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The Fujifilm X-Pro3 will Save Photography and More Companies Should Take the Risk to Do Unique Things

GxAce published his Fujifilm X-Pro3 long term review with the title “the camera that will save photography“.

So, why should the X-Pro3 save photography.

in a world of fully articulating screens and in body image stabilization, cameras these days are getting pretty stale to me. They all pretty much look the same and they all pretty much have the same features, except for one: the Fujifilm X-Pro3

I think it’s awesome that Fujifilm basically ignored everything and made a camera that is unique. It’s such a cool idea, what photography needs to be doing to stay relevant.

I hope more camera companies will take risks, do unique things, have unique ideas.

We have reached the point where every cameras is amazing, they all pretty much can do the same things. What I think will be the differentiating factor going on in the future will be how we interface with the camera.

For the rest of the review, check out the first video down below, where you’ll find more X-Pro specific content.

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Fujifilm X-Pro Roundup

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New Fujifilm EU Deals: Save Big on Fujinon XF10-24mm, X-Pro3, X-T3, X-E3 and More

Fujifilm Europe has launched new cashback/instant rebate deals.

Down below you can see the list of deals as listed at the official Fujifilm Germany website.

Basically the same deals apply to other countries, such as UK, Italy, Netherlands and more, although there might be some slight differences. For example, in Italy the X-Pro3 deals are not listed as available, yet. For the details in your country, check out fujifilm-connect promotions page here.

NOTE: You must buy from authorized Fujifilm dealers to claim your cashback, such as AmazonUK, AmazonDE, AmazonIT, WexUK, ParkcamerasUK, CalumetDE, PCHstore

IMPORTANT NOTE: AmazonUK, AmazonDE and AmazonIT are included in the official Fujifilm dealers list. However “only purchases directly from Amazon (with an Amazon invoice) are eligible for this promotion. Purchases from Amazon Marketplace are not eligible and will be rejected, unless the Marketplace Seller is also a Fujifilm Qualifying (Authorised) Retailer.”

Deals in Germany (and other EU Countires)

Cashback/Instant rebate

  • X-T3 – save €200
  • X-T3 + XF16-80mmF4 – save €200
  • X-T3 + XF18-55mm – save €200
  • X-T3 + XF18-55mm + XF55-200mm – save €200
  • X-E3 body or with XF18-55 – save €200
  • X-Pro3
  • XF10-24mmF4 – save €300
  • XF14mmF2.8 – save €100
  • XF16mmF1.4 – save €100
  • XF18-135mm – save €100
  • X-Pro3 body (black/dura black/dura silver) + one XF lens listed below* – save 10%
    *XF14mmF2.8 / XF16mmF1.4 / XF16mmF2.8 / XF16mmF2.8 / XF18mmF2 / XF23mmF1.4 / XF23mmF2 / XF23mmF2 / XF27mmF2.8 / XF27mmF2.8 / XF35mmF1.4 / XF35mmF2 / XF35mmF2 / XF50mmF2 / XF50mmF2 / XF56mmF1.2 / XF56mmF1.2 APD / XF60mmF2.4 / XF80mmF2.8 / XF90mmF2 / XF200mmF2 + XF1.4X TC F2 Kit / XF8-16mmF2.8 / XF10-24mmF4 / XF16-55mmF2.8 / XF16-80mmF4 / XF18-55mmF2.8-4 / XF18-135mmF3.5-5.6 / XF50-140mmF2.8 / XF50-140mmF2.8 + XF1.4X TC Kit / XF55-200mmF3.5-4.8 / XF100-400mmF4.5-5.6 / XF100-400mmF4.5-5.6 + XF1.4X TC Kit

Pure Travel Photography in Sri Lanka with the Fujifilm X-Pro3 and No Display

guest post by Andy Gawlowski –

Back than in 2016 it was FUJIFILM X-Pro2 which I was able to test for my travel photography in Morocco (Article FUJI RUMORS) . I was so impressed by the camera that I sold my entire Canon full frame system and switched to FUJIFILM. The camera was small and light, it looked damn good and took simply great pictures. Especially the compact form factor was an unbeatable argument for my travel photography. One of the pictures I took in the port of Essouira even made it into the Top 50 in the “Travel” category of the Sony World Photography Awards 2017.

In autumn 2019 FUJIFILM released its successor the X-Pro3. The announcement immediately caught my attention. Especially, when I heard about the unusual design concept. At first glance the camera doesn’t have a display on the back where you can review your photos. The X-Pro3 has a rear display that you first “cumbersomely” have to open to see and use it. The intention behind it is relatively clear. FUJIFILM wants to encourage photographers to focus more on the process of taking pictures rather than constantly looking at the display to review their images. This is very reminiscent of the days of analog film photography and is also a concept that was already been tried by Leica. By the way this constant checking of photos is called “chimping” and can lead to losing attention and reference to the scenery in the current photographic moment. It’s something I used to observe with myself for quite a while but was luckily able to turn off. With time you simply get more self-confidence in your abilities and therefore you have to look at the display less often.

FUJIFILM Switzerland was kind enough to lend me the X-Pro3 with the FUJINON 14mm f/2.8 lens for my two-week trip to Sri Lanka. I intentionally limited myself to only one lens in order to give my full attention to the camera itself.

