Fujifilm Manager About Fujifilm GFX100 Pixel Shift Multishot, Full Frame Crop Mode with Faster Sensor Readout and More

A new edition of the Medium Format Magazine has just been released.

It’s packed with content of great contributors, like Jonas Rask, Ming Thein, Take Kayo and more.

This edition includes also an interview with Makoto Oishi, product planner for Fujifilm GFX100.

In this article I will highlight a few things the manager said about the Fujifilm GFX100. But there is definitely a lot more to read at the Medium Format Magazine.

If pixel shift multishot will come to the Fujifilm GFX100 will depend on customer demand

The manager bluffs. They know customers want it, and they are already working on it, as FujiRumors reported exclusively here.

They asked Makoto Oishi if there will be a “full-frame crop mode” with faster sensor readout for even faster AF, higher EVF refresh rates, higher burst rates and shorter blackout times. The manager diplomatically says:

We can’t answer. It’s confidential information.

No comment by the manager also when asked about the Fujifilm GFX50R and 50S successors.

This and more can be read at the Medium Format Magazine, that goes well beyond the interview with the manager.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

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Let’s Get Serious: Hasselblad X1D II 50C not a Fujifilm GFX 50 Killer, and GFX100 vs X1DII with 3 Lenses Cost the Same

So, Hasselblad did it, and they announced the brand new Hasselblad X1D II 50C.

It comes with a good price tag of $5,750.

That’s still more expensive than the Fujifilm GFX50R and Fujifilm GFX50S, but not that much. And it is certainly much cheaper than the Fujifilm GFX100, but the latter features a 100 MP BSI sensor and IBIS.

I am very happy that Hasselblad is going aggressive when it comes to pricing on the Hasselblad X1D II 50C.

But from here to say that the Hasselblad X1D II 50C is a Fujifilm GFX killer (as some said over at facebook and elsewhere) is a bit an exaggeration.

Usually, when you buy a camera, you also buy some lenses to go with it. And you always have to factor lenses into your investment, too.

So let’s do it now:

Let’s buy the Hasselblad X1D II 50C as well as the GFX 50R with 3 comparable GF and X1D lenses (not counting the current GFX discount).

with

with

with

The Fujifilm GFX kit will cost you $10,896, whereas the Hasselblad X1D kit $ 17,425.

You basically save about 40% by investing into the GFX system, and if you would buy today, with the current GFX deals, you actually save almost 50% over the X1D system.

And what about the Fujifilm GFX100?

Let’s try the same combo:

  • GFX 100 + 3 lenses above = $ 16,396
  • X1D II 50C + 3 lenses above = $ 17,425

So even by buying the Fujifilm GFX100 and 3 lenses at full price, you still save $1,000 with the Fuji GFX system and you also get:

  • IBIS
  • much faster autofocus
  • 100 megapixel
  • 4K/30p video
  • twice as fast continuous shooting frame rate
  • BSI sensor with full phase detection pixel coverage
  • & more

There is one fundamental design choice Hasselblad made, that makes the X1D system always substantially more expensive over the GFX system: the lack of focal plane shutter.

This has 2 downsides:

  • you can’t use cheap old legacy glass on the Hasselblad X1D
  • you have to pay for the leaf shutter every single time with every lens purchase

Guys, I am the first one to be happy about another player in the medium format market, that competes with Fujifilm. That’s what we customers need: competition!

The Hasselblad X1D II 50C is a much needed and welcome upgrade to the orginial X1D. The faster processor will sort out quite some issues the first generation cameras had.

But the GFX system remains the by far most affordable option to go into medium format, and the new Hasselblad X1D II 50C hasn’t changed that.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm GFX100 First Look: “Medium Format is Boss. All GF Lenses Need Firmware Update for Phase Detection AF Support”

Fujifilm GFX100

BHphoto went hands on with the Fujifilm GFX100. You can see their full video here.

  • no dials, feels like a camera of 2019
  • extreme cropping capability
  • autofocus feels like X-T3. Not that super fast, since it the AF motor has to move more glass inside GF lenses, but very very fast
  • all GF lenses need a firmware update to support phase detection AF
  • bigger glass is just a completely different look compared to full frame
  • vertical grip too sleek. Should be more rubberized and ergonomic
  • aimed at professionals and enthusiasts
  • for sports and wildlife there are higher frame rates options. But the GFX100 goes at 5fps
  • they tested the 5fps, and it hit every frame
  • video is a huge leap over what Fujifilm GFX50S and GFX50R can do
  • Medium Format is Boss! It’s ridiculous to compare it to full frame

Check out the full BHphoto GFX100 video here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

DPReview: Fujifilm GFX100 Added to Studio Scene Test vs GFX50S, Sony a7rIII, Nikon Z7, Panasonic S1R

DPReview added the Fujifilm GFX100 to their studio scene comparison tool.

