What’s Next From Fujifilm… and What You Might Have Missed This Summer!

Hey X-folks…

I really hope you had (and are still having) a fantastic summer.

I hope you could travel, see new cities, taste new food, climb some mountains, play with the waves in the sea, photograph something that inspired you… and especially I hope you had time for your families, friends… and for yourself.

But also during this summer, FujiRumors worked restlessly on the rumors and news… and it was so busy, that you might have missed a few rumors and news during your summer break.

So I thought it could be useful to give you guys an overview of what happened over the summer in the Fuji World… also in the hope this can somehow mitigate your pain for going back at work… at least a bit… because AWESOME FUJI TIMES are coming :)

have a GREAT Sunday,
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BIG DAY: Fujikina Announcements on September 7

  • Big announcement day on September 7, at Fujikina! Fujifilm X-E3, XF80mm Macro, GF45mm, new lens roadmap, firmware udaptes…

Some of the Rumors shared in July / August

  • Fujifilm Lens Roadmap Updates to be Announced Soon – rumor here
  • Fujifilm Firmware Update Will Bring Improved AF-Tracking of X-E3 also to Other X-series Cameras – rumor here
  • Fujifilm X-E3 Will have Improved AF-Tracking… Even Better than Fujifilm X-T2 – rumor here
  • Fujifilm Has Outsourced Development of X-A Line. R&D Needed for Fujifilm GFX – rumor here
  • Fujifilm Scrapped the Ultimate X Series Camera… Focus on Fujifilm X-T2S (IBIS Camera) – rumor here
  • Major Fujifilm X-Pro2 Kaizen Firmware Update Will Add 4K Video and More – rumor here
  • New Fujifilm X-E3 Image Shows Lack of Pop-Up Flash – rumor here
  • Fujifilm XF 200mm F2 Lens Rumors Confirmed – rumor here
  • Fujifilm X-E3 will Shoot 4K Video – rumor here
  • LEAKED: Fujifilm X-E3 First Real Life Images !!! – rumor here
  • Fujinon XF 80mm F2.8 OIS WR Macro to be Released in October – rumor here
  • Fujifilm X-E3 will Have the Focus Joystick – rumor here
  • Fujifilm X-T2S will have IBIS (In Body Image Stabilization) – rumor here
  • Don’t Worry, Fujifilm X-T2S In Body Image Stabilization (IBIS) will Work with ALL Fujinon X-Mount Lenses – rumor here
  • Fujifilm X-E3 Will Have Bluetooth – rumor here
  • Fujifilm X-T2 Successor to be Called Fujifilm X-T2S – rumor here
  • Fujifilm X-E3: No Tilt Screen (Poll – Dealbreaker?) – rumor here
  • Fujinon GF 80mm F1.4 for Fujifilm GFX in 2018 – rumor here

Some General News shared in July / August

  • Firmware Updates for Fujifilm GFX 50S, X-Pro2, X-T2, X-T20 and X100F Available – news here
  • Fujifilm GFX 50S Vs. Nikon D850 Estimated Dynamic Range Comparison – news here
  • Peak Design Launches Re-designed Leash and Cuff Straps – news here
  • New Picktorial X-Pack Adds Fujifilm Film Simulation Profiles  – news here
  • Aurora HDR 2018 is Coming to Windows and Mac  – news here
  • Fujifilm X-T20 and Fujifilm Instax Square SQ10 Win EISA AWARDS – news here
  • Fujifilm Publishes 1st Quarter Financial Results (FY2018/3) – Strong Fujifilm GFX 50s Sales and Healthy Imaging Solutions – news here
  • Cascable 3.0 Remote Control App adds Fujifilm Support, Geotagging and More! – news here
  • Fujifilm MK Cine Lenses: X-Mount Version Confirmed for Late 2017, Feedback and Canadian Hands On Demo (Aug. 17) – news here
  • Fujifilm Manager Theo Georghiades Inside View on Fujifilm’s History : “We Were Losing Connection to PROs”… and the Way to the X-series – news here
  • Adobe Fixes Fujifilm GFX 50s Bug in Camera RAW 9.12 and Lightroom CC 2015.12/6.11 + adds WCL/TCL Ver. 2 Support – news here
  • Fujifilm X-T1 (and X-T10) Officially Discontinued… An Emotional Farewell to the Camera that Changed Fujifilm’s Future – news here

FLASH News & Rumors

Fujifilm X-E5 Fever Dominates June and X-Pro4 Confirmed on Roadmap – Here Are the Top 10 June Articles You Loved Most

Here are the top 10 articles for June.

