Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

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What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Fujifilm GFX Roundup: GFX50R vs Sony A7rIII ::: GFX100 ProRes RAW Ninja V HDMI Lag Delay :: GFX100, Large and in Charge… and MORE!

You can find here at BHphoto the FotodioX Pro Fusion Smart Adapter for Mamiya 7 Rangefinder Lens to FUJIFILM G-Mount GFX Camera.

Fujifilm GFX – A Success Story

Soon the world will meet the Fujifilm GFX100S. And from all the specs leaked so far, we can easily say it will be a huge shock for the market (especially considering its price).

It will be Fuji’s 4th medium format camera after the Fujifilm GFX50S, the Fujifilm GFX50R and the Fujifilm GFX100.

Overall, Fujifilm’s medium format journey has been a huge success. The Fujifilm GFX100 sold much better then what Fujifilm predicted in its own (already optimistic) forecast, as FujiRumors told you here and Fujifilm managers confirmed later on here. The Fujifilm GFX50R grew up to be a winner thanks to a very aggressive price. But nothing would have been possible, if the first camera, the Fujifilm GFX50S, would not have been as successful as it was.

The strategy is clear, as top Fujifilm manager Toshihisa IIlda explained here: “Top full frame cameras are priced around $3,000-5,000. Fujifilm targets those customers to expand customer base“.

And with a price tag of $5,999 for a 102 megapixel GFX100S with IBIS, Fujifilm is pursuing this strategy very agressively.

So far it seems to work out well. As the manager told us here, “70-80% of GFX customers are coming from non-Fuji cameras. Most probably from full frame DSLR cameras.”

Toshihisa IIda ends up his very interesting talk about the GFX system by saying “The GFX system is really good business for Fujifilm“.

If you want to read more, including what the manager says about the Fujifilm X-H2 and the full frame attack strategy, feel free to check out this post.

Now back to us :).

Today I’d like to share a Fujifilm GFX roundup. It will probably be the last one with the GFX100, GFX50S and GFX50R at the core of it, as I am pretty sure that starting from January 27 the Fujifilm GFX100S will claim the throne and monopolize the attention.

So, there will be comparisons, bug reports, reviews, technical tests, photo reportage and a lot more.

Feel free to check it out down below.

GFX Roundup

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Fujifilm X-E4 still with 26 Megapixel X-Trans sensor (and Why I’m Happy with That)

Fujifilm X-E4

I noticed some speculation in the comments, on whether the Fujifilm X-E4 might introduce a new sensor generation.

But nope, it’s not going to happen. Fujifilm will put the 26 megapixel X-Trans sensor in the X-E4.

And quite frankly, despite it being 2.5 years old, it is still packed with Sony’s latest and greatest technology: phase detection pixels all over the sensor, back-side illuminated, copper wiring for even faster readout. It’s the best sensor Sony has to offer without going into more exotic (and expensive) terrain with stacked sensors (Sony A9 series), which allow even faster readout, but decrease dynamic range.

Yes, Sony has a 43 megapixel APS-C sensor in offer, but maybe that’s a bit of an overkill for APS-C. In my opinion the sweet spot for APS-C is somewhere around 32/35 Megapixel. It would allow for 8K video recording, be still supported by Fujinon glass and just offer a nice balance between file size, details, dynamic range, costs and just overall performance. For 50+ megapixel, it is probably better to go with the GFX system anyway.

As you can imagine, I am working on more details regarding the Fujifilm X-E4. If I have anything new, I’ll you know on FujiRumors soon.

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Top 10 Posts for November: SIGMA Lenses for Fujifilm, the X-Pan Rebirth of X-Pro1, Film Simulation Recipe Cards, XF27mmF2.8 MK II and More

Here are the top 10 posts for November:

  1. The X-Pan Rebirth of Fujifilm X-Pro1
  2. This Guy Designed Fujifilm Film Simulation Recipe Cards to Download and Print
  3. Sigma Says DC DN Lenses for Fujifilm X Mount will Hopefully Come in 2021
  4. Fujifilm X-H2, X80, GFX100V, X-Pan, Monochrome and More – FR-Readers Wishlist Corner
  5. Fujinon XF27mm F2.8 MK II Coming Early 2021 with Fujifilm X-E4
  6. Fujifilm X-E4 Coming in First Quarter 2021
  7. Tokina ATX-M 23mmF1.4 and 33mmF1.4 Pre-Order Available Soon and Release on December 11
  8. Fuji Guys Switching To Fujifilm Guide (and Finally They Explain it!)
  9. Fujifilm Introduces FUJIFILM GFX100 IR (Infrared) Version Large Format Mirrorless Digital Camera
  10. Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

Top Runner Up News

Top “Personal” post

Holiday Deal Pages

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BREAKING: New Fujifilm Film Simulation Coming Early 2021

According to our sources, Fujifilm will launch a new film simulation in early 2021. As soon as I get more details, I will let you know here on FujiRumors.

