7Artisans 10mm f/3.5 Preorders Available

You can now preorder the 7Artisans 10mm f/3.5 for Fujifilm X mount at Amazon here and BHphoto here.

It’s currently the Nr.1 new release in the mirrorless lens ranking at Amazon.

Key Features
  • APS-C | f/3.5 to f/22
  • 15mm (Full-Frame Equivalent)
  • Lightweight, Ultra Wide-Angle Prime
  • Manual Focus Design
  • Minimum Focus Distance: 7.9″
  • Clicked Aperture Ring

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Fujifilm Confirms X-Pro is on Roadmap, Immersive X-E5 Experience, Film Simulation Dial Success, Firmware Updates and More

Yuji Igarashi, General Manager of Professional Imaging Group, gave an interview to Petapixel. In short:

  • with Fujifilm X-E5, Fujifilm wanted to create a camera with which users can truly enjoy the immersive experience of making a photo
  • recently there is resurgence of interest in photography especially among younger generations
  • camera design is never complete, since Fujifilm tries to make improvements in every generation for every model
  • features often carry over from models aimed at the same users
  • X-E5 has single piece aluminum top plate of GFX100RF and the film simulation dial was added—like on the X-T50 and X-M5—but more subtly, to preserve the X-E series’ clean design
  • the film sim dial proved successful on other models, so Fujifilm brought it to the X-E5 for enthusiasts to enjoy
  • Fujifilm added the command dial for better handling, responding to X-E4 user feedback
  • user feedback also led to a better grip and upgraded body finish
  • Rangefinder-style cameras appeal to those who value a discreet, immersive, and deliberate shooting experience. That’s why Fujifilm believes the X-E5 lets photographers truly enjoy the process of image-making
  • Fujifilm constantly assess which features work well to consider them for other models
  • higher resolution enhances creative options through cropping and gets the most out of X Series lenses
  • XF23mmF2.8 is the result of a public survey that Fujifilm launched
  • it made sense to announce the XF23mmF2.8 along with the X-E5
  • X-Pro remains on the roadmap (admin note: but not for 2025)
  • a dedicated camera makes you more deliberate. It shifts you from reacting to actively seeking moments—that’s what makes photography so fun and rewarding
  • technology evolves daily, so new devices drive big leaps. But firmware improvements and algorithm updates also matter, and Fujifilm will keep enhancing both current and future cameras

Pre-Orders

Oops, My Bad! Fujifilm X-E5 Has 3″ LCD (Not 3-Way Tilt) – And More Exclusive X-E5 Images Coming Soon!

The full specs of the Fujifilm X-E5 recently leaked, and as you can imagine, it’s been an intense time—lots of info to process all at once.

Amid this flood of details, I misread one spec that now needs correcting:
The Fujifilm X-E5 will feature a 3″ screen, not a 3-way tilt screen.

I’ve updated the full specs comparison accordingly, and it’s now 100% accurate.

Apologies for the mix-up… turns out I’m human too 😅

But hey—how about I make it up to you by sharing even more exclusive Fujifilm X-E5 images? Would that help smooth things over? ;)

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Sigma 17-40mmF1.8 vs Fujinon XF16-55mmF2.8 Size Comparison

Here is a quick and approximate size comparison between the Fujinon XF16-55mmF2.8 MKII, the upcoming Sigma 17-40mmF1.8 DC ART and the old Fujinon XF16-55mmF2.8.

It seems that in terms of size the new Sigma 17-40mmF1.8 DC ART will sit somewhere in between the two Fujinon XF16-55mmF2.8 lenses.

As a reference: the Fujinon XF16-55mmF2.8 II weights 410 gram whereas the Sigma 17-40mmF1.8 weights ⁠535 gram.

If the optical quality is very good (and we will find it out on June 17), then the Sigma 17-40mmF1.8 could be a game-changing lens for some fellow Fujifilm APS-C shooters.

Remember: we shared images and full specs of the Sigma 17-40mmF1.8 here.

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BREAKING: First Leaked Image of the Fujifilm X-E5 — The Most Beautiful X-E Camera Ever Made!

Maybe you are having a barbecue with friends.

Maybe you’re out on a road trip, music on, windows down.

Or maybe you’re just enjoying a quiet Sunday, far from work and deadlines.

Whatever (hopefully pleasant) activity you’re up to, I hope you’ll forgive me for briefly interrupting, because I’ve got something exciting to share: the first leaked image of the Fujifilm X-E5.

You can see it in all its beauty above. And for a larger more detailed view, check out the image below.

