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What to Expect from Fujifilm in 2024 (and What Probably Not)

Fujifilm 2024

In November we have shared quite some rumors (as you can see here). And not only that! In our previous 2024 outlook, we forgot to add gear that Fujifilm has already pre-announced to come in 2024 as well as give you a look into rumored third party AF lenses.

That’s why we need to update our view into the Fujifilm year 2024.

All the X/GFX rumors come from our sources, whereas the speculations are often based on hints and comments that managers gave in interviews.

Remember, Fujifilm will launch 3 or more cameras in the first months of 2024. This means there are still more cameras we have to (and we will) leak here on FujiRumors.

X/GFX GEAR COMING FOR SURE

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I was WRONG about Fujifilm X100V Successor – RUMOR CORRECTION

The X100V Successor – I Was Wrong

Long I have thought how to give you this information.

I thought: maybe I should give you some behind the scenes. Explain. Give you some context. So you would understand why I wrote what I wrote a few months ago.

But at the end of the day it all does not matter.

What matters is that what I told you from a beautiful spot in the Dolomites a few months ago, is now no longer accurate, hence wrong.

All I need to do now is to:

  • offer you my apology (which I hope you’ll be gracious enough to accept)
  • share a rumor correction

My apology is offered to you. Now I owe you the rumor correction:

We confirm that the Fujifilm X100V successor will come in early 2024. That’s rocksolid and I will never correct or change that rumor.

But, unlike we told you here, it will not come with a new lens. And that’s not a bad thing at all, considering that that lens has just been updated with the X100V, so it’s definitely a modern lens.

That’s it. I’ve done it.

Oh…

one more thing.

In the recently “leaked” list of Fujifilm gear (that contains many errors), one of the specs listed was that the X100V successor would also have OIS (optical image stabilization). Since the X100V successor will have the same lens of the X100V, this means that it won’t have OIS.

There are still many more corrections to be done to that list. Here are the ones done so far.

Don’t forget to…

I FEEL LUCKY AND WILL CLICK THE LINKS BELOW TRUSTING I WILL FIND THE X100V IN STOCK

Fujinon GF14-20mm Coming – Really?

FujiRumors mock-up
FujiRumors mock-up

Fujinon GF14-20mm

A long list of “rumored” Fujifilm gear “leaked” on the web and we reported here.

I instantly warned you about a lot of inaccuracies in that list. Wrong stuff that we started to correct.

The first one to be unveiled as wrong is the Fujifilm GFX25.

Anyway, there was another piece of gear on that list, that intrigued people: the Fujinon GF14-20mm.

So let me put it this way:

The best I can say about it for now, is that none of our sources is aware of such a lens.

I don’t call it a “wrong rumor” simply because there is a difference between our sources saying something is fake (GFX25) and our sources saying they are not aware of certain gear.

But the fact that already the GFX25 rumor is wrong (and more on that list will be proven wrong), could be an indication that pretty much anything “leaked” on that list has to be taken with a grain of salt and it’s probably just a compilation of guesses and speculations wrapped into a more tasty rumor package to give it more credibility. I am NOT saying E8M made it up, it is likely that somebody else made it up and passed it to E8M, who then shared it. That’s the way guys try to convince you to publish wrong info.

Anyway, I have to be accurate when I report what our sources say. And they tell me they have no information about such a lens.

For me, this means that I have zero hopes for an eventual GF14-20 to come in 2024 and I am also not overly optimistic to see one in 2025. And if it never comes, I would not be surprised either.

If you need to go wide, your best option for a long time will be the Fujinon GF20-35mm f/4.

What will come for sure though, is what is on the roadmap: the Fujinon GF500mmF5.6 and the GF Power Zoom lens.

GF Lens Patents

The Future of Fujifilm in Patents (X and GFX gear). Filtered below you find the GFX gear related patents.

Fujifilm GFX25: High-Speed 25.44MP, 12fps, Oversampled DCI 4K/60p (no Crop) and the Return of a Wrong Rumor

image shows GFX Omega Mock-up shared at DPreview in 2019
image shows GFX Omega Mock-up shared at DPreview in 2019

Fujifilm GFX25

Yesterday a long list of rumored Fujifilm products for 2024 “leaked” on the internet.

It’s a long list packed with inaccurate speculations and random guesses.

And because the internet tends to believe and spread just anything that is written anywhere, I see myself forced to report about it, even thought I would prefer to ignore it.

Hence, even though it feels like Don Quixote fighting the windmills, I’ll keep up fighting wrong information, well knowing that it won’t stop the spread of it anyway.

Aware of that, let’s start with probably the most attention grabbing rumor of all: the Fujifilm GFX25.

