in the Philippines is used for certain X series lens manufacturing, whereas Japan and China produce both, lenses and cameras.

Fujifilm Strategies

Fujifilm could try to move as much of the manufacturing to Japan as possible, to be subject to “only” 24% of import taxes rather than 34% of China and the Philippines.

But other than that, there is not that much Fujifilm can do (except for a very audacious move I’ll explain below).

And it remains a big question if Fujifilm will now make massive investments to move the entire manufacturing to USA.

Even Trump Tariffs Supporters Say: Pain is Coming

Now, FujiRumors is not the place for any political talk. I know some of you might consider this a brilliant move by Trump, others a very bad idea.

But whatever your idea is, there seems to be a consensus that there will be a moment of “pain” for consumers.

Trump supporters say “short term pain for long term gain“, and Trump foes will say the pain is here to stay for a long time.

But both agree: a period of pain is coming.

And pain, for consumers, means one thing only: prices will get higher!

How high?

That’s hard to say.

The tariffs probably do not apply to the final retail price, but more likely to the import price of goods. So if we buy a camera for $1,500, but it gets imported at $1,000, the 24% or 34% tariff will be applied to the $1,000 (at least that’s my understanding).

That’s still a hefty price increase, though.

Global Cost Redistribution

What Fujifilm could do (just an radical idea of mine), is to introduce what could be called “global cost redistribution“. So instead of raising prices by 24-34% only in USA (a crucial market for Fujifilm), they could let’s say increase prices by 7% only, but globally.

It would be a fairly contained price increase and protect the very important US market and at the same time marginally affect other markets.

Sure, the risk is to alienate customers and dealers in Europe and Asia, who will feel unfairly penalized for a US policy decision.

Maybe Fujifilm could have a more hybrid approach, so add a 15% increase to US products, and a 5% increase only at other markets.

Should You Buy Now?

But whatever is going to happen, a price increase (short or long term) is very likely to happen even according to the most fervent supporters of Trump tariffs.

So should you buy gear now?

Well, if you were considering to buy some gear anyway, then by purchasing now you’ll make sure to escape the very likely to happen price increases coming in the near future.

And if you do so, feel free to support FujiRumors by using our affiliate links.

What Would FujiRumors Do?

What will I do?

Well, the one gear I am REALLY interested in is not yet available (but will be soon). So I have no other choice than to wait and whatever the price will be, get it at that price.

But if I was located in USA and considering to purchase certain gear, I’d proceed and get it to secure it at the current price.

And once prices increase (which will happen even according to Trump supporters), second hand prices will go up too, just in case you want to resell your gear.

Future Fujinon X Mount Lenses Proposed by Fujifilm (with Suggested Specs) – Vote What Should Be Next

Last year Fujifilm shared a list of 10 X mount lenses that are under consideration.

You guys voted and guess what? Fujifilm delivered (or will deliver soon) your top two most requested lenses.

The first one they gave us was the Fujinon XF500mmF5.6 and the next one will come this year, and it’s the Fujinon XF23mm pancake.

Now there are eight more on the list, and I thought it is high time to launch a new survey with the 8 remaining lenses to see if your wishes have changed also considering that in the meantime we got lenses from third parties like the Tokina atm-x 11-18mm f/2.8, which might change your priorities on what we need from Fujifilm next. Also, maybe the release of super compact cameras like the lovely Fujifilm X-M5 might now increase demand for certain lenses such as compact XC lenses.

So, feel free to vote what you want below.

Also, thanks a lot to Hiergeist for making a chart with approximate size of these potential future lenses based on preliminary details shared by Fujifilm itself, like size, weight and diameter.

You can read the potential specs shared by Fujifilm for all those lenses here.

My personal favorite?

Well, you might know how much I LOVE this lens here, so probably my top pick would be the one lens, that could replace it, such as the XF16-200mm. But let us know yours by voting below.

Which lens should Fujifilm make next? - max. 1 selection

View Results

Loading ... Loading ...

Approximate Specs of Potential future lenses

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Fujinon XF23mm Pancake Specs Shared by Fujifilm and New Renderings

Back in early 2024 Fujifilm shared a list of 10 potential future Fujifilm X mount lenses.

