FUJIFILM AT PHOTOPLUS EXPO 2018
Featuring the latest X Series and GFX mirrorless digital cameras, instax instant cameras, printing solutions and photo paper products
Valhalla, N.Y., October 24, 2018 – FUJIFILM North America Corporation will showcase its comprehensive range of new and innovative products at the PhotoPlus International Expo (Booth #537) from October 25 – October 27, 2018 at the Jacob Javits Center in New York City.
The Fujinon XF200mmF2 will be the next len to ship, followed by the Fujinon XF8-16mmF2.8 one month later.
From my testings at Photokina, I can just say that the XF200mmF2 will be legendary lens for Fujifilm. But don’t believe me, and check out the first looks below ;).
XF 8-16mm F2.8: BHphoto, Adorama, AmazonUS, Focuscamera
XF 200mm F2: BHphoto, Adorama, AmazonUS, Focuscamera
Jose Jeuland youtube – X-T3 + FUJINON 200mm f2
Fujifilm won 29 awards at the Good Design Awards 2018.
Now, I don’t know how the Good Design Award works, but if it’s like EISA and TIPA, then don’t take it too seriously. We have documented here, how EISA and TIPA work. Check the article out, if you want to know get clarity about the (not so transparent) award business.
With that said, Good Design gave an award to 29 Fuji products. Here are the cameras and lenses:
You can check out the full list in the press release below or here at good-design.
I am not that kind of guy, who breaks into a place bypassing security checks…
I broke into photokina bypassing security checks 1 day ahead of the official opening, because I could not wait to deliver you the first images side by side of the XF33mmF1.0, XF16-80mmF4 and XF16mmF2.9 and first hands on video of the Fujifilm GFX 50R.
But let’s talk about it later and start with the Fujifilm managers.
FujiRumors Meets Japanese Managers
My photokina 2018 coverage continues, and after having delivered you…
… it is now time to take a closer look at the Venus Optics Laowa 17mm F4 Zero-D for Fujifilm GFX.
I have talked to Venus Optics, and they said the lens will be available in December. They didn’t tell me the price, though.
I have made also a Laowa 17mm F4 hands on video on my youtube channel.
Down below the specs shared so far and one more image.
This years’ photokina will probably the most exciting of the last 20 years.
We will assist to the death of DSLR’s (that’s it my friends, just accept it), and open the new era of mirrorless.
Paraphrasing the famous sentence from the movie Deadline we could say “that’s technology, baby, there is nothing you can do about it, nothing“.
Sure, the transition from DSLR to mirrorless won’t happen overnight. But that’s the trend. And that’s why Canon and Nikon are starting to get serious about mirrorless, too.
On this years photokina we will see the following new mirrorless cameras from Fujifilm:
Not a rumor, but regarding Fujifilm lenses, I’d not be surprised to see:
Mock-ups:
I am 80% sure I will be there, but if I go, I sadly I can’t be there for more than 1 or (best case) 2 days.
I was at photokina in 2016, also just for one 1 day.
In 2016, the by far busiest booth was the one of Fujifilm, but, between me and you, the most beautiful one was without a doubt the one of Leica (don’t tell Fuji, but I’ve spend hours (!!!) there).
This year, Fujifilm won’t have such an easy game to play like in 2016. The competition is strong, and that’s good for us customers.
The biggest problem?
Well, on the same Photokina days, there is also worlds largest beer festival, the Oktoberfest in Munich (I’ve never been there). So I stand in front of tough decisions: Oktoberfest or Photokina? Life can be so cruel!!!
Let me know in the poll, where I should go ;)
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I thought we take a little break from all those fantastic Fujifilm X-T3 reviews, and get back to the core of every system: lenses!
For 2019/2020, Fujifilm has recently announced a new roadmap which include 3 lenses: XF16-80mmF4 and XF16mmF2.8 for 2019 and XF33mmF1.0 for 2020 (don’t forget to vote our XF 33/1 features request poll).
In 2018 we will get the XF200mmF2 in October and the XF8-16mmF2.8 in November.
There is still not much about this lenses online, but down below is what he have so far.
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XF8-16mmF2.8
XF200mmF2
XF16-80mmF4 + XF16mmF2.8 + XF33mm F1.0
Fujinon XF 8-16mm F2.8: BHphoto, Adorama, AmazonUS
Fujinon XF 200mm F2: BHphoto, Adorama, AmazonUS
Fujifilm X-T3: BHphoto, AmazonUS, Adorama, Focuscamera
As you know, Fujifilm has launched a dedicated Fujifilm Photokina microsite, where you can check out all the events planed for photokina.
Now they also published an official press release with all the details.
Well, actually not really all the details, since they don’t tell you that they will display also the Fujifilm GFX 50R, which will be announced on September 25 at 07:30 AM New York time :).
Here is the press release:
Yesterday we published the email of a Cameranu (a big and official Fujifilm retailer), who said to their customers, the XF16-80mmF4 will ship in November 2018.
I guess Camernu does not make up some stuff just to fool their customers and take early pre-orders. So I see two options:
UPDATE: Our sources told us that Cameranu is wrong and that the lenses will come in 2019 as written on the roadmap – full report here
A few days ago Cameranu (an important Dutch store and also an authorized Fujifilm dealer) listed the XF16-80mmF4 WR, the XF33mmF1.0 and XF16mmF2.8 at their store.
Officially, Fujifilm’s latest roadmap says the XF16-80mm F4 and XF16mm F2.8 will come in 2019, whereas the XF33/1 in 2020.
But there could be a pleasing surprise :)
After reading the article on FujiRumors, one of our readers contacted Cameranu and asked them more details about the lenses.
Well, the store answered, and the reader send me the screenshot of the stores’ email. It’s in Dutch, and here is what it says in short:
“The expected shipping date for the XF16-80mmF4 is November“
It is not super clear, but it seems that also the XF16mmF2.8 could ship this year.
Cameranu expects to get more details about these lens pretty soon.
If this information is accurate, then I guess we can expect the lenses (except for the XF33/1) to be annonced along with the Fujifilm X-T3 very soon.
I guess Camernu does not make up just some stuff to fool their customers. If they say this, then I am sure it is because their Fujifilm rep told them so.
Don’t miss the upcoming rumors and follow us on Facebook, RSS-feed, Instagram, Youtube and Twitter
have a fantastic day,
