Fujifilm launches “FUJIFILM X100V”

Fujifilm X100V – Press Release

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

-New evolution of the X100 Series, the origin of premium compact digital cameras
-Sophisticated design that exudes functional beauty
-The newly-developed high-performance lens for premium image quality
-The world’s only viewfinder that switches between optical and electronic options in pursuit of the photography style of “shooting through the viewfinder”

Tokyo, February 5, 2020 ― FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the premium compact digital camera “FUJIFILM X100V” (hereinafter “X100V”) in late February 2020. The X100V features a newly-developed high-performance lens on its camera body, designed with functional beauty and sophistication. It is equipped with the latest image sensor and image processing engine to deliver premium-quality images with the company’s signature color-reproduction technology. In addition the evolved version of the Advanced Hybrid Viewfinder offers inter-switchable optical and electronic options, in pursuit of the photography style of “shooting through the viewfinder.”

Fujifilm pioneered a new market segment of premium compact digital cameras in 2011 with the launch of the FUJIFILM X100, the inaugural model of the X100 Series. The X100 Series has established a distinctive market position as premium compact digital cameras. It has won great acclaim from users around the world for its sophisticated exterior design, facilitating intuitive operability, and advanced image quality based on Fujifilm’s signature color reproduction technology that has been refined over 80 years.

The X100V is the fifth-generation model of the X100 Series. While maintaining the Series’ popular design in principle, the new model uses aluminum for the top and bottom plates of the camera body, applying advanced metal processing technology. It has achieved sharp looks to the edges while keeping the surfaces smooth. The use of a tilting rear LCD monitor and dials on the top plate enables intuitive operations and gives the camera body design sophistication exuding functional beauty. A high-performance lens with ultra resolution has been newly developed for this model. The back-illuminated 26.1MP “X-Trans™ CMOS 4”*1 sensor and the “X-Processor 4” high-speed image processing engine are combined with Fujifilm’s unique color reproduction technology to produce premium-quality stills and videos in “memory colors,” i.e. vivid colors exactly as you remember. The X100V equips the Advanced Hybrid Viewfinder, the world’s only*2 viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a newly developed organic electroluminescent (EL) panel with capability of high-resolution, high luminance, high contrast to provide enhanced immersiveness in photography shooting experience.

The X100V is a digital camera that integrates excellent design and operability, perfected with attention to detail, with functions that achieve outstanding image quality. It will give photographic pleasure and a sense of joy to own such excellent camera to a wide range of users including professional photographers and photography enthusiasts.

  • *1　X-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.
  • *2　As of February 5, 2020. According to Fujifilm.

1.    Main product features

(1) Sophisticated design exuding functional beauty

This is the first X100 Series camera that uses aluminum for its top and bottom plates. Aluminum, highly shapeable metal, has been milled into shape to achieve sharp looks to the edges and fine blasting treatment produces smooth texture on the surface. The body has been further colored with alumite treatment to achieve a premium appearance.
For the first time in the X100 Series, this model features a two-way tilting rear LCD monitor that enables various shooting styles from high and low angles. The monitor’s excellent touch-response performance guarantees intuitive operability. The ultra-thin LCD monitor can be stored flush in the back panel to achieve an integral body design with a sense of style.
The X100V offers an ISO dial, built into the shutter speed dial, allowing users to check and adjust various settings without having to turn the camera on. When adjusting ISO sensitivity, users can pull the outer rim of the Built-In ISO Dial up to lock for added convenience.
The camera features a grip shaped for a comfortable hold and various buttons optimally positioned for easy operation, promising a great shooting experience.

2) Premium image quality achieved with the newly-developed high-performance lens combined with the latest image sensor and image processing engine

  • Using optical technologies developed through the industry-leading “FUJINON lenses,” including lenses for cinema cameras, Fujifilm has newly developed a bright prime lens with the focal length of 23mm (equivalent to 35mm in the 35mm film format) and the maximum aperture of F2. The lens, specifically designed for the X100V using two aspherical lens elements, delivers edge-to-edge sharpness in high resolution and high contrast.
  • The X100V uses the back-illuminated 26.1MP “X-Trans™ CMOS 4” sensor and the “X-Processor 4” high-speed image processing engine. They are combined with Fujifilm’s unique color reproduction technology, refined for over 80 years, to produce “memory colors,” i.e. vivid colors exactly as you remember.