First impression

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FUJIFILM Fiscal Year 2020: Imaging Division Suffers COVID-19, Operating Income Down 51%, Revenue Down 14%, Strong GFX100/X100V/X-Pro3 Sales

Fujifilm has now published its fiscal report for the fiscal year 2020 (1 April 2019 – 31 March 2020).

Fellow FR-reader Mistral has summarized it in French over at the French forum chassimages. In short:

Fujifilm as a whole is still doing well even if it has not reached the expected goals given the impact of the Covid-19 epidemic on its last quarter.

Imaging Solutions is the division with the lowest performance.

Fujifilm records a loss in the last quarter. The decline in sales of digital cameras and their lenses has accelerated throughout the year.

The only positive note: the Fujifilm GFX100 keeps up selling strong, as well as the Fujifilm X100V and Fujifilm X-Pro3 are mentioned positively in the various reports.

Fujifilm Report (Imaging Solution)

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Fujifilm X-Pro3 Owners Can Return Their Viltrox Lenses and No Problems with Fujifilm X-T4, X-T3 and Other Cameras

Yesterday on FujiRumors we reported how all Viltrox autofocus lenses can damage Fujifilm X-Pro3 cameras. To see an image of the damage, check out this article.

Well, now Viltrox is letting customers know, that Fujifilm X-Pro3 users can return their Viltrox lens. They also say that there is no problem with other cameras, such as the Fujifilm X-T4 and Fujifilm X-T3.

The screenshot above is from an email a FR-reader got from Viltrox.

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WARNING: Viltrox Lenses Can Damage Your Fujifilm X-Pro3 (Official Viltrox Statement)

image from our Fujifilm X-Pro facebook group - damaged X-Pro3 when used with Viltrox 85mm
image from our Fujifilm X-Pro facebook group – damaged X-Pro3 when used with Viltrox 85mm

Viltrox has just issued an official statement, where they say that the Viltrox 23mm f/1.4, Viltrox 33mm f/1.4 and Viltrox 85mm f/1.8 can damage your Fujifilm X-Pro3.

The reason, so I have been told, is that the location of the lens release button on the Fujifilm X-Pro3 is too close to the bayonet.

Here is what Viltrox writes.

1) Kind Reminder for Fujifilm X-Pro3 Users:

For the sake of your camera, it would be better not use Viltrox 23mm, 33mm or 85mm X mount lens onto Fujifilm X-PRO3 model in case it will damage your camera. Due to the structural conflict, they will scratch a little bit against each other. We apologize for any inconvenience caused!

2) Lens Profiles of Viltrox 85mm f/1.8 STM(E) Lens

For your convenience of lens corrections on Photoshop or Lightroom, we have uploaded Lens Profiles of Viltrox 85mm f/1.8 STM(E) Lens on Vitlrox website (Home – Download – Firmware – Upgrading

Let’s hope the upcoming Tokina equivalent X mount lenses won’t have this problem.

Down below you can see the original statement document shared by Viltrox.

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Official Statement

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Fujifilm Wins Four TIPA Awards with GFX100, X-Pro3, X100V and Instax Mini Link

Fantastic achievement for Fujifilm!

The TIPA Award is an extremely tough competition, where products are brutally tested by the best experts on the planet. Companies are eager to win the TIPA award, and sometimes they want to pay to get it, but the incorruptible and visionary team of TIPA experts, guided by the one and only goal to deliver the most unbiased and professional feedback to customers, does not bend to the will of multimillion dollar companies. They award only the most prestigious products ever!

Ok, now let’s get serious.

Lots of companies payed again lots of money to win a totally meaningless award. TIPA created as many categories as needed to make everybody happy (who paid). Hence you will find frankly ridiculous category differentiations, such as “best professional APS-C camera” (Fujifilm X-Pro3), “best expert APS-C camera” (Sony A6600) and “best advanced APS-C camera” (Nikon Z50). The whole point of these award commissions is to make money by selling award licenses, meaning the right for companies to use the award logo to promote their products.

All the truth, and how exactly these awards work, in this article.

What a pity… all that money Fujifilm could have spent in firmware updates!

TIPA 2020 Winners



Mixed Stuff

via tipa

MapCamera: Fujifilm X100V Top Seller, Great X-E3/X-H1/X-Pro3 Sales and APS-C Dominates Full Frame

Just yesterday here we reported how, according to BCN ranking, Fujifilm saw, in March, a huge 115% increase in sales in Japan, while all other camera manufacturers dropped up to 50%.

Now Japanese store MapCameras published their top selling camera rankings.

Keep in mind, though, that this is not representative for overall sales.

The most reliable data we probably have about the worldwide success of various camera brands, is this report from a Techno System Reports, a major marketing research company located in Japan that sells this data at a very high price, but somehow it went public at the Japanese site toyokeizai, and FujiRumors spotted it for you and shared it here.

The data of Techno System Reports reflects the mirrorless camera sales, and it shows that Fujifilm is on the third position, just a tiny margin behind Canon, and substantially behind Sony.

With that said, if big retailers share their sales data, it might not be representative for the overall market, but it can still give an approximate indication of what the market wants.

With that said, here are the top sellers at MapCameras for March 2020.


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