BREAKING: Fujifilm X-T30 Announcement on February 14

Fujifilm X-T30

According to our trusted sources, the Fujifilm X-T30 will be announced on February 14.

FujiRumors will be live blogging the event non stop, so make sure to join FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

And remember that:

Check out our Fujifilm camera and lens timeline 2019/2020 for more details.

And I know that given the terrific rebate on Fujifilm X-H1 ($900 cheaper than just at launch price), many speculate the Fujifilm X-H2 could be annouced, too. But so far I do not have any indication that leads me to correct my previous rumor, which said the Fujifilm X-H2 will not come in 2019.

More rumors are coming :), so make sure to get notified instantly by following FujiRumors on Facebook, Instagram, RSS-feed and Twitter and hitting that little bell icon on the bottom right of your browser.

Fujifilm X-T20 new MSRP + Fujifilm X-H1 Super Deal

Our Owners Groups

Our Facebook Pages

Fujifilm X-T30 Registered Online and Coming Soon

Fujifilm X-T30

The Fujifilm X-T30 has just been registered online under the codename FF180006. It has bluetooth 4.2 like the Fujifilm X-T3. You can find the registration, spotted by nokishita, here.

Well, actually neither Nokishita, nor the official registration, mention the Fujifilm X-T30.

Only you, the FujiRumors readers, know that it’s the Fuji X-T30, since we already leaked back in December, that it will be released in early 2019. An information, we happily share with all Fuji lovers out there. :)

Or wait… could it be another camera? ;)

More is coming, so make sure to follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

In the meantime, you can save some good money on the Fujifilm X-T20. Check out the latest X deals below.

Our Owners Group

Our Facebook Page

Fujifilm 2019: Forget Fujifilm X-H2, Enjoy Fujifilm X-T30, Marvel at Fujifilm GFX100 and 2018 Rumor Check

Fujifilm 2019

Thanks to our fantastic sources, 2018 was another incredibly busy and successful rumor year for FujiRumors, with 75 rumors shared (one rumor every 5 days) and a rumor hit rate of 92%.

I hope we could add a bit of fun and entertainement in the Fuji X and GFX world, and that you guys enjoyed the time spent discussing the rumors on this blog.

But what will 2019 bring?

We have already shared an overview at our Fujifilm X Camera Replacement Timeline. But let’s go more in detail now.

And don’t forget follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

Our Owners Groups

Our Facebook Pages

No Fujifilm X-H2

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T30 To be Released First Quarter 2019

Fujifilm X-T30

A trusted source told me (thanks), that the Fujifilm X-T30 will be released in the first quarter of 2019 (January-March).

This pretty much fits with what we expected in our Fujifilm X camera replacement timeline, where we speculated, based on Fuji’s camera refresh-cycle, when the Fujifilm X-H2, Fujifilm X-T4, Fujifilm X-T30, Fujifilm X-Pro3, Fujifilm X-E4 and Fujifilm X200 (or X100V) could be released.

Follow FujiRumors: Facebook, Instagram, RSS-feed and Twitter

FEED YOUR FUJI ADDICTION AT:

Our Owners Groups

Our Facebook Pages

Fujifilm X Camera Replacement Timeline from 2011 to 2018 and What This Could Mean for X-H2, X-T4, X-T30, X-Pro3, X-E4, X200

Fujifilm Timeline

Today I decided to take a look at the refresh rate of the top/mid range Fujifilm cameras and tried to make a guess (NOT A RUMOR) about when the Fujifilm X-H2, Fujifilm X-Pro3, Fujifilm X-E4, Fujifilm X-T4, Fujifilm X-T30 and Fujifilm X200 (or X100V) can be expected.

Overall we can see how the Fujifilm X-E and X-Pro line are gravitating towards a 4 years refresh time, whereas X-T and X100 line are close to a 2 years refresh time.