(3) Evolved “Advanced Hybrid Viewfinder” in pursuit of the photography style of “shooting through the viewfinder”
  • The X100V features the world’s only “Advanced Hybrid Viewfinder,” allowing users to instantaneously switch between the optical viewfinder (OVF), which captures the photo subject exactly as it is, and the electronic viewfinder (EVF), which reflects exposure and other shooting conditions adjustments.
  • The EVF uses a high-resolution 3.69-million-dot organic EL panel for the first time in the X100 Series. It boasts the maximum luminous intensity of 1500 candelas and high contrast to display even intricate details in highlights and shadows, providing enhanced immersiveness in photography.
  • In the OVF mode, the viewfinder offers the Electronic Rangefinder function to display a small EVF window at the same time. The feature has been developed to bring out the maximum viewfinder potential, allowing users to capture the subject as it is while enlarging the focusing area in the small EVF. This function provides added convenience when taking snapshots.
(4) Expanded array of shooting functions
  • The use of the latest algorithm enables the camera to realize fast and accurate phase-detection AF at the minimum luminance of -5EV, which is close to pitch darkness. The performance of Face and Eye AF has also been improved. The Focus Limiter function, which limits the range of focal lengths for using AF, assists a smooth shooting experience with AF.
  • The X100V offers a total of 17 Film Simulation modes to provide versatile tonal variations. It enables a high contrast finish with three-dimensional definitions with the “CLASSIC Neg” mode, which simulates color negative film traditionally chosen for snapshots of day-to-day scenes. The “ETERNA” mode, which simulates the colors and tonality of Fujifilm’s motion picture film, allows users to record video in subdued colors and rich shadow tones.
  • The X100V also has the “Grain Effect” function for reproducing distinctive graininess seen in photographs taken with film cameras. Users can adjust size and strength settings to control the degree of grain.
  • The camera is capable of recording smooth 4K video at 30fps. In the Full-HD modes, video can be recorded at even smoother 60fps for premium video quality.
(5) Various optional accessories for expanding photographic enjoyment
  • The use of the adapter ring “AR-X100” and the protection filter “PRF-49” makes this camera dust and moisture resistant for users to enjoy shooting in light rain or dusty outdoor conditions.
  • Two conversion lenses are available to alter the camera’s focal length without compromising its optical performance or f-stop value, further broadening photographic pleasure.
    ① Wide conversion lens “WCL-X100 II”
    Mounting this conversion lens widens the focal length by 0.8x to 19mm (equivalent to 28mm in the 35mm film format), perfect for landscape photography.
    ② Tele-conversion lens “TCL-X100 II”
    Mounting this conversion lens extends the focal length by 1.4x to 33mm (equivalent to 50mm in the 35mm film format), ideal for portraiture taking advantage of a natural perspective.
  • The genuine leather case “LC-X100V” gives a premium appearance. A memory card or a battery can be replaced while the case is attached to the camera.

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

New Fujifilm X Mount Viltrox AF lenses Coming before March 21

Viltrox

Fellow FR-readers have informed me (thanks) that the long awaited Viltrox Fujifilm X Mount trinity will come before March 21.

The screenshot you see below says:

Question: Will the new Viltrox lenses come before or after March 21?

Viltrox answer: Before!

Let’s hope there won’t be any delays anymore.

Opticallimits Viltrox 85mm f/1.8 Review: “A Surprisingly Mature Product”

 

Viltrox 85mm f/1.8

The Viltrox 85mm f/1.8 was the best selling third party lens of 2019 here on FujiRumors, and that it was a good choice.

The cusotmer reviews are mostly very positive:

Now also renowned review sites, such as opticallimits (former photozone), have declared it a great alternative to the Fujinon optics, which remain superior in terms of IQ and AF speed, but you also pay them significantly more.

The Viltrox PFU RBMH 85mm f/1.8 STM is an attractive medium tele lens for Fujifilm cameras. It is sharp across the image field – especially at medium aperture settings – and it doesn’t show any substantial weakness across the other characteristics either. Lateral CAs are low as are image distortions. There is a bit of vignetting at f/1.8 but it’s nothing out of the ordinary (on an APS-C sensor at least). A very positive aspect is the quality of the bokeh. Image highlights are nicely rendered at f/1.8 and the blur in the focus transition zones is very creamy. Bokeh fringing (LoCA) is present at large-aperture settings but that’s hardly surprising.

