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23 Fujifilm Products Win the Internationally Prestigious “iF Design Award”

23 Products Win the Internationally Prestigious “iF Design Award”

TOKYO, April 27, 2023 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce that 23 of its products*1 have been awarded the “iF Design Award 2023”, sponsored by the iF International Forum Design based in Hannover, Germany. The products from a wide range of business fields including mirrorless digital cameras, cosmetics and medical devices were recognized not only for their beautiful appearance but also for their design that achieves advanced performance and excellent operability.

The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside “Red Dot Design Award” in Germany and “International Design Excellence Awards (IDEA)” in the United States. This year, there were about 11,000 entries from 56 countries and regions around the world.

In developing all of its products and services, Fujifilm not only pursues functionality and performance, but also engages in design development that leverages superior functionality and performance. The company will continue to work on creating designs that not only have beautiful appearance but also reflect commitment to offering portability and operability for ease of use and comfort, thereby creating new product values.

*1 Including technologies.

“iF Design Award 2023” winners (23 products)

THIS ARTICLE WILL MENTION ONLY THE PHOTOGRAPHY RELATED WINNERS

Leaked XF8mmF3.5, Fujifilm X-S20, GFX100 Replacement, Viltrox 27mmF1.2, Tons of New Firmware Updates and More – Top 10 April

April was a month rich on rumors (shared exclusively for you here on FujiRumors) and firmware updates that you should definitely not miss. This is why this months’ top 10 article is particularly important.

There is only one non-rumor and non-firmware article that made it in the top ten, and it covers a wonderful software for Fujifilm X-Trans files: DxO PureRAW 3 and DxO DeepPRIME XD. Personally I also own DxO PhotoLab 6.4.

In addition to the usual top 10 articles, we will also introduce a new section with the top 5 FR YouTube videos of the month.

Top 10 Articles

  1. LEAKED: This is the Sensor of the Fujifilm X-S20
  2. New Firmware Updates for Fujifilm X-T3, X-T4, X-T5 and X-H2
  3. RUMOR: Fujifilm GFX100 Replacement is Next GFX Camera coming in 2023 (Trusted Source)
  4. Fujifilm Releases Significant Firmware Updates for Many XF/GF Lenses (plus X-A3, X-A10, XA20)
  5. LEAKED: Fujinon XF8mm f/3.5 R WR Images
  6. Fujifilm X-H2, X-H2s, FT-XH Firmware Updates Released
  7. MARK THIS DATE: Fujifilm X Summit on May 24
  8. Fujifilm X-Pro4 Fantasies – Your Dreams Here!
  9. LEAKED: First Images of Viltrox 27mm f/1.2 PRO XF (vs Viltrox 75mm f/1.2)
  10. DPReview Tests DxO DeepPRIME XD for Fujifilm X-Trans Files: “Make it Your Default Option for High-ISO Shots”

Top 5 Videos

Fujifilm Releases Significant Firmware Updates for Many XF/GF Lenses (plus X-A3, X-A10, XA20)

Fujifilm has released firmware updates for plenty of lenses that will make the autofocus more silent, the aperture operate smoother and also give better tracking performance while zooming.

That’s a very nice upgrade especially for video shooters.

Not all lenses will get all these three updates. You can find the full detailed list below.

Firmware Details & Download Links

** CLICK HERE to Read the Rest of the Article **

Chris & Jordan: The Battle of Camera Brands – Fujifilm vs Canon, Sony, Nikon and Panasonic

Stalman+ hosted Chris and Jordan on his YouTube channel. They talk about DRP shutting down, the Sony ZV-E1 and starting from minute 38:24 they also talk about all camera brands in a section called “Battle of the Camera Brands”.

Regarding Fujifilm, this is what Chris, Jordan and Stalman+ have to say (starts 57:05):

  • they talk about the peculiar vintage look that Fujifilm cameras have that can “outlast technology”
  • love of using, holding and being seen with beautiful cameras, that’s still a factor today. Other companies under-appreciated that factor
  • Chris says that a few years ago the talk in the industry was that you have to go Full Frame or you are going to die
  • Fujifilm very bravely said “let’s stick with APS-C and let’s go one better and make some awesome medium format cameras”
  • Chris said they could make a whole podcast on how successful that whole line has been for Fujifilm
  • they delivered lots of amazing APS-C lenses
  • Chris thinks this was a smart decision, especially now that we look at the new sensors on the X-T5
  • Fujifilm is doing a great job giving people what they want and not having to go full frame to do it
  • you get a solid camera that can do many different things, that looks great and that focuses “yeah…”
  • Staleman+ says Fujifilm is the only camera that he would shoot JPEG straight of of camera or do a non-LOG profile and actually use it
  • the X-H2S is a powerhouse for video
  • Jordan agrees and says that the X-H2S image is one of his favourite out of any format of camera, even comparing it to full frame especially in terms of dynamic range it keeps up really nicely
  • they also listen to us in terms of features. They were the first to let videographers do 48th or 96th of a second shutter speed. Shutter angle and waveforms still missing. Hopefully those will come in future
  • Jordan’s biggest issue with Fuji’s recent launches is that a lot of those cameras haven’t felt completely finished (occasional crashes even with production models, punch-in focus not as sharp as it was previously)
  • Jordan wants Fujifilm to go back to where they were, as the company known for giving you initially flaky products but then they would firmware update the hell out of them
  • Fujifilm has the base hardware to make some of the best cameras out there, but Jordan just does not 100% trusts them at this point
  • Staleman+ says he did not experience such huge issues and crashes, but certainly there are some things that could be improved
  • he adds that he appreciates the operability and physicality of the cameras, the dials etc. It’s so clear what you are getting into as you start operating it and he loves that about Fujifilm
  • Chris said that he appreciates that Fujifilm launched the X-S series of cameras that actually departs from the manual controls
  • if you don’t love the manual dial control and you want an alternative, they are offering it
  • Chris prefers the X-S handling
  • Staleman+ just likes the way they are running the company and also leading the way in some ways when it comes to video, for example with Frame.io integration
  • Kudos to Fujifilm for leading from behind, so being in the position of being a smaller company that are still showing real strength and leadership

