Fujifilm 2024: A Look Ahead Between Rumors and Speculations (X-Pro4, X100R, X-E5, X-T40, New XF Lenses, GFX Future)

2023 is Done

We just told you that there will be no more Fujifilm announcements in 2023.

And since in terms of new gear we are done for this year, lots of people started asking me what is coming in 2024.

Now, I am working on it, and we have shared already something.

For example we told you that the next XF lens to come is the replacement of this lens here.

More rumors will follow.

But as you know, on FujiRumors we will not make up a single rumor just to make traffic, nor share anonymous rumors we receive in which I don’t trust.

We prefer to share less rumors, generate less traffic, make less money, and value your time with less, but accurate rumors.

But until more rumors drop, I thought we could also make one single article where we talk about the current state of the rumors and also make speculation on what could or we would like to come in 2024.

2024 – A Look Into the Future

** CLICK HERE to Read the Rest of the Article **

DUNE Blockbuster Movie Images taken with Fujifilm X Series APS-C Gear

FR-reader Malcom was going through the book Dune Part 1 – The Photography, and he told me he noticed that lots of images in that book were taken by Chiabella James using Fujifilm X Series cameras.

Chiabella James was also part of the Depth of Field podcast at BHphoto, and in the video (video below starts at 9:54) she talks about the gear she uses.

** CLICK HERE to Read the Rest of the Article **

It’s Over my Friends: No More X or GFX Related Announcements This Year

Yes I know.

I am aware that in the first half of 2023 Fujifilm has registered a camera with the code name FF230002.

And I am aware that never before Fujifilm needed more than 4/6 months to release a camera after its registration has been spotted.

This is why 99,9% of people out there are so sure there will be another Fujifilm announcement this year.

Maybe in November, as that’s a great month to launch new gear (Fuji’s most important camera has been launched November last year for example).

But this ain’t gonna happen, according to our sources.

In fact, we have been told (thanks!!!), that as far as 2023 goes, this was it. There is no new gear coming in 2023.

I mean, yes, the two GF tilt shift lenses still have to hit the market. But of course our sources mean that there won’t be any further announcements this year.

This means that we will also NOT get the next Fujinon XF lens that we already rumored a couple of weeks ago, in 2023.

So all we got (and will get) in 2023 is:

  • Fujifilm X-S20
  • Fujifilm GFX100II
  • Fujinon XF8mmF3.5
  • Fujinon GF55mmF1.7
  • Fujinon GF30mmF5.6 Tilt Shift
  • Fujinon GF110mmF5.6 Tilt Shift

Some great stuff dropped in 2023 for both systems, but certainly there was more to rejoice for GFX users rather than X series users this year.

But before the X series users start moaning, just a quick reminder on what we got in 2022:

  • Fujifilm X-T5
  • Fujifilm X-H2
  • Fujifilm X-H2s
  • Fujinon XF 30mmF2.8 Macro
  • Fujinon XF 56mm f/1.2 R WR
  • Fujinon XF 150-600mm f/5.6-8
  • Fujinon XF 18-120mm f/4

Sure, we always wish for more. But over the last 2 years I think we can agree that there has been quite some decent stuff for both systems.

And what about 2024?

Well, for that, my friends, you’ll have to follow FujiRumors.

Rumors, that will be shared exclusively for you here on FujiRumors.

Fujifilm Facebook Groups

Sigma CEO:” Fujifilm GFX Users Would be Our Ideal Customers, but so far No Sigma GFX lenses Planed” and Sigma 10-18mmF2.8 DC DN

image courtesy: Phototrend
image courtesy: Phototrend

Sigma & Fujifilm

The French website Phototrend had the opportunity to interview Sigma CEO Kazuto Yamaki.

The Sigma CEO briefly talks about the new Sigma 10-18mm f/2.8 DC DN Contemporary and a mention also goes to the Fujifilm GFX system.