We notice:

  • the return of the MCS switch (like on the X100VI)—missing on the X-E4, and I’m glad to see it back
  • a viewfinder selector similar to the one on the X100VI, likely functioning like the one on the GFX100RF
  • a bit of a grip, unlike the flat front of the X-E4
  • back to the more traditional strap eyelets, instead of the rectangular and bigger ones on the X-E4.
  • a small wheel on the left side, maybe the diopter adjustment dial
  • no “X-E5” logo on the front left—replaced by a square AF assist lamp. Honestly, that’s a design decision I welcome
  • clearly the sexiest X-E camera ever made
  • and while you can’t see it in the image… trust me, this thing’s going to sell like hot cakes!

Make sure to stay tuned on FujiRumors on June 12 at 5AM New York time for the announcement.

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LEAKED: First Image of Fujinon XF23mmF2.8 R WR

Maybe you’re out on a hike, catching up with friends, or simply enjoying the first days of summer with family. Whatever it is, I truly hope you’re having a fantastic time.

But if I may, let me gently knock on the door of your day with a small gift… something to add a little extra spark to your already great Sunday: a few fresh leaked images.

We start with the first image of the Fujinon XF23mmF2.8 R WR.

Oh, and make sure to stay tuned, as right now I am working on the Fujifilm X-E5 images.

Because yes, it’s Sunday… but you know by now: FujiRumors is always here for you ;).

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RUMOR: Fujifilm X-E5 Film Simulation Dial Comes with “New Design”

Just a little update regarding the Fujifilm X-E5 film simulation dial.

We confirm it will be there (despite the officially shared X-E5 teaser image not hinting at one), but it will have some sort of “new design”.

So, the Film Simulation dial will get its evolution. Feel free to let us know how you’d like it.

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Fujinon XF23mm f/2.8 Lens Coming in Black and Silver

At a time when Fujifilm continues to discontinue silver-colored lenses, the upcoming Fujinon XF23mm f/2.8 pancake lens will buck the trend by launching in both black and silver versions.

Discontinued Silver XF/XC Lenses

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BREAKING: Fujifilm XF 23mm F2.8 Pancake Lens Coming June 12

When Fujifilm showed us the shape of a possible XF23mm pancake lens, they had two version, one a bit longer and one ultra compact.

Well, I guess we can now say they went for the ultra compact version.

In fact, according to our trusted sources, the new pancake lens coming June 12 will be the Fujinon XF 23mm f/2.8.

As a very happy owner of the Fujinon XF27mmF2.8 R WR, I think it is a great move to keep the lens as compact as possible and give it an f/2.8 aperture.

But feel free to share your thoughts in the comments.

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RELAX: The Fujifilm X-E5 Film Simulation Dial Doesn’t Replace Any Existing Dial

We just told you that the Fujifilm X-E5 will have a film simulation dial.

Well, our sources would like to clarify one thing: the film simulation dial will not replace any of the current dials found on the X-E4.

That means you’ll still get all the classic, tactile controls we’ve come to love from the X-E line—dedicated dials for shutter speed and exposure compensation, just like on the X-E4, X-E3, and earlier models.

So don’t worry: nothing is being taken away. Fujifilm is just adding something new without removing what already works so well.

Now, I know some of you aren’t fans of the film simulation dial. I get it, it’s a controversial one.

But as I have said before (as you can read here) on the Fujifilm X-T50 for example I prefer having the film simulation dial over the drive dial. And I think the film simulation dial is perfect for the Fujifilm X-M5, too.

And to those who ask: “Why do we need a dedicated dial for film simulations?” — I’ll counter with: Why do we need a dedicated dial for shutter speed, ISO, or exposure compensation? Technically, all of that could be assigned to command dials or function buttons.

The truth is, dedicated dials aren’t a photographic necessity—they’re a design choice. Their value lies not in their function alone, but in how they shape your shooting experience. Whether a dial makes sense depends entirely on how you shoot and what kind of interaction with the camera you enjoy.

Fujifilm’s thinking seems to be: if they can offer one more direct and intuitive way to access film simulations—without removing any existing dials—why not do it?

Look, I’d have hated it if, let’s says, the shutter speed dial had been sacrificed for the new film simulation dial. But that’s not the case and I am fine with having the film simulation dial in addition to the existing classic controls.

So keep in mind: our trusted sources confirm that no classic X-E control has been removed. So you can look forward to the Fujifilm X-E5 knowing it still honors the design philosophy that makes the X-E series so beloved.

X-E5 Specs – Rumored

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