  1. First Leaked Image of the Fujifilm X-E5 — The Most Beautiful X-E Camera Ever Made!
  2. Fujifilm X-E5 Full Specs and Price
  3. Fujifilm X-E5 and XF23/2.8 Official Teaser: “An Essential X Series Rangefinder-Style Camera is Coming”
  4. Hell Yes, I’m Pre-Ordering the Fujifilm X-E5 — Here’s Why! Will You Join Me? And in Which Color?
  5. Fujifilm XF 23mm F2.8 Pancake Lens Coming June 12
  6. Fujifilm X-E5 Coming with Film Simulation Dial
  7. First Fujifilm X-E5 Product Images
  8. Made-in-Japan Fujifilm X100VI, X-T5, X-T50, and X-M5 Now Available to Order at B&H Photo
  9. Final Fujifilm X-E5 Teaser Shows New Film Simulation Dial and XF23mmF2.8 R WR
  10. Fujifilm Confirms X-Pro is on Roadmap

Runner Up:

X-E5 Pre-Order Reports

Don’t Miss

Preorders

First Used Fujifilm X Half Cameras Available, Fujifilm X100F and More Used Fujifilm Gear

The first used Fujifilm X half cameras are now listed at BHphoto.

There is also a used Fujifilm X100F available as well as the Fujifilm X100V (but the V is overpriced)

But there is a lot more Fujifilm gear listed used at BHphoto. For example:

Fujifilm X-T5 (Made in Japan) Now in Stock at B&H — How to Spot It vs the Still-Available China Version

We told you a few weeks ago that Fujifilm has shifted production of these four camera models from China to Japan.

And after the X100VI a few days ago, we now have also the Fujifilm X-T5 made in Japan in stock at BHphoto, in both silver color and black color.

And while the made in China X100VI is discontinued at BHphoto, you can still find the made in China X-T5 in stock at BHphoto.

So how do you make sure you’re getting the made in Japan version (if that’s important to you)?

Here’s how — and this also answers questions some FR readers have asked here.

When visiting the product page at B&H, look at the URL in your browser’s address bar. The made in Japan version will have “japan” at the end:

This applies to the made in Japan versions of the X100VI made in Japan, the X-T50 made in Japan and the X-M5 made in Japan.

If you’re on a mobile device and can’t easily see the full URL, just check the product code. The made in Japan versions will end with JP. For example:

Again, this “JP” suffix applies to the other models, too.

And just to be clear: JP doesn’t stand for “Just Perfect” — though it might as well ;) — it stands for Japan.

So, if made in Japan matters to you, now you know exactly how to identify and grab the right version — while both Japan and China variants are still available in the US.

B&H BILD Expo Wrap-Up: Fujifilm Takes the Spotlight in Gear-Packed Event Recap Video

→ Last Change to Grab the Special BHphoto Bild Expo Deals

The B&H Photo BILD Expo has wrapped up, and from what I’ve heard from fellow FR-readers who attended, it was a beautifully organized and truly enjoyable event. Kudos to B&H for launching a new photography fair at a time when others are shutting theirs down — a bold and much-needed move for the photo community.

Of course all the newest gear has displayed there, including the Fujifilm X-E5, Sigma 17-40mmF1.8 DC ART and also a prototype of the Fujifilm GFX Eterna and the upcoming Fujinon GF32-90mmF3.5.

Now B&H has published their wrap-up video about the 2-day event and you’ll notice the longest section is about Fujifilm.

But it’s a nice video overall in which they run over all the new gear announced and displayed at the BH Bild Expo.

