1.5 years were shared with the Fujifilm X-H1 IBIS mechanism development. But once the IBIS for X-H1 was ready, it took them additional 1.5 years for Fujifilm GFX100 IBIS.
At Fujikina 2019 in Toyko, Fujifilm displayed the ASP-C and MF IBIS units. You can see the difference in the image below.
Imaging-resource also shared a video and some GFX100 media slides. They say:
IBIS and OIS do not work together. Could change in future with firmware update, as it happened with Fujifilm X-H1
4K@30p full sensor readout, but uses line skipping in vertical direction
The Fujifilm X-H1 IBIS looks small next to the Fujifilm GFX100 one. However, the X-H1 IBIS is still too big. It’s one of Fuji’s priorities to make it even smaller in order to give us a smaller Fujifilm X-H2, or maybe even fit it into a future Fujifilm X-T4 and X-T40 or any other camera that might come down the road.
Looking at the Fujifilm X series camera release timeline we shared last year, and comparing it with the current rumors, we can say that it turns out to be pretty accurate… except for one camera: the Fujifilm X100F successor (may it be called X100V or X200 or whatever)
The X100 line had a refresh cycle of about 2 years, and given that the X100F was launched in January 2017, everybody speculates it will come very soon, at least within 2019.
But trusted sources now informed us, that the Fujifilm X100V (or X200) will be launched in 2020 only!
This time Fujifilm decided to wait longer than ever to give us a successor.
And by the way, if you want to know which is the Fujifilm facebook group with less gear talk, less gear shots, less gear discussions and mostly focussed on the art of photography and images, than this is definitely our Fujifilm X100 facebook group.
I think this is representative for the people, who buy this camera: never think about gear again. Get the camera, one lens only, and go out and shoot. It’s all about being focused on taking pictures.
It’s a head to head race between X-H1 and X-T3, with the X-H1 winning by a very small margin. The new low retail price on Fuji X-H1 definitely helped to push sales, making this camera, in my opinion, best value for the money in the current Fuji lineup.
I also just bought the Anker PowerCore+ 26800 PD to charge all my devices on the road, including my Fujifilm X-E3. I am very satisfied with it. If you want to know which other Fujifilm cameras you can charge with, check out this article.
The French site Phototrend interviewed Fujifilm Managers Shinichiro Udono, Jun Watanabe and Takuya Noguchi at CP+ in Japan. Here are the key points of the interview. For the full interview check out phototrend (google translated).
hybrid market had already reached 48% of annual sales (in value)
in the second half of 2019, the hybrid market has already exceeded the 50% mark
the managers think in 2020 year it we will be around 55 or 60%
Fujifilm launched first hybrid in 2012
now Fuji has already has 31 XF lenses + 10 GF lenses (roadmap lenses included), so the Fuji system is well established in relation to new entrants, both in terms of lenses and a very wide range of products
Why many lenses close or same in focal length (for example XF35mmF1.4, XF35mmF2 and XF33mmF1.0)
we want to offer different options to photographers, not only in terms of focal length, but also according to the shooting style. That’s why we have many fixed focal lengths with different focal lengths and apertures. It’s our concept
XF Cine Lenses
when Fuji launched X-Pro1 seven years ago, focus was on still images, hence lenses for stills
Fujinon XF 16-55mm f/2.8 R LM WR and Fujinon XF 50-140mm f/2.8 R LM OIS WR zoom lenses are very good lenses for video
maybe in the future Fujifilm will offer XF zoom and prime lenses with a mechanism optimized for video shooting
The current Fujinon MKX lenses cover alreary most of the needs of professional videographers
Fujifilm thinks of making XF lenses with better video performance, and not more MK lenses
Fujifilm X-H2, IBIS in Fujifilm X-T3
with the XH series, Fujifilm targets professional users, while with the XT series they focus on enthusiasts
IBIS: Fuji does not want to compromise on image quality so they need a bigger package for now to get excellent image quality and image stabilization
IBIS is currently not possible in cameras of size of Fujifilm X-T3
But in the future, Fujifilm believes that it is necessary to offer IBIS technology on more compact cameras (X-T line).
Fuji X-H1 size is not only due to IBIS, but because Fujifilm wanted to create larger body with better grip and ergonomics for Pros. Even without IBIS, the X-H1 would have the same size/style
Full Frame Fujifilm?
