Fujifilm X/GFX – The Big Rebates Continue

Fujifilm Deals in USA

X Gear

GFX Gear

All Fujfiilm EUROPE Deals – End March 31

Special Mention (in UK):

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Fujifilm Q3 FY2023 Financial Results: Professional Imaging Revenue Up 18.4% YoY

Fujifilm has released the financial reports for Q3 2023 (the fiscal year in Japan ends March 31).

They mention the great sales of Fujifilm X-S20, X-H2, X-H2S and X-T5, as well as strong sales of Fujifilm GFX100II.

  • Revenue increased by 13.8% year-over-year to ¥368.6 billion and operating income rose by 41.7% year-over-year to ¥88.9 billion, due to brisk sales of instant photo systems and digital cameras
  • Revenue rose due to strong sales of X-S20 launched in June 2023 and GFX100 II launched in September 2023, in addition to brisk sales of X-H2, X-H2S and X-T5 released in the previous fiscal year

Nice to see the professional imaging division growing, but I always wonder how strong it could have grown if only they would have been able to ship all the gear that was mostly so hard to find in stock.

Full report here.

Some of Fujifilm’s Best Gear is Now Massively Rebated

Some of Fujifilm’s best gear is now heavily rebated. I will list the deals in USA and in some European countries.

Fujifilm Deals in USA

X Gear

GFX Gear

All Fujfiilm EUROPE Deals – End March 31

Special Mention (in UK):

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CRAZY Fujifilm EUROPE Deals: X-T5 now £250 off, X-H2S now £500 off, save £300 on X-H2 and Much More

Fujifilm has launched new deals in Europe.

Especially in UK the deals are just crazy (instant rebate, not cashback). Good news: Amazon UK is included in the X series deals this time (not GFX). And you get the full overview at Wex here.

Special Mention (in UK):

Sweet deals in Europe also outside UK, but in that case it’s a Cashback deal.

All Fujfiilm EUROPE Deals – End March 31

X Deals

GFX Deals

Fujifilm Deals in USA

X Gear

GFX Gear

Fujifilm Firmware Updates for Several Cameras (X-T5 included), XF16-55, FT-XH and Promises More Firmware Love to Come in 2024

Fujifilm has released firmware updates for Fujifilm X-T5, X-T4, X-T3, X-H2, X-H2S, X-S20, X-S10 and XF16-55mmF2.8 as well as the Fujifilm FT-XH File transmitter grip.

It’s mainly (but not only) a video centric update and more lenses will get the same update in February (XF16-80mmF4 and XF18-120mmF4).

Moreover, in their recent official X Summit announcement, Fujifilm said they are “currently considering further enhancements“, which I hope will translate also on firmware love for those, who mainly use Fujifilm cameras for stills.

Firmware Details & Download Links

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Fujifilm X Summit Officially Announced for February 20

Fujifilm has officially announced the Fujifilm X Summit for February 20 at 5:30AM (GMT).

This is old news for FujiRumors readers, as thanks to our sources we gave you the date already last year (from yet another beautiful spot in the Dolomites btw).

In the video Fujifilm says this:

  • INTRO
    since GFX100 II was launched they see many professionals using this camera for stills and video
  • Fujifilm will continue to develop attractive cameras and lenses to help creators to express their vision
  • 90th Fujifilm anniversary
  • Fujifilm announces partnership with World Press Photo Foundation: workshops, seminars and exhibitions planed
  • FIRMWARE UPDATES:
  • smooth aperture operation during zooming, optimised for video shooting
    – 1 lens (XF16-55mmF2.8) and 7 cameras (X-H2, X-H2S, X-T5, X-T4, X-T3, X-S20, X-S10)
    – 2 lenses to get the update in firmware (XF16-80mm, XF18-120mm)
    peripheral luminance flickering and exposure fluctuation are suppressed
  • improved function of FT-XH file transmitter grip (shows 4 different split screens taken by 4 different cameras simultaneously on smartphone or tablet) and you can select clean image without any other information on display (already available in GFX100II and now also on X-H2 and X-H2S).
  • X-H2 and X-H2S can sync with ATOMOS AirGlue Accessory “UltraSync Blue“. Sync timecode up to maximum 6 different X-H2 and X-H2S cameras
  • Fujifilm is currently considering further enhancements
  • GFX Challenge Grand Program 2023 update
  • 15 winners have been selected
  • X SUMMIT
  • First X Summit of 2024 will be in Toyko on February 20
  • Fujifilm will participate to CP+

We asked you what’s on top of your wishlist for February 20 and you answered here.