You can check out the video here (includes time stamps to jump to the section that interests you most)

Fujifilm Confirms X-Pro is on Roadmap, Immersive X-E5 Experience, Film Simulation Dial Success, Firmware Updates and More

Yuji Igarashi, General Manager of Professional Imaging Group, gave an interview to Petapixel. In short:

  • with Fujifilm X-E5, Fujifilm wanted to create a camera with which users can truly enjoy the immersive experience of making a photo
  • recently there is resurgence of interest in photography especially among younger generations
  • camera design is never complete, since Fujifilm tries to make improvements in every generation for every model
  • features often carry over from models aimed at the same users
  • X-E5 has single piece aluminum top plate of GFX100RF and the film simulation dial was added—like on the X-T50 and X-M5—but more subtly, to preserve the X-E series’ clean design
  • the film sim dial proved successful on other models, so Fujifilm brought it to the X-E5 for enthusiasts to enjoy
  • Fujifilm added the command dial for better handling, responding to X-E4 user feedback
  • user feedback also led to a better grip and upgraded body finish
  • Rangefinder-style cameras appeal to those who value a discreet, immersive, and deliberate shooting experience. That’s why Fujifilm believes the X-E5 lets photographers truly enjoy the process of image-making
  • Fujifilm constantly assess which features work well to consider them for other models
  • higher resolution enhances creative options through cropping and gets the most out of X Series lenses
  • XF23mmF2.8 is the result of a public survey that Fujifilm launched
  • it made sense to announce the XF23mmF2.8 along with the X-E5
  • X-Pro remains on the roadmap (admin note: but not for 2025)
  • a dedicated camera makes you more deliberate. It shifts you from reacting to actively seeking moments—that’s what makes photography so fun and rewarding
  • technology evolves daily, so new devices drive big leaps. But firmware improvements and algorithm updates also matter, and Fujifilm will keep enhancing both current and future cameras

Pre-Orders

The Curse of the X‑E Line: Can the Fujifilm X‑E5 Break the Spell?

Fujifilm X-E – The Cursed Line

There was a time, when Fujifilm was only offering rangefinder X series cameras.

Well, that’s if you don’t consider this camera here, which I guess we’ll never know why Fujifilm called it an X series camera.

But anyway, rangefinder was Fujifilm’s quiet re-entry in the mid-higher end digital camera market (their previous attempt was this one).

And silently, on tiptoes, Fujifilm carved out its very small niche of truly passionate photographers.

The X-E1 is Born

The Fujifilm X-E1 was definitely one of the best expressions of this understated approach into the mirrorless camera market: no thunders, no specs brags, just beauty and joy encapsulated in a wonderful camera body.

But the Fujifilm X-E1 would become the last X-E camera with a relatively quiet and tranquil life.

Because Fujifilm’s priorities started to shift, their ambitions to grow, and the X-E line started to be on the edge of survival.

X-E2 – The Struggles Begin

Let’s begin our tale of struggles with the Fujifilm X-E2, which btw I owned and destroyed when I had to jump into the Mekong river to avoid getting smashed by the Li Phi waterfalls.

Fujifilm had the brilliant idea to launch the Fujifilm X-E2 just 3 months before they announced the Fujifilm X-T1, which came in the more popular SLR styled package and offered superior specs like weather sealing, UHS-II card slot and the largest EVF on any mirrorless camera.

The X-T1 was Fujifilm’s statement to the photography world: we want to go more mainstream now! And as a consequence it stole the show (and sales) to the X-E2.

The Fujifilm X-E2 was followed by the Fujifilm X-E2S, which is basically an X-E2 with an auto button. So we can ignore that one.

The X-E3 Problem

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-E5 and XF23/2.8 Official Teaser: “An Essential X Series Rangefinder-Style Camera is Coming”

Fujifilm has just released a teaser video (see below) for the upcoming Fujifilm X-E5, set to be officially announced on June 12 at 5AM New York time. In the video, Fujifilm says:

there is another rangefinder-style series that’s just as essential when telling the story of our X series history

I am so happy to hear these words from Fujifilm. The Fujifilm X-E line is my favorite in the lineup, and the fact that they now call it “essential” for the X series somehow touches me, especially considering how close it once came to being discontinued.

I think I’m emotional about this video because it feels like a promise: a sign that Fujifilm is committed to continuing the X-E series going forward. And the X-E line is a huge reason why still I shoot Fujifilm today.

Sorry for this little rush of emotions. Let me recollect myself and focus on rumors.

And what we can see based on the underexposed image shared by Fujifilm is… well, actually not much.

