The Czech store Oehling has already added to their database the Fujinon XF33mm f/1.0 and the XF 16-80mm f/4.
It is not unusual that stores add upcoming lenses into their database. For example, the Dutch store Cameranu has both lenses listed since August 2018, hence just 1 month after Fujifilm added them to the official roadmap.
But where Cameranu just says “price not known yet”, the Czech store Oehling hazards a guess on the price:
Fujinon XF33mm f/1.0 = $3,100 (converted from czech crown)
Fujinon XF16-80mm f/4 = $1,100 (converted from czech crown)
But before you freak out and panic, I must tell you that, when stores don’t know the final price but want to place an item up already for people to see and get interest, they can add a random pricing to them.
We have covered such “price-holders” in the past here on FujiRumors, such as the Fujifilm X-M1 for $9,999. Although in today’s case it does look more like a “guessed” price than a completely random one, since both lenses have a very different price tag.
So let’s hope this Czech store will keep up making terribly wrong guesses, like they did with the brand new Fujinon XF16mm f/2.8, which in their not yet updated product page has a price tag of $887 (19,990 czech crown), when in truth it costs $399.
For us, this is a welcome opportunity to discuss if $3,000 would be an acceptable price tag for a radical fast autofocus lens like the Fujinon XF33mm f/1.0 and at which point you would call the price a deal breaker.
BHphoto special WPPI deals end March 3. You can see the full list of savings here. Some discounts need to be unlocked with promo code BHWPPI19; apply at checkout.
XF 16-55mm f/2.8 – save $300 plus $50 gift card (it says $100 gift card, but the lens itself is $50 more expensive than elsewhere, so final savings is $350)
Steelsring has announced that their Nikon F to Fujifilm GFX autofocus smart adapter will be available for sale soon. There are already Beta testers out there, who are currently using firmware v1.0 (update on February 26).
Back in May 2018 here, Steelsring also announced the same adapter for Fujifilm X cameras, so let’s hope this one will follow quickly after the GFX version.
Steelsring also release firmware updates for other smart adapters, to improved the AF focus accuracy and stability:
XF 16-55mm f/2.8 – save $300 plus $50 gift card (it says $100 gift card, but the lens itself is $50 more expensive than elsewhere, so final savings is $50)
The shrinking camera market is fiercely contended and all companies are now starting a price war on their products, to entice “DSLR to Mirrorless switchers” into their own systems.
This is fantastic for us customers, since we get more for less, and hence I can’t fully understand the complaints about the falling prices.
When I buy Fuji X gear, I am aware that, as soon as I leave my local store with my brand new gear and take the very first shot, it already loses 15% of its value just because it is now labeled as “second hand“.
This is why I never consider gear an “investment“, but I see it more as a “good” to use and enjoy. The return of investment is my fun in using it (and making money using it in case of professional photographers).
Sure, with these deals our gear loses value on the market, but if we were looking for an investment that keeps its value, maybe we should invest into real estate, rather than photography gear.
I see it this way: sometimes I am lucky get gear discounted, sometimes I pay full price. Peace! I can’t always get the best deal on everything. And whatever the value is the day I sell it, I take it with no complaints.
With that said, Fujfiilm is part of the mirrorless price war, and even brand new gear such as the Fujifilm X-T3, Fuji X-T30, XF8-16mmF2.8 and XF200mmF2 is now hugely discounted. Check out the full overview below.
*** NEW ENTRY ***
Fujifilm X-T30 (save $300*): BHphoto, Adorama, AmazonUS, FocusCamera
* save $300 with purchase of XF23mmF2, XF35mmF2, XF50mmF2, XC15-45 or XF18-55
Jessica Wikström shared here
Gotta love freckles! And gotta love that 110mm
GFX50s
GF110mm
Fujinon Images Roundup
I looked back in the last weeks on FujiRumors, and I read rumors, news, gear talk, comparisons, deals, live bloggings, announcements…
That’s all nice and good, but at the end of the day all the buzz should not distract from the main reason why we love to use our Fujifilm cameras: taking pictures.
Since my spring images came out perfect and no editing was needed (thank you Fuji colors!!), I decided to spend a bit of time collecting images taken with Fujifilm GFX at our wonderful Fujifilm GFX group.
For this time, I decided to focus mostly on the GF110mmF2 images, since a fellow GFX group member asked to stop sharing GF110 images, as they trigger his GAS and he is preparing his papers for the divorce ;).
Now, it surely helps if you photograph models with this inenarrable beauty to create impressive images, but it’s also true that the medium format GFX has a wonderful rendering that is visible across all the images, from portraits to landscapes to product photography and more.
And yet, I don’t want you to think you need a GFX to create stunning work, so I decided to sneak into this roundup 3 more images: one taken with the “old” X-T1, one with the X-T2 and a last one taken with X-T3 (all shared at our Fujifilm X-T facebook group).
Fujifilm has recently shown a couple of early Fujifilm GFX concepts. You can see them all here.
Amongst the others, there was the Fujifilm XG, an X-T styled Fujifilm GFX.
