14 Fujifilm products won the IF design award 2017… and it’s a record for Fujifilm. Below you can read the list of 13 winners. 1 is still not officially announced, so it is missing in the list.

If I should place a bet, I’d say it’s the Fujifilm Instax Square. The square film has already been announced last year and has been displayed at photokina, as you could see in my photokina report. Fujifilm also already launched a special instax square page. But the camera itself is still a mystery.

UPDATE: The 14th product is the FUJIFILM BL-7000/VP-7000 you can see at Fujifilm’s design page.

• Fujifilm GFX
• Fujifilm X-T2
• Fujifilm X100F
• Fujifilm X-T20
• Fujifilm X-A3
• Fujifilm X-E2s
• Fujinon XF100-400
• Instax SHARE Smartphone Printer SP-2
• Fujifilm EF-X500
• Fujinon XK6x20
• Fujinon UA13x4.5
• Fujinon UA80x9 1.2x EXT
• [shoplink 55084 ebay]Whitening beauty essence “ASTALIFT White Essence INFILT”[/shoplink]
• UPDATE: Fujifilm BL-7000/VP-7000 (an endoscope) – see here…. and thanks for the attentive FR reader for spotting this and sharing with FR

Full Press release

This time it’s imaging-resource, who had a talk with a couple of Fujifilm Managers. Here some excerpts:

• Current GF best sellers: the 63mm and the 32-64mm, with the demand for the zoom being “a bit higher than expected“
• Future GF lenses requests: a telephoto prime around 200mm focal length. A wide zoom, like a 15mm, a more ultra-super-wide zoom. A 70-200mm
• Fuji thinks GFX owners are 50/50 split between professionals and high-end amateurs
• Film Simulation: “Some want maybe AGFA or Kodak […] So now we are investigating what’s next.”
• Mirrorless Market share of Fujifilm is close to 20% now [NOTE: it was 14%-15% last year. X-T2 and X-Pro2 raised the bar further]
• 4K on X-Pro2: “Basically, we cannot upgrade the X-Pro2 because it’s a difference of hardware.” [NOTE: this does not fit with what Fuji Guy Billy said here]
• “We got a lot of requests from videographers that Fuji shooters should have more video-capable functionalities of the cameras…”
• The biggest market for the X100 line is the USA.
• Besides Instax, which is perceived as a new technology amongst young people, also the use of disposable cameras is increasing, because for “young customers […] it is kind of fun because they cannot see the result.”
• Capture One will not support the GFX?: “We have a solution with Adobe Lightroom raw conversion. We also have our Fujifilm original Tether Shooting Plug-in PRO with Lightroom, which we just released from November with the X-T2 and of course the GFX. Its functionality is quite good.”

Read the full interview at imaging-resource

Fujifilm GFX Shipping Today: USA BHphoto, Adorama, AmazonUS

Previous CP+ 2017 Interviews with Fujifilm Managers:

• Fujifilm Manager: GFX & X-T2 Demand Higher than Expected :: Fujinon 200/2.8 or 200/2 :: Fujifilm X-E3 :: X-T2 Kaizen & More – Click here
• Fujifilm Manager: “Next Generation APS-C Sensor Will Still be X-Trans. Mirrorless Will Maybe Beat DSLR’s In Every Aspect With Next Processor / Sensor Generation” – Click here
• Fuji Manager Talks about GFX, X100 FULL FRAME, X-T2 Firmware & More – Click here

DPreview interviewed well-known Fujifilm Managers Toshihisa Iida, Makoto Oishi and Shinichiro Udono.

The focus of the interview is on the GFX, but they also talk about the APS-C line, the MK Cine Lenses, and the new X100F.

And one thing we can say for sure now: there will be an X-Trans IV sensor in the next generation APS-C cameras.

