New Firmware Beats New Gear :: New Fujifilm Camera Registered for September :: XApp is Out :: Top on YouTube & More – Top May Posts

Here are the top 10 most read articles in May.

However, I have excluded all the X-S20 rumors from the list, as at this point it’s not a problem if you missed them, since the real thing is now out and you can get all the details and specs at the dedicated pages.

Interestingly, despite all the rumors and new gear, the most read article was about the new firmware updates, which shows that sometimes we want to get improved what we already have rather than new gear.

  1. New Firmware for 13 Fujifilm X/GFX Cameras: Huge Autofocus Boost for X-T5/X-H2, ISO on Command Dial of X-H2/S, XApp Support and More
  2. Two New Fujifilm Cameras Registered to be Launched Separately – May 26 and September 12 According to FCC
  3. Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)
  4. Fujifilm CEO Teiichi Goto: “We Have Found a New Gold Mine in the Photography Business”
  5. The 3 Biggest Fujifilm X Summit Disappointments
  6. New Fujifilm X App Available Now for iOS and Android
  7. TAMRON 11-20mm f/2.8 Announced: Compact, Lightweight Ultra Wide-Angle zoom lens for FUJIFILM X-mount APS-C
  8. LEAKED IMAGES of Five Yongnuo Autofocus Fujifilm X Mount Lenses Coming (including 11mm f/2.8 and 50mm f/1.8)
  9. ANNOUNCED: Voigtländer ULTRON 27mm f/2 for Fujifilm X Mount
  10. Is This Really All We Will Get? – FUJIFILM CAMERA ROADMAP 2023

May was also my most active month on YouTube so far.

In this case we will include also the rumor related videos, simply because  many of them are filmed while I was out on several locations around my home and you might enjoy to watch a bit of the Dolomites, the Road of Wine and so forth.

 

Fujifilm X-S20: Initial Monthly Production of 15,000 Units

As reported by Nikkei, the initial monthly production for the Fujifilm X-S20 is planned to be 15,000 units.

I have no idea if that’s a high number or not.

What I know is that so far the Fujifilm X-S20 has not received the almost traditional “shipping delay due to high demand” notice, so let’s hope Fujifilm planed well ahead and they have enough stock to ship out all pre-orders on day 1 and to assure stable stock going forward (a rare thing in the Fujifilm world these days).

via nikkei via dc.life

The 3 Biggest Fujifilm X Summit Disappointments

First let me say it clearly: the stuff that Fujifilm launched yesterday at the X Summit is actually quite remarkable.

Full Coverage

The Good

I agree with Johnnie from CineD, when he says that the X-S20 is the best camera you can get at this price. Fujifilm did pack lots of stuff in it, and even some stuff we don’t find on higher end Fujifilm cameras.

For example, the X-S20 can shoot 6K/30p 3:2 open gate (X-T5 and X-H2 can not). It has a headphone jack (my X-T5 has not). It has fully automatic subject detection mode (not even the high end X-H2S has that). It can be used as a webcam without the need of the Fujifilm X Webcam software and more.

There is lots to love about the X-S20.

And there is lots to love also about the Fujinon XF8mmF3.5, a wonderful little lens capable of resolving all the 40MP of the X-Trans V HR sensor.

Also the XApp is a nice fresh start for Fujifilm, it comes with some lovely new features like activity and timeline, which are kind of a diary of your photographic activity and I think this App is a great new start and I hope in that it will extended with new features in future (RAW transfer anyone)?

But all this goodness could not help me to get rid of that feeling of disappointment. And here are 3 reasons why.

The 3 Disappointments

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New Firmware for 13 Fujifilm X/GFX Cameras: Huge Autofocus Boost for X-T5/X-H2, ISO on Command Dial of X-H2/S, XApp Support and More

Fujifilm has released firmware updates for 13 Fujifilm cameras.

The updates are mostly to add support for the brand new Fujifilm XApp, but worth a special mention are:

  • significant autofocus improvements for Fujifilm X-T5 and Fujifilm X-H2
  • you can now assign the command dial to change ISO on the X-H2S and X-H2

Down below you’ll find the links where you can check out all the details and download the firmware.

