Fujifilm X-E5: The Truth!

NOT SPONSORED – Road of Wine

In the video above I show a bottle of wine from the wine shop under my home. To be clear: that is NOT sponsored and the winery has no idea I make these videos.

However, if you are interested, I live in South Tyrol, where some of the finest wine in Italy is done. In fact, my hometown has the name “road of wine” in it, as you could see from my guide here.

You can find a documentary about the South Tyrol road of wine (which includes my village and the winery I show from my balcony) at Amazon Prime here.

Fujifilm X-E5

The Fujifilm X-E line has always lived a life at the brink of extinction.

And it is understandable, due to the rather low sales of X-E1, X-E2 and X-E3.

But not with the Fujifilm X-E4 !

Yes, also the X-E4 failed, but for the reasons we explained here, that failure is sole responsibility of Fujifilm.

The Good News

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STAY TUNED: A Long Awaited Camera Rumor is Dropping Today

Click the image to discover which camera’s successor (if there is a successor at all) we’re discussing in today’s rumor

The Successor of…

Stay tuned because…

… today we can share an important tidbit of truth about the successor of this camera here (and if there will be a successor at all). The rumor will go online shortly.

The big unveil will take place today:

BUT

Followers of my YouTube Channel will get the answer 3 minutes and 20 seconds before it is published here on the blog.

So here is how it goes:

I will soon mark the YouTube video as Premiere video. Once it’s marked as such, you will know the time when it is shared. So subscribe to my YouTube channel to get instant notification about when the rumor goes online.

Once the premiere is over (3:20 minutes) I will share the article here on FujiRumors.

Coming in a Few Hours:

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Personal Stuff

Fujinon XF 500mm f/5.6 Full Announcement Set for 2nd Half of 2024 – Possible Teaser at May 16 X Summit?

Some of you mentioned in the comments that you had the NIKKOR 500mm F/5.6 with a Fringer adapter in your cart, ready to purchase.

However, after I shared the rumor about the Fujinon XF 500mm f/5.6 coming in 2024, you changed your plans.

This shows why I strive to be as accurate as possible: your buying decisions are influenced by our rumors, which places a significant responsibility on my shoulders. I’ve learned to handle this pressure by ensuring my information is as precise as it can be.

To clarify further: following my announcement that the Fujinon XF 500mm f/5.6 will be released in 2024, some of you asked if it would be unveiled at the X Summit on May 16.

But according to our sources, the full announcement, including specs and pre-orders, will occur in the second half of 2024.

Now, I don’t know if Fujifilm will add the lens to the roadmap, announce its development, or display mockups on May 16. We will have to wait for the X Summit to find out. But to my knowledge, the comprehensive announcement with full specifications and purchase options is expected in the second half of 2024.

EXCLUSIVE: This is Fujifilm’s New XF Telephoto Prime Lens Coming in 2024!

TL;DR

No Time to Read/Watch?

→ Look at the Search Results of This Page and You’ll have the Answer

The Rumor

The time has come to unveil the truth.

And the truth is that Fujifilm did listen to all the complaints and finally decided to deliver.

And look, the lens that is coming, is not the most requested one overall according to our survey, but it was highly requested anyway and it took the second spot with 13% of the votes.

The lens that Fujifilm is currently scheduled for 2024 release…

** CLICK HERE to Read the Rest of the Article **

STAY TUNED: Big Rumor About a Long Awaited Lens Dropping Today!!!

click the image for a hint on which lens it is

Today we can share a rumor about a long awaited lens coming in 2024 (focal length and aperture).

A hint?

Let’s say it will be the bigger brother of this lens here.

The big unveil will take place today:

IMPORTANT NOTE: Followers of my YouTube channel will soon know the precise time of when the rumor will be unveiled, because I will mark it as Premiere Video, so they get the countdown to the rumor.

VOTE NOW: Which Fujifilm Gear Coming May 16 Are You Looking Forward Most

On May 16, at 1AM New York time (7AM Berlin time), Fujifilm will launch 4 new items:

I was wondering: out of all this new Fujifilm gear, which one are you looking forward the most? Vote the survey below.

Which Fujifilm gear are you looking forward the most?

View Results

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Fujifilm Asked, You Decided: These are the Fujinon XF Lenses You Want Next!

Your Most Wanted Lenses

A few months ago Fujifilm asked 200 journalists which lenses they’d like to see next for the X mount system.

Fujifilm proposed them 10 lenses that you can see here.

Well, we thought 200 votes are not enough, so we asked the FujiRumors community to vote on the Fujifilm suggested X mount lenses, and you guys dropped over 8K votes so far.

Now it is time time see the results and share some addition thoughts.