The Chinese Weibo account claims:

Several sources claim that GFX 25 exists and believe that it is the main video shooting. I have received this kind of enchantment for more and more 7 times.

Now let me share with you a rumor I got in October 2020, and that I have never shared on FujiRumors:

GFX25 is coming in Q1 of next year. It’s a 25.44MP 12fps continuous shooting “High-Speed Super Full Frame” camera which using the same body of GFX100. GFX25 records oversampled DCI4K/60p with no crop, less jello effect and the same codec of X-T4. 16-bit-ADC and big-pixel makes it a great camera in low light / high ISO shooting.

Here we are, 3+ years later after that rumor, and still no Fujifilm GFX25 appeared.

It was either a fake, or somebody got a wrong information. In any case, I did not report about it, because I’ve checked it with my trusted sources, who all said it was wrong.

And I also got another GFX25 rumor back in October 2023:

Fujifilm is planning their truly high-speed GFX camera for video worker use, which is expected to be only 25-megapixel class. While it doesn’t use a stacked sensor to reduce manufacturing costs, it has video specs very close to the X-H2S and GFX100 II.

These include Open Gate 5.8K at 30fps, GF full-width 5.8K/60fps at 16:9/17:9/2.35:1, Premista 5.4K/60fps at 17:9, and 4.8K/60fps at 35mm 3:2 or 4.6K/60fps at 35mm 1.38:1 Anamorphic. Oversampling in GF full-width / Premista / 35mm format for DCI 4K / UHD 4K at 60fps.

There is also point-to-point readout DCI 4K / UHD 4K at 120fps recording and 35mm Full Height 8:9 anamorphic mode to recording UHD 4K 120fps by vertical pixel binning. Also, the dynamic range is better than both the GFX100 II and the X-H2S.

I guess given the fact that he was not successful in fooling FujiRumors, he is looking elsewhere for his glory ;).

And yet, on forums and websites this “rumor” is now spreading as if it was reliable stuff.

And some even report that FujiRumors said that the GFX25 will come based on our sources, as for example the German website slashcam here. Well, I actually said the opposite in my original article. I said it “leaked” in China and it was just a “made up speculation”. Please, don’t put rumors in the mouth of our sources that I know are wrong.

And just to be clear, the image above does not show the GFX25, but it shows GFX Omega mock-up shared at DPreview a few years ago and we reported here. And the specs leaked are wrong.

So, let me move on to the next windmill and keep up my lonely fight.

And yes, I know it would bring more traffic and more money if I’d just share all the fake rumors I get or even make up rumors.  But I respect you guys too much to fool you for personal profit.

I prefer to have less traffic and make less money, but you can be sure I don’t mislead you with fakes or spam you with tons of anonymous rumors I know are wrong.

Your time and trust is worth more than any money.

IMPORTANT ADDITION: The original GFX25 “rumor” shared by E8M in Chinese said that the information was coming from multiple sources. After we said it was wrong, he told us in the comments that it was a translation error and he never said the GFX25 will come. Then readers, who speak Chinese, pointed out that it’s not a translation error, and E8M clarified that he was just tired and not accurate when he posted it. You can read the discussion here. To be fair, I wanted to report about his correction. More corrections will follow.

Black Friday is Over but Still Some Great Deals Available on Third Party AF lenses, X/GFX Gear and More

Black Friday is over, but don’t be too sad about it.

There are still some sweet deals out there. A special mention:

All Fujifilm USA Deals

X Cameras

X Lenses

GFX Gear

Third Party AF lenses

All Fujfiilm EUROPE Deals

X Deals

GFX Deals

End Today: Save 50% on X-T5 Tips & Tricks Book, 75% off Capture One Learning Material and More

Most Black Friday deals ended a few days ago, but some resisted until now.

However, nothing can last forever, so now the next bunch of deals is expiring today.

In addition the huge 50% discount on the X-T5 tips and tricks book of Rico Pfirstinger (use code Fuji50), you can also save up to 75% on Capture One Guides by Alexander Svet (one hour left for the deal).

NOTE: It’s the last day also for the mega-deals on the X-T5, X-H2, X-H2S and the GFX100S in Europe.

