Don’t Hope for Fujifilm X-Pro4 in 2025 :: GFX Eterna in September and More – Mid-2025 Rumor Check

So far in 2025, we’ve had two X Summits, three brand new Fujifilm camera announcements, two X-mount lenses, and even a couple of new Instax cameras.

That’s quite a gear-packed year already!

And with all that gear also came plenty of rumors.

So let’s take a moment to look back and see how accurate we’ve been so far in 2025 thanks to our sources:

  • 59 rumors shared so far in 2025
  • 1 rumor still to be verified
  • 56 correct rumors out of 57 verifiable rumors
  • 1 wrong rumor
  • 1 rumor not in ranking
  • 98.25% correct rumors

What’s left in terms of rumors for 2025?

Well, not much actually. Which is why below I insert also rumors shared back in 2024 that still have to be verified, such as this X-Pro4 release info rumor and Fujifilm TX-3 rumors. All ranked by reliability.

Rumor Overview with Rating

HIGH RATING*
* 75% to 99% correct

  1. GFX Eterna full announcement in September (shared June 4)
  2. X-Pro3 successor not coming in 2025 (shared December 16, 2024)

MEDIUM HIGH RATING*
*50% to 74% correct

  1. Fujifilm Panoramic Digital Camera currently discussed by Fujifilm (not final decision yet) for release in 2028 (shared May 6, 2024)
    NOTE: I know that this is highly trusted, so they are discussing it. I just don’t rank it higher because this would otherwise give the impression that FujiRumors said this camera will come for sure. And in any case it is still 4 years away, so plans can change.
  2. Fujifilm TX-3 Digital Panoramic Camera: Fujifilm Debating Between Bayer or X-Trans Sensor (shared September 2, 2024)
  3. Next X-Pro coming with improved hybrid viewfinder (shared September 3, 2024)

MEDIUM LOW RATING*
*25% to 49% correct

  1. nothing

LOW RATING*
*1% to 24% correct

  1. nothing. I mean, it could be the longest list considering the number of fakes I got also in 2025. But we don’t like to bother our readers with fake stuff like others do.

THE MID-2025 CHECK

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Fujifilm X Half: A Playground for Innovation – Could It Inspire the Next Generation of Fujifilm Cameras?

Say what you will about the Fujifilm X Half, but one thing seems clear: it’s Fujifilm at its most experimental.

And it’s not just about the bold decision to go with a “half frame” sensor or the unusual vertical LCD layout.

The Fujifilm X Half incorporates new ideas and concepts that go well beyond that.

Most notably:

But there are also other features, also firmware related, like the new analogue mode, which further show that Fujifilm is really going wild with ideas on the Fujifilm X Half.

These features got me thinking: could any of these experimental touches make their way into Fujifilm’s higher-end X series cameras in the future? And more importantly—should they?

Let’s take the controversial LCD on the X-Pro3 as an example. Loved by some, loathed by others, that hidden screen was always a polarizing choice. But what if it was a small touchscreen instead? One that let you quickly swipe through film simulations or adjust key settings? Maybe that would breathe new life into the hidden LCD concept and win over more fans.

Personally, though, if I had to pick just one feature to bring to future X series cameras, it’d be the thumb winder.

Call me nostalgic—I won’t mind. The tactile joy of pulling a lever to take a shot again? That would be pure joy. And keep in mind, on the Fujifilm X Half the lever can serve several purposes. So you can see it as sort of a “function lever”.

If Fujifilm gave us a thumb winder with assignable functions on future cameras, that would be a nice touch.

But hey, that’s just my take.

What about you? Would you like to see any of these features on upcoming X series cameras? Cast your vote in the poll below and share your thoughts in the comments!

Which Fujifilm X Half Feature Would You Like to See on Future X Series Cameras?

View Results

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Fujifilm X Half: The Secondary Screen Explained (and It’s Quite Cool)

When the Fujifilm shared the first image of the backside of the Fujifilm X Half, we could notice a small vertical secondary screen on the left of the camera with “PROVIA” written on it.

Well, today we can tell you a bit more about it.

I don’t know if Fujifilm was “inspired” by this Canon camera, which first introduced the concept of a “Multi-function touch bar” on a mirrorless camera, but I guess we can say Fujifilm took that concept and enhanced it.

Here is why.

That little screen is an LCD touch screen. You can use to swipe and select your film simulation, but also to select/change menu settings. I don’t know if you can do even more with it, like zooming into an image or other things.

And it’s different to the little screen we find on the Fujifilm X-Pro3, which also shows the film simulation, but it is not a touch screen and you can’t use it to swipe through film simulations or settings.

I look forward to see that little touch screen in action in just a few days.

Fujifilm X Half Rumors

Fujifilm GFX100RF Pre-Orders at Italian Store (Now Removed) plus MESSAGE to Anonymous Sources with Nickname

Message to Anonymous Sources with Nickname

In the last few days I have received a few messages from two anonymous sources with nickname, who shared correct rumors in the past.

I have no way to reach out to sources, so I do it via FujiRumors.

I wanted to let sources know:

  • thanks a lot!
  • some will go online shortly
  • some I have to double check
  • one info is not correct to my knowledge, but I will make my checks

I am sorry I can’t be more specific here on FujiRumors.

