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Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for

Fujifilm was the most busy camera brand of all in 2022.

They have released three higher end camerasfour XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

Now the question is: can the Fujifilm year 2023 match the year 2022 in terms of product launches?

Well, let’s look at it.

LENSES in 2023

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The Rise of the Fujifilm X-T5 – Dominating Sales Rankings

Pre-orders for the Fujifilm X-T5 were stellar. So much so that the most wanted option, the body only, is very hard to find in stock and Fujifilm is busy trying to ship all pre-orders as quickly as possible.

At the time of this post, the silver and black Fujifilm X-T5 are ranked in the top 3 of the new releases at Amazon, beaten only by this camera. But it’s easy to imagine that both, the silver and black body together will beat the current Nr.1 (which comes only in 1 color).

Also in Japan things are going very well. The Japanese site digicame-info collected the various rankings here.

Map camera

  1. Fujifilm X-T5
  2. Sony A7R V
  3. Nikon Z9
  4. Fujifilm X-H2
  5. Sony A7IV

Fujiya Camera

  1. Fujifilm X-T5
  2. Sony A7R V
  3. Canon EOS R5
  4. Canon EOS R7
  5. Nikon Z9

Kitamura of the camera

  1. Canon EOS R7
  2. Fujifilm X-T5
  3. Fujifilm X-S10 Double Zoom Lens Kit
  4. Sony A7R V
  5. Nikon Z9

Yodobashi Camera

  1. Sony A7IV
  2. Nikon Z9
  3. Sony A7R V
  4. Fujifilm X-T5
  5. Canon EOS R5

Bic Camera

  1. Sony ZV-E10 Power Zoom Lens Kit
  2. Fujifilm X-S10 Double Zoom Lens Kit
  3. Nikon Z50 Double Zoom Kit
  4. Sony A7IV
  5. Canon EOS R7, RF-S18-150 IS STM Lens Kit

Fujifilm X-T5

DPRTV and Ted Forbes 2023 Predictions: Fujifilm X-Pro4 and Dedicated Video Camera

DPRTV teamed up with Ted Forbes to predict the future of the Fujifilm system for 2023.

They predict two cameras:

  • Fujifilm X-Pro4 with 40MP
  • dedicated video camera

I won’t make any comment on anything at the moment, because as you can imagine, I am looking deep into 2023 already, and when the time has come and all the checks are done, I will drop 100% accurate rumors for you.

So for now take their predictions as what they are: fun speculations and wishes.

The FujiRumors community has a clear idea on what they want for 2023.

For the X series the most wished camera is indeed the Fujifilm X-Pro4 followed by the Fujifilm X100VI (or X100Vs or X200 or however Fujifilm is going to call the Fujifilm X100V successor).

For the GFX series, the top wish could be summed up with one word: speed!

List of Fujifilm Related Gear launched in 2022

Dear FUJIFILM, We Decided: Make These 6 X-Mount Lenses Next!

It’s pure sadness.

I mean, if you look at the current X mount lens roadmap, it is just sadness, with only one X mount lens stoically standing all alone trying to keep up excited about the future.

So we decided to help Fujifilm in gathering some ideas, and you guys dropped hundreds of lens suggestions for the future here, which I then summed up in 40 options to vote on here.

Well, here are the results:

TOP 6 LENSES OVERALL:

  1. XF 23mm f/2 Pancake (fan made rendering here)
  2. XF 16-55mm f/2.8 MK II
  3. XF 18mm f/2 MK II
  4. XF 12mm f/1.4
  5. XF 16-35mm f/2
  6. XF 11-30mm f/2.8

There were really a lot of suggestions in the wide angle zoom range. So many, that I decided to give 2 options to vote on, the XF16-35mm f/2 and the XF 11-30mm f/2.8.

But if we were to merger even those two lenses into one single lens, we could get something like the XF 14-30mm f/2.0. In that case, we would have the following result.

  1. XF 14-30mm f/2.0
  2. XF 23mm f/2 Pancake (fan made rendering here)
  3. XF 16-55mm f/2.8 MK II
  4. XF 18mm f/2 MK II
  5. XF 12mm f/1.4
  6. XF 70mm f/2 (fan made rendering here)

TOP 6 PRIMES:

  1. XF 23mm f/2 Pancake
  2. XF 18mm f/2 MK II
  3. XF 12mm f/1.4
  4. XF 70mm f/2
  5. XF 10mm f/2
  6. XF 35mm f/1.2

TOP 6 ZOOMS:

  1. XF 16-55mm f/2.8 MK II
  2. XF 16-35mm f/2
  3. XF 11-30mm f/2.8
  4. XF 16-70mm f/2.8-4
  5. XF 16-135mm f/4
  6. XF 18-55mm f/2.8-4 MK II

And if we were to merge the two lenses as we did above, we would get:

  1. XF 14-30mm f/2.0
  2. XF 16-55mm f/2.8 MK II
  3. XF 16-70mm f/2.8-4
  4. XF 16-135mm f/4
  5. XF 18-55mm f/2.8-4 MK II
  6. XF 23-55mm f/2

CONCLUSIONS
Wide Angle Reality vs Telephoto Dreams

When you go around in forums, you’ll often see people complaining about Fujifilm not offering enough long lenses.