  • I guess we can see a command dial on the front
  • maybe there is an X100VI alike viewfinder selector on the front, just as the Fujifilm GFX100RF has it. If that’s true, then it will probably work like on the GFX100RF
  • if that’s the XF23mmF2.8 pancake lens mounted on the X-E5, then we can say it is really super compact. Probably weighting around 80 gram, so more or less like the Fujinon XF27mmF2.8

These are not rumors, just speculation based on the image shared by Fujifilm.

And yes, we rumored it has a film simulation dial in addition to existing X-E4 dials. But on these images we can’t notice anything. But it has to be somewhere on the Fujifilm X-E5.

→ feel free to join the X-E5 Live Blog on FujiRumors on June 12 at 5AM EDT

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Debunked: Fujifilm Will NOT Announce Two Cameras on June 12 – Only Fujifilm X-E5 Coming in the Next Weeks

The… Rumor… (Sort of..)

So we know, Fujifilm has currently registered three unreleased cameras:

  • FF250001 – Fujifilm X-E5 (maybe not? important note at the bottom)
    Multi-frequency Wireless
  • FF250002 – Fujifilm GFX Eterna
    Multi-frequency Wireless
  • FF250003 – unknown
    Single Frequency Wireless

Recently, the Chinese weibo account E8M claimed he received information that two new Fujifilm cameras will be announced within the next three weeks – see here.

Well, to my knowledge that’s not correct.

From what I know, only one X/GFX camera will be announced in that timeframe: the Fujifilm X-E5.

E8M also reported that both FF250003 and FF250001 have appeared in the Bluetooth certification database – see here -, and that this implies both cameras are launching soon.

But again — to my knowledge — that’s not the case.

I have huge respect for E8M, because he is the best in spotting camera registrations that are made public on the internet for everyone and this is why I follow him with great dedication.

However, when it comes to rumors, I’d take them with a grain of salt.

As a reference in regards to E8M rumors, check out this list of rumors here and the rumors about the new X-Trans V sensor.

So, I invite everyone to follow E8M since he is fantastic, but take his “rumors” with a grain of salt.

But of course take also my rumors with a grain of salt. It’s all just rumors and I can be wrong too. With that said… just trust me ;).

An Instax?

Bottom line: in terms of X and GFX gear, only the X-E5 will be coming in the next few weeks.

As for other gear like a new Instax camera — maybe. That’s possible. But Instax models usually don’t appear under “FF…” registrations, so that’s a different story.

The True Question – Fujifilm X-T6 and Co?

More interesting, however, is a question raised by FR-reader Mistral:

Could it be that FF250003 (with single-band Wi-Fi) is actually the Fujifilm X-E5, and FF250001 (with dual-band Wi-Fi) refers to an entirely different, possibly higher-end camera?

That’s a possibility. If that’s the case, then FF250001 might not be the Fujifilm X-E5 after all — and that could open the door again for exciting high-end cameras like the Fujifilm X-T6, Fujifilm X-Pro4, Fujifilm X-H3, or Fujifilm X-H3S to arrive later in 2025.

But as of now, my best bet is that the FF250001 is the Fujifilm X-E5.

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Sigma 17-40mm F1.8 DC ART Specs Leaked – Internal Zoom and 535g Weight

this is not the real lens but just a rendering
this is not the real lens but just a rendering

A source—who contacts us anonymously but consistently uses a recognizable nickname, and who has shared accurate information in the past (THANK YOU)—has now passed along the main specs for the upcoming Sigma 17-40mm F1.8 DC ART:

  • uses aspherical elements made of SLD (Super Low Dispersion) glass
  • manufactured with advanced polishing technology to minimize chromatic aberration, flare, distortion
  • excellent sharpness from corner to corner already at f/1.8
  • HLA (High-response Linear Actuator) autofocus motor (fast, silent and accurate)
  • excellent control over focus breathing
  • Internal Zoom
  • weight: 535g

Now, Sigma made the Sigma 18–35mm f/1.8 DC HSM Art for APS-C DSLR cameras (launched in 2013), but that one weights 810 grams. So there is a substantial weight reduction with the Sigma 17-40mmF1.8 DC ART, and it even has more range on both ends.

I guess that’s something we can really look forward to.

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