The X Summit will be live streamed here on FujiRumors, where you’ll also get the live summary of the event plus a non stop live blog.

Just follow FujiRumors, and you won’t miss anything.

Cosina Voigtlander COLOR-SKOPAR 18mm F2.8 Aspherical Lens Announced – First Look and Samples

Cosina has just announced the Voigtlander COLOR-SKOPAR 18mm F2.8 Aspherical lens, which will be released in February exclusively for Fujifilm X mount. It comes with electronic contacts (but no AF). Full product page below.

Definitely in line in terms of looks and feel with the lovely Voigtländer ULTRON 27mm F2.

Usually the first to get new Voigtländer lenses for shipping is Voigtlander USA Distributor CameraQuest, which should list this lens for sale soon at their Amazon Storefront page.

There is already a first look with sample images available at fujifanboys here.

Full Product Page + Compatible Fujifilm Cameras

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The Rumors for 2024 (Ranked by Reliability) and the Ultimate 2023 Rumor Check

The Rumors of Past & Future

It’s time for our yearly rumor check, so that you guys can decide if FujiRumors was worth your time or not.

We will also give you an overview over all remaining rumors for 2024 ranked by reliability.

  • 75 rumors shared in 2023
  • 12 rumors still to be verified
  • 60 correct rumors out of 63 verifiable rumors
  • 2 wrong rumors (sort of… not really… but yeah…)
    NOTE: one rumor instantly corrected (just misunderstood the source)
    NOTE: another one is 99% correct, just a small detail is not accurate (how much faster the GFX100II sensor is compared to the GFX100 sensor). Still today this is not clear, but I am brutal to myself and move the entire stuff into the wrong section
  • 1 rumor out of ranking (for reasons I will explain below)
  • 96.7% correct rumors

Rumor Overview with Rating

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Top 10 FujiRumors Articles of 2023: Fujifilm X-Pro4 Wishlist, What to Expect from Fujifilm in 2024, X100V Successor Rumors and More

Here are the top 10 articles published on FujiRumors in 2023:

  1. Fujifilm 2024: A Look Ahead Between Rumors and Speculations (X-Pro4, X100R, X-E5, X-T40, New XF Lenses, GFX Future)
    – IMPORTANT: Recent Big Update to the Fujifilm 2024 overview
  2. LEAKED: Trusted Source Unveils When Fujifilm X100V Successor Will Come
  3. RUMOR: Fujifilm X100V Successor Coming with a “New” Lens in Early 2024
    – IMPORTANT: Rumor Update here – Same lens of X100V
  4. LEAKED: This is the Sensor of the Fujifilm X-S20
  5. Two New Fujifilm Cameras Registered to be Launched Separately – May 26 and September 12 According to FCC
  6. Fujifilm Managers Interview: Talking Fujifilm X-Pro4, Autofocus, Fujifilm X-T5 Sales, 5th Generation GFX, X100V Demand and More
  7. RUMOR: Big Start for Fujifilm in 2024 with Multiple (and Record?) Camera Announcements
  8. RUMOR: Fujifilm GFX100 Replacement is Next GFX Camera coming in 2023 (Trusted Source)
  9. Fujifilm X-Pro4 Fantasies – Your Dreams Here!
  10. EXCLUSIVE: This is Fujifilm’s Next XF Lens!

Top 4 Curiosity Articles

  1. Oppenheimer Movie Photos Taken with Fujifilm X-H1 and These XF Lenses
  2. CURIOSITY: Fujifilm Switzerland Shows X-Pro3 without Hidden but Regular Tilt LCD Screen
  3. The Future of Fujifilm in Patents: Full Frame Lenses Coming, X100 with 20mmF2 lens, Foldable Fuji Smartphone and More
  4. Fujifilm X100V Limited Disney Edition Launched

My Biggest Fujifilm Disappointment of 2023

In the video above (click and it starts automatically at the right point) I address my biggest disappointment of 2023 (and my biggest hope for 2024)

My Biggest Fujifilm Disappointement of 2023

It’s Christmas time.

We get all more kind, more gentle, we show how much we love each other and…

… forget about it…

Not in the mood for that today.

Today I want to moan, to complain and to unleash my biggest Fujifilm frustration 2023 towards the Fujifilm headquarter of Japan.

Here it is.

Dear Fujifilm,

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