Fuji Guy Billy: Fujinon XF 33mm f/1.0 Development Challenge, XF 16-80mm f/4 very silent AF, X-H1 Market Misunderstanding and More

Fuji Guy Billy Interview

Fuji Guy Billy joined the Fujilove podcast. For those of you, who are right now on the road or at work and you can’t listen to it all at iTunes, Stitcher or on fujilove, here are the key points:

Fujinon X Mount Lenses

Fujifilm X100, X-E3, X-T20 and X-T3

  • Fujifilm X100 was the game changer and started the X series success
  • When developing the X100, Fujifilm wondered who is going to buy a fixed lens camera at this price point, but it turned out to be a success
  • Fujifilm X-T3 is balance of size, weight and quality in a good price point, but for Billy even the X-T3 is big
  • Billy’s go-to camera is the Fujifilm X-E3, paired with XF35mmF2, XF23mmF2 and occasionally the XF50mmF2 because of portability
  • Fujifilm X-T20 with no joystick is a dealbreaker for him

Fujifilm X-H1

  • Fujifilm X-H1 latest firmware introduced lots of improvements and the new lower price makes it very tempting
  • The Fujifilm X-H1 maybe has been misunderstood by the market. It had a lot of new video features, so people considered it more a video camera. But it is also a better and more robust camera, and facilitates handling of bigger lenses. For Professionals weight is sometimes not a problem, but more durability. That’s why Fujifilm launched the Fujifilm X-H1. It should also appeal to DSLR customers, who were on the fence of switching to mirrorless. IBIS is quite nice also for photography, especially in low light
  • Shutter has an S1 (half press) and S2 (full contact to release shutter) position. Regarding the Fujifilm X-H1, you can contact your Fujifilm service and see if they have an option to adjust the S1 and S2 position to your taste (low, medium or high). There might be a charge for that service, depending on your country

IBIS

  • Fujifilm wanted to make an excellent IBIS system, and it is one of the best on the market. But the size of the system was too big to put it into other X-series cameras. At this moment, it can’t fit in other cameras, but hopefully one day IBIS can be designed smaller and make it fit on other cameras

Fujinon G Mount Lenses

  • Fujinon GF 50mm f/3.5 coming in 2019 and Fujinon GF 45-100mm f/4 in 2020
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR: If you look to move into medium format, you don’t have many lenses initially to choose from, so zoom lenses can cover various focal lengths. The GF100-200 is compatible with teleconverter. It’s a little bit heavier, but very sharp. At that focal length with medium format sensor, you can isolate your subject very well

External Battery Packs

Navigate Menu

  • Tips and Tricks: Best way to navigate the menu is using the front and rear command dial. Front dial jumps from page to page, and rear dial jumps from item to item

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Fujifilm 2019 Camera and Lens Release Timeline (and a bit of 2020)

Fujifilm 2019 Timeline

It’s time to put some order in the myriad of rumors, and give you guys a timeline of the Fujifilm products that will come in 2019, as well as give a quick glance at 2020.

This is just an approximate timeline, that I will update as soon as I get new information.

January/April 2019

  • Fujifilm X-T30*
  • Fujinon XF16mm f/2.8 R WR*
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR*

* based on our rumors

May/August 2019

  • Fujinon GFX100*
  • Fujinon XF16-80mm  f/4 R LM OIS WR**
  • Fujinon GF 50mm f/3.5 LM WR***

* based on our rumors
** our sources say XF 16-80 will not come in early 2019
*** just an educated guess by FujiRumors, but it could make sense to announce it along with Fujifilm GFX100

September/December 2019

  • Fujifilm X-Pro3*
  • Fujifilm X100F Successor*

* based on reports at techardar. I place them in the second half of 2019, because I do not think their release is imminent (if techradar is right about 2019 release)

Top Possible Bonus Gear in 2019/2020

  • Fujinon GF 80mm f/1.4 R LM WR*
  • Fujifilm X80**
  • older XF lenses refresh***

*based on rumor
** wishful thinking based on XF10 disappointment :)
*** no rumors. but please, FUJI, PLEASE!!!

Coming 2020

  • Fujifilm X-H2*
  • Fujinon XF33mm f/1.0 R LM WR**
  • Fujinon GF 45-100mm f/4 R LM OIS WR**

* our sources say it will not be released in 2019, hence must be sometimes in 2020, since I don’t think Fuji will wait until 2021
** based on official Fujifilm roadmap

Probably Not Coming in 2019/2020

  • Fujifilm X-E4

TOP DEALS

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This Is the Fujifilm Gear That Dominated Sales in 2025

→ click here to find out top camera, top XF lens and top third party AF lens

There have been many announcements in 2025 and you already voted your most loved and hated gear here.

