Fujifilm wins “iF Design Awards” for 10 Products and FUJIFILM GFX100 awarded with highest ranked “iF Gold Award”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.

With that said, the iF Design Awards have been assigned, and Fujifilm wins with 10 products (last year they won 20 awards):

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Fujifilm wins the internationally prestigious “iF Design Awards” for 10 products
“FUJIFILM GFX100” mirrorless digital camera is awarded the highest ranked “iF Gold Award”

Recognized for design excellence, advanced performance and superior operability

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers Severe Market Conditions, Solid Fujifilm GFX100 and X-Pro3 Sales

Last week, Fujifilm published their report for the 3rd quarter of the 2020 fiscal year (October to December 2019 – we remind you that the Japanese fiscal year ends on the 31th of March).

This report confirms the trend we saw in the previous report of November 2019: the Instax hype is slowing down, mirrorless is suffering under severe market conditions, and overall revenue and operating incomings decreased.

But Fujifilm is not alone. As we reported here, recently all camera manufacturers reported loss in their imaging division.

The only positive note comes from the Fujifilm GFX100 and Fujifilm X-Pro3, which enjoyed “solid sales“.

The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019.

In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate.

Down below you can see the summary of the report as well as screenshots.

Report Summary

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Fujifilm GFX Secret Roadmap: What We Got, What Changed and What is Still Missing

I just gave a quick look at the internal Fujifilm GFX roadmap FujiRumors leaked back in April 2017.

At that time, the internal Fujifilm roadmap considered the following lenses:

  • GF 250mm F4
  • GF 35mm F2.8
  • GF 20-36mm F3.5-4.5
  • GF 100-200mm F4.5-5.6

The roadmap, that you can see here, mentioned there will be “GF 20-36 or GF 100-200“.

Now let’s see what we got so far, what changed, and what’s missing:

What we got:

What we got, but changed a bit:

  • GF 100-200mm 5.6 (originally planed as f/4.5-5.6)
  • GF 30mm F3.5 (originally planed as 35 f/2.8)

What’s still missing:

  • GF 20-36mm F3.5-4.5

In June 2017, our sources then informed us, that the Fujinon GF 80mm f/1.4 has been added to the internal GF lens roadmap.

But also in this case, it took Fujifilm longer than expected to release it, mainly because of prolonged internal discussions, that ended up changing the lens from GF80mm f/1.4 to the one we find in the newest GF lens roadmap: the Fujinon GF 80mm f/1.7.

So what can we expect next?

Well, the current roadmap officially shows:

  • 2020 – Fujinon GF30mmF3.5 R WR
  • 2021 – Fujinon GF80mmF1.7 R WR

It’s strange Fujifilm didn’t add any tilt shift lens to the roadmap, because, if you remember the official Fujifilm G mount lens request survey, Fujifilm gave us only tilt shift lenses to vote on.

But as there will be surely at least one more G mount lens coming in 2021 (along with the Fujinon GF80mm f/1.7), maybe we could see one of these two options coming:

Let’s hope we will get both these lenses in 2021, in addition to the Fujinon GF80mmF1.7 R WR.

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Holy Crop: Fujifilm GFX100 Pixel Shift Multishot Coming via Firmware Update

GFX100 image in normal mode... imagine what will happen when you quadruple the resoultion ;)
GFX100 image in normal mode… imagine what will happen when you quadruple the resoultion ;)

Back in October 2018, I told you the Fujifilm GFX100 will have pixel shift multishot. However, in March 2019 here, I got an update from a source, that pixel shift multishot won’t be ready for launch.

Some readers were worried, that this could all just be plain wrong rumors, and so I asked trusted sources again, and in July 2019 they confirmed: pixel shift multishot will come for sure, “it’s just a matter of time“.

Finally, Fujifilm officially disclosed plans for Pixel Shift multishot on Fujifilm GFX100 at the latest Fujifilm X summit.

They also showed a sample image during the X Summit live streaming (go to minute 40:20), but those are taken with GFX100 in normal mode (and it’s already impressive).

I thought this deserves to be highlighted in a dedicated article, as this is certainly a significant improvement the Fujifilm GFX100 will get via firmware update.

Holy crop… 400 megapixel.

The GFX Community

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Fujinon GF 90mm f/1.4 Lens Patent Surfaced

A recently spotted Fujifilm patent shows the design of a Fujinon GF 90mm f/1.4. In full frame DOF terms, this would be a 70mm f/1.1.

With the GF80mm f/1.7 R WR coming 2021, I don’t see much need for a Fujinon GF90mm f/1.4 R WR. The gaps the Fujinon G mount has to close are definitely others, such as a tilt shift lens and a Fujinon GF 20-36mm f/3.5-4.5 for example.

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via Mirrorlessrumors via Hi Lows Note

Inside the Fujifilm Factory with Lok: Assemblling the Fujifilm GFX100 and the Discontinued Fujifilm X-H1

Lok brings you inside the Fujifilm factory in Sendai, Japan.