WARNING

  • This is not based on rumors, and it’s not said that Fujifilm will always keep the same product refresh rate. Everything can change anytime.
  • Don’t miss the upcoming rumors and join us on Facebook, RSS-feed, Instagram, Youtube and Twitter

NOT INCLUDED:

  1. All 2/3 sensor cameras are not included, since the won’t ever get any successor (not even 1 inch sensor cameras, no matter what old patents say)
  2. X70/XF10: XF10 is not the X70 successor. It’s unclear if there will be a Fujifilm X80 at some point
  3. X-A line has a high refresh rate, but the FR community is for the most part not interested in this camera line
  4. GFX 50S, GFX 100S, GFX 50R: According to our rumors, the GFX 100 comes 2 years and 3 months after the GFX 50S. It’s unclear if the Fuji GFX 50R will also get a 2 year refresh rate or a 4 year refresh rate like its rangefinder brothers the X-Pro and X-E

Our Owners Groups

Our Facebook Pages

Fujifilm X-T Line

** CLICK HERE to Read the Rest of the Article **

Fujifilm Financial Results Q3 2025: Imaging Business Keeps Booming – Profit Forecast Revised Upward

Fujifilm has published the financial results for the third quarter of the 2025 fiscal year (the fiscal year 2025 ends in March 31, 2026).

It’s a very positive financial result for the imaging division, with the professional imaging generating in every quarter more revenue in 2025 than it did in the quarters of 2024.

Overall

In the nine months of the fiscal year ending March 2026, revenue increased by 4.4% year-over-year to JPY2,429.7 billion, driven by strong sales in the Healthcare, Electronics, and Imaging businesses, which offset the negative impact of exchange rates. Operating income increased by 11.3% year-over-year to JPY248.5 billion, despite impacts of U.S. tariff policy and rising raw material costs, supported by higher gross profit associated with revenue growth. Net income attributable to FUJIFILM Holdings increased by 6.5% year-over-year to JPY193.4 billion.

Reflecting the strong performance of the Electronics and Imaging businesses, the company has revised its full-year consolidated forecast for the fiscal year ending March 2026 upward, increasing operating income by JPY4.0 billion, and net income attributable to FUJIFILM Holdings by JPY2.5 billion.

[CEO Teiichi Goto says] ““We will maintain this strong growth momentum and aim to achieve record high revenue and profits for the full fiscal year ending March 2026”

Imaging

  • Strong demand for instant photo systems and digital cameras drove revenue by 14.6% year-over-year to JPY194.2 billion, and operating income increased by 12.9% year-over-year to JPY55.1 billion.
  • In the Consumer Imaging business, consistent demand for instax™ instant photo systems contributed to higher revenue.
  • In the Professional Imaging business, revenue growth was supported by the strong performance of the X Series and GFX Series cameras.

Factors affecting revenue

Imaging Summary

The Imaging segment, consolidated revenue amounted to ¥485.7 billion (up 13.8% year-over-year).
Operating income amounted to ¥135.5 billion (up 17.8% year-over-year).

The consumer imaging business posted higher revenue, as sales of the instax instant photo systems continued to expand, surpassing cumulative sales of 100 million units. A wide variety of models popular among a broad range of users continue to have a solid growth in sales, including the mainstay models instax mini 12 and instax mini Evo, along with models launched last fiscal year, such as instax WIDE 400, instax Link 3 and instax WIDE Evo. We are also continuing to acquire new users by launching the entry-level instax mini 41 with a classic design in April 2025, and instax mini LiPlay+, which comes with an advanced version of a feature that combines sound and still images in November 2025. Additionally, in December 2025, we announced our plan to expand the production facilities of instax films to meet growing global demand. We will continue to expand the world of instax, enabling people to enjoy instant photo printing and further enhancing the value and joy of photography.

In the professional imaging business, expanded sales of digital cameras contributed to higher revenue. In addition to solid sales of models launched in the previous fiscal year, the growth was driven by new products, such as FUJIFILM GFX100RF, FUJIFILM X-HF1 (“X half”) and FUJIFILM X-E5. In October 2025, we launched the FUJIFILM GFX ETERNA 55 cinema camera, and in November 2025, the FUJIFILM X-T30 III mirrorless digital camera. We will continue to provide attractive products for digital camera users and the film industry by expanding our range of offerings, from the outstanding image quality with large format sensors in the GFX series and the best balance of image quality and size in the X series, to such new concept cameras as the FUJIFILM GFX100RF and X half.

