Full List of X and GFX Price Increases Starting August 30

Earlier today we reported how Fujifilm said to some news outlets that prices for certain Fujifilm gear will go up on August 30.

Well, I think we can now share the full list of price increases that will come into effect August 30.

Not all X cameras and lenses will get a price increase. What’s not in the list below is safe.

On the GFX front, pretty much everything will get a price bump.

The biggest price jump (+30%) will go to all sorts of Fujifilm accessories, which I guess are still all made in China.

Of course that’s for now just a rumor. All I can say is that last time we were spot on with the list of price increases. It does not mean that we will be also this time, but it might explain why I am confident enough to share it.

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

There could be typos in the list, but I tried to put it down as good as I can in the short time I have right now.

EISA Awards: Fujifilm GFX100RF and XF500mmF5.6 Chosen for This Year’s Highly Exclusive “Finest” Club

As usual, EISA conducted a brutal selection process. After months of rigorous field testing, they hand-picked only the most exceptional products worthy of a spot on their prestigious list.

Below, you’ll find this ultra-short list of winners — and it’s an honor that the Fujinon XF500mmF5.6 and the Fujifilm GFX100RF make it on that exclusive list.

Another testament to their professionalism is the in-depth, insightful commentary they provide on each award-winning product. Their write-ups are so sagacious, it’s almost as if they were… I don’t know… written straight by the companies’ marketing departments.

And please, stop suggesting EISA dishes out awards just to rake in cash from those notoriously expensive licensing fees. The mere thought that they might award products in order to earn thousands of dollars per logo use is preposterous. Obviously, this is the toughest, most hard-earned award in the industry, and every winner has fought valiantly for their spot.

Now, enjoy the very short list of winners of photography related gear below.

via EISA

List of Fujifilm Price Hikes Revealed – Nearly All X/GFX Gear Affected, But X-E5 Might Be Safe

We told you that Fujifilm will soon increase prices.

We have now additional details (not yet official, so take it as a rumor).

Price increase should start August 1st (same day when the new tariff-wave comes to effect).

Good news: the Fujifilm X-E5 seems to be safe from any price increase (despite our reader getting a notice about the X-E5 price increase). According to first info shared to us by FR-reader readers, this is because the note from Fujifilm came before the trade deal with Japan (thanks).

Bad News: the list might not be complete yet, though, because there are for example only 9 GF lenses on the list, but I suspect all 20 of them will get a price increase of about 10%. So let’s hope the X-E5 is so far not on the list, because no increase is planed.

Please keep in mind that everything below is still a rumor until Fujifilm makes an official announcement. That said, I wouldn’t share this if I weren’t confident that the price increases are indeed coming on August 1.

Hopefully, this gives some of you the chance to save a few bucks by buying your gear before the deadline.

With that said, here are the new prices starting August 1st (roughly about 10% price increase – some more, some less):

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

NOTE: all GF lenses will likely get a price increase. I just don’t have the details, so I won’t share them below. But if you are interested in other GF lenses, grab them now too, as price will very likely go up also for those.

Accessories

Don’t Hope for Fujifilm X-Pro4 in 2025 :: GFX Eterna in September and More – Mid-2025 Rumor Check

So far in 2025, we’ve had two X Summits, three brand new Fujifilm camera announcements, two X-mount lenses, and even a couple of new Instax cameras.

That’s quite a gear-packed year already!

And with all that gear also came plenty of rumors.

So let’s take a moment to look back and see how accurate we’ve been so far in 2025 thanks to our sources:

  • 59 rumors shared so far in 2025
  • 1 rumor still to be verified
  • 56 correct rumors out of 57 verifiable rumors
  • 1 wrong rumor
  • 1 rumor not in ranking
  • 98.25% correct rumors

What’s left in terms of rumors for 2025?

Well, not much actually. Which is why below I insert also rumors shared back in 2024 that still have to be verified, such as this X-Pro4 release info rumor and Fujifilm TX-3 rumors. All ranked by reliability.