So lots of great things are said about Fujifilm, and only two significant points of criticism: improve autofocus even more and keep delivering Kaizen firmware updates.

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Fujifilm Facebook Groups

Fujifilm Camera Remote Ver.4.7.2 Released

Fujifilm has released ver. 4.7.2 of their Fujifilm camera remote App – iOS only!

I am not sure this new update will help the App to get better ratings on the App store.

What we need at this point is a totally new App.

But sadly after almost one years of rumors and leaks, including internal Fujifilm slides that unveil the name of a new App Fujifilm is working on, we still have to deal with the old camera remote App.

It’s kind of impressive that a huge company like Fujifilm needs years to develop a simple App that at least does not break your camera when you use it.

Fujifilm Facebook Groups

Canon Full Frame vs Fujifilm APS-C for Landscape Photography – Long Live DxO Pure RAW

The story starts like many other stories: a full frame camera, in this case the high resolution Canon EOS R5 gets compared with a Fujifilm APS-C camera, in this case the high res Fujifilm X-H2.

I hear many of you say now “no, not again!”

But hear me out.

This time it’s a bit different.

This time, the magic of DxO Pure RAW comes into play.

Here is what happened.

Ian Worth used the following gear side by side with the goal to compare the details on large prints:

But he went an extra step. He did not simply load the files into Lightroom to process the RAW files (with Lightroom standard settings) and then print the images.

Nope, he wanted to “help” Lightroom to deal with X-Trans files, and hence used DxO Pure RAW to transform the files into a DNG and only then processed them in Lightroom.

Unfair?

Well, he did the same with Canon files, but DxO did not bring any benefits in terms of sharpness to the Canon files, as opposed to Fujifilm X-Trans files, which definitely saw an improvement if passed through the DxO engine.

The result: the Fujifilm X-H2 and the Canon R5 both delivered very comparable results. Sometimes in certain areas he preferred the details on the X-H2, sometimes on the R5. But overall, both delivered absolutely excellent results.

Not bad for the Fujifilm combo, which costs about half as much as the Canon combo.

Look, RAW files are intended to be processed. And it’s up to everyone to decide how to do that.

But if you own X-Trans cameras and use Lightroom, then using DxO as a plug-in is definitely a recommended step to take into your post processing workflow.

Not mentioned by Ian in the video is the new DxO “DeepPRIME XD” support for X-Trans files, which is clearly superior to the more basic “DeepPRIME”. Now it really handles noise especially in dark areas much better.

The Gear

Which Sensor Would You Like on the Fujifilm X-Pro4, X100V Successor, X-E5 and X-T40 – VOTE NOW

Ok, today it’s my birthday, and I have to apologise to you.

Because, remember when I asked which sensor you’d like Fujifilm to use in future cameras, if the 40MP sensor or the 26MP stacked sensor?

Well, forget about it, and sorry that I wasted your time.

Because Fujifilm managers recently told us that they still see a future in the 26MP X-Trans IV sensor. And also our rumors about the Fujifilm X-S20 featuring the 26MP X-Trans IV sensor confirm that at least one more camera, the X-S20, will get that sensor.

So this kind of requires me to ask for your kindness and time again, and to let you again vote on the survey. But this time I’ll include the option of the X-Trans IV sensor.

Only one camera will get an additional option: the Fujifilm X-Pro4. Because, as I told you recently, I think Fujifilm will continue to experiment with that camera line; experiments that could include also a different type of sensor. But to be clear: it’s all just speculation from my side, not a rumor. Just to be clear and avoid misunderstandings.

So, down below you can vote your favourite sensor for each camera again.

Also, in the video I made today will share what my favourite sensor would be for each camera.

Fujifilm X-Pro4 - Which Sensor do You Want?

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Fujifilm X100V Successor - Which Sensor do You Want?

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Fujifilm X-E5 - Which Sensor do You Want?