** CLICK HERE to Read the Rest of the Article **

Fujifilm’s Biggest Sales Hits & Misses Since 2017 on FujiRumors – Sales Ranking

I owe you an update.

When the X-E5 was launched I told you that preorders were higher than the ones of X-T5, second only to X100VI.

But I also said that we were still in a period in which orders could be canceled and cameras returned. So the true question is: did the X-E5 hold up to its spectacular pre-orders? Or did many cancel their order?

Well, here is the final data.

But I guess I need to give you context.

  • Timeframe: Initial two-week sales period post-announcement.
  • Accuracy: Final figures only (adjusted to exclude returns).
  • Starting Point: all camera announcements since January 2017

Positive Surprises

We can see the Fujifilm X-E5 did exceptionally well. It sold just one camera less than the X-T5 which puts on the third spot with a nice margin ahead of the X-T3.

The Fujifilm GFX100RF is another positive surprise, narrowly bypassing the previous GFX king, the Fujifilm GFX100S.

The Fujifilm X-M5 finally gave “entry level” a reason to exist, by selling very well compared to ever other X-A, X-M and X-T*** cameras Fujifilm launched in the past.

Negative Surprises

I am shocked to see the Fujifilm X-S20 so low in the ranking. It’s one of the best cameras Fujifilm ever launched. And overall the X-S line seems to struggle, given the poor Fujifilm X-S10 results, too. I guess this makes it officially one of the most underrated Fujifilm cameras ever.

Another shocker is the Fujifilm X-T200, which made zero sales here on FujiRumors.

Reality Check

Of course the ranking below is not representative for the entire market, since FujiRumors readers are generally more interested in higher end gear.

Let’s Rank It

  1. X100VI
  2. X-T5
  3. X-E5 – just one camera less sold than X-T5 and well ahead of X-T3
  4. X-T3
  5. X-T4
  6. X100V
  7. GFX100RF
  8. GFX100S
  9. X100F
  10. X-M5
  11. X-H2
    X-H2S
    X half
  12. X-T50
  13. GFX50R
  14. X-H1
  15. GFX100II
  16. X-Pro3
  17. GFX50S
  18. X-T30
  19. X-S20
  20. X-T30III
  21. GFX100
  22. X-E4
  23. GFX100SII
  24. X-T20
  25. GFX50SII
  26. X-S10
  27. X-E3
  28. X-T100
  29. X-A5
  30. X-T30II

— No sales

This Is the Fujifilm Gear That Dominated Sales in 2025

→ click here to find out top camera, top XF lens and top third party AF lens

There have been many announcements in 2025 and you already voted your most loved and hated gear here.

But one thing is to vote with a push of a button, the other thing is to “vote” using our hard earned money.

For example: did you know that you voted the Fujifilm X half as by far the most hated camera of 2025, but in 2025 it was the 4rd best selling camera on FujiRumors?

So let’s take a look at what the best selling gear in 2025 was.

NOTE: the data is based on FujiRumors affiliate sales at BHphoto.

Top 20 Best Selling Gear in 2025

Conclusions:

The massive success of the Fujifilm X-E5 also pushed the XF23mmF2.8 to the top of the ranking.

We also see a nice “revival” for the XF27mmF2.8 thanks to the X-E5. Remember, the X-E5 was initially available as body-only, so many people didn’t want to wait for the XF23mmF2.8 kit to finally drop and went for the XF27mm pancake instead to get an ultra-compact combo right away.

The X100VI is still selling very strong, even though it is still mostly out of stock in the USA.

In a year that wasn’t really full of joy for the GFX system, the Fujifilm GFX100RF is the only GFX gear to make the ranking, but it did so quite impressively.

Finally, while Viltrox has been the king of third-party autofocus lenses for Fujifilm in the last few years, Sigma is back this year. They claimed the top spot again thanks to the very popular Sigma 17-40mm f/1.8.

