Fujifilmโ€™s Biggest Sales Hits & Misses Since 2017 on FujiRumors – Sales Ranking

I owe you an update.

When the X-E5 was launched I told you that preorders were higher than the ones of X-T5, second only to X100VI.

But I also said that we were still in a period in which orders could be canceled and cameras returned. So the true question is: did the X-E5 hold up to its spectacular pre-orders? Or did many cancel their order?

Well, here is the final data.

But I guess I need to give you context.

  • Timeframe: Initial two-week sales period post-announcement.
  • Accuracy: Final figures only (adjusted to exclude returns).
  • Starting Point: all camera announcements since January 2017

Positive Surprises

We can see the Fujifilm X-E5 did exceptionally well. It sold just one camera less than the X-T5 which puts on the third spot with a nice margin ahead of the X-T3.

The Fujifilm GFX100RF is another positive surprise, narrowly bypassing the previous GFX king, the Fujifilm GFX100S.

The Fujifilm X-M5 finally gave “entry level” a reason to exist, by selling very well compared to ever other X-A, X-M and X-T*** cameras Fujifilm launched in the past.

Negative Surprises

I am shocked to see the Fujifilm X-S20 so low in the ranking. It’s one of the best cameras Fujifilm ever launched. And overall the X-S line seems to struggle, given the poor Fujifilm X-S10 results, too. I guess this makes it officially one of the most underrated Fujifilm cameras ever.

Another shocker is the Fujifilm X-T200, which made zero sales here on FujiRumors.

Reality Check

Of course the ranking below is not representative for the entire market, since FujiRumors readers are generally more interested in higher end gear.

Let’s Rank It

  1. X100VI
  2. X-T5
  3. X-E5 – just one camera less sold than X-T5 and well ahead of X-T3
  4. X-T3
  5. X-T4
  6. X100V
  7. GFX100RF
  8. GFX100S
  9. X100F
  10. X-M5
  11. X-H2
    X-H2S
    X half
  12. X-T50
  13. GFX50R
  14. X-H1
  15. GFX100II
  16. X-Pro3
  17. GFX50S
  18. X-T30
  19. X-S20
  20. X-T30III
  21. GFX100
  22. X-E4
  23. GFX100SII
  24. X-T20
  25. GFX50SII
  26. X-S10
  27. X-E3
  28. X-T100
  29. X-A5
  30. X-T30II

โ€” No sales

Fujifilm X-H3/S Design Concept: The Manual Dial Film Camera?

guest post by Francisco

Hey Patrick,

Fujis video capabilities are getting better and better. And since Fuji is the “manual-Dial brand”, I think Fuji should try a dedicated video-body with manual dials. We see the hybrid bodies getting the PASM Dial, which is fine, because it is usable for stills and videos. But a videocentric could be cool, and having no dials (like the Sony FX3, Nikon ZR or Canon C50) would just not be Fujis DNA.

Maybe there are videographers who like to adjust some settings on haptic dials. Something special, that only some nerds would appreciate. Not the ones that do professional video work, but the ones that like to get into video. I don’t have Photoshop anymore, but I wanted to create something to help visualize the Idea. I took the X-H1 as a starting point and adjusted the dials how i would imagine it. The X-H1 has a display, many manual dials and great ergonomics. Since this was only done with Paint and GIMP, it has his flaws and the Idea has some issues, but let me present it and tell you what I changed:

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From Newcomer to Legend? Fujifilm X-E5 Skyrockets in FujiRumors Ownership Rankings

A while ago we tried to evaluate the success of the brand new Fujifilm X-E5 by launching a survey on which camera the FujiRumors community owns.

8,279 people dropped a total of 17,894 votes, and here are the results.

