Fujifilm Wins 29 Red Dot Awards including GFX100S, X-E4, XF50mmF1.0 and More

29 products, the largest number ever, received the world-famous “Red Dot Design Award”

Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the highest award “Best of the Best Award”

Products in various business fields are highly evaluated for their designs that realize not only beautiful appearance but also excellent functions and performance

Fujifilm Co., Ltd. (President: Kenji Sukeno) is a “Red Dot Design Award: Product Design 2021” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 29 products such as the instant camera instax “Cheki” series and the digital cameras “X series” and “GFX series” have won the “Red Dot Design Award 2021”. Among them, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the “Best of the Best Award”, which is the highest award of the same award.

This time, 29 products, which is the largest number ever for our company, have been awarded, and this is highly evaluated for the design that maximizes not only the beautiful appearance but also the excellent functions and performance.

The “Red Dot Design Award” is an international design award established in 1955. It is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability, and is awarded to excellent products. This award is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. This year, about 7,800 entries were submitted from all over the world and were judged by internationally active design experts.

We pursue functions and performance in the development of all products and services, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.

Red Dot Design Award 2021″ winning products (24 products excluding 5 unpublished products)

  1. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  2. Instant camera “Cheki” “instax mini 7+”
  3. Instant camera “Cheki” “instax mini 11”
  4. Instant camera “Cheki” “instax SQUARE SQ1”
  5. Mirrorless digital camera “FUJIFILM GFX 100S”
  6. Mirrorless digital camera “FUJIFILM X-T4”
  7. Mirrorless digital camera “FUJIFILM X-E4”
  8. Mirrorless digital camera “Fujifilm X-S10“
  9. Mirrorless digital camera “Fujifilm X100V”
  10. Fujinon lens XF50mmF1.0 R WR
  11. Fujinon lens XF10-24mmF4 R OIS WR
  12. Fujinon lens GF30mmF3.5 R WR
  13. Fujinon lens GF100-200mmF5.6 R LM OIS WR
  14. Broadcast zoom lens “FUJINON UA 107 x 8.4 BESM AF“
  15. Broadcast zoom lens “FUJINON UA 24 x 7.8 BERD S6 B“
  16. Broadcast zoom lens “FUJINON HP 66 x 15.2-ESM“
  17. Broadcast zoom lens “FUJINON HP 12 x 7.6 ERD-S9“
  18. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9“
  19. Binoculars “FUJINON HYPER-CLARITY HC 8 × 42/10 × 42”
  20. Endoscope function expansion unit “EX-1”
  21. Clinical chemistry analyzer “DRI-CHEM NX600”
  22. Mouthpiece “B1” with splash reduction function for endoscopes
  23. Inkjet solution “UVIQUE”
  24. Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”

Down below a more detailed introduction on the awarded products.

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Rocket Start: Fujifilm GFX100S Beats Them All and Success Beyond Fuji’s Dreams – NEW SURVEY INCLUDED

Here is the thing:

I keep getting feedback from FR-readers all over the world, about when their local stores will be able to ship the Fujifilm GFX100S. And they all tell me the same: best pre-orders for any GFX camera. Waiting time is long.

I have one on pre-order, too, and I can confirm this also from my local store.

And although waiting is the hardest part, I also know I have tons of X series gear to photograph the wedding of my friend in July (if COVID allows) and to take epic shots of my local mountains, the Dolomites in South Tyrol.

So, I am well equipped and I can wait for the GFX100S, as my X series gear is and will always remain the best balanced system of all systems out there.

So why GFX for me?

Well, because going full frame makes no sense for my needs.

It’s really a negligible difference compared to X-Trans APS-C (and I highlight “X-Trans!”). What I miss from current FF systems is certainly not image quality, but some features like animal AF for example, a feature Fujifilm was offering as first company ever with the Fujifilm F80EXR 12 MP Digital Camera. So Fuji, just take out those old algorithms and make them fit for Fujifilm X and GFX.

If I am looking for a camera that offers me a sensible jump in image quality for my landscape photography, then I better explore the world beyond full frame, with a sensor that is 70% fuller than full frame and camera that is smaller than the full frame Panasonic S1 series and cheaper than the Sony A1.