I recently made a post telling you what’s coming from Fujifilm in early 2021. Now you can add the new film simulation to the list (check out the rest here).

My wish?

It’s hard, but if I’d have to pick one, I’d go for this one. And you?

Will there be even more surprises?

Well, just follow FujiRumors in the next days, weeks and months. All I can say now is that we are going to have a lot of fun! :)

Holiday Deal Pages

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Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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IBIS Performance of X-S10, X-T4 and X-H1 on All Fujifilm X Mount lenses Compared

The Fujifilm X-S10 features a brand new IBIS unit.

  • it’s 30% smaller than then one on the Fujifilm X-T4
  • it’s half a stop less effective than the Fujifilm X-T4 IBIS (up to 6 stops instead of up to 6.5 stops)

You can see the IBIS unit of X-S10 side by side with the one of X-T4 and X-H1 in this article.

But which Fujinon X mount lens gets how much stabilization on the X-S10? Well, you can see the answer in the chart above.

Also, the IBIS data above gives you a side by side comparison between X-S10, X-T4 and X-H1.

To sum it quickly up:

  • 22 Fujinon lenses work best with X-T4
    XF10-24 MK I – XF10-24 MK II – XC15-45 – XC16-50 MK II – XF18-55 – XF14 – XF16/1.4 – XF16/2.8 – XF18 – XF23/1.4 – XF23/2 – XF27 – XF35/1.4 – XF35/2 – XC35/2 – XF50-140 – XF50/1 – XF50/2 – XF56 – XF56APD – XF60 – XF8-16
  • 7 Fujinon lenses work best with X-T4 and X-S10
    XF18-135 – XC50-230 – XF55-200 – XF100-400 – XF200 – XF90 – XF16-55
  • 2 Fujinon lenses work equally well on X-S10, X-T4 and X-H1
    XF80mmF2.8 – XF16-80

Remember: Fujifilm declared downsizing IBIS one of the top priorities. And so far it seems they are proceeding pretty fast.

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New Fujifilm Camera FF200003 Registered: Fujifilm X-E4, New Fujifilm GFX or Surprise Camera X-T40 or X80?

Nokishita has just spotted the registration of a new Fujifilm camera.

Fujifilm’s unreleased digital camera “FF200003” has been registered with an overseas certification body. Equipped with Wi-Fi and Bluetooth 4.2. (X-S10 is FF200001)

They do not share any other detail, but thanks to exclusive leaks here on FujiRumors, we know that for early 2021 we can expect for sure:

But of course there can be always surprises. A Fujifilm X80? Or a Fujifilm X-A8? Or maybe even the long awaited Fujifilm X-T40? Or is another camera that will surprise us? Maybe even the Fujifilm X-H2 (although I doubt that, as Fujifilm said they want to achieve a breakthrough with the X-H2)?

I will investigate, and see if there is another camera coming up in addition to the ones we already rumored.

In the meantime, feel free to speculate, dream and wish in the comments :)

patent registration here – via nokishita

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IBIS COMPARISON: Fujifilm X-S10 vs X-H1 vs X-T4 – Smarter Wiring, 30% Smaller Side by Side with Older IBIS Units

In the latest Fujifilm X Lab episode (which is in Japanese and you rely on a ridiculous automatic google translation that often does not make sense), Fujifilm engineers and managers talk about the Fujifilm X-S10.

They talk about the challenges of shrinking IBIS, how they changed the wiring to make it smaller and more power efficient and other things.

But what is most interesting for us, is that they showed the brand new IBIS units of the Fujifilm X-S10 side by side with the one of the Fujifilm X-H1 and Fujifilm X-S10.

As we have learned during the the launch event (which we shared in our huge X-S10 live blog), the IBIS unit on the X-S10 is about 30% smaller over the one on the X-T4.

And looking at the images below, you can really see how the X-S10 IBIS is clearly smaller than the X-T4 IBIS, not to talk of the X-H1 IBIS, which is the first IBIS Fujifilm ever created (well, that’s not technically not correct, but seriously, we don’t count this one, ok?).

It’s impressive how rapidly Fujifilm is proceeding with the miniaturization process of its IBIS, which is a declared top priority for Fujifilm.

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More Images + Video

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