Compared to the Fujifilm GFX50S, the Fujifilm GFX100 shows noticably less moire, and it is also sharper than pretty much any other camera on the DPReview database. Regarding color noise at high ISO, the Fujifilm GFX100 is also superior to the GFX50S and any other full frame camera for that matter.

If you are into medium format GFX, then the GFX100 looks like a sensible step up in image quality.

You can download the RAW studio lab shots of DPR, and open them Adobe Lightroom and since today also at Capture One Pro 12.

And now, happy pixel peeping to all of you :)

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Laowa 17mm f4 Zero-D for Fujifilm GFX Coming Soon for $1,249

Laowa 17mm f4 Zero-D GFX

The wait was longer than expected, but it seems that the Laowa 17mm f/4 Zero-D GFX will come soon.

It will be priced at $1,249 and down below the google translated version from the Chinese site xitek.

The Laowa 17mmF4 lens is a super wide-angle zero-distortion lens tailored for Fuji medium format players. The equivalent full frame size is 13.5mm and the field of view angle is 113°, allowing Fuji medium format players to experience a wider picture without switching. Expected listing price of $1,249

When I visited Venus Optics at Photokina 2018, they told me the Laowa 17mm f/4 for GFX will come in December 2018, later on they told me it will come in March 2019. Well, now let’s hope that the wait is really soon over!

Also, some specs have changed now as opposed to the one displayed at Photokina. The aperture blades now seem to be 5 instead of 7 (a typo?).

For your convenience, I have translated the latest specs list appeared today in China and compared it to the ones I photographed at the Venus Optics booth at Photokina 2018.

Brought to you first, here on FujiRumors ;)

Laowa 17mm f/4 Zero-D GFX: Venus Optics, BHphoto, AmazonUS, Adorama

Lens features – See Below

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Fujifilm Manager: “70% of GFX Users Came from Full Frame. X-H and X-T Line Will Both Evolve in Future” – Hope for Fujifilm X-H2

Fujifilm GFX100

Fujifilm Channel X has published an 45 minutes interview with Fujifilm managers from Fujikina 2019. See the video above (sadly not so good audio quality) and a summary down below.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

The Market

  • Fujifilm GFX100 market is not the traditional medium format market
  • GFX 50 already aimed to amateur customers in addition to high-end photography
  • 70% of Fujifilm GFX 50R/S buyers come from full frame. So not only people switch from Hasselblad and Phase One to GFX, but also FF users
  • the GFX system expanded the larger format market, and GFX100 will continue to expand it
  • GFX100 should expand market also towards movie shooting photographer

The GFX100 strenghts

  • compared to full frame, GFX system has better image quality in terms of ISO performance, dynamic range and resolution
  • traditionally large format camera (including film) are big and for tripod use, but GFX system is smaller, and GFX100 has also IBIS, hence less need for tripod
  • GFX100 is about autofocus, mobility, quality

EVF

  • Fujifilm GFX 50 EVF works on GFX100, but GFX100 EVF on GFX50 will not work

GFX Lineup and GF lenses

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Fujifilm Launches Innovative Mirrorless Digital Camera FUJIFILM GFX100

Fujifilm launches innovative mirrorless digital camera FUJIFILM GFX100

  • Equipped with the large format sensor with the world’s highest 102 million pixels resolution
  • Offering fast / accurate autofocus, in-body image stabilization and 4K video capability
  • Capturing and recording precious moments at world-leading image quality

Fujifilm GFX100 Pre-Orders

Press Release

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Fujifilm GFX100 Official Announcement at 02:00 AM New York Time

Fujifilm GFX 100

The Fujifilm GFX100 will be officially announced on May 23 at 02:00 AM New York time.

  • New York: 02:00 AM – May 23
  • Berlin: 08:00 AM – May 23
  • Tokyo: 03:00 PM – May 23
  • San Francisco: 11:00 PM – May 22

ALL THE GFX100 LEAKS

Fujifilm GFX100 Shipping Second Half of June

Fujifilm GFX100

According to our sources, the Fujifilm GFX100 will ship in the second half of June, provided there are no complications on the firmware front, in which case there might be a slight delay.

Do not miss our Fujifilm GFX100 live blog on FujiRumors!

Fujifilm GFX100 pre-order start soon at BHphoto, AmazonUS and Adorama.

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