Everything Fujifilm Related Announced in 2025 – Except Manual Focus Lenses

How Many Cameras and Lenses Does Fujifilm Release Every Year? And What it Could Mean for 2026

2026 – A Big Fujifilm Year?

2026 could potentially be a huge year for Fujifilm. Fujifilm is going to start to upgrade their cameras to the 6th generation platform.

But how many cameras – and also lenses – can we expect to get in 2026?

Well, let’s take a quick look at how much gear Fujifilm announced in the past years.

Gear released in 2025 – 4 cameras and 3 lenses

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

Cameras in 2026

So, will there be more than just the two already rumored cameras in 2026?

If we look at Fujifilm’s history (not a rumor), the answer is very likely: yes.

As you can see above. Fujifilm rarely limits itself to just two camera announcements in a year—especially when a new generation of technology is involved. A platform transition usually triggers a cascade of releases, not just a single camera.

If 2026 is truly the beginning of the 6th-generation era, then what we already rumored could just be the tip of the iceberg.

And if Fujifilm maintains the pace it set in 2024 and 2025, there could be 2 more cameras in addition to the ones we already rumored.

It’s your time to guess what else could come ;).

Lenses in 2026

Fujifilm has quite consistently released around four lenses each year, combining both X and GFX series models, except for 2025, when we got 3 lenses.

So far I have no rumors about future lenses, which means you have three/four slots you can fill in with your wishes. :)

Let’s Make it an Awesome Rumor Year :)

If anyone out there can maybe give us a hint on future X and GF lenses, feel free to reach out to FujiRumors. Your help would be greatly appreciated.

Overall, 2026 remains a significant mystery, but I’m hopeful that our trusted sources (and maybe some new ones) will be able to shed light on some of the unknowns and provide insights that will make us even more excited for what’s to come.

Until then, keep shooting, keep enjoying life… and every now and then, keep checking in on FujiRumors ;).

Can You Trust FujiRumors?

Another year is over.

And it was another year filled with rumors.

But the true question now is: was FujiRumors even worth your time? Were our rumors accurate? Or did I fell to the temptation to share fake (and even AI generated) rumors for the sake of traffic?

Well, there is only one way to find it out: check every single rumor we have shared in 2025 and see if it turned out to be right or wrong.

  • 83 rumors shared in 2025
  • 5 rumor still to be verified
  • 76 correct rumors out of 77 verifiable rumors
  • 1 wrong rumor (half of the rumor – the more important one – was accurate, but the other half not)
  • 1 rumor not in ranking
  • 98,7% correct rumors

You’ll be the judge.

All I can say is a HUGE THANKS to everybody, who helped me out with the rumors. Without your guidance I’d be lost in a jungle of fake rumors… and the world of Fujifilm would be just way less fun and entertaining. :).

Corporate Propaganda?

And I can hear already some say: yes, you can trust in terms of rumors, but FujiRumors is biased and won’t cover the bad news around Fujifilm, since this blog just spreads corporate propaganda.

Well, to this critique I’ll only say that the most negative video about Fujifilm in 2025 was shared by Edvard. Well, as soon as that video went online, I worked for hours to make a lengthy and super accurate summary of this video in which I report about every single negative thing he says about Fujifilm, and published it instantly in full length and glory. So quite the opposite is true: even the most critical Fujifilm content gets maximum visibility on FujiRumors.

Sure, I love my Fujifilm gear. I guess that is easy to guess from many of my articles. But this does not prevent me from being objective or to express my negative opinions, as I recently did here.

Keep this in mind: this blog is run by a guy with zero connections to Fujifilm. Fujifilm does not pay me, does not send me free gear, does not invite me to events, does not request specific articles, does not give me early access to new products, does not offer me discounts, and does not lend me equipment.

The only support I get for what I do on FujiRumors comes from you, the guys reading these lines. And I owe you the best and most objective coverage on the known Fujifilm universe ;).

2025 Rumor Check

** CLICK HERE to Read the Rest of the Article **