Fujifilm Financial Results for FY2022: Signifcant Rise of Imaging in Sales and Profits (also thanks to X-T5, X-H2S and X-H2)

Fujifilm has released their final report for the fiscal year 2022 (April 2022 to March 2023).

The imaging division seems to be very healthy with a 23.1% revenue increase and a 97.1% operating income increase.

Keep in mind though, that the imaging division is divided in two sections:

It’s safe to assume that the majority of the imaging division profits comes from Instax sales

But also the professional imaging department alone saw a revenue increase. In this regards, Fujifilm mentions the sales of the Fujifilm X-H2S, X-H2 and X-T5.

Strong sales of instant photo systems and digital cameras boosted overall revenue by 23.1% year-over-year to ¥410.3 billion and operating income by 97.1% year-over-year to ¥72.9 billion.

In the Consumer Imaging business, revenues increased due to strong sales of instant photo systems, color photographic paper and dry minilabs / materials. In March 2023, we launched INSTAX mini 12, the latest entry model of the INSTAX instant photo syste. We have also strated offering the smartphone app /NSTAX UP! that allows users to enjoy the digitized INSTAX photos on their smartphones.

In the Professional Imaging business, revenue increased as sales of new products from the X Series digital cameras, X-H2S, X-H2 and X-T5 which come with the latest, fifth-generation devices, fared well.

To remind you, this is the gear Fujifilm launched in 2022:

You can check out all the documents and reports at the dedicated Fujifilm page here.

Fujifilm Facebook Groups

Press Release and Slides

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New Firmware Updates for Fujifilm X-T3, X-T4, X-T5 and X-H2

New Firmware Updates

Fujifilm has released new firmware updates for the Fujifilm X-T3, Fujifilm X-T4, Fujifilm X-T5 and Fujifilm X-H2.

You can find all details and download links down below.

Firmware Details & Download Links

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The Fujifilm X Dream Team: or a Fujifilm X-T5, X-H2 and X-H2S Roundup

Ah, remember the good times called “2022” when Fujifilm dropped three higher end APS-C cameras within 8 months?

Well, 2023 is still long, so let’s hope in awesome new gear to drop also this year.

But until then, let’s look back at the Fujifilm X awesomeness of 2022 and dedicate a roundup to the Fujifilm X-T5, X-H2 and X-H2s.

The Roundup

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Fujifilm X-T5 Snaps Gold Award at DPReview

DPReview just published their full Fujifilm X-T5 review. The X-T5 snaps the gold award.

What We Like:

  • Class-leading high-resolution image quality with a wide range of JPEG processing options
  • Excellent Raw dynamic range
  • 160MP high-res mode for static scenes
  • 15fps mechanical shutter w/AF
  • Subject-specific AF tracking modes
  • Effective in-body IS allows for handheld video and slow shutter speed stills
  • Versatile dual-hinged rear touchscreen
  • Impressive build quality with plenty of ‘old school’ direct manual controls
  • Highly customizable design
  • Solid battery life

What We Don’t

  • Tracking AF and face/eye detect AF lags behind the competition
  • Lackluster video quality (significant detail/rolling shutter tradeoffs)
  • High-res mode requires a trip to your computer for assembly
  • Poor magnified live view experience
  • Not all XF lenses will deliver full promise of 40MP sensor
  • No expansion port for accessory grip

You can read the full review at DPReview.

Fujifilm Europe Launches Stunning Deals on Fujifilm X-T5 and X-H2s – Save up to €400/£360

In addition to the ones that already run since a while and expire on April 16, Fujfiilm Europe has launched new deals that include the Fujifilm X-T5 and Fujifilm X-H2s. Down below is the full list.

Deals that Expire June 30
*Note: if you buy at Amazon Italy, make sure to buy only gear shipped and sold by Amazon to qualify for the cashback
*Note: Amazon Italy is qualified retailer, but Amazon UK and Germany are not qualified
*Note: purchase camera and lens together so that they appear on the same bill.

Deals that Expire April 16

EU GFX DEALS

Claim Your Money Back

Fujifilm X-T5 Books

We already reported about the Fujifilm X-T5 book of Rico Pfirstinger that will be released in July. Rico is also working on the equivalent Fujifilm X-H2 and X-H2s book. That one will come in August.

I have owned a couple of Rico’s books and I can wholeheartedly recommend them.

However, there are of course also other books out there.

Another author that has covered Fujifilm cameras in many books is Tony Phillips. His X-T5 is already available for example at Amazon USA here (and other Amazon countries here).

At Amazon you’ll find the B&W version of his book. For the full color version you have to purchase it directly at Tony Phillips website here.

