Fujifilm 2024: A Look Ahead Between Rumors and Speculations (X-Pro4, X100R, X-E5, X-T40, New XF Lenses, GFX Future)

2023 is Done

We just told you that there will be no more Fujifilm announcements in 2023.

And since in terms of new gear we are done for this year, lots of people started asking me what is coming in 2024.

Now, I am working on it, and we have shared already something.

For example we told you that the next XF lens to come is the replacement of this lens here.

More rumors will follow.

But as you know, on FujiRumors we will not make up a single rumor just to make traffic, nor share anonymous rumors we receive in which I don’t trust.

We prefer to share less rumors, generate less traffic, make less money, and value your time with less, but accurate rumors.

But until more rumors drop, I thought we could also make one single article where we talk about the current state of the rumors and also make speculation on what could or we would like to come in 2024.

2024 – A Look Into the Future

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Fujifilm GFX100 II Smooth Shipping (and Low Demand) Illusion: At Least 6 Months Shipping Delay in Certain Countries

Everything seems to proceed smoothly in regards to the Fujifilm GFX100 II shipping in some parts of the world.

The GFX100 II is in stock and ready to ship in many stores such as BHphoto here, Amazon here and Adorama here.

And also in Europe at the stores I’ve checked, the situation looks good.

So is everything running smoothly?

Or, maybe worst:

is the demand lower than Fujifilm expected, and that’s why shipping runs without any problems?

Did Fujifilm just fool us with their notice of “higher demand than expected for GFX100 II” and the 1,500 montly samples they produce are more than enough?

Well, if you only look at North America and Europe, we could indeed have the illusion that everything is running well (for once!).

But sadly that’s not how things run in other countries.

In Japan for example many stores are either not giving any indication on when the GFX100 II will finally ship or they say it will take at least 6 months to finally be able to deliver the Fujifilm GFX100 II.

So it looks like Fujifilm is prioritizing certain markets, maybe because favorable currency exchange rates guarantee them better earnings if they cash in in Dollar and Euro at the moment (just a complete random speculation if mine) or other reasons I can’t think of at the moment.

Whatever the reason is, what we can say for sure is that Fujifilm is allocating an important part of the initial GFX100 II production to satisfy the demand in North American and Europe, while other countries experience shortages and have to wait much longer for their GFX100 II to ship.

I wish Fujifilm would have solved this issue by producing 3,000 samples each month, but it is what it is, and I feel sorry for those fellow GFX shooters who live in countries where they’ll have to wait at least half a year to enjoy the power of the Fujifilm GFX100 II.

via dclife

IN STOCK: Fujifilm GFX100 II and Fujinon GF55mm f/1.7 at BHphoto & Co

The Fujifilm GFX100 II is now in stock at BHphoto here and a limited number also at Amazon US here.

Also the Fujinon GF55mm f/1.7 is in stock at BHphoto here and a limited number also at Amazon US here.

Fujinon GF500mm f/5.6 on GFX100 II and Accurate Size compared to GF250mmF4

Fujifilm has released a new G mount roadmap that includes the following lenses:

  • Fujinon GF500mm f/5.6
  • GF powerzoom (for movie shooting)

During the Fujifilm X Summit (full summary here), Fujifilm did show us the silhouette of the Fujinon GF500mm f/5.6.

So I decided to take that silhouette and mount it on a brand new Fujifilm GFX100II.

Also, I compared its size to the currently longest prime Fujifilm offers, the Fujinon GF250mmF4. You can see the results down below.

This is as accurate as it gets. But keep in mind that, while historically Fujifilm shares pretty reliable silhouettes of upcoming gear, the shape we see now is based on the current state of development.

The Fujifilm Fujinon GF500mm f/5.6 will hit the market only sometimes in 2024, hence minor design changes might still occur until its final release.

Fujifilm GFX100 II Owners Manual Available

Fujifilm GFX100 II Owners Manual

The Fujifilm GFX100 II owner’s manual is now available in html here and PDF here.

Sony World Photography Award Winner Tests Fujifilm GFX100II “I was Dubious, but GFX100II is Bridging the Autofocus Gap with Full Frame”

Josselin Cornou, member of our gigantic Fujifilm GFX group and “heavy Sony user” (as he called himself), was able to test the Fujifilm GFX100II for two weeks.

He shared his impressions in this post, where he answers also questions members have.

He was very impressed by the Fujifilm GFX100 II, so much so that he says:

I finally come to the conclusion that the GFX can fully suits my photo + video needs

The GFX100 II behaved similarly to an A7r5, offering a very similar same type of specs – and similar shutter lag.

I ended up preordering the camera. While this is still 100MP, this is the first Medium Format camera which is bridging the gap with Full Frame in terms of Autofocus and video capabilities

When asked by members about autofocus accuracy, he says in the comments:

For portrait, it’s on par with the A7r5. I am sharing a video below to show you how it focuses on the 55mm f1.7 (which is not a Linear Motor lens, so slower AF than 20-35mm lenses). I was quite impressed – and results looked on part with Sony.

This is just an excerpt. You can read his full post below and check out the full comment section in the original post here.

Josselin Cornou First Impressions

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Fujifilm GFX100 II Pre-Orders Exceed Fujifilm’s Expectations

Fujifilm has just released an official notice where they inform customers that pre-orders for the Fujifilm GFX100 II are higher than what they expected and that “it may take some time” for the product to be delivered.

Fujifilm is currently manufacturing 1,500 samples monthly. Apparently not really enough to satisfy the initial demand.

I have quickly tested the Fujifilm GFX100 II and the GF55mm f/1.7 and you can read my first impressions below:

Notice regarding supply of mirrorless digital camera “FUJIFILM GFX100 II”

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Capture One 23 (16.2.4) Adds Fujifilm GFX100 II and Latest GF lens Support

Capture One 23 (16.2.4) has added support for the Fujifilm GFX100 II and for the following G mount lenses:

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