Firmware Details

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Fujifilm Launches the New App for the GFX / X Series of Digital Cameras “Fujifilm XApp”

Fujifilm Launches the New App for the GFX / X Series of Digital Cameras “FUJIFILM XApp”



Press Release

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Facts, Rumors and Hopes for the Fujifilm X Summit on May 24

I went up high with family and friends to grab some fresh Alpin air and charge my batteries ahead of the Fujifilm X Summit on May 24.

And as you can see in the video, the view was just as epic as the upcoming Fujifilm event ;).

But despite the good company on the beautiful lake on a Sunday afternoon, the Fujifilm X Summit on May 24 at 5AM New York time is coming closer, so a wrap up urgently needed.

That’s why I “abandoned” friends and family for a while to talk to you and give you a recap of everything we will get for sure on May 24, but also talk about what could come based on official Fujifilm teasers as well as throw in also some of my hopes.

You will get it all in written format below, but if you want to see one of the most beautiful lakes in the Dolomites, then check out the video too (and see this image and this image on my Instagram).

FACT (actually rumors, but thanks to our sources rumors are basically facts ;))

TEASER

Back in January, after launching the huge firmware 3.00 update for the Fujifilm X-H2S, Fujifilm promised major firmware updates also for the Fujifilm X-H2 and X-T5. I don’t have any rumors about it, but as an X-T5 owner myself, I can’t wait for that firmware to drop so I cross fingers it will happen on May 24.

WISHES (some based on RUMORS)

  • More Firmware: Since we just talked about firmware, I hope (not rumor, just hope) that also other cameras will get firmware updates that go beyond the “fix of minor bugs”.
  • new film simulation: usually with the introduction of new sensor and processors, Fujifilm also launched new film simulations. But this did not happen with the X-H2s, X-H2 and X-T5. Again, I have no rumors, but I hope Fujifilm will give us one on the X-S20
  • richer lens roadmaps: if you take a look at the latest X mount roadmap and GF mount roadmap, they are very poor on future lenses. And in fact, after the XF8mmF3.5 announcement, the X Roadmap will contain no more lenses. So I hope Fujifilm will release new roadmaps for both systems.
  • Mock-ups: what Fujifilm likes to do is to show mock-ups of upcoming lenses (and in some cases also lenses that were never on any roadmap). So I hope they will show us the some mock-ups of future lenses
  • Development or Surprise Announcement: Sometimes Fujifilm also makes development announcements during X summits (for example X-Pro3). Now, FR readers know Fujifilm is working on the Fujifilm GFX100 replacement. So I hope that that one will be announced on May 24 or at least there will be a development announcement

So that’s it. Let me know what your wishes are for the upcoming X Summit.

See you all here on FujiRumors on May 24 where I will live stream the event and cover everything.

Fujifilm Facebook Groups

Fujifilm Factory Tour: Meet Fujifilm’s Most Complex Gear to Manufacture and How Adjustment is Key to Image Quality

The French website Phototrend had the opportunity to visit the Fujifilm factory in Taiwa, Japan, which where many premium Fujifilm gear is made, but not only premium. For example, also Fujifim’s oldest X mount lens, the legendary Fujinon XF35mm F1.4 R is assembled here.

In this tour, Fujifilm will also tell you which is the most complex gear to manufacture. Spoiler: it’s this beast here, which consists of over 1,000 pieces!!!

There is lots of interesting stuff to read and see, but I found one sentence particularly interesting: “adjustment is the key to image quality“.

So while the assembly takes time and is indeed complex, all the micro-adjustments made during and after the assembly are crucial to ensure a consistent and high quality product.

Down is a quick summary where you can read all the details as well as some images.

Factory Tour

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A Massive Fujifilm GFX Review Roundup to Celebrate Massive GFX Deals

There are currently massive deals running on Fujifilm GFX gear. So I thought let’s share a dedicated GFX roundup, just in case you are interested in the system and want to see what others think about it.

Lots of reviews will also cover the Fujinon GF20-35mmF4 lens, which is not included in the rebates, but is a true gem and I am afraid will pretty much reduce sales for the Fujinon GF 23mm f/4 to a minimum, as it is more flexible and smaller, while still being optically fantastic.