Here is a quick summary mainly of the Fujifilm related stuff:

  • for 2-3 years (during Covid), high-end lenses were very popular
  • recently, perhaps because of inflation, people have begun to look for the right balance between performance, quality and price
  • I think that this trend will be even more marked in the coming years.
  • if the new Sigma 10-18mm f/2.8 would have been designed as an ART lens, it would have been larger
  • but since it is a Contemporary lens, Sigma looked for the right balance between performance, weight and compactness
  • the 10-18 mm uses the camera corrections. This is one of the reasons why we were able to make it compact
  • in camera correction is very effective especially for distortion and vignetting. It is very difficult to see the difference [with an optical corrected lens] on a small image
  • if you print big, then the difference would be more noticable
  • If the lens has vignetting, the bokeh in the shape of a cat’s eye may be exaggerated
  • Thus, if customers are really concerned about the quality of the image, they should also care about the quality of the lens
  • currently no plans to offer lenses for the GFX system
  • GFX users would be ideal customers for Sigma, because they are professional or passionate photographers
  • But Sigma’s engineers are working hard on many projects, and Sigma’s resources are limited
  • making lenses for GFX is a possibility that the Sigma CEO would like to continue to explore
  • but so far no plans for GFX lenses from Sigma

The full interview, that covers much more, can be checked out in French at Phototrend here.

40 Fujifilm Products Win Good Design Award

40 Fujifilm products won the Good Design Award.

In terms of X and GFX photography gear, these are the winners.

40 products in a wide range of business areas win Good Design Award

– Mirrorless digital camera “FUJIFILM GFX100 II” and “Structural color inkjet technology” chosen as one of the Good Design Best 100

** CLICK HERE to Read the Rest of the Article **

X-T5, X-H2, X-H2S Autofocus Improvement :: New X100V Rumors :: This is the Next Fujinon XF Lens :: Nikon Zf vs Fujifilm X :: Top 10 September Articles

Here are the top 10 most read articles for September.

  1. Nikon Zf: Well Done Nikon, Retro is the “Innovation” that Will Boost Your Sales, but…
  2. New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S and X-S20 (includes AF improvements)
  3. EXCLUSIVE: This is Fujifilm’s Next XF Lens!
  4. RUMOR: Fujifilm X100V Successor Coming with a “New” Lens in Early 2024
  5. Fujifilm to Launch a “Very Small Digital Camera” in September
  6. LEAKED: Fujifilm GFX100 II Price – Surprised?
  7. Live Blog: Fujifilm GFX100 II, GF55mmF1.7, GF Tilt Shift Lenses and More Officially Announced
  8. Sony World Photography Award Winner Tests Fujifilm GFX100II “I was Dubious, but GFX100II is Bridging the Autofocus Gap with Full Frame”
  9. SIRUI Sniper f/1.2 Autofocus Prime Lenses for Fujifilm X Mount Unveiled
  10. Why Fujifilm’s Film Simulation Matter also for RAW Shooters (Including the New REALA)

Lots of rumors shared over at our YouTube channel, mostly brought to you from STUNNING location in the Dolomites!

If you want me to keep going also on YouTube, please subscribe to our YouTube channel.

YouTube does not like it that I post so few videos, and hence does not give my channel proper visibility. But I don’t want to spam you with random videos just to please the algorithm. I want to bring you relevant Fujifilm news and rumors only. Less videos, but with content that matters. And if I can, also from stunning locations you’ll enjoy to see.

Subscribe now here.

Laowa Aurogon FF 10-50x NA0.5 Supermicro APO for Fujifilm GFX Launched

Venus Optics has just launched the Laowa Aurogon FF 10-50x NA0.5 Supermicro APO.

It comes in several mounts including for Fujifilm GFX mount here.

All details at the dedicated page at Venus Optics here.

Laowa Aurogon FF 10-50X NA0.5 Supermicro APO covers full-frame sensors and can directly use on cameras. It features seamlessly interchangeable magnification tubes, offering 10X, 20X, 35X, and 50X magnification options. The adjustable numerical aperture (NA) of this microscope lens ranges from 0.5 to 0.1, the high NA providing room for exceptional brightness and minimal diffraction. The lens is designed with a fixed 20mm long working distance, ensuring both flexibility and convenience for the lighting setup. Aurogon delivers high performance with APO design and outstanding resolution. It is your ultimate companion for diving into the microscopic realm.