Documentary: How Fujifilm Creates Our Cameras – X-Pro3 Not a Product of Logic and About Managers Who Don’t Like Digital Cameras ;)

Fujifilm X Photographer Mindi Tan created a 90 minuted documentary, giving us a behind the scenes to the secret process behind the Fujfilm X-Pro3 creation.

It gives us a very close and also intimate look at Fujifilm’s camera creators and managers. The documentary reveals its team dynamics, beliefs and history inside the company with lots of exclusive interviews and footage.

It also features nine popular X-Photographers from all over the world who open up in their home environments to discuss what being a photographer and being connected with Fujifilm means today.

Down below you can find a summary of the video, but before that, I’d like to leave you with quick impressions I had.

It’s clear to see from the documentary, that behind our beloved Fujifilm cameras, there are not cold managers thinking at specs and profits, but really passionate photographers in the first place.

In fact, top manager’s Toshi Ilda first hobby was photography, and when his father asked him, what he wishes for his successful graduation, he said he’d like a camera.

Also, another top manager, Takeshi Ueno, deeply loves film photography, and straight out says he does not like digital cameras.

I guess this passion for the good old photography reflects perfectly in the vintage design and controls of Fujifilm cameras.

However, it comes even more surprising, that Fujifilm completely denied this “manual” DNA on the Fujifilm GFX100, which is the first Fujifilm camera I ever hold in my hands, that was not intuitive (for me) to operate, and required a look in the manual, to understand how it works.

I am sure there will be many, who love the more “modern” layout of the Fujifilm GFX100, and that’s perfect. I can understand. But it’s just not my style, not my preference.

I think Fujifilm should continue to offer what makes them unique, and part of that is not to give up vintage controls. And with the X-Pro3, they pushed this concept to its limits, by even hiding the LCD.

Also interesting:

They say the X-Pro3 is not a product of “logic”, but of instinct. In this case they did not listen to what the market dictates, but their intuition, that it was the right thing to do with the X-Pro3.

And that’s why I love Fujifilm.

If they would be like Sony for example, and just listen to market logic, Fujifilm would just offer one camera body. The same for everybody.

But Fujifilm knows photographers are not all the same, and so they offer niche products, that will never really become that profitable. By doing so, Fujifilm honors its photographic culture and heritage, it’s photo-DNA.

It’s a very lovely documentary, that I invite everybody to watch.

Video and Summary

** CLICK HERE to Read the Rest of the Article **

Updated Fujifilm LUT for F-Log (Look Up Table) Available

Updated LUT is available on the Fujifilm website.

This LUT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.

  • 4K movie data of X-T2 recorded in external HDMI devices with the mode of the “HDMI F-Log” under the “4K MOVIE OUTPUT” in the “MOVIE SETTING”
  • 4K and Full HD movie data of GFX100, X-T30, X-T3 , X-Pro3 and X-H1 recorded on SD cards or in external HDMI devices with the mode of the “F-Log RECORDING” in the “MOVIE SETTING”

Download
F-Log 3D-LUT file

via fujifilm

Fujifilm X-T200 Coming with X-A7 alike Vari-Angle LCD Screen

Fujifilm X-T200

Now, it’s not a surprise, that the Fujifilm X-T200 will be something like an X-A7 with viewfinder.

So expect sensor and processor of the Fujifilm X-A7.

However, there is something, that might be a bit more surprising.

I just got word (thanks), that the Fujifilm X-T200 will be launched with a vari-angle LCD screen, the one Fujifilm first introduced on the Fujifilm X-A7.

I looks like Fujifilm took note of our big tilt screen survey, where the X-A7 vari-anlge screen turned out to be much more popular than the (smart!) X-T100 screen, which you can see how it works here.

Personally I was always a big fan of the X-T100 screen, as it allows you to tilt the screen up and down and keep the LCD still centered to the camera, and still had a “selfie” position. Now with the X-A7 screen, whenever you want to tilt up and down, you’ll have to flip it out all the way to the side and off-centered to the camera.

But I am aware I am in the minority here. You guys want X-A7 screen, so Fujifilm delivers!

Don’t forget also…

Game Over: the lovely X-T100 LCD screen has been axed in favor of the vari-angle LCD screen?

New DJI Ronin SC/S Firmware Update Improves Fujifilm X-T3/X-T20 Support

DJI has released firmware updates for their Ronin SC and Ronin S gimbals, which bring good news also to Fujifilm X shooters.

You can already find huge discussions and feedback about the new firmware in this Fujifilm X-T group post.

You can read all the details below.

Full Ronin SC/S Firmware Details

** CLICK HERE to Read the Rest of the Article **

Cure Your Bokeh Addiction… or When Too Much Background Blur Removes the Story and Creates Distraction

The Bokeh

We recently posted this story, about a Canon shooter, who tried Fujifilm for the first time, and there was so much she loved about it (starting from the fun using Fuji and the inspiration that comes with it), but one thing she missed: the bokeh she had with her Canon f/1.2 lenses.

So I thought to dedicate an own article to the “bokeh-discussion”, starting from two youtube videos below, that I have summed up for you.

And to give it all are more light and fun touch, I’ll share also the recent Camera Conspiracies video :).

