X Lab Fujifilm X-E4 Development Part 2: Designed to Make You Want to Carry it Always with You

We did cover the first part of the Fujifilm X-E4 development in this article. The focus there was on why Fujifilm made certain design choices.

Now Fujifilm shared Part 2 of the Fujifilm X-E4 development story. It’s again in Japanese, and again we rely on google’s automatic translation tool.

Much goes lost in the automatic translation tool this time, but there is one sentence I’d like to highlight: “it’s really important to have a camera that you want to carry around with you“.

For me, this sums up my X-E line shooting experience.

The combination of X-E3 and 27mm results in such a small package, that it is with me just everywhere.

For example, in pre-COVID times, when my brother asked me if I could pick up his kids after school, I always did so with my X-E3 and 27mm. No strap, no bag, no nothing. Just put in the pocket of my jacket, and you never know, maybe there will an interesting image to take on the way. And if not, peace, I didn’t even notice the weight and size of the X-E3 and 27mm in my pocket anyway.

All I needed to make my everyday snapshot photography life perfect, was an aperture ring on the XF27mmF2.8, and finally Fujifilm delivered.

One day, when the hard lockdown we are forced into again, when photography stores will open again and I can leave my 1.000 souls small village again, I’ll run to my local store and grab that new 27mm.

Down below you get a summary:

Video Summary

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Fujifilm Patent: 48mm F1.2 Lens for Mirrorless Camera with 1 inch-type Sensor

A patent has been spotted of a 48mm f/1.2 lens for mirrorless cameras with 1 inch-type sensor at j-platpat.inpit.go.jp here via hi-lows-note.

FUJIFILM filed a patent describing lenses for short wave infrared cameras with 1″-type sensor.

Fujifilm was once very active in the compact camera segment, with cameras like the Fujifilm XF1 but especially the Fujifilm X10, X20 and X30 series as well as the Fujifilm XQ1 and XQ2.

All these cameras featured a 2/3 sensor (in some cases an excellent 2/3 X-Trans sensor).

However, Fuji’s 2/3″ sensor camera line didn’t get the success it deserved and its last model, the X30, got discontinued in 2016. The market prefered 1″ sensor compact cameras like the Sony RX100 series.

But both, the 2/3″ as well as 1″ sensor compact camera market is basically dead now, due to smartphone cameras getting better.

A curious fact?

Fujifilm used to make its own sensors in the past, but then sold their sensor business to Toshiba. But guess who came in 2015 and bought the sensor business from Toshiba? You got, it was Sony back in 2015!

I wonder if somebody at Fujifilm regrets that decision today.

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FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

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Kamlan 32mm F1.1 for Fujifilm X to be Released February 12

The Kamlan 32mm f/1.1 will be released on February 12.

Here are the main specs:

  • 32,000 yen (converted about $300)
  • manual focus
  • 9 elements in 7 groups including 5 pieces of high refraction glass
  • 40cm minimum focus distance
  • 11 circular aperture blades
  • size: 92 x 70 mm
  • weight: 601 g
  • filter size 62 mm

Kamlan lenses for Fujifilm X can be found at AmazonUS, AmazonDE and AmazonUK.

via dc.watch

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Fujifilm X-E4 Leaked: Images, Price and Press Release

And finally, after the leaked images of the Fujifilm GFX100S including a size comparison with full frame cameras, and after the leaked images of the GF80mmF1.7, XF70-300mmF4-5.6 and XF27mmF2.8MKII, we finally have also the images of the upcoming Fujifilm X-E4 thanks to nokishita.

We also have the press release and the full specs below.

X-E4 will cost $849 and $1049 if bundled with the XF27mm2.8MKII

All the goodness will drop on January 27 at 8AM New York time.

Press Release, Specs and Images

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BREAKING: Fujifilm Working on Fujinon XF 150-600mm Lens

Just recently we told you that there won’t be any XF300mmF4 and XF500mmF5.6 in 2021.

Well, I’ve read all the comments to that article, and while some say that those would be very niche lenses and almost nobody would buy them anyway, most of you guys were disappointed by that rumor.

But today I might have something that could cheer up some of you.

I received information from trusted sources, that Fujifilm is working on a Fujinon XF150-600mm lens!

I don’t know the aperture range, but you guys can tell us in the comments what you would like.

But you know how the game goes: slower lens means smaller and cheaper whereas faster lens means bigger and more expensive. So pick your aperture wisely.

And remember, Sigma is rumored to start to make Fuji X mount lenses in 2021 (Sigma itself hinted this!), too. And I hope they’ll be smart enough to release lenses currently not covered by Fujinon glass, hence exactly those long telephoto primes some of you need for your photography.

So, don’t give up all hope guys. ;)

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What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Mirrorless Camera Market Share 2019: Fujifilm Third after Sony and Canon and a Quick Look into the 2020 Market Share

You might remember how back in November 2019, we shared the worldwide mirrorless camera market share data for 2018 here (for the DSLR+mirrorless data check out this article).

Now a year has passed, and Techno System Research, a major marketing research company located in Japan, has published the data for 2019.

So what changed between 2018 and 2019? Let’s compare:

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Nope, there is No Fujinon XF300mmF4 and XF500mmF5.6 Coming in 2021

Do you know those automatic tennis ball machine launchers that constantly fire off balls at you, so fast that at some point you just can’t catch them all anymore?

Well, it’s not much different with fake rumors ;).

Sometimes the fake rumors are thrown out in the world with a pace, that here on FujiRumors we just can’t debunk them all fast enough.

But I try to catch up, and here is one that passed the FujiRumors firewall so far but will now be set right.

Back in March 2020 we reported about two Fujifilm patents showing a Fujinon XF300mmF4 and Fujinon XF500mmF5.6.

Now, I keep getting emails of people firmly believing that the Fujinon XF300mmF4 and Fujinon XF500mmF5.6 will come out for the summer Olympics 2021 in Tokyo.

And guys, I hate to be the one that brings the bad news, but whoever told you that, it is not going to happen.

As a matter of fact, those lenses won’t even come in 2021.

Will they come in 2022? Or in 2023? Or maybe never? I have no idea at this point.

But I tell you this: I blog on FR since 9 years now, and I have reported about countless of patents. And if I have understood something about patents in all these years, then it’s that there is a long way between a patent and a final product. And often patents never even materialize into a final product.

So, take patents with a grain of salt, always.

With that said, I do hope those lenses will come. Maybe Sigma will do them?

Stay tuned on FujiRumors, and I will give you updates as soon as I have them.

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Fujinon Wildlife Photography Lenses – POLL

Fujifilm Lenses for Wildlife Photography: Fujinon XF 400mmF4 and What Else?