Rumor Overview with Rating

HIGH RATING*
* 75% to 99% correct

  1. GFX Eterna full announcement in September (shared June 4)
  2. X-Pro3 successor not coming in 2025 (shared December 16, 2024)

MEDIUM HIGH RATING*
*50% to 74% correct

  1. Fujifilm Panoramic Digital Camera currently discussed by Fujifilm (not final decision yet) for release in 2028 (shared May 6, 2024)
    NOTE: I know that this is highly trusted, so they are discussing it. I just don’t rank it higher because this would otherwise give the impression that FujiRumors said this camera will come for sure. And in any case it is still 4 years away, so plans can change.
  2. Fujifilm TX-3 Digital Panoramic Camera: Fujifilm Debating Between Bayer or X-Trans Sensor (shared September 2, 2024)
  3. Next X-Pro coming with improved hybrid viewfinder (shared September 3, 2024)

MEDIUM LOW RATING*
*25% to 49% correct

  1. nothing

LOW RATING*
*1% to 24% correct

  1. nothing. I mean, it could be the longest list considering the number of fakes I got also in 2025. But we don’t like to bother our readers with fake stuff like others do.

THE MID-2025 CHECK

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Fujifilm Europe Massive Sell Out of 5th Generation Cameras and Lots of XF/GF Lenses

Last week, Fujifilm UK launched significant rebates on nearly every 5th-generation X-Series camera—excluding the new X-M5 and the wildly popular X100VI. Now, the rest of Europe has followed suit, with similar discounts rolling out across the continent.

But keep in mind: rebates might vary by country, and even within the same market, prices can differ between retailers. The discounts listed here (in €) reflect current German store promotions, but your local deal might be slightly different.

And don’t forget to compare prices across multiple stores as there might be differences. For example:

You know why this is happening, right?

It’s all going to be impossible to sell once this beautiful camera is out ;).

  • ATTENTION 1: In Germany these are Cashback Deals
  • ATTENTION 2: AmazonDE is not listed among the authorized reseller for these particular cashback deals. However, I will list AmazonDE below, because in some cases they have better or same prices. Please compare prices. Fotokoch, Fotoerhardt and Calumet are all eligable for cashback.

X Series Camera + Kit Deals*

X Series Lenses

GFX Deals in UK

* alle Angaben ohne Gewähr

Save BIG on TONS of Fujifilm X and GFX Gear in UK – X-T5, X-H2, X-H2S, X-T50, XF and GF Lenses and More

Fujifilm UK has launched huge deals on plenty of Fujifilm X and GFX gear. Here is the full list.

X Series Camera + Kit Deals

X Series Lenses

GFX Deals in UK

Fringer EF-GFX Pro (v2.0) and NF-GFX (v1.40) Firmware Updates Released

Fringer has released firmware updates for the Fringer EF-GFX Pro and the Fringer NF-GFX.

Firmware Update Details

Fringer EF-GFX Pro – 2025/4/13 – Version 2.0

  1. Added following lenses to the tested and optimized lens list:
    1) Tokina AT-X 16-28 F2.8 PRO FX
    2) Canon EF 600mm f/4L IS III USM
    3) Canon EF 600mm f/4L IS III USM + 1.4X
    4) Canon EF 600mm f/4L IS III USM + 2X
    5) Canon EF 28-70mm f/2.8L USM
    6) Canon EF 70-300mm f/4-5.6 IS USM
    7) SIGMA ZOOM 28-80mm 1:3.5-5.6 II MACRO ASPHERICAL
  2. Issue fixed: Sometimes EF85/1.2L II may be misrecognized as SAMYANG 85/1.2.
  3. Added in-body vignetting and distortion correction profile for the following lenses:

Lens model

Configuration item

default

Canon EF 35mm f/1.4L USM

ForceNativeEF3514L

1

Canon EF 600mm f/4L IS III USM

ForceNativeEF6004LIS3

1

Canon EF 70-300mm f/4-5.6 IS USM

ForceNativeEF70300IS

1

Please download and install the new firmware here.