• Future GF Lens requests from photographer: telephoto lenses, in the 200-300mm range. Wide-angle, like a 15mm equivalent, and an equivalent to the 70-200mm on full-frame.
• In order to beat DSLR’s, Mirrorless has to improve speed and viewfinder blackout. “Maybe one more processor and sensor generation should be enough to make mirrorless beat DSLRs in every respect”.
• With the new MK cine lenses “we’re looking at a new kind of video customer, who’s getting into the market via mirrorless. Mostly they’re using SLR lenses, which aren’t perfect. So a lot of those customers are looking for more affordable cinema lenses.”
• X100F same lens of X100/S/T: We looked into whether we should change it, but it would have affected the size of the camera, and we concluded that the form-factor is one of the most important selling-points of the X100 series.
• Q: Will X-Trans continue in the next generation of APS-C sensors? A: For APS-C, definitely. For the GFX format, we’ll probably continue with the conventional bayer pattern. If you try to put X-Trans into medium format, the processing gets complicated, and the benefit isn’t very big. X-Trans is a 6×6 filter arrangement, not 4×4, it’s something like a 20-30% increase in processing requirement.

Full interview at dpreview

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, CalumetDE AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro
Fujifilm X100F: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCH AUS: CameraPro

World Record Comments for FR :)

Now that’s EPIC !!! :)

I’m frankly overwhelmed by the tremendous feedback we got at our “APS-C lenses suggestions to Fujifilm” blog post. Over 900 comments in 4 days.

I’m greatful for your partecipation, and I will honor my part of the job… so here is the Poll. But I wanted to keep the survey contained, so I tried to sum up your suggestions in only 30 lenses. That was my goal… and that’s what I did.

IMPORTANT NOTES

• I didn’t write “OIS” or “WR” after each lens. So just consider all lenses are weather sealed and most have OIS, except those, where it doesn’t really make sense, such as the 33/1.
• Mark II (MK II) lenses are upgrades to existing lenses, with same focal length and aperture, but the addition of WR, OIS, faster and less noisy AF and so forth.

How I Selected the Lenses

It was not easy for me to “cut” some lenses, or to “change” them. Many suggestions were similar, but had some slight and yet fundamental changes in speed or focal length. If I would include all suggestions with all its variations, we would have a poll of several hundreds of lenses (if not 1,000+). Not quite handy… so here is how I proceeded.

EXAMPLE:

Suggestions

• 55-135mm f/2.8-4
• 50-130mm f2.0
• 50-100mm f/1.8
• 50-150 f/1.8
• 50-100 f1.8
• 55-135mm f/4

Result:

• 50-130mm f/2

Sometimes I just took the most voted and suggested version

• 70mm f/1.4 (Recommended 8 or more times)
• 70mm f/2 WR
• 70mm f/2.4

Given that the 70mm/1.4 was the by far most wanted 70mm prime, I decided to give you that one as an option.

Make It Better? Why Not!

The list is obviously far from perfect, but I really put many hours of work into this… and if you would like to make a better one (which is for sure possible), please do not hesitate to go through all the comments and send me your selection. I will appreciate your effort and be happy to share it :-)

I Still Love You, X-Shooters ;)

And to all the people, who wrote me angry emails, because I write “too much” about the GFX… this blog post is a hard work of love of many hours for us APS-C X-series lovers. You see, I didn’t forget you… and with about 900 absolute free (!!!) articles a year here on FujiRumors, I’m quite confident there will be more coming for you ;)

It’s just, the GFX is the camera of the moment.

Hey Fujifilm… Now Please Listen!

So, dear FUJIFILM… the FR-community made its part, and gave you tons of new ideas. You now get quite a nice idea of what we desire. We do not want a single penny for all this, it’s all free work we did for you… just be smart enough not to ignore what your customers want, and give us some of those nice lenses in the Poll as soon as possible.

We Love You Fuji… but we also can get quite angry if you do not listen ;)

POLL – Max. 3 Selections

Did you read the section “How I Selected the Lenses“? Good, then you will understand why your dream lens is not in the poll… but you might find something close enough ;)