But one thing is to vote with a push of a button, the other thing is to “vote” using our hard earned money.

For example: did you know that you voted the Fujifilm X half as by far the most hated camera of 2025, but in 2025 it was the 4rd best selling camera on FujiRumors?

So let’s take a look at what the best selling gear in 2025 was.

NOTE: the data is based on FujiRumors affiliate sales at BHphoto.

Top 20 Best Selling Gear in 2025

Conclusions:

The massive success of the Fujifilm X-E5 also pushed the XF23mmF2.8 to the top of the ranking.

We also see a nice “revival” for the XF27mmF2.8 thanks to the X-E5. Remember, the X-E5 was initially available as body-only, so many people didn’t want to wait for the XF23mmF2.8 kit to finally drop and went for the XF27mm pancake instead to get an ultra-compact combo right away.

The X100VI is still selling very strong, even though it is still mostly out of stock in the USA.

In a year that wasn’t really full of joy for the GFX system, the Fujifilm GFX100RF is the only GFX gear to make the ranking, but it did so quite impressively.

Finally, while Viltrox has been the king of third-party autofocus lenses for Fujifilm in the last few years, Sigma is back this year. They claimed the top spot again thanks to the very popular Sigma 17-40mm f/1.8.

Everything Fujifilm Related Announced in 2025 – Except Manual Focus Lenses

How Many Cameras and Lenses Does Fujifilm Release Every Year? And What it Could Mean for 2026

2026 – A Big Fujifilm Year?

2026 could potentially be a huge year for Fujifilm. Fujifilm is going to start to upgrade their cameras to the 6th generation platform.

But how many cameras – and also lenses – can we expect to get in 2026?

Well, let’s take a quick look at how much gear Fujifilm announced in the past years.

Gear released in 2025 – 4 cameras and 3 lenses

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

Cameras in 2026

So, will there be more than just the two already rumored cameras in 2026?

If we look at Fujifilm’s history (not a rumor), the answer is very likely: yes.

As you can see above. Fujifilm rarely limits itself to just two camera announcements in a year—especially when a new generation of technology is involved. A platform transition usually triggers a cascade of releases, not just a single camera.

If 2026 is truly the beginning of the 6th-generation era, then what we already rumored could just be the tip of the iceberg.

And if Fujifilm maintains the pace it set in 2024 and 2025, there could be 2 more cameras in addition to the ones we already rumored.

It’s your time to guess what else could come ;).

Lenses in 2026

Fujifilm has quite consistently released around four lenses each year, combining both X and GFX series models, except for 2025, when we got 3 lenses.

So far I have no rumors about future lenses, which means you have three/four slots you can fill in with your wishes. :)

Let’s Make it an Awesome Rumor Year :)

If anyone out there can maybe give us a hint on future X and GF lenses, feel free to reach out to FujiRumors. Your help would be greatly appreciated.

Overall, 2026 remains a significant mystery, but I’m hopeful that our trusted sources (and maybe some new ones) will be able to shed light on some of the unknowns and provide insights that will make us even more excited for what’s to come.

Until then, keep shooting, keep enjoying life… and every now and then, keep checking in on FujiRumors ;).

Can You Trust FujiRumors?

Another year is over.

And it was another year filled with rumors.

But the true question now is: was FujiRumors even worth your time? Were our rumors accurate? Or did I fell to the temptation to share fake (and even AI generated) rumors for the sake of traffic?

Well, there is only one way to find it out: check every single rumor we have shared in 2025 and see if it turned out to be right or wrong.

  • 83 rumors shared in 2025
  • 5 rumor still to be verified
  • 76 correct rumors out of 77 verifiable rumors
  • 1 wrong rumor (half of the rumor – the more important one – was accurate, but the other half not)
  • 1 rumor not in ranking
  • 98,7% correct rumors

You’ll be the judge.

All I can say is a HUGE THANKS to everybody, who helped me out with the rumors. Without your guidance I’d be lost in a jungle of fake rumors… and the world of Fujifilm would be just way less fun and entertaining. :).

Corporate Propaganda?

And I can hear already some say: yes, you can trust in terms of rumors, but FujiRumors is biased and won’t cover the bad news around Fujifilm, since this blog just spreads corporate propaganda.

Well, to this critique I’ll only say that the most negative video about Fujifilm in 2025 was shared by Edvard. Well, as soon as that video went online, I worked for hours to make a lengthy and super accurate summary of this video in which I report about every single negative thing he says about Fujifilm, and published it instantly in full length and glory. So quite the opposite is true: even the most critical Fujifilm content gets maximum visibility on FujiRumors.

