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Fujifilm Releases Significant Firmware Updates for Many XF/GF Lenses (plus X-A3, X-A10, XA20)

Fujifilm has released firmware updates for plenty of lenses that will make the autofocus more silent, the aperture operate smoother and also give better tracking performance while zooming.

That’s a very nice upgrade especially for video shooters.

Not all lenses will get all these three updates. You can find the full detailed list below.

Firmware Details & Download Links

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Fujifilm X/GFX Savings, but the Hugely Rebated XF56mmF1.2 is Running Out of Stock (and Discontinued)

Fujifilm has just launched new deals on X and GFX gear in USA.

The amazing deal on the XF56mmF1.2 is making the lens run out of stock quickly at many places. It is discontinued at BHphoto here and backordered at many other stores.

X Series Gear

NOTE: The deals run also in Canada! Check Amazon Canada.

GFX Gear

EUROPE DEALS

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DEAL ALERT: New Huge Deals on Fujifilm X-H2S, XF Lenses and GFX Gear

Fujifilm has just launched new deals on X and GFX gear in USA. Down below is the full list of rebates:

NOTE: The deals run also in Canada! Check Amazon Canada.

X Series Gear

GFX Gear

EUROPE DEALS

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Fujifilm Europe Launches Stunning Deals on Fujifilm X-T5 and X-H2s – Save up to €400/£360

In addition to the ones that already run since a while and expire on April 16, Fujfiilm Europe has launched new deals that include the Fujifilm X-T5 and Fujifilm X-H2s. Down below is the full list.

Deals that Expire June 30
*Note: if you buy at Amazon Italy, make sure to buy only gear shipped and sold by Amazon to qualify for the cashback
*Note: Amazon Italy is qualified retailer, but Amazon UK and Germany are not qualified
*Note: purchase camera and lens together so that they appear on the same bill.

Deals that Expire April 16

EU GFX DEALS

Claim Your Money Back

CineD Interview with Tamron Manager: Why f/2.8 on Tamron 11-20mm F2.8 Matters (vs Fuji’s f/4)

CineD had a talk with Tamron managers at the CP+in Japan.

The talk gravitates around the new Tamron 11-20mm F/2.8 Di III-A RXD for Fujifilm X mount, which will come in Spring 2023.

The manager says:

  • it’s a small and compact lens, because to go with a Fujifilm camera, it has to be small and compact. That’s what customers are looking for
  • same optics of the Sony version
  • they wanted a wider range than 14mm, but at the same time keep the size compact, so they decided to start at 11mm. If you start at 9 or 10mm or go up at 24mm, the lens would become a bit bigger
  • the hard part of planing new products is to find the balance. It’s always a big discussion
  • Tamron lens utility App (an App that can control lenses via USB-C connector). The Tamron 11-20mmF2.8 does not have that USB-C connection. That’s because the original lens was made for Sony and at the time there was no lens utility App
  • in future new lenses will have the system for the Lens Utility App
  • Tamron is planing to target also videographers with future lenses
  • final price for the Tamron 11-20mmF2.8 has not yet been set
  • Fujifilm does have the XF10-24mmF4. Tamron saw the opportunity to offer a similar f/2.8 version of that lens
  • in APS-C you have better chance to have better exposure with an f/2.8 lens rather than an f/4 lens
  • minimum focus is 15cm (from the sensor). So nice for macro

Great interview. Just one comment from my side.

I rarely use f/4 on my XF10-24mmF4. I use it mainly for landscape and there I stop down anyway. And if I use it in low light, it’s on a tripod anyway (like in this shot in Prague). But that’s my use. I am well aware that for many others f/2.8 might be a big deal on a wide angle zoom.

Reviews of the Tamron 11-20mmF2.8 for Sony

Coming Spring 2023

When my Old XF23mmF1.4 Beat Sony Full Frame and other Wonderful Moments (but now Welcome my New XF23mmF1.4 R LM WR)

It’s Here

It’s never easy to let go gear you used and loved a lot. Gear like my good old Fujinon XF23mm f/1.4 R for example.