  1. X-T5 = 13%
  2. X100VI = 7%
  3. X-T3 = 7%
  4. X-T2 = 5%
  5. X-E5 = 5%
  6. X-T4 = 4%
  7. X-H2 = 4%
  8. X-Pro2 = 4%
  9. X-H2S = 4%
  10. X-T1 = 3%
  11. X-T30/X-T30II = 3%
  12. X-E3 = 3%
  13. X-Pro3 = 3%
  14. X100V = 3%
  15. X-E2/X-E2S = 3%
  16. X-H1 = 3%
  17. X-E1 = 2%
  18. X-T50 = 2%
  19. X-S20 = 2%
  20. X-E4 = 2%
  21. X-T20 = 2%
  22. X-S10 = 2%
  23. X-Pro1 = 2%
  24. X100F = 2%
  25. X-M5 = 1%
  26. X100 = 1%
  27. X70/XF10 = 1%
  28. X10/X20/X30 = 1%
  29. X100S = 1%
  30. X-T10 = 1%
  31. X100T = 1%
  32. X-M1 = 1%
  33. X half = 1%
  34. X-A1/A2/A3/A5/A7/A10/A20 = 1%
  35. X-T100 = 0%*
  36. XQ1/XQ2 = 0%*
  37. X-T200 = 0%*
  38. XF1 = 0%*
  39. X-S1 = 0%*
    *denotes 0,4% or less

So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.

If we were to group it in lines, these are the results.

  1. X-T* = 32.21%
  2. X100* = 15.20%
  3. X-E* = 14.61%
  4. X-H* = 9.98%
  5. X-Pro* = 8.56%
  6. X-T** = 8.41%
  7. X-S** = 4.18%
  8. X-M* = 2.25%
  9. X70 / XF10 = 1.24%
  10. X10/X20/X30 = 1.18%
  11. X half = 0.64%
  12. X-A* = 0.56%
  13. Other = 0.51%
  14. X-T100/200 = 0.47%

The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.

Is this a success?

That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.

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Fujifilm X-T40/X-T30III: Finally Closing the Gap?

go to minute 5:53 of the video to hear the thoughts of Patrick about it

One of the critiques Fujifilm gets is that they have a confusing camera lineup with too many lines.

The Fujifilm X-T30III or X-T40 just fueled again this criticism, but I think this time they don’t deserve it.

First things first: Fujifilm has indeed likely canceled 6 X series lines already (or even 7, if we consider X70 and XF10 not part of the same line):

So we have a total of possibly six canceled lines.

And how many lines has Fujifilm introduced?

Well, 2 new lines have been introduced recently: Fujifilm X half and the Fujifilm X-T50,

Yes, also the Fujifilm X-T50 is a “new line”, because as we told you in this rumor, it does not belong to the X-T10, X-T20, X-T30 line since Fujifilm will launch a dedicated successor for that line (X-T40/X-T30III) in 2025.

And actually there will also be a third totally new line soon, and that camera is already listed at BHphoto here.

In short: Fujifilm has axed more lines than it has created new ones.

With all that said, I think launching the Fujifilm X-T40/X-T30III makes totally sense.

Why?

Well, because Fujifilm’s entry level line has basically been axed (except X-M line) and their other lower-end to mid-range models got an overall specs upgrade with a consequantial significant price increase (X-E5 and X-T50).

At this point in time, Fujifilm has no true entry level camera with viewfinder and that’s a problem if you ask me.

But how could a Fujifilm X-T30III/X-T40 look like?

Speculations (NOT RUMOR)

  • my realistic scenario: X-T30 II body with 5th generation processor and latest firmware
  • my hope scenario: X-T30 II body but with X-T100 alike unique screen mechanism – we reported here
  • my dream scenario: X-T50 body with 4th generation 26MP sensor

Since I think that price matters when it comes to the Fujifilm X-T40 or X-T30 III, I believe they’ll go for the first scenario I mentioned above.

But feel free to let us know in the comments what you think about all of this.

Fujifilm X-T40/X-T30III: A Chance to Revive Fujifilm’s Best LCD Screen Mechanism?

Fujifilm once had a brilliant idea: put a smart LCD screen mechanism into this Fujifilm camera.

But despite being quite brilliant, Fujifilm used that screen only once on this underrated camera and never again.

Is there any hope for a revival?

Well, so far I have no info about a return of that screen, but I would certainly hope that the Fujifilm X-T40 or X-T30III will feature that screen again. Even though my best guess is that it will use the same body of either the X-T30II or X-T50.

The unique tilt/flip screen was first incorporated on the Fujifilm X-T100. It worked similar โ€“ but not identical โ€“ to the one of the Sony A7rV.