Sure, I love my Fujifilm gear. I guess that is easy to guess from many of my articles. But this does not prevent me from being objective or to express my negative opinions, as I recently did here.

Keep this in mind: this blog is run by a guy with zero connections to Fujifilm. Fujifilm does not pay me, does not send me free gear, does not invite me to events, does not request specific articles, does not give me early access to new products, does not offer me discounts, and does not lend me equipment.

The only support I get for what I do on FujiRumors comes from you, the guys reading these lines. And I owe you the best and most objective coverage on the known Fujifilm universe ;).

2025 Rumor Check

** CLICK HERE to Read the Rest of the Article **

These Cyber Money Deals Won’t Make You Miss Black Friday – But Only For 1 Day!

Cyber Monday deals are now live, with new and great deals, that won’t make you miss Black Friday at all.

The problem: many deals end today.

Deal Pages

Fujifilm Related Deals

Top Seller

By Brand

Today’s Selected New Deals:

Storage and card deals:

Top Fujifilm Deals

Save $1,000 + Free CFexpress Type B card and Camera Bag

US Stores

B&H Photo
Amazon US
Adorama
BestBuy
Moment
Nuzira
Paul’s Photo

DE Stores
Amazon DE
Erhardt
Calumet
Fotokoch

UK Stores
Amazon UK
WEX Photo

CA Stores
Amazon CA
Camera Canada

Amazon EU Stores
Amazon DE
Amazon UK
Amazon FR
Amazon IT
Amazon ES
Amazon NL

 Fujifilm Deals

List of USA Deals
save up to $1,000
List of EU Deals

Third Party (AF) Lenses

Viltrox
Sigma
Voigtlander
Tamron
Tokina
Zeiss
Samyang
TTartisan
7Artisans
AstrHori
Laowa
Meike
Sirui
Astrhori

 Accessories / Bags

SmallRig
PeakDesign
ThinkTank
Anker
Ulanzi
Pergear
Heipi

Lighting

Profoto
Godox
BHphoto deals

Books

RockyNook

Mixed Deals

Amazon Gift Cards
Computer Monitors

 Editing

Topaz
Luminar
Adobe

Memory & Storage

Nextorage
SanDisk
Lexar
ProGrade
Samsung
Seagate
Ugreen NAS
External HD

Apple

Apple

Check These Deals

** CLICK HERE to Read the Rest of the Article **

The Big Black Friday Deals Just Dropped – The Complete Overview with All-New Fujifilm Deals

Black Friday is now in full swing.

Below there is a chart for quick access to the deals by category. Scroll down for a comprehensive long list of selected deals.

Top Deals

Save $1,000 + Free CFexpress Type B card and Camera Bag

US Stores

B&H Photo
Amazon US
Adorama
BestBuy
Moment
Nuzira
Paul’s Photo

DE Stores
Amazon DE
Erhardt
Calumet
Fotokoch

UK Stores
Amazon UK
WEX Photo

CA Stores
Amazon CA
Camera Canada

Amazon EU Stores
Amazon DE
Amazon UK
Amazon FR
Amazon IT
Amazon ES
Amazon NL

 Fujifilm Deals

List of USA Deals
save up to $1,000
List of EU Deals
save up to $500
Fujifilm X Half
save $200
X-S20 + XC15-45 renewed
save 15%

Third Party (AF) Lenses

Viltrox
Sigma
Voigtlander
Tamron
Tokina
Zeiss
Samyang
TTartisan
7Artisans
AstrHori
Laowa
Meike
Sirui
Astrhori

 Accessories / Bags

SmallRig
PeakDesign
ThinkTank
Anker
Ulanzi
Pergear
Heipi

Lighting

Profoto
Godox
BHphoto deals

Books

RockyNook

Mixed Deals

Amazon Gift Cards
Computer Monitors

 Editing

Topaz
Luminar
Adobe

Memory & Storage

Nextorage
SanDisk
Lexar
ProGrade
Samsung
Seagate
Ugreen NAS
External HD

Apple

Apple

New Deals

Reconditioned Fujifilm Gear

Our Coupon Codes

We have a bunch of coupon codes you can use on top of many Black Friday Discounts:

  • Viltrox – 5% off code “FUJIRUMORS”
  • Luminar Neo – $/€10 off code “FUJI”
  • 7Artisans – 5% off with code “FUJIRUMORS”
  • DxO Software – save extra 5% with code “FujiRumorsBF”
  • FieldMade – 10% off code “FUJIRUMORS10”
  • Funleader – 5% off code “FUJIRUMORS”
  • RockyNook – 40% off code “fujirumors40”