But now the time has come.

I’ve just received the new Fujinon XF23mm f/1.4 R LM WR and I’ve explained the reason why I bought it here already.

The Magic of Making Money by Buying Gear ;)

I bought the lens at Amazon IT here, as they had a better price than my local store and are also qualified for the Fujifilm cashback.

Convincing my wife of this investment went like this:

  1. I don’t need to pay for the lens, because I am paying it with the money I made from the X-T4 sale
  2. there is a sweet deal on the new XF23mmF1.4
  3. by buying the new XF23mmF1.4 I can get rid of the old XF23mm and make even more money
  4. I’ve booked a table for 2 for dinner at a fancy restaurant tomorrow. Yes, only for 2! It will be our first dinner without our son after 2+ years. Grandma is informed, she will watch after our son

This tells us one thing: photography is definitely an expensive hobby when you build up your system, but it gets much cheaper once you can fund new gear by selling old one.

Remember the Good

But I don’t let go my good old Fujinon XF23mm f/1.4 with a light heart, as I had many great moments with it. Let me name a few “episodes”.

Beating Sony ;)

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That’s a STEAL: Save €450/£375 on Fujinon XF56mm F1.2 R

I told you yesterday that Fujifilm launched US similar rebates also in Europe. One of the deals was a huge €300/£290 rebate on the Fujinon XF56mmF1.2 R.

Well, that deal didn’t last 24 hours, as Fujifilm has decided to make it even better!

Now you save a crazy amount of €450 / £375 on the purchase of the Fujinon XF56mmF1.2 R.

* if you are Italian and buy at Amazon Italy, make sure the lens is shipped and sold by Amazon in order to qualify for the cashback.

Europe Deals

Down below are all the deals listed by country. I will include GER, UK and ITA, but it runs also in many other European countries.

At the bottom you’ll also find the links to the pages where you can submit your cashback claim.

EU X DEALS

EU GFX DEALS

Claim Your Money Back

USA Deals

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New Fujifilm X/GFX Deals Spreading All Over Europe

Europe Deals

Special Amazon Note:

You can purchase APS-C X gear also at Amazon ITA (if you are from Italy of course), but make sure it is shipped and sold directly from Amazon to qualify for the cashback. GFX gear instead can’t be purchased at Amazon ITA if you want the cashback.

THE DEALS and HOW TO CLAIM YOUR MONEY BACK

Down below are all the deals listed by country. I will include GER, UK and ITA, but it runs also in many other European countries.

At the bottom you’ll also find the links to the pages where you can submit your cashback claim.

EU X DEALS

EU GFX DEALS

Claim Your Money Back

USA Deals

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Europe to join USA with Huge Deals on Some of Fujifilm’s Best Lenses

FR-reader Ralf informed us about upcoming cashback deals coming to Europe that are mirroring those already available in the United States of America.

Here is the list of savings available starting from February 16 in Germany (and very likely in many other European countries too).

On February 16 I will pay a visit to my local store to get the Fujinon XF23mm f/1.4 R LM WR ;).

Europe Deals

USA Deals

Official Fujifilm Deals

Price Drops

X Camera Deals

GFX Deals

Fujifilm X and GFX Deals (or What Remains of Them)

Good News: Fujifilm has extended the deals on the Fujifilm X-T4 body and kit as well as the one on the original XF56mm f/1.2 R until March 5.

Bad News: all other deals expired (and there were tons of great deals). These were the best selling deals of the last round:

  1. Fujinon GF 35-70mmF4.5-5.6 WR
  2. Fujinon XF 56mmF1.2 R
  3. Fujinon GF 50mmF3.5 R LM WR
  4. Fujinon XF 16-55mmF2.8 R LM WR
  5. Fujinon GF 110mmF2 R LM WR

Good News: in most of Europe most of the deals still run until January 22. You can find the list below.