I was curious to compare its size to the one of current mirrorless full frame cameras, so I took the image shared by dpreivew, threw it into camerasize, and manually made accurate size comparison with the Panasonic S1R, Sony a7iii, Nikon Z7, Canon EOS R as well as the Fujifilm GFX 50R.
Fujifilm obviously designed all the early concepts keeping in mind that they have to accomodate a rather big shutter mechanism. The arrival of the global shutter should allow Fujifilm to make the camera sensibly smaller.
Size Comparison – Fujifilm GFX100 vs Sony A7III, Nikon D5, Canon 1DX, Canon EOS R, Nikon Z7, Nikon D850, Fuji GFX 50R
Fujifilm hold the first X summit at the GPP in Dubai, an event aimed to listen to customer feedback in the best Kaizen tradition and discuss about the Fujifilm future.
For example, Fujifilm asked people which X and GFX lenses they should make next and which firmware update should come next.
Sadly there was not much participation (hardly 50 comments), so let’s see what happens if I share the same polls here on FujiRumors, the only Fujifilm community that can collect several thousands of votes within a few hours ;).
You find Fujifilm’s future X and GF lens survey down below.
Big news: just as we rumored a few days ago, the Fujifilm X-T3 will get a major firmware update, centered on autofocus improvements. It will come in April. Fujifilm showed a video demo of the improvements, and it was fairly impressive. Better face and eye tracking.
Here is the entire 1 hour and 48 minutes video summed up in key points for you. You’re welcome :).
XF35mmF1.4 vs XF33mmF1.0: the XF 33/1 needs to be twice as big, since it needs to let in and correct twice the light
XF33mmF1 has more than twice lens elements than the XF35/1.4
to correct aberration on the XF33mm f/1.0 you need around 7-10 glass front elements
the XF35mmF1.4 has only 7 elements overall
the backside of the XF33mm f/1.0 has about 8 to 10 glass elements
overall the XF33mm f/1.0 has more than twice the lens elements
the 7 to 10 glass elements on the front of the 33/1 weight about 200 gram
challange is to move heavy lens elements precisely during autofocus
Toshi was not satisfied with the size of the lens, but he understands the challenges of developing it. However, he invites engineers to make it still as small and light as possible
XF16mm f/2.8 and XF 16-80mm f/4 working protoypes
XF16mmf/2.8 announcement soon
XF16-80mmf/4 will follow. Launch later this year. Lens feels really light
Future X and GF lenses
Fujifilm asks people which lenses Fujifilm should develop next – FujiRumors added the polls down below
Tilt shift lens is very likely to come next for G mount system
Zack Arias agrees with FujiRumors and he does not want a 35/1.4 MK II because he does not want the 35/1.4 magic to go lost
development costs of new lenses are very high
FUTURE GFX CONCEPTS and GFX CAMERAS – starts 59:39
GFX Concepts
Mirrorless should be free from all legacy
Fujifilm shows design mock-ups of GFX
they show a very small cubic and modular GFX, where you can attach a grip unit and viewfinder unit. So you can build the GFX according to your style (full video here and original full video here)
the modular GFX is just a mockup, but Fujifilm hopes it won’t take long to create such a small device
Medium format size can be reduced a lot, but there are challenges, for example a smaller shutter unit and better battery efficiency
with global shutter Fujifilm can make it smaller
The clear message here is: don’t worry, we are going to make the GFX system a whole lot smaller. So invest into GFX, and we will deliver you also a super-compact body one day.
GFX 100
Fujifilm shows a working prototype of GFX100 and they take a sample on stage, including pixel peeping
at 100MP the benefits of medium format shine, because it’s easier to design lenses that resolve 100MP for MF than for full frame or APS-C
hand-holdable medium format camera thanks to IBIS
GFX100 will cost around $10,000, but final decision has not yet been made
250+ total firmware updates made since the original X100 has been introduced
They show upcoming firmware of X-T3 with significant autofocus improvement. Better face detection, better tracking, better eye AF. Coming in April. Check it out in the video embedded above or on youtube at 1:28:35
Fujifilm also said they will give us the opportunity to switch between faces with the new firmware
survey about which firmware should come next
they official mention Kaizen as their philosophy
Q&A
Fujifilm is studying the rating system
Adobe X-Trans support: Adobe says that for them to get good results with X-Trans is difficult, it’s a lot of work. Fujifilm will support Adobe for better processing
People ask for complete Camera Remote App redesign
Fujifilm is working on improved camera remote app
There will be more X summits, and you can interact at slido here, and of course you will be the first to know, if you follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter.
We thought it is worth to dedicate to this mock up an own article, so that you can discuss it properly.
The message Fujifilm is sending is clear: we are going to make medium format small!
The arrival of the global shutter will help, since the shutter design is one of the challanges Fujifilm faces to minimize medium format. Then there is the battery life efficiency as well as the heat dissipation and more.
Also, a modular system allows for flexibility. For example you will be able to chose your grip size and attach it to the camera. Full video of the prototype in here our GFX facebook group.
And guys… that modular GFX100 I rumored on April 1st last year… the idea for that “joke”… well, now you know it ;).