For me it is OK to get info via rumor box and make these kind of messages on FujiRumors. For me it is important you know I read your rumors and I work on them. Thanks a lot!

I just remind sources that if they want to have a direct chat with me in which I can be more specific in sharing and comparing rumors before they eventually go online, we have the option to use Signal. If that sounds good to you, then:

Signal can be downloaded on your Phone, but you can use it also on your desktop (it’s required that you have the App installed on your phone already). You can download Signal for Desktop here.

While you need your phone number to register, Signal doesn’t share it with me or anyone else. You can create a nickname to contact me. All 100% anonymous.

GFX100RF

For a couple of days, Italian store otticazanichelli had its pre-order page for the Fujifilm GFX100RF on its website (the image shows the Fujifilm GFX50R though)..

The site has now been taken since a few days already. But here is what I could read on the page for as long as it was online:

To be clear: everything is a rumor until is not officially announced. And as such, no matter how strongly FujiRumors claims it does not have IBIS, nothing is 100% confirmed until it is announced.

But according to information we have received, it has no IBIS. And if we look at the leaked image, it has no OIS either.

So you’ll have to crank up ISO and shoot at faster shutter speeds if you want to freeze camera motion (because IBIS can only counteract movements of the camera itself but not subject movements like people or leaves). And luckily the ISO performance on GFX is unparalleled.

With that said, there are times when keeping the ISO low is important, especially to maximize the camera’s dynamic range (hence use it at base ISO) or counteracting camera motion when photographing completely still subjects. In these cases, IBIS (or a tripod) can be helpful tools.

via otticazanichelli

Fujifilm X-Pro4 Delayed by High Expectations – Fujifilm Wants It to Be More Than Just an Upgrade

Petapixel shared the X-Pro related part of the interview they had with Fujifilm managers at CP+. You can read it here.

In short:

  • Fujifilm is aware of demand for X-Pro3 successor
  • New X-Pro will come, but Fujifilm does not want it to be just a small “boring” update
  • the new X-Pro needs something which would satisfy the expert users
  • it would be boring to just put the 40MP and X Processor 5 in the X-Pro and call it X-Pro4
  • it should be a worthy upgrade
  • X100VI got IBIS and 40MP, hence introduced noticeable changes to the X100 line
  • Fujifilm has spent lots of time in thinking about X-Pro4, and during that time expectations kept expanding, making it harder for Fujifilm to live up to those expectations.
  • “the longer it takes to develop it, the more difficult it will be to please fans of the series“
  • “we probably made it difficult for ourselves, because we perhaps made the X-Pro too special.”

Fuji Guy Billy said already back in 2024 that the Fujifilm X-Pro4 needs to be something special. So the interview today confirms that.

EXCLUSIVE: First Image of Fujifilm GFX100RF

So guys, thanks to our trusted sources (THANKS!!!) here you have it: the first image of the upcoming Fujifilm GFX100RF.

We can see:

  • the dedicated aspect ratio dial (a very different solution compared to the aspect ratio switch on the Panasonic LX-100)
  • no D-Pad
  • Fujifilm’s most brilliant (and most irrational) dial, the combined shutter/ISO dial
  • a rather large rear command dial
  • the usual things (S,C,M switch, joystick, marked and unmarked buttons

So far so good if you ask me, but I am curious the read what you think about it.

Fujifilm GFX100RF Rumors

Fujifilm GFX100RF: More Than Just a Camera for $5K – Here’s What You Get!

We told you that the Fujifilm GFX100RF will cost about 5,000 USD.

While 37% of you either though the price is OK or suspended the judgment until they see the full specs, 63% of you straight out voted that the price is too high – see poll results here.

But that’s apparently not the full story.

In fact, after we shared the survey, the same trusted source, who told us the US Dollar price, reached out to me and wanted me to inform the fellow Fujifilm community, that there is a bit more than “just” the camera and lens coming for “about 5K”. Because included in the price there will also be:

I guess this won’t change the mind of the 63% of people, who think the Fujifilm GFX100RF is overpriced, but it is a nice set of freebies anyway.

Update: Fujifilm never gave us free filters and filter adapters with cameras. Nor did they include a square lens hood. So this is a first ever for Fujifilm. Also, the strap is of a much higher quality than the cheap one we usually get.

Fujifilm GFX100RF Rumors

EXCLUSIVE: Fujifilm GFX100RF Price Leaked

Do you remember the Fujifilm X70?

And what has the Fujifilm X70 to do with the rumor we share today?

Well, the X70 is the prime example on why rumors about the price of upcoming gear are the trickiest to share.

Because not only Fujifilm can change the price of new gear until just a few days ahead of its announcement. But as we could see with the Fujifilm X70, Fujifilm can change the retail price on gear also just a few days after its announcement. Because that’s what happened with the Fujifilm X70, which was launched at $799 but just a few days later, while it was still on pre-order, Fujifilm lowered the price to $699 as we reported here.

So should FujiRumors never share price rumors ever again?

Nope… but we give you this important disclaimer. And with that said, we can share the rumor.

According to information we have received from our sources, the price for the Fujifilm GFX100RF should be “around 5,000 USD“.

That’s more affordable than what I consider to be its closest competitor, the Leica Q3.

Fujifilm GFX100RF Rumors

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