Deals that END TODAY

  • X-T5 Tips & Tricks Book: Save 50% on Rico Pfirstinger’s Fujifilm X-T5 X Pert Tips book at RockyNook using code “Fuji50” (ends Nov. 30)
  • Capture One Guide by Alexander Svet: up to 75% discount + addition 10% with code FUJIRUMORS (ends Nov.30)
  • Godox (via Amazon): save 40% with Promo Code 4041Y41F (ends Nov.30)
  • Pergear: 20% off on all lenses at Pergear store (use checkout code “BFCM2023PERGEAR”) (ends Dec. 1)

Ends Soon

European Deals that END TOMORROW

All Fujifilm USA Deals

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LAST HOURS of Years’ Best Deals on Fujifilm Gear, Editing Software, Peak Design Accessories and MUCH More – ENDS TODAY

Most of the amazing Black Friday and Cyber Monday deals end today, including the crazy deal on the GFX100S, the X-H2 and the X-H2S.

Black Friday Pages by Shop

Best Fujifilm Deals (end TODAY, Nov.27)

Best Sellers ENDING TODAY

  1. Luminar: Biggest sale of the year: up to -83% discount on Luminar Neo! Use our coupon code “FUJI” to get an extra 10% saving
  2. Topaz: up to 60% savings on Topaz software
  3. DxO: save up to 50% on all of their software

THESE DEALS END TODAY !!!

  • Peak Design: up to 40% discount sidewide at Peak Design store
  • Luminar: Biggest sale of the year: up to -83% discount on Luminar Neo! Use our coupon code “FUJI” to get an extra 10% saving
  • Capture One: save 50%
  • DxO: save up to 50% on all of their software
  • Viltrox up to 35% discount sidewide at the Viltrox Store here. On many products use coupon code “FUJIRUMORS” gives additional 8% discount
  • Think Tank: 25% off on some of Think Tank’s best-selling products
  • Topaz: up to 60% savings, best savings of the year
  • KEH: save 10% sidewide
  • SmallRig (BhphotoAmazon): Substantial rebates on lots of products also for Fujifilm
  • FieldMade lens indicators now 30% off
  • MZed Online Education: The online education membership for filmmakers is now $150 off on the MZed (+$20.000 gear giveaway)

OTHER DEALS

  • X-T5 Tips & Tricks Book: Save 50% on Rico Pfirstinger’s Fujifilm X-T5 X Pert Tips book at RockyNook using code “Fuji50” (ends Nov. 30)
  • Sirui: up to 20% off sidewide
  • Apple Black Friday Savings
  • BHphoto Extra Savings: Extra up to 10% off at BHphoto when using your Payboo Card on those selected items
  • Capture One Guide by Alexander Svet: up to 75% discount + addition 10% with code FUJIRUMORS (ends Nov.30)
  • Godox (via Amazon): save 40% with Promo Code 4041Y41F (ends Nov.30)
  • Pergear: 20% off on all lenses at Pergear store (use checkout code “BFCM2023PERGEAR”) (ends Dec. 1)
  • Workshops in Italy: Fujifilm shooter Luigi is offering workshops all over Italy. Now you can get them with $200 discount with code FUJIRUMORS

Third Party Lenses

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BREAKING: This is Fujifilm’s Next MILC Camera Coming Early 2024

The Fujifilm MILC Camera

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Black Friday and Cyber Monday Deal Roundup

The Black Friday and Cyber Monday deals are now live.

Most of the deals will with Cyber Monday on November 27, including the crazy deal on the GFX100S, the X-H2 and the X-H2S.

Black Friday Pages by Shop

Best Fujifilm Deals (end Nov.27)

Best Sellers

  1. Luminar: Biggest sale of the year: up to -83% discount on Luminar Neo! Use our coupon code “FUJI” to get an extra 10% saving (ends Nov. 27)
  2. Topaz has just launched their best deals of the year for Black Friday with up to 60% savings (ends Nov. 27)
  3. DxO: save up to 50% on all of their software (ends Nov. 27)
  4. X-T5 Tips & Tricks Book: Save 50% on Rico Pfirstinger’s Fujifilm X-T5 X Pert Tips book at RockyNook using code “Fuji50” (ends Nov. 30)