And there is actually one more cool thing I’d like back from the X-T100/X-T200 series, and I wrote about it here.

Fujifilm X-M5 Coming with Selfie Screen – My Hope is the Return of This Screen!

Unlike the original Fujifilm X-M1, the successor, the Fujifilm X-M5, will come with a fully articulating screen.

That’s all I know.

But I have a hope.

And my hope is that, instead of using the same screen we find on the X-S20/X-H2 etc, Fujifilm will give a comeback to the unique tilt/flip screen of the Fujifilm X-T100. I will never understand why Fujifilm dropped that concept as it allows to go in “selfie mode” but still retain the option of a simple tilt-screen function, with the screen remaining nicely centered to the camera.

I think that screen it would have made the X-S20, X-H2 and X-H2S an even more appealing camera to many. So I think Fujifilm missed an opportunity there.

But again, that’s not a rumor, just a hope of mine.

And since we are talking of dropped concepts, also the before/after split screen slider on the X-T200 screen would be nice to have. But also in this case I have no rumors, just a wish of mine.

Another curiosity: the Fujifilm X-A and X-M line, as well as the X-T*** line, where Fujifilm branded cameras, but actually manufactured by the Xacti Corporation. And as it is well known, all Xacti made cameras have all been discontinued.

Now, I have not heard that Xacti is back, so I suppose (not rumor) that this time the camera will be made by Fujifilm. But that’s not a rumor, just a speculation. Maybe it will be another Xacti made but Fujifilm branded camera. We will soon see.

7artisans 50mm F1.4 Tilt-Shift Launched

The 7artisans 50mm F1.4 Tilt-Shift lens for Fujifilm X has just been announced and is now available at Amazon here.

Key Features

  • ๐™‡๐™š๐™ฃ๐™จ ๐™’๐™ž๐™ฉ๐™ 2-๐™ž๐™ฃ-1: 7artisans 50mm F1.4 combines a conventional lens with a large imaging circle with a tilting mechanism. When the tilt angle is 0 degrees, it is a conventional 50mm f1.4 large aperture lens; When Tilt or Shift, it turns into a special Tilt-Shift lens compatible with mirrorless cameras.
  • ๐™Ž๐™ฅ๐™š๐™˜๐™ž๐™–๐™ก ๐™๐™ž๐™ก๐™ฉ-๐™Ž๐™๐™ž๐™›๐™ฉ ๐™๐™š๐™–๐™ฉ๐™ช๐™ง๐™š: The 7artisans tilt lens also features a special Tilt-Shift feature that allows you to tilt and twistit for unique viewpoints and Lilliputian visuals, delivering clarity and resolution for portraits,buildings, landscapes,and video.
  • ๐™1.4 ๐™‡๐™–๐™ง๐™œ๐™š ๐˜ผ๐™ฅ๐™š๐™ง๐™ฉ๐™ช๐™ง๐™š: As a wide aperture lens, the 50mm F1.4 tilt lens captures breathtaking portraits and night scenes with blurred backgrounds.
  • ๐˜ฝ๐™ก๐™ช๐™ง ๐™€๐™›๐™›๐™š๐™˜๐™ฉ ๐™–๐™ฃ๐™™ ๐™ˆ๐™ž๐™˜๐™ง๐™ค ๐™‘๐™ž๐™šw: With its large f/1.4 aperture and adjustable shift axis, this lens produces a significant blur effect. By cutting space and moving the axis, it can create unique lipt or miniature views, adding a new dimension to your photography. Its 360ยฐ rotation and Tilt-Shift axis enable you to change the focal plane and achieve various effects with superb blur capabilities for photos and videos.
  • ๐™€๐™ญ๐™˜๐™š๐™ก๐™ก๐™š๐™ฃ๐™ฉ ๐™‹๐™ž๐™˜๐™ฉ๐™ช๐™ง๐™š ๐™Œ๐™ช๐™–๐™ก๐™ž๐™ฉ๐™ฎ: Full metal and multi-coating ensure durability and excellent picture quality. Filter Size is ฮฆ46mm, which can be used with UV, ND, CPL and other filters. The lens structure is 7elements in 6groups, Distortion is only 1.9%, which can provide clarity and resolution for portraits, buildings, landscapes and videos.
  • A๐™ฅ๐™ฅ๐™ก๐™ž๐™˜๐™–๐™—๐™ก๐™š ๐™ข๐™ค๐™™๐™š๐™ก๐™จ:For FUJIFILM XM-H series: X-M1, X-H1; XP series: X-Pro1, X-Pro2, X-Pro3; XE Series: X-E1, X-E2, X-E2S, X-E3, X-H1; XA Series: X-A1, X-A10, X-A2. X-A20, X-A3,X-A5, X-A7; XT series: X-T1, X-T10, X-T100, X-T2, X-T20, X-T3, X-T30, X-T4; XS Series :X-S10

