Matt Granger tested the brand new Fujifilm GFX100S along with the Fujinon GF80mmF1.7.
Here are his thoughts from his various videos covering it.
Fujifilm General Manager Takashi Ueno said at the virtual CP+ convention 2021 that Fujifilm will release “many mirrorless X and GFX lenses this year“.
Well, the start in 2021 was fantastic, with the following three lenses launched:
But that is apparently not enough for 2021.
FujiRumors already told you to forget about the XF35mmF1.4MKII. That’s rocksolid multiple confirmed from several trusted sources.
What will still come for sure are:
We also know Fujifilm is also working on a Fujinon XF150-600mm, but that one should come in 2022. Of course FujiRumors is investigating and making constant progress on the rumor front, so expect updates soon.
In the meantime, down below is a summary of Fujifilm’s CP+ online talk.
Long I have lusted, long I have waited.
Long I have postponed, long I have delayed.
But as Oscar Wilde once said: “the only way to get rid of a temptation is to yield to it“.
Life is short, world is doomed, I’ve worked hard on two jobs for almost 10 years now (teaching and FR) and in 2020/2021 spent so little, due to a life in lockdown, so screw it, I just pre-ordered the Fujifilm GFX100S.
But my dealer warned me: I have quite a few guys ahead of me, pre-orders are strong, and it might take a while until Fujifilm will be able to deliver the GFX100S to all those, who ordered one. So now I arm myself with patience, and hope to get it in time for the summer hikes in my lovely Dolomites.
I have no hurry to build up a GFX system, as my Fujifilm X gear covers already pretty much everything, from portraits to macro, from landscape to street… and because the investment of GFX100S plus one lens is already big enough for now. And btw, good that I already own the Fujifilm X-T4, as I can swap the same NP-W235 batteries with the GFX100S, plus I also already have the original dual battery charger.
Since I am in no hurry, I can buy lenses slowly (maybe also waiting for such amazing GF lens deals like in USA), and for the beginning I will start with one focus: lenses for landscape photography.
As you can see on my Instagram, I live surrounded by the wonderful Dolomites, hence landscape photography is what brought me into photography in the first place, and it’s also a photographic genre where the Fujifilm GFX100S just shines above all others.
The big question now is: which lens should I get to start with?
I think the GF23mmF4 will come out high in your recommendations. But for me landscape photography does not mean to go always as wide as possible. On the contrary, over the years I’ve loved it more and more to user longer focal lengths and give my landscape shots a more compressed look. On my X system, the XF18-135mm gave me all that in one lens.
So should I go for something that gives me more flexibility on the long end? Such as the GF45-100mmF4, or even something longer like the GF100-200mm. Or, with 102 megapixel available, I could also simply get the 23mmF4 and just crop the heck out of it? Or is the GF32-63mmF4 the best balanced lens for my needs? Or am I missing out on something?
So tell me, what is your favorite G mount lens for landscape photography?
Feel free to let me know in the survey down below and to drop your thoughts in the comments.
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Pre-Orders
Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore
Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore
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GF Lenses – save $500 via mail-in rebate
All details on how the mail in rebate works can be found in this article. In short: buy your gear full price, send the bill to Fujifilm, get $500 back.
X100F
Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).
And not only that.
If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.
After a couple of weeks, finally also AmazonUS has the Fujifilm GFX100S back on pre-order.
As other US stores, also Amazon expects to start delivery on March 11.
In the meantime, as reported in our huge GFX group, the GFX100S started shipping in Europe and other parts of the world, where the “shipping-embargo” date was February 25.
Save $500 via mail-in rebate
The GFX Community
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A few days ago, DPReview has added the Phase One XF IQ4 150 Megapixel camera to their studio test scene database.
So how does this $50,000 monster compare to our humble Fujifilm GFX100 (and hence also to the brand new $6,000 Fujifilm GFX100S)?
Well, I don’t know you, but I frankly can’t see any noticeable difference, in some cases I even think the GFX100 looks better.
At high ISO on the other hand, the GFX100 clearly performs better than the Phase One XF IQ4, even though the sensor is the same (just cut bigger on the Phase One).
