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Fujifilm X Summit – The Full Coverage Live!

  • two cameras and two lenses to be unveiled today
  • demand for X100VI demand far exceeded expectations
  • Fujifilm is now increasing production capacity for X100VI and commited to ship all ordered units
  • X-T50 introduced
  • new rounded shape
  • slightly larger than X-T30, but feels smaller in hands
  • better ergonomic feel overall
  • enhanced holding experience
  • film simulation dial
  • 40MP
  • X-Processor 5
  • AF performance of X-T5
  • IBIS newly arranged and developed to have 7 stops IBIS in compact body
  • XF16-50mmF2.8-4.8 introduced
  • 240g – lightest XF zoom
  • internal zoom
  • weather resitant
  • standard zoom for all situations
  • 11 elements in 9 groups with 3 spherical and 3 ed lenses
  • close up performance is very important (0.3x magnifcations, 24cm close focus from sensor)
  • Fujinon GF500mm f/5.6 R LM OIS WR
  • GFX100 II is flagship model launched in 2023
  • GF500 for wildlife
  • longest GF lens (396 FF equiv.)
  • weight: 1375 gram
  • no image quality compromise
  • 21 elements, 2 super ED and 5 ED lenses
  • 6 stops OIS
  • autofocus with linear motor
  • Fujifilm GFX100S II introduced
  • GFX series is not only for professionals, but also enthusiasts
  • newly developed 102MP sensor (not the one of GFX100II and also not the one of GFX100S)
  • X Processor 5
  • highest IQ among GFX series
  • improved pixel structure allows base ISO 80
  • wider dynamic range and lower noice
  • subject detection
  • autofocus algorithm improved
  • 8 stops IBIS
  • 883 grams (lightest 102 MP GFX camera)
  • Outro
  • X-T50 $1,399
  • X-T50 with 16-50 $1,799
  • XF16-50 $699
  • GF500mm $3499
  • GFX100S II $4,999
  • New Film Simulation Special content website launched
  • collaboration with World Press Photo foundations

Get Yours

Event Slides

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Introducing FUJIFILM X-T50

Fujifilm Launches Mirrorless Digital Camera “FUJIFILM X-T50”

– Compact and lightweight body with approx. 40.2 megapixel sensor and the latest image processing engine
– Newly equipped with Film Simulation dial to enjoy a wide variety of color tones

 

Press Release

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Fujifilm X-T50 Full Specs and Images Leaked

We can share the full press text, specs and images of the Fujifilm X-T50 (THANKS).

It will be officially announced at 1AM New York time along with:

Fujifilm X-T50 Press Text PDF here

** CLICK HERE to Read the Rest of the Article **

This is the New Fujifilm X-T50 Film Simulation Dial – VOTE: Better Drive or Film Simulation Dial?

We just reported about the Fujifilm X-T50 featuring a brand new film simulation dial.

Well, now other sources (THANKS) have now passed us the first image of the dial.

We can see:

  • 8 fixed spots for: Acros, Nostalgic Negative, Classic Neg., Reala Ace, Classic Chrome, Astia, Velvia, Provia (STD).
  • 3 variable spots: FS1, FS2, FS3 – assign your preferred film simulation on those dials
  • C position: disable the dial and the camera will activate whatever film simulation is set in your custom settings

Of course, it’s the drive dial of the Fujifilm X-T30II that is gone in favour or the the new film simulation dial. Let us know in the comments if you’d have preferred the drive dial or you prefer the new film simulation dial.

Coming May 16

For the X-T50 I prefer...

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SURPRISE: Fujifilm X-T50 Coming with an All New Dial

The image of the Fujifilm X-T50 has leaked already and it shows it retains all the nice dials we loved from the X-T30.

However, what the images do not show, is that one of those dials is a completely new one.

In fact, thanks to a couple of sources (including new/anonymous ones – THANKS!!!) we can tell you that there will be a dedicated film simulation dial on the Fujifilm X-T50.

Now, like all the latest Fujifilm models, also the Fujifilm X-T50 will offer a total of 20 film simulations.

But not all 20 film simulations will be on that dial.

In fact, the new film simulation dial will have 12 positions:

  • 8 fixed film simulations
  • 3 positions can be assigned to whatever film simulation you want
  • 1 “C” position to basically disable the dial, and the camera will activate whatever film simulation is set in your custom settings

Now, the source who explained it in detail to me contacted me via rumor box. So I have no way to contact it and ask questions. So I will do it here.

The question is: can you put your own recipe on the three positions that are free on the dial, or can you just assign a standard Fujifilm film simulation to it?

An additional message to the source: Thanks a lot. I have read also the second part of the rumor and I find it very interesting and I am currently looking into it. Thanks so much for putting me on the right track.

And to all sources: you can now contact me 100% anonymously also via Signal. This way we can also chat and at the same time keep identities anonymous.

Coming May 16

Fujifilm X-T50 Price and Main Specs Leaked

Earlier today the first image of the Fujifilm X-T50 leaked and we reported about it here.

Now our sources have also passed us the main specs (besides the one we already leaked a while ago, such as IBIS and 40MP).

Here are the specs for the Fujifilm X-T50:

  • 40MP
  • X Processor 5
  • IBIS
  • 1 SD Card slot
  • not weather sealed
  • NP-W126S battery
  • same EVF of X-T30 (this has to be confirmed still, so don’t take it as 100% rocksolid for now)
  • price €1,499
  • coming in three colors: silver, black and charcoal

Just a comment about the price.