Black Friday US/CA Deals by Brand/Store

at B&H Photo

at Amazon USA

at Amazon CANADA

at Adorama

Third Party Chinese Lenses

Chinese Third Party Lenses
(NOTE: Scroll further down for Sigma, Tamron, Tokina Deals)

Storage Media Deals

SD-Cards + CFexpress Cards

Vintage Flash

Godox

Viltrox

Software

Peak Design + Think Tank

🇺🇸 Fujifilm X/GFX Deals in USA 🇺🇸

X Half

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SmallRig

SmallRig for Fujifilm

SmallRig General

Batteries + Mixed Deals

** CLICK HERE to Read the Rest of the Article **

Fujifilm USA Holiday Deals: A Mix of Sadness — and a Few Real Deal Gems

Fujifilm has launched massive rebates all over the world (you can see the European Fujifilm X/GFX deals here).

But there is one noticeable exception: the United States of America. Fujifilm has not offered any rebate since the US tariffs have been put in place.

And yet, you might not find deals on Fujifilm X/GFX gear, but there will be some on third party lenses and accessories. Check them out below.

Here is an overview:

Sigma AF X Mount Lenses

Tamron AF X Mount Lenses

Sirui AF+MF X Mount Lenses

Tokina AF X Mount Lenses

Manual Focus + Electronic Contacts X Mount Lenses

Manual Focus Lenses X Mount Lenses

Fujifilm GFX Mount Lenses

Accessories & Flash

Fujifilm Used Gear Holiday Savings at BHphoto

BHphoto has some nice savings on used Fujifilm (related) gear. Some ar marked as “used holiday savings“. I’m not entirely sure what that label specifically means, but I guess it likely indicates a limited-time discount available during the holiday period.

These are just some of the used offers. The full list can be checked out here.  There are also the Holiday 2025 Head Start deals running.

X Lenses

X Cameras

GFX Gear

Leaked Fujinon XC 13-33mm F3.5-6.3 – Surprising Specs and the First XC Lens to Truly Tempt Me!

We can now share the main specs of the upcoming Fujinon XC 13-33mm F3.5-6.3 OIS.

And we are going to compare them to the XC 15-45mm F3.5-5.6.

There are a couple of nice surprises: the XC13-33mm is more compact, lighter, yet has a more sophisticated lens design (hence likely a better image quality). It comes with 9 rounded aperture blades instead of 7 (better bokeh?). It also has a more powerful optical image stabilization and a mechanical zoom instead of a powerzoom. I also like that the minimum focus distance is fixed at 20cm through the entire range.

That’s quite a nice set of improvements!

Below you can see the specs comparison.

I guess for many this could be an ideal ultra-portable kit zoom lens for many X-M5, X-E5 and X-T30III or X-T50 owners.

This is actually the first XC lens that has truly caught my interest and I can’t wait to finally see it unveiled on October 23 at 1AM New York time.

If the image quality is good, it could be an ultra compact alternative to my XF10-24mmF4.

I feel like Fujifilm has made lots of correct choices when it comes to developing the XC13-33mmF3.5-6.3.

Don’t forget: we will have a nice live blog only on FujiRumors.com ;).

But just out of curiosity, I will also share the estimated specs that Fujifilm itself mentioned in what some (erroneously) consider the hidden Fujifilm X mount lens roadmap:

  • Affordable Wide Zoom Lens – XC Lineup
    – Size 40-50mm
    – 60-70mm diameter
    – weight 130-170g

We can see that Fujifilm made the final lens even smaller and lighter than they initially estimated.

The Best Fujifilm Communities

XC 13-33mm F3.5-6.3 OIS

XC 15-45mm F3.5-5.6 OIS PZ

Size

Φ61.9mm x 37.5mm (Collapsed position)

Φ61.9mm x 55.6mm (Wide)

Φ61.9mm x 57.2mm (Telephoto)

Φ62.6mm x 44.2mm (Collapsed position)

Φ62.6mm x 65.2mm (Wide)

Φ62.6mm x 62.1mm (Telephoto)

Optical Design

10 Elements in 9 Groups
(4 aspherical, 3 ED elements)

10 Elements in 9 Groups
(3 aspherical, 2 ED elements)

Minimum Focus Distance

20cm – ∞ (Wide)

20cm – ∞ (Telephoto)

13cm – ∞ (Wide)

35cm – ∞ (Telephoto)

Zoom Mode

mechanical zoom

electornic powerzoom

Number of Apeture Blades

9

7

Weight

125g

135g

Filter Size

ø49mm

ø52mm

OIS

4 stops

3 stops