So, as far as most wanted lenses goes, this is the result:

  1. 38% – XF 23mm Pancake
  2. 13% – Super-Telephoto Prime lens XF 400mm or longer
  3. 13% – Compact Wide Zoom Lens at F2.8
  4. 10% – Super Zoom Lens XF 16-200mm
  5. 8% – XF 120mmF2
  6. 7% – Super Wide-angle Fast Lens for Astro Photography
  7. 6% – Tele-Photo Zoom Lens at F4
  8. 2% – Affordable Thin Standard Zoom Lens – XC Lineup
  9. 2% – Affordable Wide Zoom Lens – XC Lineup
  10. 1% – Fish-Eye Lens

Some thoughts…

The Winners

Already back in our mega-survey of 2022, the Fujinon XF23mmF2 pancake lens grabbed the first spot. So at this point this is a no brainer for Fujifilm. Just go and make it. FujiRumors even already shared a fan made rendering here.

Also very much wanted: a compact wide f/2.8 zoom lens. And actually this was kind of the top lens too in our survey. In fact, there were a couple of wide zoom lenses you suggested, and if we were to sum them up into a Fujinon XF 14-30mm f/2.0, then that would be the true most wanted lens by the FujiRumors community. But yes, our wish was mostly f/2, but we’d be fine with f/2.8 too.

Another hot lens would be the XF16-200mmm. Now it depends on the aperture range, but overall I think I’d be already happy with a XF 16-135mm f/4 for my needs. But if they can make it compact enough, then I’d take the 200mm too.

The Losers

I once saw Chris of PetaPixel TV expressing his wish for more affordable and compact XC lenses in one of his videos.

However, it looks like the vast majority of Fujifilm users couldn’t care less about more XC lenses.

As far as fisheye lenses goes, also here, no real wish for some. And I know who wants one, already owns one of the lovely third party MF versions out there and you don’t really need autofocus on a fisheye lens anyway.

Fujinon XF 8mm F2.8, XF 10mm F2.8 and XF 15mm F2.8 Patents Spotted

New Fujifilm patents surfaced on the web. They are for the following Fujinon lenses:

  • Fujinon XF 8mm f/2.8
  • Fujinon XF 10mm f/2.8
  • Fujinon XF 15mm f/2.8

Probably just variation of patents shared in the last 10+ years, such as:

The patents have been spotted by the Japanese website asobinet.

And remember, Fujifilm has also patented this foldable smartphone, so that one has to come soon, too :).

More seriously: Fujifilm recently said they have 10 lenses currently under study. Look up at those to see a more realistic list of lenses that might come at some point.

Fujifilm Patent Details

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Fujifilm to Release This All New Digital Camera in 2025

TL;DR

No Time to Read or Watch?

→ It’s the digital version of this camera here, or alternatively you can consider it as an over-sized version of this Fujifilm camera here.

The Rumor

I long wondered why Fujifilm has not made this camera yet.

So much so that I made a dedicated article and video in which I requested Fujifilm to make three cameras, including the one we talk about today.

Well, it looks like one of three cameras on my wishlist will become reality.

According to our trusted sources (thanks), Fujifilm is working on…

** CLICK HERE to Read the Rest of the Article **

Fujifilm Financial Results (April 2023 to March 2024): “Revenue and Profits Soared Thanks to Strong Digital Camera and Instax Sales”

The latest Fujifilm financial results are out for the fiscal year 2023 (April 1, 2023 to March 31, 2024).

Fujifilm sums up the performance in this single sentence:

Revenue and profits soared on strong sales of INSTAX and digital cameras

Professional Imaging

  • Revenue rose due to strong sales of Fujifilm X-S20 launched in June 2023 and Fujifilm GFX100 II launched in September 2023, in addition to the models released in the previous fiscal year.
  • In March 2024, we launched Fujifilm X100VI, the latest model in the X100 series of high-end compact digital cameras, equipped with a 40.2-megapixel sensor and the latest processor

Consumer Imaging

Achieving the INSTAX sales target of ¥150.0 billion for FY2024 one ver ahead of schedule was a major driving force behind revenue growth in Consumer Imaging

  • High value-added products, mainly INSTAX mini Evo, a hybrid instant camera incorporating digital technology, and INSTAX Pal, a “palm-top camera” launched in October 2023, performed well
  • INSTAX mini 99, the top-of-the-line analog instant camera, was launched in April 2024

Growth Strategy in the Imaging Segment

In the professional imaging business, we will expand our fan base by reinforcing the multi-brand digital camera strategy featuring the X series and the GFX series to develop potential needs of people who want more than just smartphone cameras.

You can check out all the reports here.