If I am correct, then there is a 50% price increase from X-T30 to X-T50. As a comparison, we got a 30% price increase passing from X-S10 to X-S20.

Sure, I was hoping that the X-T50 would also “just” get a 30% price increase, but also consider that the X-S10 already had IBIS and also uses the same 26MP X-Trans IV sensor of the X-S20, so you were paying for these features already on the X-S10.

On the contrary, the X-T50 features IBIS for the first time on an X-T** camera and also takes the jump to the 40MP realm and X-Trans V sensor. So, seen from this perspective, a 50% makes a bit more sense, although I still consider it quite a hefty price jump.

And in US Dollar?

Well, I have no rumors, but if we apply the 50% price increase in Europe also to the USA, then the X-T50 would end up costing something between $1,300 or $1,400. But that’s just a speculation based on the price increase we have in Europe.

Best-Selling Cameras at Mapcamera in FY2023

Mapcamera (one of the largest retailers in Japan) shared the list of the most sold 20 cameras during their fiscal year 2023 (April 1 2023 to March 31 2024).

Fujifilm is the second most represented brand with 4 cameras. First comes Sony with 6 cameras. Canon and Nikon have three cameras listed. Ricoh has two cameras and Leica and OM one only.

  1. Nikon Z8
  2. Nikon Z f
  3. Sony α7C II
  4. Canon EOS R6 Mark II
  5. Sony α7RV
  6. Sony α7IV
  7. Fujifilm X-T5
  8. Ricoh GR IIIx
  9. Sony α6700
  10. Canon EOS R8
  11. OM system OM-1
  12. Fujifilm X-H2
  13. Fujifilm X-T30 II
  14. Ricoh GR III
  15. Nikon Z fc
  16. Fujifilm X-S10
  17. Sony ZV-E10
  18. Leica Q3
  19. Canon EOS R10
  20. Sony ZV-E1

via Mapcamera

Fujifilm X-T50 First Image Leaked (Sort Of)

On the Chinese Weibo platform the first image of the Fujifilm X-T30II successor has leaked.

We know since a over a month now that it will be called Fujifilm X-T50, and I guess that, if this image is legit, then this kind of confirms our rumor.

via Weibo 独立摄影师联合会

7artisans 50mm F1.4 Tilt-Shift Launched

The 7artisans 50mm F1.4 Tilt-Shift lens for Fujifilm X has just been announced and is now available at Amazon here.

Key Features

  • 𝙇𝙚𝙣𝙨 𝙒𝙞𝙩𝙝 2-𝙞𝙣-1: 7artisans 50mm F1.4 combines a conventional lens with a large imaging circle with a tilting mechanism. When the tilt angle is 0 degrees, it is a conventional 50mm f1.4 large aperture lens; When Tilt or Shift, it turns into a special Tilt-Shift lens compatible with mirrorless cameras.
  • 𝙎𝙥𝙚𝙘𝙞𝙖𝙡 𝙏𝙞𝙡𝙩-𝙎𝙝𝙞𝙛𝙩 𝙁𝙚𝙖𝙩𝙪𝙧𝙚: The 7artisans tilt lens also features a special Tilt-Shift feature that allows you to tilt and twistit for unique viewpoints and Lilliputian visuals, delivering clarity and resolution for portraits,buildings, landscapes,and video.
  • 𝙁1.4 𝙇𝙖𝙧𝙜𝙚 𝘼𝙥𝙚𝙧𝙩𝙪𝙧𝙚: As a wide aperture lens, the 50mm F1.4 tilt lens captures breathtaking portraits and night scenes with blurred backgrounds.
  • 𝘽𝙡𝙪𝙧 𝙀𝙛𝙛𝙚𝙘𝙩 𝙖𝙣𝙙 𝙈𝙞𝙘𝙧𝙤 𝙑𝙞𝙚w: With its large f/1.4 aperture and adjustable shift axis, this lens produces a significant blur effect. By cutting space and moving the axis, it can create unique lipt or miniature views, adding a new dimension to your photography. Its 360° rotation and Tilt-Shift axis enable you to change the focal plane and achieve various effects with superb blur capabilities for photos and videos.
  • 𝙀𝙭𝙘𝙚𝙡𝙡𝙚𝙣𝙩 𝙋𝙞𝙘𝙩𝙪𝙧𝙚 𝙌𝙪𝙖𝙡𝙞𝙩𝙮: Full metal and multi-coating ensure durability and excellent picture quality. Filter Size is Φ46mm, which can be used with UV, ND, CPL and other filters. The lens structure is 7elements in 6groups, Distortion is only 1.9%, which can provide clarity and resolution for portraits, buildings, landscapes and videos.
  • A𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚 𝙢𝙤𝙙𝙚𝙡𝙨:For FUJIFILM XM-H series: X-M1, X-H1; XP series: X-Pro1, X-Pro2, X-Pro3; XE Series: X-E1, X-E2, X-E2S, X-E3, X-H1; XA Series: X-A1, X-A10, X-A2. X-A20, X-A3,X-A5, X-A7; XT series: X-T1, X-T10, X-T100, X-T2, X-T20, X-T3, X-T30, X-T4; XS Series :X-S10