Save Big on Viltrox Lenses (End April 1), SmallRig, Third Party Lenses, Accessories and More

There are plenty of spring deals running at several stores.

Definitely worth to highlight is the 15% rebate on Viltrox lenses that you can find at Amazon here, BHphoto here and Adorama here that will end April 1.

Best Selling Spring Deals so Far

  1. SanDisk 128GB Extreme UHS-I
  2. Viltrox 28mm F4.5 XF Pancake
  3. SmallRig Thumb Grip with Hot Shoe Cover with founding year of Fujifilm engraved
  4. llano NP-W235 Dual Battery Fast Charger with Built-in 12400mAh Power Bank
  5. Anker Nano Charger, USB-C Foldable PPS Fast Charger – save 43%

Viltrox Deals – 15% savings (end April 1)

Accessories

More Third Party Lenses

SmallRig Deals

Amazon Spring Sales Started – Here are Selected Fujifilm Related Deals

Amazon has launched its big Spring Sales all over the world.

I have selected some Fujifilm related deals from Amazon USA, Amazon Canada, Amazon Germany, Amazon UK and quick access to Fujifilm deals also at Amazon Italy here and Amazon France here.

You can check out your local Amazon for deals here.

Amazon USA Deals

Amazon Canada Deals

Amazon DE Deals

Amazon UK Rebates

Amazon IT

Amazon FR

26 Fujifilm Products win “iF Design Award 2025” – Including “Film Simulations”

A total of 26 Fujifilm products have won the iF Design Award 2025.

This is a testament on how healthy of a company Fujifilm is. Not because they won the awards, but because they have so much money to waste on these meaningless stuff.

That’s all as far as photographic equipment goes. Then there are MRI machines, Bronchoscopes and more things. If you want to see the full list go here.

RECORD: Fujifilm GFX100RF Most Preordered GFX on FujiRumors and Soon Catching X-T4

So, how are things going with the Fujifilm GFX100RF?

Well, I don’t know. I don’t have the figures of stores worldwide. The only reliable metric I can compare it to, is the preorders here on FujiRumors.

And looking at that, the Fujifilm GFX100RF is doing very well.

It is already by far the most preordered GFX camera of all time.

But not only that.

It is also about to surpass the X-T4 preorders (could be only a matter of hours), which would then make it the 4th most preordered camera on FujiRumors after the (unreachable) X100VI, X-T5 and X-T3. And even the X-T3 is not that far away anymore, so the GFX100RF is very likely to become the third most pre-ordered camera ever on FujiRumors within a few days from now.

Sure, this is data limited to FujiRumors, and we know they are not indicative for overall sales. But in general, what is well received among the FR community does not become an epic failure on the worldwide market.

Now, I hope Fujifilm is well prepared this time and there won’t be big delays. But if you are in the market for a GFX100RF, maybe, just to be on safe side, I would not wait all too long to place my order.

Fujifilm X Summit LIVE STREAM Starts NOW – WATCH LIVE on FujiRumors!

The Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (live event summary below).

LIVE EVENT COVERAGE BELOW

Down below the whole event summed up (refresh the page frequently):

  • X Summit starts
  • most compact GFX ever made
  • pursuit of functionality and design
  • capturing everyday moments
  • GFX100RF
  • RF stands for rangefinder style fixed lens
  • X100VI has been extremely popular
  • multiple production increases
  • because it is fixed lens, it is easy to use for everybody as secondary camera
  • so also the GFX100RF
  • brings new value to users and expands usability of GFX series
  • 735g
  • that’s lighter than X-T5 with kit lens
  • 35mmF4 lens
  • Fujifilm has contributed to photographic cultrure since 1934
  • EVF 0.84x magnicifaction and 5.76m dots
  • 3.15 inch 2.1 m Dot monitor
  • new GUI
  • Jonas Rask really likes the digital teleconverter lever
  • Jonas loves the aspect ratio dial
  • since its founding Fujifilm offered various film formats
  • turning aspect ratio into a creative experience
  • now 9 instead of previously 7 aspect ratios
  • Jonas shows a TX-1 and says he likes to shoot panoramic format. You see the scene differently
  • user experience is so important with GFX100RF. Aspect ratio dial is perfect example of this. A tactile experience you can’t get anywhere else
  • top plate from one aluminum block and shapest edges
  • GFX100RF designed to deliver satisfaction
  • leaf shutter
  • no compromise in image quality when it comes to lens design
  • new NanoGi coating
  • 20cm minimum focus distance
  • World Press Photo award winner thinks this camera will make large format the standard for documentary photography
  • first GFX with leaf shutter, making flash photography during day at any shutter speed possible
  • Autofocus algorithm was fine tuned specifically for this camera
  • available in black and silver
  • 4,899 USD
  • shipping April
  • GFX Eterna was used to film parts of the X Summit