Cosina Voigtlander COLOR-SKOPAR 18mm F2.8 Aspherical Lens Announced – First Look and Samples

Cosina has just announced the Voigtlander COLOR-SKOPAR 18mm F2.8 Aspherical lens, which will be released in February exclusively for Fujifilm X mount. It comes with electronic contacts (but no AF). Full product page below.

Definitely in line in terms of looks and feel with the lovely Voigtlรคnder ULTRON 27mm F2.

Usually the first to get new Voigtlรคnder lenses for shipping is Voigtlander USA Distributor CameraQuest, which should list this lens for sale soon at their Amazon Storefront page.

There is already a first look with sample images available at fujifanboys here.

Full Product Page + Compatible Fujifilm Cameras

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RUMOR: Big Start for Fujifilm in 2024 with Multiple (and Record?) Camera Announcements

Starting Big in 2024

So, we told you that there won’t be any new Fujifilm gear announcement in 2023.

But don’t worry, Fujifilm is working full power right now.

In fact, we have been told that in the “first months of 2024″ Fujifilm will announce more cameras than in the entire year 2023.

Considering that we got a total of 2 cameras in 2023, this means we can expect threeย or more cameras coming in the first months of 2024.

I have checked back, and as far as I can see, in 13 years of X/GFX series there has been only one year in which Fujifilm launched more than two cameras in the first months of the year (without counting the entry level cameras that were made by Xacti Corporation and not by Fujifilm).

It was back in 2017 when Fujifilm released the Fujifilm GFX 50S, Fujifilm X100F and Fujifilm X-T20.

But even if we would count the Xacti cameras (X-T100, X-T200, X-A5, X-A20 etc), we would get a total of 3 years out of 13 in which Fujifilm kicked off the year with more than two cameras, and also in that case we reach 3 cameras max (as in 2017).

So, by launching three or more Fujifilm cameras (made by Fujfiilm) in the first months of 2024, Fujifilm is out for a record release rate, matching or exceeding the announcements we had only once in 13 years of Fujifilm X/GFX history.

Not bad ;).

One Camera is Sure

Now, thanks to our sources we know already what one of these cameras will be: the replacement of this camera here.

What will the other cameras be?

Well, you know what you have to do: just stay tuned on FujiRumors, and you will know it.

And what about lenses?

Well, we know that the next XF lens to come will be the replacement of this lens here.

But even though I have no further solid lens rumors right now, I do hope to be able to share more soon.

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Voigtlรคnder NOKTON 50mm f/1.2 Available for Pre-Order

The Cosina Voigtlรคnder 50mm f/1.2 is now available for pre-order at BHphoto here.

The Fujifilm cameras that support the electronic contacts with this lens are:

  • X-H2S
  • X-H2
  • X-Pro3
  • X-T5
  • X-S20
  • X-S10
  • X-H1
  • X-T4
  • X-T3
  • X-T2*
    *When using the X-T2, the aperture value can be displayed in Fno by changing the aperture value display setting from TNo to FNo in the body settings.
  • X-T30
  • X-T30II
  • X-E4

Not Supported Cameras

  • X-T1
  • X-T20
  • X-T10
  • X-T200
  • X-T100
  • X-Pro2
  • X-Pro1
  • X-E3
  • X-E2
  • X-E1
  • X-M1
  • X-A7
  • X-A5
  • X-A3
  • X-A2
  • X-A1

List of Voigtlรคnder lenses for Fujifilm:

Additional Details

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