Main improvements of NF-GFX v1.40 – 2025/4/13 – Version 1.40

  1. Added following lenses to the tested and optimized lens list:
    1) Tokina AT-X 24-70mm f/2.8 PRO FX
    2) Tokina opera 50mm f/1.4 FF
    3) Tokina AT-X 16-28 F2.8 PRO FX
    4) SIGMA 70-200mm f/2.8 DG OS HSM S018
    5) SIGMA 70-200mm f/2.8 DG OS HSM S018 + 1.4X
  2. Added in-body vignetting and distortion correction profile for the following lenses.
    Lens model: Tokina opera 50mm f/1.4 FF
    Configuration item: ForceNativeTokina50140pera

Note: We have fixed the IBIS performance issues when activating in-body correction functions. Now there is no need to turn off the auto corrections for IBIS. But if you prefer to manually set the correction in camera menu, you may still disable the auto corrections. To disable it for individual lens: change the corresponding configuration item’s value to 0.

Please download and install the new firmware here.

Fujifilm GF Lens Savings end Today in USA and EU Deals on X/GFX Gear End Soon

USA Deals – Instant Rebates

The GF lens savings in USA are ending today.

EUROPE Deals – Instant Rebates

There are GF lens savings also in Europe. However, Europe also has X deals. They end March 31.

Note 1: in UK you can buy X-T50 body or any kit, you’ll save £210 if you add XF23mmF2 or XF50mmF2 to you purchase
Note 2: Amazon IT is an authorized retailer, but make sure it is shipped and sold by Amazon. Amazon UK is not authorized. Also Amazon DE is not listed as authorized, but I see the X-T50 deal anyway (so far) at Amazon DE at the same price of authorized dealers

X-T50 + Lenses

GFX Deals

Fujifilm GFX100RF Lack of IBIS Explained – The Problem is NOT the Bigger Camera Body

One of the biggest critiques to the Fujifilm GFX100RF is the lack of IBIS, especially considering that it has a 100 megapixel medium format sensor.

So why has the Fujifilm GFX100RF no IBIS?

Well, that’s exactly what Thomas and Andreas asked the Japanese product managers of Fujifilm when they met them in Prague, who passed them the chart you can see above (video below).

Let’s take a look:

The important lines in the chart are the black diagonal lines. In that chart you can see that in order to get sharp images with for example a 250mm lens, you need to shoot at about 250th of a second.

On the very top (over the red line) we have the telephoto lenses that need OIS.

The purple on the left is the range where you need a tripod.

The yellow part shows where IBIS works best.

On the right we see the range that does not need IBIS and can be shot handheld without IBIS and yet get sharp images, and they marked the 35mmF4 in that range.

So, looking at the chart, I’d say that if you shoot at 1/40th of a second or higher, then IBIS would be of little use anyway.

And maybe in real world, you might be able to squeeze a bit more out of it. Test samples shared at the German fuji-x-forum.de look still sharp at 1/20th. So probably I personally would feel confident to go down to 1/30th, unless I am on my 7th coffee and my hands shake like crazy ;).

Also the leaf shutter helps to get sharper images, because it does not introduce as many vibrations as the mechanical shutter does.

One more tidbit about IBIS discussed in the video:

implementing IBIS would have made the camera bigger, but not that much.

Apparently the increase in body size would still be acceptable for Fujifilm. The problem would have been the lens, as in order to cover the entire sensor plus the area in which the sensor can move due to IBIS, the lens would have become significantly bigger. And since compactness was paramount for Fujifilm when developing the GFX100RF, they decided not to go with IBIS. The body size increase would have still been acceptable, but not the lens size.

And always keep in mind: whatever moves in your frame at very slow shutter speeds will get blurry anyway, as IBIS only compensate for camera shakes.

Fujifilm Launches “FUJIFILM GFX100RF” – Press Release

Fujifilm Launches “FUJIFILM GFX100RF”

Press Release

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