Fujifilm GFX100RF Additional Image Leaked with Best View on Fixed GF Lens

So guy, a source has sent us another image of the Fujifilm GFX100RF.

This time we can recognize very well the size of the Fujinon GF35mmF1.4 lens.

Looks pretty compact if you ask me. Of course, if you want it faster, then you have to accept also a bigger lens, a heavier lens, a more expensive camera and all that comes with it. But evidently Fujifilm chose compactness.

And remember, the f/4 on GFX gives you about the same depth of field as the X100VI with its F2 lens, and people seem to be pretty happy with their X100VI.

Top Selling Cameras in Japan in February

These were the top 10 at Mapcamera in February.

  1. Fujifilm X100VI
  2. Nikon Z50II
  3. Ricoh GR IIIx
  4. Ricoh GR III
  5. Sony A7C II 
  6. Fujifilm  X-T50 
  7. Panasonic LUMIX DC-TZ99
  8. Nikon Zf
  9. Leica D-LUX8
  10. Sony A7IV

Also BCN* announced which cameras sold the most in the Japanese market in February. I marked in bold the Fujifilm cameras on this list:
*BCN collects data of about 40% of the Japanese electronics and online stores.

  1. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
  2. Canon EOS R10 RF-S18-150 IS STM Lens Kit
  3. Nikon Z 30 Double Zoom Kit
  4. Canon EOS R50 Double Zoom Kit Black
  5. Canon EOS R50 Double Zoom Kit White
  6. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black
  7. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
  8. Sony α6400 Double Zoom Lens Kit Black
  9. Fujifilm X-M5 XC15-45mm Lens Kit Silver
  10. Nikon Z50II
  11. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black
  12. Nikon Z fc 16-50 VR Lens Kit Silver
  13. Panasonic LUMIX G100D W Kit
  14. Sony α6700 High Magnification Zoom Lens Kit
  15. Nikon Z50II Double Zoom Kit
  16. Sony α6400 Double Zoom Lens Kit Silver
  17. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White
  18. Canon EOS R50 RF-S18-45 IS STM Lens Kit White
  19. Canon EOS R100 Double Zoom Kit
  20. Canon EOS R50 RF-S18-45 IS STM Lens Kit Black
  21. OM Digital Solutions OLYMPUS PEN E-P7 EZ Double Zoom Kit Silver
  22. Fujifilm X-T50 XC15-45mm Lens Kit Silver
  23. Panasonic LUMIX G100D K Kit
  24. Nikon Z 30 16-50 VR Lens Kit
  25. Nikon Z 50 Double Zoom Kit
  26. Canon EOS Kiss X10 Double Zoom Kit Black
  27. Fujifilm X-T5 XF16-50mm Lens Kit Silver
  28. Sony α7C II Zoom Lens Kit Black
  29. Canon EOS RP/RF24-105 IS STM Lens Kit
  30. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit White
  31. Sony α7C II Body Black
  32. Sony α7C II Zoom Lens Kit Silver
  33. Nikon Z f 40mm f/2(SE) Lens Kit
  34. Nikon Z fc 16-50 VR Lens Kit Black
  35. Nikon Z50II 18-140 VR Lens Kit
  36. Nikon Z50II 16-50 VR Lens Kit
  37. OM Digital Solutions OLYMPUS OM-D E-M10 Mark IV EZ Double Zoom Kit Silver
  38. Fujifilm X-T50 XC15-45mm Lens Kit Black
  39. Sony α6700 Body
  40. Canon EOS R10 RF-S18-45 IS STM Lens Kit
  41. Nikon D7500 18-140 VR Lens Kit
  42. Canon EOS R7 RF-S18-150 IS STM Lens Kit
  43. Sony α7C II Body Silver
  44. Nikon Z8
  45. OM System OM-3 12-45mm F4.0 PRO Lens Kit
  46. Fujifilm X-T50 Body Black
  47. Canon EOS R100 / RF-S18-45 IS STM Lens Kit
  48. Panasonic LUMIX G100D V Kit
  49. Nikon D7500
  50. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit White