This might be in part merit of the excellent Fujinon GF lenses, which have no issue to take advantage of all 100 megapixels offered by the GFX100(S). On the other hand, it might also be that both cameras just resolve basically everything possible out of the DPR studio scene.
I did also add the two current highest resolution mirrorless full frame cameras to the comparison, the 61MP Sony A7RIV and the 47MP Panasonic S1R to the chart.
Where both medium format cameras simply have no issues to resolve everything out of the chart, we can see that the full frame cameras definitely show up with more false colors, moiré and artifacts in the fine details.
Just for fun I added one comparison with the Fujifilm X-T4 vs Sony A7RIV and Panasonic S1R.
Of course the Sony and Panasonic have more resolution power, but when details become really fine, and hence when all those megapixel would be really needed, in some areas the Sony A7rIV as well as the Panasonic S1R have the tendency to show more moiré, partially ruining the megapixel advantage they have, where the X-T4 shows no moiré.
As an X-Trans lover, I do hope Fujifilm will stick with it in their APS-C cameras and offer us something around 32+MP or so in the future, maybe with the Fujifilm X-H2. I am sure it would give great results.
Down below you can see some of the screenshots I took. You can head over to the DRP studio comparison tool and make your own comparisons.
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The GFX Community
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We did report how the Fujifilm GFX100S owners manual was already available in English at B&H here.
Now Fujifilm has uploaded it officially on its website, and you can get it in a few languages.
There is also a version that Fuji calls “multi” but it’s just the English version. What you have to do, is to go to this html page of the manual, then on the top right Fujifilm added a google translate box. Select your language and let google translate the manual.
Save $500 via mail-in rebate
Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore
Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore
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Fujifilm just launched a $500 mail-in rebate on the these three Fujinon G mount lenses that goes until April 18.
Save $500 via mail-in rebate
ATTENTION: Mail-In rebate is not applicable to back orders. Hence if the lens runs out of stock and maybe stays so due to COVID or other reasons, you won’t be able to grab the deal. So better place your order until it is available.
Down below the full Terms and Conditions.
In short: you basically first purchase the gear you want at an official retailer. Done that, go to this Fujifilm page and claim your $500 Prepaid Mastercard before 5 P.M. EST on May 18, 2021.
UPDATE: The code lasted only for a few hours and has now expired. I am happy that some of you could get a nice deal thanks to it :)
FR-reader Happy (thanks) noticed and shared with us some sweet deals you can get at BHphoto if you use coupon code “BHCC02″ (apply once product is added to cart).
The deals include all Fujinon G mount lenses (including the brand new Fujinon GF80mmF1.7), the Fujifilm X-T4, the bokeh beast XF50mmF1.0, the Fujifilm X100V and more. The deals are not available at AmazonUS or Adorama.
I have no idea how long the coupon code will remain active, so better act fast and grab now what you want.
Sadly I can’t see the Fujifilm GFX100S in offer or other cameras other the the ones I list below.
The coupon code works also on accessories such as Lexar SD cards, Godox flash and Peak Design strap.
At the time of the post, these are the deals (use coupon code BHCC02 at checkout):
GF Lenses
X Cameras and Lensers
Accessories
Use code BHCC02 at once you added the product in the cart.
Promised!
There will be rumors, I tell you that!
We’ll talk about gear & specs. We will get mad at some, we will love others. But in any case, we are going to have fun.
And yet, that’s not how I’d like to start 2021 here on FujiRumors.
Nope, I’d like to start with an image roundup, because what I love most on my Fujifilm system, is not all the cameras and lenses that I have in my bag, but the images I was able to print big and put on my wall thanks to it.
And little it matters which gear you use, as long as it is fun to you.
May it be APS-C, full frame, or that sensor, that is actually 70% “fuller” or “bigger” than full frame and you find inside Fujifilm GFX cameras.
Every system has its strenghts, and the one of the Fujifilm GFX system is definitely portraits and landscape.
And that’s what we want to focus on today: the Fujifilm GFX.
You know, a new and amazing Fujifilm GFX100S is coming soon, so I thought we can give you guys a taste of its power, by sharing images fellow Fujifilm GFX shooters shared at our fantastic Fujifilm GFX group.
I hope you’ll enjoy the images as much as I did, and I wish you a fantastic weekend.
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