Deals by Brand

  • Apple Black Friday Savings
  • Luminar: Biggest sale of the year: up to -83% discount on Luminar Neo! Use our coupon code “FUJI” to get an extra 10% saving (ends Nov. 27)
  • BHphoto Extra Savings: Extra up to 10% off at BHphoto when using your Payboo Card on those selected items
  • Capture One: save 50% (ends Nov. 27)
  • Capture One Guide by Alexander Svet: up to 75% discount + addition 10% with code FUJIRUMORS
  • Godox (via Amazon): save 40% with Promo Code 4041Y41F
  • DxO: save up to 50% on all of their software (ends Nov. 27)
  • Viltrox up to 35% discount sidewide at the Viltrox Store here. On many products use coupon code “FUJIRUMORS” gives additional 8% discount (ends Nov. 27)
  • Peak Design: up to 40% discount sidewide at Peak Design store (ends Nov. 27)
  • Think Tank: 25% off on some of Think Tank’s best-selling products (ends Nov. 27)
  • Pergear: 20% off on all lenses at Pergear store (use checkout code “BFCM2023PERGEAR”) (ends Dec. 1)
  • Topaz has just launched their best deals of the year for Black Friday with up to 60% savings (ends Nov. 27)
  • KEH: save 10% sidewide (ends Nov. 27)
  • Sirui: up to 20% off sidewide
  • X-T5 Tips & Tricks Book: Save 50% on Rico Pfirstinger’s Fujifilm X-T5 X Pert Tips book at RockyNook using code “Fuji50” (ends Nov. 30)
  • SmallRig (BhphotoAmazon): Substantial rebates on lots of products also for Fujifilm (ends Nov. 27)
  • FieldMade lens indicators now 30% off (ends Nov. 27)
  • Workshops in Italy: Fujifilm shooter Luigi is offering workshops all over Italy. Now you can get them with $200 discount with code FUJIRUMORS
  • MZed Online Education: The online education membership for filmmakers is now $150 off on the MZed (+$20.000 gear giveaway)

Third Party Lenses

BHphoto Extra up to 10% Savings

All Fujifilm USA Deals

X Cameras

X Lenses

GFX Gear

All Fujfiilm EUROPE Deals

X Deals

GFX Deals

BLACK FRIDAY in FULL Swing: Extra up to 10% off at BHphoto, Best Savings of the Year on Fujifilm, Capture One, Third Party AF Lenses and More

All the Black Friday deals are now live. And most of them end already on November 27 with Cyber Monday. Here is an overview

BHphoto Extra up to 10% Savings

Black Friday Pages by Shop

Best Fujifilm Deals (end Nov.27)

Best Sellers

  1. Luminar: Biggest sale of the year: up to -83% discount on Luminar Neo! Use our coupon code “FUJI” to get an extra 10% saving (ends Nov. 27)
  2. Topaz has just launched their best deals of the year for Black Friday with up to 60% savings (ends Nov. 27)
  3. DxO: save up to 50% on all of their software (ends Nov. 27)
  4. X-T5 Tips & Tricks Book: Save 50% on Rico Pfirstinger’s Fujifilm X-T5 X Pert Tips book at RockyNook using code “Fuji50” (ends Nov. 30)

Deals by Brand

  • Apple Black Friday Savings
  • MZed Online Education: The online education membership for filmmakers is now $150 off on the MZed (+$20.000 gear giveaway)
  • Luminar: Biggest sale of the year: up to -83% discount on Luminar Neo! Use our coupon code “FUJI” to get an extra 10% saving (ends Nov. 27)
  • BHphoto Extra Savings: Extra up to 10% off at BHphoto when using your Payboo Card on those selected items
  • Capture One: save 50% (ends Nov. 27)
  • Capture One Guide by Alexander Svet: up to 75% discount + addition 10% with code FUJIRUMORS
  • Godox (via Amazon): save 40% with Promo Code 4041Y41F
  • DxO: save up to 50% on all of their software (ends Nov. 27)
  • Viltrox up to 35% discount sidewide at the Viltrox Store here. On many products use coupon code “FUJIRUMORS” gives additional 8% discount (ends Nov. 27)
  • Peak Design: up to 40% discount sidewide at Peak Design store (ends Nov. 27)
  • Think Tank: 25% off on some of Think Tank’s best-selling products (ends Nov. 27)
  • Pergear: 20% off on all lenses at Pergear store (use checkout code “BFCM2023PERGEAR”) (ends Dec. 1)
  • Topaz has just launched their best deals of the year for Black Friday with up to 60% savings (ends Nov. 27)
  • KEH: save 10% sidewide (ends Nov. 27)
  • Sirui: up to 20% off sidewide
  • X-T5 Tips & Tricks Book: Save 50% on Rico Pfirstinger’s Fujifilm X-T5 X Pert Tips book at RockyNook using code “Fuji50” (ends Nov. 30)
  • Adobe: Big Black Friday Savings (ends Nov. 24)
  • SmallRig (BhphotoAmazon): Substantial rebates on lots of products also for Fujifilm (ends Nov. 27)
  • FieldMade lens indicators now 30% off (ends Nov. 27)
  • Workshops in Italy: Fujifilm shooter Luigi is offering workshops all over Italy. Now you can get them with $200 discount with code FUJIRUMORS

Third Party Lenses

All Fujifilm USA Deals

X Cameras

X Lenses

GFX Gear

All Fujfiilm EUROPE Deals

X Deals

GFX Deals