So, for me, it just makes sense to add the GFX system to my camera bag.

And it seems that many thought this way, as the Fujifilm GFX100S is, according to our latest survey, the most owned Fujifilm GFX camera among the FujiRumors community already

Yep, you heard it right: in just a few weeks the Fujifilm GFX100S surpassed all other Fujifilm GFX cameras in terms of sales here on FR.

This is something Fujifilm wasn’t even dreaming of. Now their Nr.1 challenge will be to ship that good thing.

And since we have so many new Fujifilm GFX100S owners, I was curious to know, which system you are coming from.

Of course, those who pre-ordered the GFX100S qualify as GFX100S owners and hence can vote the survey. You can tick more than 1 box if that applies to you.

Which camear system did you own before buying GFX100S (survey for GFX100S owners only)

View Results

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Latest GFX Gear

DPReview TV Fujifilm GFX100S Review

DPRTV published its Fujifilm GFX100S review.

  • compact nature for street and travel photography to use without tripod thanks to IBIS
  • handling is excellent, great grip
  • lightweight and compact camera
  • lenses can get bulky
  • he prefers it over the GFX100 body
  • he likes that GFX100S has no integrated grip. Should be as compact and small as possible
  • he likes the customizability
  • he loves the AF-ON position, but does not feel like a solid press
  • EVF is not bad, but not on GFX100 level
  • 85fps EVF refresh rate in boost mode is good for stills. For sports and action better reduce the EVF refresh rate
  • 3 way tilt screen is nice on a tripod
  • top LCD is very customizable too
  • nostalgic negative has nice subtle warm tones
  • the 100 mepapixel justifies the higher cost over full frame, crazy resolution and tons of dynamic range
  • 14bit RAW and 16bit RAW difference is negligable. Better shoot 14bit and have a snappier camera
  • pixel shift multishot gives 400MP images. But it’s fairly slow to take all 16 images. It’s hard to take advantage fully of it. You can’t look at the final result in camera (it’s like this also on Sony)
  • IBIS: with GF110mmF2 he can get full resolution images at 1/125th shutter speed. Even at 1/80th IBIS can work great. With a 30mm lens he can get great results at 1/30th
  • best AF on any medium format camera. Tracking works pretty well, but you can compare it to APS-C or FF. Autofocus is also lens dependent. Some zooms work faster than the GF110mm.
  • face/eye detecion is quite effective
  • with lenses like the GF80mmF1.7 you get very shallow DOF, so a good eye AF matters
  • Video: works better than GFX100. Longer time before overheating and better IBIS
  • ProRes RAW: you have control over ISO and exposure adjustment, but not on white balance adjustment
  • GFX100 had bad lag when using an external recoder in RAW video. GFX100S is much better. And you can use EVF and LCD while outputting RAW on the GFX100S
  • very capable medium format camera for video
  • favorite medium format camera he ever used
  • GFX100S does what the GFX100 can do for a lower price and smaller body
  • GFX100 is hard to justify now that the GFX100S exists

In short: the GFX100S is amazing :)

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RAW FILE CONVERTER EX 3.0 Adds Fujifilm GFX100S and X-E4 plus MacOS Big Sur Compatibility

Fujifilm has released a software update for RAW FILE CONVERTER EX 3.0 (Windows and Mac)

The software update Ver.8.1.8.0 incorporates the following issues:

  1. Applicable model for the “RAW FILE CONVERTER EX 3.0 powered by SILKYPIX” is added.
    Applicable Model : FUJIFILM GFX100S, X-E4
  2. [for Mac only ]Compatibility with macOS11 Big Sur is added. (Rosetta 2)
  3. Fix of slight defects.

You can download the latest version fo RAW FILE CONVERTER EX 3.0 here.

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The Big Availability Check for Fujifilm GFX100S, GF80mmF1.7, X-E4, XF70-300mm, XF27mmF2.8 R WR and Accessories

In these days I get many emails asking when the latest Fujifilm gear will be in stock.

I frankly don’t know the answer. I know the GFX100S pre-orders are beyond Fujifilm’s most forbidden dreams, hence it might take long for Fujifilm to deliver, but I don’t have information about the rest of the gear.