we do not really know what’s in our customers’ heads (laughs). But in our case, we also have the GFX medium format camera system
we believe that the combination of medium format and APS-C is the best option
Canon, Nikon or Sony offer great full format products
Fujifilm had an internal discussion on the sensor format they had to use
they did a lot of simulations with engineers. They decided not to go FF, because APS-C allows for a smaller system, also lenses are smaller and lighter
Fujifilm is a photography company and they really want customers to take more photos. If the camera is bigger and heavier, they will not necessarily want to take it all the time with them and we do not want that
we want our customers to take their camera everyday and enjoy photography. This is the concept of our APS-C system
but Fujifilm knows that some customers want a system with a higher resolution and a larger sensor. For them, we have a system with a larger sensor than the full format and it’s the GFX
Fuji does not intend to stop X-T20 production. The X-T20 will be sold cheaper than the X-T30
Fujinon XF33mm f/1.0
the goal is to deliver a lens with the most beautiful bokeh effect
at f/1.0, the manual focus is very difficult and that’s why we made this lens with autofocus
we already had this idea in mind, but we needed the technology to integrate an autofocus system on such a bright lens
Fujifilm GFX 100 Megapixel and GFX50R
the GFX100 will have much faster autofocus than current GFX50S and GFX50R
it will have IBIS
Our development team is working very hard on IBIS, because the sensor is much larger and it is very difficult to control the movements of the sensor
4K 30p without cropping
GFX100 target are professional photographers, especially in the world of fashion, advertising and portraiture. But since this camera is faster, we may be able to extend the audience
Fujifilm GFX 50R sales are bigger than expected. Many advanced amateur photographers are buying the GFX 50r, especially for landscape or street photography
The modular GFX body was of course only an idea, there was no technical research on how we could achieve this result
For the moment, we have no plan to develop a modular GFX. But once we have the right technology to produce this type of device, maybe we will consider that option
Fujifilm was surprised by the huge reaction there was about the modular GFX. Some customer misunderstood, and thought it’s an actual prototype and future product
software technologies evolve on a daily basis, and new features are developed
we are always looking for the benefit for the consumer, it’s our way of thinking
when a new feature is developed for latest sensor/processor, it is very hard to bring it to cameras with older sensor/processor. It requires much more complex work. It’s not impossible, but it depends on situatuin and development resources
SLR market, each year this market will shrink, by 10 to 20%
Fujifilm is in the hybrid market for 6 to 7 years, it’s a good thing more manufacturers are coming up with more products because it creates a strong message for the hybrid with customers
Today’s rumor, though, suggest that Fujifilm anticipates the release of the X-Pro2 successor. My personal guess (NOT RUMOR) is that this will happen towards the end of 2019, hence being very close to the January 2020 date.
But to be clear, I have no time indication, which could mean the Fujifilm X-Pro3 could be annouced anytime in 2019. I will let you you know more details as soon as I can.
Back in early 2017 (rumors of March 3, March 14 and April 14), we told you how Fujifilm was planing “the ultimate Fujifilm X“, a feature packed APS-C hybrid stills/video camera with IBIS, that could cost around $3,000 (if not more).
However, Fujifilm hesitated if such a camera would be successful, hence vastly revised the project (rumors of July 12, July 17 and July 24).
The result was the Fujifilm X-H1, an ergonomically fantastic camera with IBIS and a new ninja-shutter, but with the core specs and battery of the Fujifilm X-T2.
Rumors and Poll
Let me say it clearly: I have no indication at the moment that would allow me to say with confidence that Fujifilm revived plans for the ultimate Fujifilm X. Hence I can in no way confirm Michael’s speculation.
All that is sure is that Fujifilm had such plans in the past (2017), and Fujifilm can put that same project on the “to-do” list anytime again, just like it happened with the Fujinon XF33mm f/1.0, another project Fujifilm froze in for a few years, and then revived later on (also thanks to the pressure the FujiRumors community made).
Coincidence wants that a few days ago FR-reader Nathan contacted me with a survey suggestion, that fits perfectly into today’s article. Nathan wrote:
“I would like to purpose a simple survey for your readership. Should Fujifilm create a Fujifilm X-T3Pro to compete with the Sony a7000“
IMHO, a Fujifilm X-H2 with latest technology and bigger battery below $2,000 (vertical grip included) would be more than enough to satisfy the needs of wildlife and sport photographers and there is more urgent need for something like the Fujinon XF400mm f/4 to attract more of them into the X system.
But let me know what you think in the comments down below and feel free to vote the survey on if you would you like (or not) Fujifilm to revive plans for the ultimate feature packed (and expensive) Fujifilm X.
If the final production XF 33mmF1.0 will have the same size of the mock-up I have seen at Photokina, then the Fujinon XF33mm f/1.0 will be smaller than the Lumix S PRO 50mm f/1.4.
Let’s hope it will also be cheaper, since the Panasonic Lumix S PRO 50mm f/1.4 comes with a hefty price tag.
When it comes to camera bodies, the Panasonic S1 is noticeably bigger than the Fujifilm X-T3, X-H1 and also other full frame cameras like the Sony A7III.
My guess is that the bigger body is needed for proper heat dissipation to allow 4K/60 and avoid overheating. This is probably also the reason why no Sony A7 camera currently offers 4K60p.
But despite the larger body, the Panasonic has still to do compromises in terms of 4K/60P compared for example to the Fujifilm X-T3.
Fujifilm X-T3: 4K/60 with only 1.18x crop without line skipping
Panasonic S1: 4K/60 with 1.5x crop (basically APS-C size)
Panasonic S1R: 4K/60 with line skipping
In our article about the several advantages of APS-C sensors over full frame, we explained how smaller sensors are faster to read out, hence generate less heat and allow for features like the blackout less EVF at 30fps continuous shooting, and, in this case, a better 4K/60 readout.
The Fujifilm X-H1 has no 4K/60, but this is a limitation that comes from the older and slower X Processor Pro.
So, every sensor size has its advantages. It’s now up to Fujifilm to fully take advantage of them. And I expect especially the Fujifilm X-H2 to raise new standards and be a clear step ahead of the competition.