The build quality feels very “tanky” due to the all-metal design. Pro photographers may miss weather-sealing but that’s a different market segment anyway. Unlike other small manufacturers, Viltrox managed to implement an autofocus motor (STM = stepping motor). The speed is decent but action photography is a bit out of scope. However, such a lens is more aligned to portrait or street photography anyway.

It is quite surprising than Viltrox was capable of designing and manufacturing such a mature product as their first shot into the market. Other newcomers struggled much more during their first years (and some still do). Of course, designing a 85mm f/1.8 isn’t science fiction but getting all the required acts together at a very attractive price point is an achievement. Thus if you can’t or don’t want to pay the premium price for a Fujifilm XF 90mm f/2 LM R WR, the Viltrox lens is a worthy candidate for your shopping list.

Now I can’t wait how the next Viltrox Fujifilm X autofocus lenses will perform, the Viltrox 23mm f/1.4, 33mm f/1.4 and 56mm f/1.4.

You can read the full review at opticallimits.

Viltrox Video Reviews

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New Fujinon XF 50mm f/1.0 Hands-On Images and Accurate Size Comparison with XF 33/1.0, 56/1.2, 50/2, 90/2, 16-55/2.8

Fujinon XF 50mm f/1.0

As you know, Fujifilm canceled the Fujinon XF33mm f/1.0 in favor of the Fujinon XF 50mm f/1.0. As Fujifilm explained at the Fujifilm X Summit, the change was necessary in order to save size, weight (and I’ll add also price).

FujiRumors already made an accurate size comparison between the XF 50mm f/1.0 and the XF56/1.2, XF50/2, XF90/2 and XF16-55/2.8 in this article.

Now new hands on images of the Fujinon XF 50mm f/1.0 appeared on weibo via camerabeta, and you can see them all down below.

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Is it a good Idea to change from XF33mmf/1.0 to XF50mmf/1.0 to save size and weigth?

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Viltrox 85mm f/1.8 Fuji X Mount Autofocus Lens Review Roundup

 

The Viltrox 85mm f/1.8 AF is definitely the hottest non Fujinon lenses of the moment, alone for the reason that, besides the Zeiss Touit Fuji X trinity, it’s the only autofocus lens for the Fujifilm X system.

But, unlike the Zeiss Touit Trinity, it is the only reverse-engineered lens AF lens for Fujifilm X.

Moreover, it is pretty affordable!

So far the reviews have been very positive, and while it can’t match the Fujinon XF quality, it is definitely great value for money.

Hence, we keep up covering this lens in dedicated roundups here on FujiRumors.

The good news?

There will be more!

As we reported here, the Fuji X mount Viltrox 23mm f/1.4, 33mm f/1.4 and 56mm f/1.4 are coming within 2019 with seriously aggressive price tag.

It’s great to see competition coming for our beloved Fujinon XF23mm f/1.4, XF 35mm f/1.4 and XF 56mm f/1.2.

Viltrox 85mm f/1.8 Roundup

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Fujinon XF 50mm f/1.0 Accurate Size Comparison with XF 56mm f/1.2 and XF 50mm f/2

Fujinon XF 50mm f/1.0

As we reported here, for the sake of size and weight, Fujifilm canceled the Fujinon XF33mm f/1.0 from the roadmap and replaced it with a smaller Fujinon XF50mm f/1.0.

The new Fujinon XF50mm f/1.0 will be 35% smaller than the latest Fujinon XF33mm f/1.0 mock-up and also weight under 900 gram, as opposed to the 1.3 kg of the XF 33mm f/1.0.

So I thought I take the official Fujinon XF50mm f/1.0 images shared by Fujifilm here and compare its size with the Fujinon XF56mm f/1.2 and Fujinon XF 50mm f/2.

While this is as accurate as it gets, keep in mind that this is just an early prototype and the final version will surely see some changes.

According to the first results from our survey, you guys agree with Fuji’s choice to change focal length in order to make the lens smaller and lighter.