Also, I warmly recommend you to join our Fujifilm GFX group, which is full of talented and passionate GFX shooters sharing their work and thoughts there.

Deals

The Roundup

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Two New Fujifilm Cameras Registered to be Launched Separately – May 26 and September 12 According to FCC

We told you that Fujifilm has now two camera registered:

So far FujiRumors has rumored two cameras to come in 2023:

To be clear: I don’t know if these will be the only two cameras in 2023 or if there will be more. If there will be more, then those codenames could stand for other cameras.

Now, thanks to the help of a fellow FR-reader, we are able to tell you also when, according to the registration, these two cameras will be made public (see screenshots below):

  • FF220002 = May 26
  • FF230001 = September 12

Now, we know that Fujifilm has very recently announced the Fujifilm X Summit on May 24, which is old news if you follow FujiRumors, because we already told you about it a couple of weeks ago.

So at least the May 26 date is not really accurate, as the FF220002 camera will be announced on May 24.

That’s why we should take also the second date, September 12, with a grain of salt.

But what we can assume pretty safely at this point is that there will be separate announcements for the FF220002 and the FF230001 cameras, with one coming in May and the other one probably in September.

But…

Keep in mind that Fujifilm can change plans anytime (I mean, the X Summit in April has been canceled, right?).

So especially in regards to the camera that according to the registration might be planed to come in September, we must take that date with a grain of salt, as there is simply too much time between now and September and Fujifilm can change plans a couple of times until then. Assuming they even really have set a date for that announcement already.

So, I share the dates with you now, because that’s what the official registrations say, but don’t take them as something rocksolid.

Fujifilm Facebook Groups

Is This Really All We Will Get? – FUJIFILM CAMERA ROADMAP 2023

Let’s have a weekend chat… and try to give an answer to a question I often get.

The story is this:

Back in March Fujifilm Spain displayed this camera roadmap, where they show two more cameras coming in 2023.

So the question I get often these days is: is this really all we will get in 2023? Two cameras and no more?

I can understand your skepticism, especially considering that even during the Covid pandemic Fujifilm has launched an average of 3 to 4 cameras a year, as we calculated in this article.

And if Fujifilm really was to launch two cameras only, then FujiRumors readers already know which ones these will be:

So what’s my take on this?

First off: it is not clear if the roadmap displayed by Fujifilm Spain refers to X series cameras only (hence APS-C cameras) or if it includes also GFX cameras.

If it was for X series only, then it we would get 2 X series cameras (one of them being the X-S20) and at least one GFX camera (as we rumored here).

The Spanish website Fujistas, who shared the roadmap and was present at the event, actually reported on them as being “two X series cameras“. So that would mean two APS-C cameras. So there is one I never rumored before that would still come in 2023.

But even if Fujifilm Spain’s roadmap would include the GFX cameras, than I’d not be 100% sure that all we get are really only 2 cameras.

Why?

Because internal roadmaps get regular updates and are often changed depending on the need of the moment. Fujifilm might postpone a camera launch, but can also anticipate its announcement. This depends on lots of things such as their own state in terms of development of new models, but Fuji can also look at what competitors are doing and in case step on the gas and work on releasing new gear faster.

I mean, cameras can even get totally canceled from a roadmap and then find their way back into it, as it was the case with the Fujifilm X-E4 for example.

Same happens with lens roadmaps, which are public. Fujifilm can announce and even show mockups of roadmap lens (remember the XF33mmF1.0?) and then cancel or change it. Other lenses get delayed, other never appeared on any roadmap, but suddenly hit the market (lots of the MKII lenses for example).

That’s why I personally would take any camera or lens roadmap with a grain of salt.

If it really was the most up to date roadmap and it would include also GFX cameras, then FujiRumors basically already told you which cameras will come in 2023.

But if’s only for X series or not the most up to date roadmap, then this means I have still some work to do to find out which other cameras could come in 2023.

In any case, stay tuned on FujiRumors. As soon as I can tell you something reliable, I will post updates here on the blog and on my YouTube channel.

Fujifilm Facebook Groups