And not only that, they also gave us approximately the main specs for such lenses.

One of those lenses already hit the market and it’s the Fujinon XF500mmF5.6. Now let’s compare the early Fujifilm specs to the final specs.

  • Super-Telephoto Prime lens XF 400mm or longer
    – 100-110mm diameter
    – 240-280 length
    – weight 1,300-1,400g
  • Fujinon XF500mmF5.6
    – 104 diameter
    –  255 length
    – weight 1,330g

We can see that the data provided back then by Fujifilm is very close to the specs of the final version.

So let’s see what the specs were that Fujifilm shared for the rumored to come in 2025 Fujinon XF23mm pancake lens.

Fujinon XF23mm pancake specs

  • size 20-40mm
  • 60-65mm diameter
  • Weight 80-100g

Let’s compare these specs to ones of the XF27mmF2.8 R WR and the XF23mmF2 “Fujicron”.

Looking at the specs it could be either a XF23mm replica of the XF27mmF2.8 R WR or be a bit larger, going more in the “muffin” direction as we can see in these XF23mm renderings.

FR-reader Hiergeist made a sketch based on the data provided by Fujifilm and you can see the result above.

You can see there is still quite some margin in terms of size (20 to 40mm length).

Feel free to let us know which size you prefer.

Also above you can see the silhouette of a potential XF23mm pancake as shared by Fujifilm early last year.

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Fujinon XF23mm Pancake Lens Coming in 2025 – Renderings and Wishes!

We recently reported that Fujifilm will launch the Fujinon XF23mm pancake lens.

This reminded me of a guest post we shared in the past by Pablo, who made rendering about how such a lens could look like.

I thought that given the rumor, we could re-share his renderings and trigger a discussion about how you guys would like the Fujinon XF23mm to be.

Should it be ultra-mega compact and have an f/2.8 aperture? Or make it a big bigger but give it an f/2 aperture as in the renderings above, making it more of a “muffin-lens” rather than a “pancake-lens”?

As reference, you can see how such a XF23mm muffin-lens version would compare in size to the current Fujinon XF23mmF2 R WR. Too close in size? Better make it even smaller and f/2.8, making it closer in size to the Fujnon XF27mmF2.8 R WR?

Let us now in the comments below.

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Fujifilm X Summit LIVE STREAM Starts NOW – WATCH LIVE on FujiRumors!

The Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (live event summary below).

LIVE EVENT COVERAGE BELOW

Down below the whole event summed up (refresh the page frequently):

  • X Summit starts
  • most compact GFX ever made
  • pursuit of functionality and design
  • capturing everyday moments
  • GFX100RF
  • RF stands for rangefinder style fixed lens
  • X100VI has been extremely popular
  • multiple production increases
  • because it is fixed lens, it is easy to use for everybody as secondary camera
  • so also the GFX100RF
  • brings new value to users and expands usability of GFX series
  • 735g
  • that’s lighter than X-T5 with kit lens
  • 35mmF4 lens
  • Fujifilm has contributed to photographic cultrure since 1934
  • EVF 0.84x magnicifaction and 5.76m dots
  • 3.15 inch 2.1 m Dot monitor
  • new GUI
  • Jonas Rask really likes the digital teleconverter lever
  • Jonas loves the aspect ratio dial
  • since its founding Fujifilm offered various film formats
  • turning aspect ratio into a creative experience
  • now 9 instead of previously 7 aspect ratios
  • Jonas shows a TX-1 and says he likes to shoot panoramic format. You see the scene differently
  • user experience is so important with GFX100RF. Aspect ratio dial is perfect example of this. A tactile experience you can’t get anywhere else
  • top plate from one aluminum block and shapest edges
  • GFX100RF designed to deliver satisfaction
  • leaf shutter
  • no compromise in image quality when it comes to lens design
  • new NanoGi coating
  • 20cm minimum focus distance
  • World Press Photo award winner thinks this camera will make large format the standard for documentary photography
  • first GFX with leaf shutter, making flash photography during day at any shutter speed possible
  • Autofocus algorithm was fine tuned specifically for this camera
  • available in black and silver
  • 4,899 USD
  • shipping April
  • GFX Eterna was used to film parts of the X Summit