[UPDATE: in the description to this book they write the X-T5 is a 26MP camera. So definitely don’t buy this book] Of course there are also other books out there, such as the one of Steven Walryn called “Fujifilm X-T5: A Complete Guide From Beginner To Advanced“, a ultra cheap book compared to the other options. But I am absolutely not familiar with Steven’s work and I personally recommend to stick with Rico or Tony.

I will personally go for the Rico Pfirstinger X-T5 book. I found them brilliantly written and to the point.

UPDATE: Lightroom Fails with X-Trans V: Are 40MP Fujifilm X-T5 Files Really Softer than 26MP X-Trans IV Files?

The Spanish website Fujistas has shared reports that the 26 mpx RAF were sharper to 40 mpx RAF with the development settings by default.

He shares samples of images processed with DxO and other software, where he gets clearly superior results out of the 40MP sensor over the older 26MP sensor. So the deduction Fujistas makes is that this problem is related to Lightroom only.

I can’t verify that myself, as I dropped Lightroom a few years ago in favor of Capture One, which is my main editor, and I can use Topaz or DxO occasionally too (with DxO gaining more and more of my attention).

But I can report what Fujifilm X Guru Rico Pfirstinger had to say about it already a few months ago at the German Fuji-x-forum here:

it must be noted here again that with LR/ACR, the basic sharpening compared to previous Fuji models with 26 MP has apparently been withdrawn or not balanced. Since there are also multi-level values for “Baseline Sharpening Tag” and “Baseline Noise Tag” at Adobe, you cannot necessarily compare identical settings for the controls for Sharpening and Noise Reduction.

So it is meant nicely, but still not necessarily effective for objective comparisons, if DPR always sets all LR/ACR controls for noise reduction and sharpening to 0 for the RAW comparison (what else should they do?), because 0 can mean a different zero for each camera model.

This also explains why the RAWs look softer on the X-H2 with 40 MP at zero sharpening than on the older 26 MP studio examples. To compensate for this, it is sufficient to set the focus regulator at 40 MP from 0 to 5 or 10. Then the baselines are back on the same level and you can better compare detail resolution and sharpness.

UPDATE: Fujistas contacted me and said:

“I only found that 26 mpx RAF were sharper to 40 mpx RAF with the development settings by default. I basically warn about the inconsistence of the sharpening in Lightroom from one X-Trans sensor generation to another. And then, of course, write about other software alternatives.

But in the end of the article i clarified that i can get better results with the 40 mpx RAFs adjusting the default sharpness settings”

So to me this all sounds that 40MP are sharper, but you have to adjust the sharpness settings.

These Specs Make the Fujifilm X-T5 Great for Landscape Photography

Tips for Landscape Photography, Using the Fujifilm X-T5

 by Reza Malayeri 

Full disclosure: This article was brought to you by Adorama. Adorama did not pay FujiRumors to publish this article. But, as usual on FR, this article contains affiliate links.

The Fujifilm X-T5 is the culmination of five generations of evolution in Fuji’s X-Series lineup of mirrorless cameras. Released in November 2022 — nearly a decade after the release of the original X-T1 — the X-T5 features a revolutionary 40-megapixel X-Trans 5 HR sensor, X-Processor 5 AI image processing, and a more compact version of the beloved classic X-Series camera body. This makes it an optimal choice for landscape photography.

Weighing in at just 557 grams, the Fujifilm X-T5 is a lightweight powerhouse. The combination of the smaller size, weight, and high resolution 40-megapixel sensor is a joy to use and travel with. I’ve been enjoying the convenience of shooting landscape photography with such a compact setup. I can pack the X-T5 and several Fujifilm lenses into a small backpack to create stunning high-resolution images.

Fujifilm X-T5 for Landscape Photography

Higher Resolution and Increased Dynamic Range

Fujifilm has included several improvements to the X-T5 which make it an amazing camera for landscape photography. The all-new 5th generation X-Trans 5 HR CMOS sensor features an enhanced image processing algorithm that boosts resolution, without compromising signal to noise ratio. In addition to its enhanced image processing algorithm, the X-T5 also features an improved pixel structure, which allows light to be captured more efficiently. This also enables a lower base ISO value of 125. The combination of these two technologies offers increased dynamic range and higher resolution, both of which are highly desired features for landscape photographers. 

X-Trans Pixel Structure without an Optical Low-Pass Filter

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Fujifilm Managers Interview: Talking Fujifilm X-Pro4, Autofocus, Fujifilm X-T5 Sales, 5th Generation GFX, X100V Demand and More

The French website Phototrend interviewed a couple of Japanese Fujifilm managers at CP+.

You can find the full interview in French linked down below as well as a summary.

Interview

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