Fujifilm X-Pro4 Delayed by High Expectations – Fujifilm Wants It to Be More Than Just an Upgrade

Petapixel shared the X-Pro related part of the interview they had with Fujifilm managers at CP+. You can read it here.

In short:

  • Fujifilm is aware of demand for X-Pro3 successor
  • New X-Pro will come, but Fujifilm does not want it to be just a small “boring” update
  • the new X-Pro needs something which would satisfy the expert users
  • it would be boring to just put the 40MP and X Processor 5 in the X-Pro and call it X-Pro4
  • it should be a worthy upgrade
  • X100VI got IBIS and 40MP, hence introduced noticeable changes to the X100 line
  • Fujifilm has spent lots of time in thinking about X-Pro4, and during that time expectations kept expanding, making it harder for Fujifilm to live up to those expectations.
  • “the longer it takes to develop it, the more difficult it will be to please fans of the series“
  • “we probably made it difficult for ourselves, because we perhaps made the X-Pro too special.”

Fuji Guy Billy said already back in 2024 that the Fujifilm X-Pro4 needs to be something special. So the interview today confirms that.

Fujifilm GFX100RF vs X-Pro3 vs Leica Q3 approximate Size Comparison and Dimensions

Size Comparison

Andrea has made a video about the leaked images of the Fujifilm GFX100RF and has made an approximate size comparison between the Fujifilm GFX100RF, Fujifilm X-Pro3 and Leica Q3.

Of course these are very approximate size comparisons, so don’t take them as 100% accurate. But if the size comparison is accurate, then the GFX100RF would look about as wide as the X-Pro3 and Leica Q3, just a little bit higher.

But the more interesting thing is the lens. The one on the Fujifilm GFX100RF looks quite compact as opposed to the lens on the Leica Q3, which protrudes quite a bit from the camera body. This could ultimately make the GFX100RF a more pocketable solution than the Leica Q3, even though it has a sensor about 70% larger than the Leica Q3.

Dimensions

Also, FR-reader Matt compared the size of the Fujifilm GFX100RF to other cameras by aligning the width of the hotshot as seen in this image.

According to this, the size of the GFX100RF should be around 135mm (W) x 94mm (H).

For comparison:

Matt’s calculations more or less fit with the comparisons made by Andrea.

Japanese Camera Sale Rankings: X-M5 Pushes Fujifilm Above Nikon

BCN

BCN has tracked the sales of camera sales in Japan for January, and here are the results:

  • Sony – 29.7%
  • Canon – 26.3%
  • Fujifilm – 15.9%
  • Other – 28.1

They do mention the Fujifilm X-M5 as an important factor contributing to this growth, which pushes Fujifilm above Nikon.

The Fujifilm X-M5 accounts for about half of the company’s total sales and contributes significantly to the increase in market share

via BCN

MapCamera

Mapcamera reports that the Ricoh GR IIIx was the best-selling camera of January. But four Fujifilm cameras made it into the top 10:

January Ranking of New Digital Cameras

  1. Ricoh GR IIIx
  2. Sony α7C II
  3. Nikon Z50II
  4. Fujifilm X-T50
  5. Fujifilm X-T5
  6. Fujifilm X100VI
  7. Ricoh GR III
  8. Canon EOS R5 Mark II
  9. Fujifilm X-M5
  10. Nikon Z f

Used Digital Camera January Ranking

  1. Nikon Z50
  2. Sony α7III
  3. Nikon Z fc
  4. Canon EOS R5
  5. Nikon Z f
  6. Sony α7IV
  7. Ricoh GR III
  8. Nikon Z6II
  9. Nikon Z5
  10. Sony α6400