XF90 vs XF50/1 vs XF16-55

Fujifilm Manager Toshihisa Iida Interview: New Fujinon X and G Mount Lens Roadmap in 2019 and 5 to 6 New Lenses in 2020

Fujifilm Manager Toshihisa Iida Interview

Fujifilm Manager Toshihisa Iida has released an interview to the Japanese website newswitch, which you can read summed up and translated in its main points below.

But before we go ahead, I want to highlight one thing Toshihisa Iida said:

The roadmap is updated once a year

Fujifilm sort of changed the roadmap yesterday, at the Fujifilm X Summit, by scraping the Fujinon XF 33mm f/1.0 from the roadmap and replacing it with the Fujinon XF 50mm f/1.0.

But if we look at the official Fujifilm website, we see that the latest uploaded roadmaps are:

This means that Fujifilm plans to release an updated roadmap within this year, which fits with what we rumored a few days ago here.

But how many lenses can we expect to be announced in 2020? Toshihisa Iida said:

To date, we have announced an average of 5 or 6 new products each year. […] We are not going to slow that pace”

Also in this case, this fits with what we already told you back in 2017, when our sources told us that Fuji’s schedule is to release 2/3 GF lenses and 2/3 X lenses a year.

Now let’s just hope Fujifilm will listen and give us what you guys voted the most wanted X and G mount lenses here.

Interview – The Main Points

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Fujifilm X Summit LIVE STREAM on FujiRumors Starts Now

Fujifilm X Summit

The Fujifilm X Summit live stream starts now (video above).

In case you are late, don’t worry, down below I will provide written live summary on what has been said and shown, so you don’t miss out anything.

X Summit Summed Up

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Viltrox 23, 33 and 56mm f/1.4 Fujifilm X Mount Coming December 2019 with Seriously Aggressive Price Tag

Viltrox

FujiRumors broke the rumor about new  23, 33 and 56mm f/1.4 Viltrox lenses coming already back in May.

Since then, we all waited patiently for more details, and we got the first ones here on this FujiRumors article, as well as additional lens images in this article.

Now Viltrox displayed the lenses at the IBC 2019, adding more detailed information about price and release date – via digitalcameraworld.

All three new Viltrox lenses will be:

  • for sale in December 2019
  • priced around $250

This means it will be even cheaper than their currently only autofocus lens for Fujifilm X mount, the Viltrox 85mm f/1.8 AF.

That’s very aggressive and if they are as good value as the Viltrox 85mm f/1.8 (customer reviews on AmazonUS and on BHphoto), then our beloved Fujinon XF23mm f/1.4, XF 35mm f/1.4 and XF 56mm f/1.2 are getting some good competition.

Down below our specs shared in earlier articles, and for many images of all these lenses (included mounted on Fujifilm cameras), check out this article on FR and the images at digitalcameraworld.

Viltrox 23mm f/1.4 specs

  • aperture range: 1.4 – 16
  • 9 aperture blades
  • 10 groups, 11 glasses
  • filter size: 52
  • weight 250g
  • for sale in December 2019
  • priced around $250

Viltrox 33mm f/1.4 specs

  • aperture range: 1.4 – 16
  • 9 aperture blades
  • 9 groups, 10 glasses
  • filter size: 52
  • weight 270g
  • for sale in December 2019
  • priced around $250

Viltrox 56mm f/1.4 specs

  • aperture range: 1.4 – 16
  • 9 aperture blades
  • 9 groups, 10 glasses
  • filter size: 52
  • weight 290g
  • for sale in December 2019
  • priced around $250

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Fuji Guy Billy & Jonas Rask FujiLove Podcast: About Global Shutter GFX Revolution, Dropping Full Frame, XF 16-80mm and More

The fifth episode of the Fujilove podcast with Fuji Guy Billy and Jonas Rask just went online. For your convenience, here are the previous 4 episodes:

  • episode 1 – XF33mm development challenges and X-H1 market misunderstanding
  • episode 2 – autofocus motors of lenses compared and no more Kaizen love for Fujifilm X-T20
  • episode 3 – digital image stabilization via firmware update and GFX100 talk
  • episode 4 – APS-C crop factor cheating and fast GF lenses potentially coming

It’s a 1 hour podcast, and in case you are in a hurry and don’t have time yet, I cover the whole podcast below. You can listed to it all at sticher and Fujilove.

↓ FUJILOVE PODCAST ↓

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