I just remind you, that for the ultimate bokeh Fujifilm is going to release the Fujinon XF 50mm f/1.0.

  • fujirumors.com  – Fujinon XF 50mm f/1.0 Accurate Size Comparison with XF 56mm f/1.2 and XF 50mm f/2

Camera Conspiracies

** CLICK HERE to Read the Rest of the Article **

DPReview TV: What Happened to Fujifilm’s Kaizen

Fujifilm built a reputation for bringing continuous improvements to its products, a process frequently referred to as ‘Kaizen’.

In 2019, however, we saw major firmware updates from almost every camera company except Fujifilm.

So now Chris and Jordan ask, “What happened to Kaizen?”

Especially now, that the Fujifilm X-Pro3 is out with many major improvements (and the same sensor/processor of X-T3), many hoped for a big firmware update that will bring the X-Pro3 goodness also to other cameras.

But Chris remembers, that delaying the firmware love for the Fujifilm X-T3 and X-T30, is also a way to protect Fujifilm X-Pro3 sales for a little bit longer.

And guys, honestly, Fujifilm is a company that at the end of the day has limited resources and has to make profits.

So I understand if they delay their firmware, and I am fine to wait a little bit longer to get my firmware love. It’s a compromise: Fuji makes more money, and I still get what I want, just a bit later.

And as a long time Fujifilm lover (and blogger), I remember this discussion popping up so many times already.

In fact, back in 2015 I wrote this article, where we discuss the future of Kaizen already, as already back then, people were worried that Fujifilm abonded their Kaizen philosophy. Of course all discussions ended, once Fujifilm released again several huge updates.

The point is, there can’t be updates all the time and non stop. Sometimes, it just takes a bit longer.

Sure, it was not a great 2019 Fujifilm Kaizen year, but I am confident that in 2020, we will be able to “download a new camera” again ;).

I mean, Fujifilm also publicly asked us Fujifilm users, which firmware we would like next, and 14,000+ of you voted on their new favorite firmware features.

This alone shows that they do care, and that improving their cameras via firmware is always a goal Fuji has in mind, but they can that only do when:

  • they have enough resources to develop it
  • the firmware is mature and ready
  • the “market-moment” is right, meaning for example a new firmware won’t affect sales of a brand new camera all too badly.

So, be patient, and Kaizen love will be back :).

Brightin Star Lenses for Fujifilm X Mount – 7,5mmF2.8, 12mmF2, 25mmF1.8, 35mmF1.2, 35mmF1.7, 50mmF1.4

Brightin Star

FR-reader Paul directed my attention to some lenses available on Amazon, that I can’t remember I ever reported about: the affordable Brightin Star lenses for Fujifilm X Mount.

There are Brightin Star lenses for several mounts, and you can check them all out at the storefront page here.

As far as I can see, for Fujifilm X we have:

If you ever used one of these lenses, feel free to drop your feedback down below.

Our Owners Groups

Our Facebook Pages

Fujifilm X-T4 Registered and Coming with IBIS in March, and About that 6K60p Video Rumor

Fujifilm X-T4

FujiRumors is (as usual) the first and only website, who told you about the surprising Fujifilm X-T3 successor announcement (usually Fujifilm waits 2 years to refresh it, but this time they waited only 1.5 years)

Now it’s time to continue the leaks :).

I did wait to get it tripled checked, and it’s done now, so here it is: the soon to come Fujifilm X-T4 (or whatever Fuji is going to call it), will have IBIS!

This does not come surprising, though, as Fujifilm managers repeatedly said, that they are working on making the IBIS unit smaller, so that they can fit it into other (not X-H) X series cameras.

The mission has been accomplished. IBIS is now going to be part of more Fujifilm X series camera lines!

And now one more thing.

Do you remember when a member of our massive Fujifilm X-T group shared the Fujifilm X-T4 rumor with the following specs? The member claimed:

  • X-T4 with IBIS
  • expect a T4 about 1/3 of an inch thicker, and about 5-6oz heavier
  • On a good note expect 6k60 and 10bit internal
  • anamorphic ratio
  • fully articulating flippy…essentially an S1H but APSc with Fuji color and obviously much smaller
  • release end of 2020

Note that he rumored it for “end of 2020”, but this is definitely wrong. Now, I don’t want to say that also the 6K video and all other specs are wrong, but the one I can verify now, is 100% wrong.

So, take that rumored specs list with a grain of salt for now.

Make sure to

Our Owners Groups

Our Facebook Pages

Fujifilm X-T200 Coming Soon

I think you might have noticed, that FujiRumors unleashed the rumor storm, so definitely make sure to follow us, as this is just be beginning, and we will have fantastic weeks, with, I promise you, lots of mixed emotions ;).

Today we can finally unveil what hides behind the mysterious FF190003 camera.

It’s the Fujifilm X-T200!

  • FF190004 – Fujifilm X-T3 successor
  • FF190005 – Fujifilm X100V
  • FF190003 – Fujifilm X-T200

As we reported earlier, Fujifilm plans an announcement for February 4 (postponed from the original date in late January).

Not sure if everything will come on February 4, or if Fujifilm will split the announcements, though.

What’s sure, though, is that these are weeks, where you should not miss to read FujiRumors! :)

Don’t forget also…