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Fujifilm X-T40 - Which Sensor do You Want?

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Fujifilm X-S20 - Which Sensor do You Want?

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Me swimming with my dog at the Göllersee

Fujifilm Wins Tons of RedDot and TIPA Awards 2023 including the Amazing X-H Cooling Fan

Everybody Wins

After a couple of mojito’s on a Carribian island, the guys who had the brilliant idea to make tons of money by giving away meaningless awards, came up with enough categories to assign prizes to all companies who were so generous to buy the brag-rights to their past awards.

And if you think I am kidding, of course I am. I mean, to come up with categories that differentiate between “expert” and “professional” you have to take harder stuff than just mojitos :D.

TIPA

After a brutally hard selection and extensive tests, TIPA has selected the winners of their 2023 awards.

Here are the Fujifilm products that won:

RedDot

Also RedDot asked ChatGPT to make an extensive list of random products they can award to make money has tested tons of gear on their design and usability and came up with a list of winners.

Fujifilm was able to gain the humble amount of 23 RedDot Award. The photography related gear is this one:

Well done Fujifilm. This means you are a very healthy company if you have money to throw away for these awards.

LEAKED: This is the Sensor of the Fujifilm X-S20

Let’s talk Fujifilm X-S20.

And more precisely, let’s share the probably most important rumor I can share about it: the sensor it will have.

According to trusted sources, the Fujifilm X-S20 will feature the 26MP BSI X-Trans IV sensor, so exactly the same sensor we currently have on the Fujifilm X-T4, X-T3, X-S10 and many other Fujifilm cameras.

As an owner of the 40MP Fujifilm X-T5 sensor, my personal wish would be to see that sensor in as many future Fujifilm X series cameras as possible, but I am well aware that many of you consider the combo 26MP + X-Processor 5 to be the best option for the Fujifilm X-S20.

Why?

Well, I have written about it in depth here:

So, there are Pros and Cons in the choice Fujifilm made, which makes me definitely curious to see what the Fujifilm X-S20 will be able to deliver by using this combo.

NOTE: I don’t have rumors about the processor on the Fujifilm X-S20, but I assume it will use the X-Processor 5.

Fujifilm Facebook Groups

Fujifilm X Summit in May :: X-Pro3 with Normal Screen :: Expodeo Exposure Donut :: Fujifilm Managers Interviews & More :: Top 10 March Posts

Here are the top 10 articles for March grouped in two categories:

  • rumors you should not have missed
  • most clicked articles
  • most commented articles

In the third category, only those articles will by linked, that were not already in the first list.

Must Know Rumors

  1. Fujifilm X Summit in May (not April)
  2. Fujifilm X-S20 coming with NP-W235 Battery (Rumor) but not in April (Speculation)

Top 10 Viewed Articles:

  1. Expodo: Meet the Exposure Donut and How it Could Work on Fujifilm Cameras
  2. DPReview is Closing: Good Bye after 25 Years of Excellent Service
  3. CURIOSITY: Fujifilm Switzerland Shows X-Pro3 without Hidden but Regular Tilt LCD Screen – UPDATE
  4. Fujifilm Spain Displays Camera Roadmap with New “Disruptive” Models Coming in May and September
  5. Fujifilm Managers Interview: Talking Fujifilm X-Pro4, Autofocus, Fujifilm X-T5 Sales, 5th Generation GFX, X100V Demand and More
  6. Lightroom Fails with X-Trans V: Are 40MP Fujifilm X-T5 Files Really Softer than 26MP X-Trans IV Files?
  7. Sigma CEO: “APS-C has Still Great Benefits over Full Frame”
  8. DPR Fujifilm Managers Interview: Fixed Lens Fujifilm GFX, X100V Success, Skipping Full Frame was Good Decision
  9. CANCELED: No More Fujifilm X Summit in April – Trusted Source
  10. Camera Autofocus Ranking: Fujifilm X-H2s and X-H2 vs Sony, Canon, Nikon, OM System (Bird Photography)

Top 10 Commented Articles

  1. I am Going to PARIS – But With Which Gear? Your Gear, Photo, Food and More Tips Needed
  2. Fujifilm Spain Displays Camera Roadmap with New “Disruptive” Models Coming in May and September
  3. Let’s Talk Fujifilm X-E Line Future
  4. Lightroom Fails with X-Trans V: Are 40MP Fujifilm X-T5 Files Really Softer than 26MP X-Trans IV Files?
  5. Sigma CEO: “APS-C has Still Great Benefits over Full Frame”
  6. DPR Fujifilm Managers Interview: Fixed Lens Fujifilm GFX, X100V Success, Skipping Full Frame was Good Decision
  7. DPReview is Closing: Good Bye after 25 Years of Excellent Service
  8. Fujifilm X-E4 Discontinued at BHphoto and Other Stores
  9. LEAKED Image of Sigma 23mm f/1.4 DC DN
  10. VOTE :: The Ultimate Fujifilm GF Lens Poll – Let Fuji know What You Want!