So what I can do, is to check when different stores expect to have the latest gear available and what is eventually already in stock.

Fujifilm GFX100S

BHphoto says it expects to have it available in April. More precise indications come from Moment, who give the date “April 2”. AmazonUS says it expects to ship in 2 to 5 weeks. No other indications at other stores.

So, overall, I think we can be optimistic that in April the shipping-bottleneck might be finally solved. Unless you guys keep pre-ordering it :)

Fujinon GF80mmF1.7:

Adorama says it’s on the way, and expects to have it available in a few days. AmazonUS expects it in 2 to 4 weeks. BHphoto gives no indication, whereas Moment gives April 2 as date.

Overall, it seems that we can expect stock already by the end of the month and a more substantial stock in the first half of April.

Fujifilm X-E4:

The Fujifilm X-E4 is mostly available as long as you look for the body only version. The kit version with the XF27mmF2.8 R WR is not available and AmazonUS gives even 1 to 2 months for that combo to be in stock.

Fujinon XF70-300mmF4-5.6:

AmazonUS expects stock on April 5. Adorama says new fresh samples are now on the way to their warehouse, hence it’s only a matter of days. Moment expects stock on March 31. No indication at BHphoto.

So by the end of March and latest early April we might find the lens more widely available.

Fujinon XF27mmF2.8 R WR:

Just as with the GFX100S, also for the XF27mmF2.8 R WR Fujifilm has announced delivery delays. It’s not widely available yet, but you can find some samples at Adorama here. AmazonUS expects stock in 1 to 54 weeks. BHphoto does not give any time frame on when it might have it available. Moment expects stock in early April.

Accessories for X-E4 and GFX100S

MHG-GFX S hand grip for Fujifilm GFX100S

At the time of this post there a 4 samples available at AmazonUS here. It’s not yet available at BHphoto here and at Adorama here.

FUJIFILM BLC-XE4 Leather Case + MHG-XE4 Hand Grip + TR-XE4 Thumb Rest

The leather case for the Fujifilm X-E4 is currently in stock at AmazonUS here. It’s not yet available at BHphoto here and Adorama here.

As for the MHG-XE4 hand grip, AmazonUS says it expects availability in 1 or 2 days, whereas no indication on when they expect stock is given by BHphoto here and Adorama here.

The last X-E4 accessory is the TR-XE4 thumb rest. At the time of this post, there are 2 available at AmazonUS here. Not yet available at BHphoto here and Adorama here.

Fujifilm GFX100S: 10 Thoughts on Using it for Weddings, 5 Things I Don’t Like and So Sensational, it Should not Exist

There is only one positive thing in having to wait so long for my Fujifilm GFX100S: I have more time to think on which GF lens I should get.

What does not make my waiting easier, though, are all the stellar reviews the Fujifilm GFX100S is getting by photographers all around the world.

Some, like Dollar Store Creative, say it is so sensational that it should not exist and they just cry in front of those amazing files, which can be mistreated to taste and yet keep holding up no matter what.

Others, like Joseph Ellis, used it also for weddings and share their initial thoughts about it (which we will sum up for you below).

And more down below.

If you are like me, hence waiting for yours to be shipped, I warmly invite you NOT to check them out. It won’t make the waiting easier.

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Fujifilm GFX100S Roundup

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Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware

As FujiRumors reported, Fujifilm has released several firmware updates over the last two days:

Now the Fuji Guys posted a video overview on the new firmware.

What’s curious, is that they also talk about a new firmware 1.20 for Fujifilm X-T4, which in fact has not been released. So I guess we will see it coming very soon.

And what does the X-T4 firmware bring? Well, the Fuji Guys tell us the following:

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Fujifilm GFX100 Firmware 3.01 Released with Pixel Shift Improvement

Fujifilm has released firmware 3.01 for Fujifilm GFX100.

The firmware update Ver.3.01 from Ver.3.00 incorporates the following issues:

  • Stability of operation for pixel shift shooting is improved
  • Fix of minor bugs

You can download the firmware 3.01 here.

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