And to a certain degree I agree with you: long primes especially are needed!

But then there is the reality.

And the reality is that the vast majority of Fujifilm shooters simply do not see long lenses as a priority. What they really want is the total opposite: more wide angle zooms and primes.

We have to be clear about this: any of the lenses that made it to the top of the list in our survey would outsell by a large margin any long prime or zoom lens Fuji would launch.

That’s something Fujifilm knows (and has openly declared here).

And yet, there is at least one lens I feel Fujifilm must give us: the (already patented) Fujinon XF 400mm f/4, which made it in the top 15 of our list and fellow FR-readers already made mock-ups of and it is consistently your top wished telephoto lens.

So, even though it did not make the list, I strongly advice Fujifilm to give us a long prime lens.

Fujifilm X-T5

My Fujifilm X-T5? Give me Time to HATE it, but For Now it’s (Almost) all Just LOVE

I know when one only writes good things about something, people get suspicious.

So feel free to mistrust me guys, but so far I really have only great things to say about the Fujifilm X-T5.

But give me time, I will find something to moan about. I just need to actually have time to shoot with it.

Because even if I have the Fujifilm X-T5 since a few days already, in these weeks I was so overloaded with work, that I had zero time to go out and take picture.

And yet, holidays are coming and soon my X-T5 will be extensively tested. I might let you know in the next few days. Can’t wait for it.

So what are my impressions so far?

Well, I wanted to make a youtube video about it, but some readers told me they prefer written stuff. So I went hybrid this time, with text to read and just short video clips of 10 seconds in those cases I feel they are useful.

The First Look

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Ronaldo, Messi and GFX :: Fujifilm X-T5 :: The Revenge of the X-T4 :: Fix This Fuji :: X-Pro3 Class Action & More – Top 10 November Articles

Here are the top 10 articles for November.

  1. Fujifilm X-T5 – FULL SPECS and PRICE LEAKED – Same EVF of X-T4 and More Details
  2. The Revenge of the Fujifilm X-T4: Declared Best Mirrorless Camera by Germany’s Most Prestigious Consumer Organisation (and X100V Best Compact)
  3. I am Sorry Fujifilm, but You MUST fix This NOW (a Firmware Request and a Workaround)
  4. Size Comparisons: Fujifilm X-T5 vs X-T4 vs X-T3 vs X-H2/s
  5. LEAKED: First Fujifilm X-T5 Images
  6. Sigma 18-50mm f/2.8 for Fujifilm X mount Listed at Stores – Announcement Imminent?
  7. National Geographic Top 10 Travel Cameras 2023: Fujifilm X-T5 “Reigning Champion” and X100V (3rd), X-S10 (7th)
  8. After Summit Wishlist: Fujinon XF70mmF2 and XF23mmF2 MKII Mock-ups
  9. Fujifilm X-Pro3: Class-action Lawsuit Filed for Falsy Advertising ‘Reliable Durability’
  10. SIMPLY the BEST: Messi and Ronaldo Meet the Fujifilm GFX100S of Annie Leibovitz

You Voted:

Must Know

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Fujifilm X-T5 Stock Check

Fujinon XF30mmF2.8 Macro Stock Check

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X-T5 Other Countries

Fujifilm: The Good and the Bad – DPRTV

DPRTV published a video about the Good and the Bad of Fujifilm.

The Good

  • many different styles and design of cameras that appeal to different type of photographers
  • whether you like more modern or vintage, Fujifilm has it
  • lots of price points using the same sensor
  • they keep innovating their APS-C sensor lineup, now they have high resolution 40MP and stacked 26MP
  • steadily improved video features
  • X-H2/S both video optimized models but for whatever your priority is: X-H2s for less rolling shutter and slightly better dynamic range or X-H2 for absolute detail. But many features are similar between the too
  • autofocus third party options

The Bad

  • Fujifilm is now focusing on higher end, but they can grow on affordable range
  • they hoped they make more affordable XC primes like the XC35mmF2, but that still their only XC prime
  • more affordable pocket sized cameras
  • tracking continuous autofocus. Fujifilm is getting stickier, but it still lagging a little bit behind and you get more false positive with Fujifilm than with other brands. Sometimes its the lenses that can’t keep up with the tracking
  • no tap to track in video mode
  • why no native leaf shutter lens option for the GFX system? Fujifilm made leaf shutter lenses in the past for Hasselblad in the past. You can adapt those H series Hasselblad lenses (Fujifilm H mount adapter G) but you don’t have autofocus. Fuji’s argument might be that sensor readout is getting faster and eventually there will be stacked sensor or global shutter, but that’s still a long way off for medium format

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