The first thing he shows, is part of the assembly of the Fujifilm GFX100. Lok is surprised to see that so much of the assembly is done by hand.

You also see how meticulously every smallest dust particle is removed from the sensor and the lenses.

Lok then tries to apply the rubber texture to a Fujifilm X-H1, but what looks easy in skilled hands, turns out to much more difficult to do if you are not trained for it.

And if you wonder, why a Fujifilm X-H1, well, I believe the tour dates back to May/June 2019, when we already shared a couple of similar Fujifilm Sendai factory tour videos.

At that time, Fujifilm only stopped selling Fujifilm X-H1 body only, but they where still producing it, since it had a big revival pushed by the Fujifilm X-H1 + vertical grip combo deals.

Here on FujiRumors, the Fujifilm X-H1 even beat the Fujifilm X-T3 in terms of overall 2019 sales, thanks to this deal.

The production of Fujifilm X-H1 probably only ended in the second half of 2019.

You can see the full factory tour video below.

LIVE BLOG: Fujifilm X-T200, XC35mmF/2, GF45-100mmF/4, New G Mount Roadmap, Fujifilm X Summit Februay 4

Fujifilm Launch Blog
(refresh for latest updates)

Pre-order Options

GF 45-100mm f/4

X-T200

XC 35mm f/2

Official Fujifilm Info

Fujinon GF 45-100mm f/4

Fujifilm X-T200

Fujinon XC 35mm f/2

Join:

First Look Reviews and Samples

Fujinon GF 45-100mm f/4

Fujifilm X-T200

Fujinon XC 35mm f/2

New Fujinon G Mount Roadmap

Fujifilm announced a new Fujinon G Mount roadmap with the following lenses

(1) Large-diameter standard lens “FUJINON Lens GF80mmF1.7 R WR”

  • The lens with the focal length of 80mm (equivalent to 63mm in the 35mm film format) and the maximum aperture of F1.7 is the brightest*** interchangeable lens for mirrorless digital cameras equipped with a large format sensor. It enables portraiture shooting with beautiful and creamy bokeh even in low light conditions.
  • It boasts astonishing image quality comparable to the professionally-acclaimed large diameter mid-telephoto lens “FUJINON Lens GF110mmF2 R LM WR,” but offers an even wide angle of view with a compact and lightweight body.

(2) Wide-angle prime lens “FUJINON Lens GF30mmF3.5 R WR”

  • The lens with the focal length of 30mm (equivalent to 24mm in the 35mm film format) is perfect for landscape photography. Offering ultra-high resolution capability despite its compact and lightweight body, the lens can bring out the full potential of the 102MP image sensor used in the GFX100.

Fujifilm X Summit February 4

Fujifilm just announced the Fujifilm X Summit at the House of Photography in London for February 4th. Expect new product announcements, as it was for the first Fujifilm X summit and the second Fujifilm X Summit. You can read the announcement of the 3rd Fujifilm X Summit at this Fujifilm page.

Firmware

New firwmare for X-A7 coming soon – read here

Videos

X-T200 Features Tested


First Looks

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LEAKED: Fujinon GF45-100mm f/4 and XC 35mm f/2 Product Images

In addition to the Fujifilm X-T200 full press release, now also new images of the Fujinon GF45-100mm f/4 and XC35mm f/2 have leaked on nokisthia’s twitter here.

You can see the images above and specs below.

It’s a matter of hours, and it’s all official.

Fujifilm GF45-100mmF4

  • 16 elements in 12 groups
  • minimum 0.65m, maximum 0.13x
  • filter 82mm
  • 93×144.5mm (wide angle) /93×174.5mm (telephoto)
  • weight 1005g

XC35mmF2:

  • 9 elements in 6 groups
  • minimum of 0.35m, a maximum of 0.14x
  • filter of 43mm
  • 58.4×46.5mm, and 130g

Stay tuned on FujiRumors for the LIVE BLOGGING.

Fujinon GF 45-100mm f/4 and Fujinon XC 35mm f/2 Specs Leaked

FujiRumors already told you, that there will be a Fujinon XC 35mm f/2 lens that will be launched along with the Fujinon GF45-100mm f/4 and Fujifilm X-T200 on January 23.

Now that the official press release is reaching stores and media, nokishita is leaking the main specs (and as next we will see the full images and full specs).

Don’t worry, it’s not yet time for Fujifilm X100V and Fujifilm X-T4 leaks… those nice things will come later. ;)

Fujifilm GF45-100mmF4

  • 16 elements in 12 groups
  • minimum 0.65m, maximum 0.13x
  • filter 82mm
  • 93×144.5mm (wide angle) /93×174.5mm (telephoto)
  • weight 1005g

XC35mmF2:

  • 9 elements in 6 groups
  • minimum of 0.35m, a maximum of 0.14x
  • filter of 43mm
  • 58.4×46.5mm, and 130g

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