The brown Fujifilm X100F is already shipping at some Fujifilm stores such as Fujifilm Turkey here.
It seems that Fujifilm is introducing this camera without giving a wordwide announcement, as we are used from other “new” product colors (for example the graphite X-T2 and X-Pro2), so make sure to check out BHphoto, AmazonUS and Adorama every now and then to see if they ship it too.
One of the most fun moments of blogging on FujiRumors, is when we have a live blogging.
Yes, I do not sleep, and yes, I blog 48+ hours in a row, but it’s just too exciting seeing months (or years) of rumors coming true and to go through hundreds of your comments and read what you guys think about the latest and greatest X gear.
But I know, not everybody of you goes back 24 hours later to the live blogging page to check if new content is up, and that’s why I think some of you might have missed the following tidbit:
I share this little piece of news again with you today, not only for those who missed it, but also to show you that the Fujifilm X-T100 is not a half-hearted project of Fujifilm, but a camera they strongly believe in, which is why Fuji’s marketing machine is running full power in order to promote the X-T100.
Will the Fujifilm X-T100 be successful? I do not know. Certainly I wish Fujifilm much success with this very gently priced and yet well featured camera.
Yes I know, it might seem strange to write a pro-Kaizen article right after Fujifilm pulled off the massive X-T2 firmware because it was faulty. Fujifilm did earn quite some attacks becasue of this, and some are making fun out of this situation.
So maybe Fujifilm should do it like any other brand: do not offer any major firmware update at all, only mini bug-fix updates, so they will avoid attacks.
Or maybe not… maybe Fujifilm should continue to deliver huge firmware updates for older cameras like they did over the last 6+ years. And in all these years I remember I think 2 or 3 rollback firmware updates overall.
Well, I gladly accept the remote possibility of a buggy firmware, if what I get is years of excellent support for my cameras via firmware update.
And I know that overall, Fuji’s Kaizen approach is applauded by many, and today we would like to feature a video JCristina. He says about Kaizen:
Kaizen Firmware updates makes them stand out from Sony, Canon and Nikon. They don’t just fix things, but they give you more that extend the life of their cameras
Most camera manufacturers want their cameras to be like toilet paper. They want you to use it for a set period of time, throw them in the garbage and they buy another roll
JCristina continues by discussing Fuji’s decision to skip full frame and go directly medium format. Especially the Fujifilm GFX 50R will be a smart move to make Medium Format go mainstream.
They don’t play the full frame war. They have one of the best APS-C cameras on the market, and they went directly Medium Format
The Fujifilm GFX 50R will soon give you a medium format mirrorless option at the price of the Sony A9
Watch Fujifilm, and what happens after photokina, if they rise up to the top with that medium format GFX 50R
The Fujifilm GFX 50R will be announced at photokina at the end September (or shortly before).
The price for the Fujifilm GFX 50R has not yet been set, simply because this is about the last thing Fujifilm decides. Only one thing is sure: it will be significantly more affordable than the Fujifilm GFX 50S.
Fujifilm just released the final and official Fujifilm X-T2 firmware ver. 4.00, and it brings new features such as focus bracketing, internal F-log, 120 fps slow motion and more, as well as improvements such as faster autofocus in low light.
Definitely one of Fujifilm’s notorious and much-loved Kaizen updates. So don’t wait any further and download your new X-T2 camera… for free.
Of course it makes no sense for Fujifilm to update the “old” X-T2 and bring it almost to the level of the brand new Fujifilm X-H1, since X-T2 owners will now have fewer reasons to upgrade to the X-H1.
Also, it makes no sense to massively improve a camera, the X-T2, that will be replaced very soon by the Fujifilm X-T3, which we have shared already many specs here on FR and will be announced shortly before photokina in September 2018.
Firmware updates are economically speaking a loss business for Fujifilm. They cost lots of money and extend life span of old products, which consequentially means people will keep their old gear longer and do not upgrade to the “latest and greatest“.
It happened to me, with the Fujifilm X-T1, that Fujifilm kept up improving so many times, that I simply sitcked with it, despite the X-T2, X-Pro2, X100F, X-T20 and all the other “better” cameras that followed… at least until the Fujifilm X-E3 came along… a temptation too big for me to resist.
So kudos to Fujifilm for consistently making the wrong thing and delivering us customers firmware updates. Many other companies simply force people to buy the newest camera to get the latest features (and make more money doing so).
In a world, where Apple released firmware updates that slowed down terribly my iPhone SE in order to force me to buy their latest model, it’s good to know that there is a company out there, Fujifilm, that actually thinks at customer support… and happiness… by improving their products over the years via free firmware updates.
As you know, Fujifilm said they will release a firmware update for the Fujifilm X-T2, GFX, X-Pro2 and X-H1 in May.
Now Fujifilm China has made the firmware file ver. 4.00 available for download here.
We DO NOT RECOMMEND to upgrade your X-T2 until it is available at Fujifilm’s global site here, which currently still shows firmware ver. 3.00.
It looks like somebody at Fujifilm China has pushed the “publish” button too early.
Do NOT upgrade because:
Fujifilm could find a last second bug before the official release, and hence fix the bug before the official launch
If you download and install the Chinese X-T2 ver. 4.00 now, and if Fujifilm really finds a last second bug and delays firmware 4.00, once the official ver. 4.00 will be out, your camera could have problems to upgrade to the “official” ver. 4.00, since there could be a conflict and your X-T2 will say that firmware 4.00 is already installed.
Wait… please wait… it can’t be long anymore… must be a matter of a few days
I do share the information here on FujiRumors about the Chinese firmware leak, because it includes the full list of features the X-T2 will get with firmware ver. 4.00.
large professional looking body, but lighter than DSLR’s
Fujifilm gives us lots of different body choices (X-Pro2, X-T20, X-T2, X-E3 etc…)
very weather sealed
one of the best EVF’s they have ever used. Blows away the X-T2 viewfinder
not great battery life
in very low light with critical conditions, AF is doable, but not perfect (50% shots in focus)
touch AF is laggy, better use the joystick
eye AF not as good as Sony
it is important to set the right AF custom mode to make the best out of the AF system
Handles flare better than older cameras
Chris loves the quiet mechanical shutter
VIDEO
Great hybrid camera
Eterna is great for video, Jordan’s favorite profile for videos
fantastic EVF, no need to punch in to check focus
touch silent interface for video recording. All operates from touch screen and keeps settings separated from stills. Great idea. But touch screen control can be cumbersome and laggy
linear focussing with focus by wire lenses is an enormously important feature
camera never overheats. But 15 minutes recording limit without battery grip
exposure changes in 1/3 stop… should be smoother
IBIS quite effective
DID YOU KNOW?
Chris got used to the new shutter button and likes it. But if it is too soft for your taste, Chris says you can send it in to Fujifilm and they will adjust it to one of the three different strengths levels you prefer. Here on FujiRumors we have already reported about this possibility, but it’s a good reminder in case you have missed it.
Note that the Fujifilm X-H1 firmware is not version 1.10, which will be more substantial and be out in May. Today’s firmware is just a bug fix you can read about here.
