Fujifilm GFX100RF Pre-Orders at Italian Store (Now Removed) plus MESSAGE to Anonymous Sources with Nickname

Message to Anonymous Sources with Nickname

In the last few days I have received a few messages from two anonymous sources with nickname, who shared correct rumors in the past.

I have no way to reach out to sources, so I do it via FujiRumors.

I wanted to let sources know:

  • thanks a lot!
  • some will go online shortly
  • some I have to double check
  • one info is not correct to my knowledge, but I will make my checks

I am sorry I can’t be more specific here on FujiRumors.

For me it is OK to get info via rumor box and make these kind of messages on FujiRumors. For me it is important you know I read your rumors and I work on them. Thanks a lot!

I just remind sources that if they want to have a direct chat with me in which I can be more specific in sharing and comparing rumors before they eventually go online, we have the option to use Signal. If that sounds good to you, then:

Signal can be downloaded on your Phone, but you can use it also on your desktop (it’s required that you have the App installed on your phone already). You can download Signal for Desktop here.

While you need your phone number to register, Signal doesn’t share it with me or anyone else. You can create a nickname to contact me. All 100% anonymous.

GFX100RF

For a couple of days, Italian store otticazanichelli had its pre-order page for the Fujifilm GFX100RF on its website (the image shows the Fujifilm GFX50R though)..

The site has now been taken since a few days already. But here is what I could read on the page for as long as it was online:

To be clear: everything is a rumor until is not officially announced. And as such, no matter how strongly FujiRumors claims it does not have IBIS, nothing is 100% confirmed until it is announced.

But according to information we have received, it has no IBIS. And if we look at the leaked image, it has no OIS either.

So you’ll have to crank up ISO and shoot at faster shutter speeds if you want to freeze camera motion (because IBIS can only counteract movements of the camera itself but not subject movements like people or leaves). And luckily the ISO performance on GFX is unparalleled.

With that said, there are times when keeping the ISO low is important, especially to maximize the camera’s dynamic range (hence use it at base ISO) or counteracting camera motion when photographing completely still subjects. In these cases, IBIS (or a tripod) can be helpful tools.

via otticazanichelli

Fujifilm X-Pro4 Delayed by High Expectations – Fujifilm Wants It to Be More Than Just an Upgrade

Petapixel shared the X-Pro related part of the interview they had with Fujifilm managers at CP+. You can read it here.

In short:

  • Fujifilm is aware of demand for X-Pro3 successor
  • New X-Pro will come, but Fujifilm does not want it to be just a small “boring” update
  • the new X-Pro needs something which would satisfy the expert users
  • it would be boring to just put the 40MP and X Processor 5 in the X-Pro and call it X-Pro4
  • it should be a worthy upgrade
  • X100VI got IBIS and 40MP, hence introduced noticeable changes to the X100 line
  • Fujifilm has spent lots of time in thinking about X-Pro4, and during that time expectations kept expanding, making it harder for Fujifilm to live up to those expectations.
  • “the longer it takes to develop it, the more difficult it will be to please fans of the series“
  • “we probably made it difficult for ourselves, because we perhaps made the X-Pro too special.”

Fuji Guy Billy said already back in 2024 that the Fujifilm X-Pro4 needs to be something special. So the interview today confirms that.

EXCLUSIVE: First Image of Fujifilm GFX100RF

So guys, thanks to our trusted sources (THANKS!!!) here you have it: the first image of the upcoming Fujifilm GFX100RF.

We can see:

  • the dedicated aspect ratio dial (a very different solution compared to the aspect ratio switch on the Panasonic LX-100)
  • no D-Pad
  • Fujifilm’s most brilliant (and most irrational) dial, the combined shutter/ISO dial
  • a rather large rear command dial
  • the usual things (S,C,M switch, joystick, marked and unmarked buttons

So far so good if you ask me, but I am curious the read what you think about it.

Fujifilm GFX100RF Rumors

Fujifilm GFX100RF: More Than Just a Camera for $5K – Here’s What You Get!

We told you that the Fujifilm GFX100RF will cost about 5,000 USD.

While 37% of you either though the price is OK or suspended the judgment until they see the full specs, 63% of you straight out voted that the price is too high – see poll results here.

But that’s apparently not the full story.

In fact, after we shared the survey, the same trusted source, who told us the US Dollar price, reached out to me and wanted me to inform the fellow Fujifilm community, that there is a bit more than “just” the camera and lens coming for “about 5K”. Because included in the price there will also be:

I guess this won’t change the mind of the 63% of people, who think the Fujifilm GFX100RF is overpriced, but it is a nice set of freebies anyway.

Update: Fujifilm never gave us free filters and filter adapters with cameras. Nor did they include a square lens hood. So this is a first ever for Fujifilm. Also, the strap is of a much higher quality than the cheap one we usually get.

Fujifilm GFX100RF Rumors

EXCLUSIVE: Fujifilm GFX100RF Price Leaked

Do you remember the Fujifilm X70?

And what has the Fujifilm X70 to do with the rumor we share today?

Well, the X70 is the prime example on why rumors about the price of upcoming gear are the trickiest to share.

Because not only Fujifilm can change the price of new gear until just a few days ahead of its announcement. But as we could see with the Fujifilm X70, Fujifilm can change the retail price on gear also just a few days after its announcement. Because that’s what happened with the Fujifilm X70, which was launched at $799 but just a few days later, while it was still on pre-order, Fujifilm lowered the price to $699 as we reported here.

So should FujiRumors never share price rumors ever again?

Nope… but we give you this important disclaimer. And with that said, we can share the rumor.

According to information we have received from our sources, the price for the Fujifilm GFX100RF should be “around 5,000 USD“.

That’s more affordable than what I consider to be its closest competitor, the Leica Q3.

Fujifilm GFX100RF Rumors

Related articles:

Fujifilm GFX100RF Coming in Two Colors (First Time Ever for GFX System) – And How to Pick the Right One ;)

In theory this should me a minor rumor.

And yet, I know it will be one of those, that will make future Fujifilm GFX100RF owners struggle quite a bit.

So what’s about?

Well, the Fujifilm GFX100RF will be offered in black and in silver.

Sure, nothing earth shattering.

But it is the first time ever Fujifilm is offering color options for a GFX camera.

While it’s nice to have more options, at the same time it also makes the choice harder.

So, which one should you go for?

Well, I have theory on which one is better: it’s the one that survives the assault of scalpers and that you are still lucky enough to find in stock somewhere.

And I speak out of experience.

No joke… I made the same error.

When the X100VI was launched, I miraculously found it available a few days after launch at my local store. They had one sample, all black. I wanted to grab it, but then I asked if they’ll get also the silver one. They said “probably next week“. So a week passed by, I went to the photography store and asked to see also the silver one. Answer: “All sold out. No idea when we will get new units“. I still pass there every now and then, but haven’t seen an X100VI ever again.

So, the one to get, is the one you find in stock. Silver or black, I am sure they’ll both look sexy.

Fujifilm GFX100RF Rumors

Related articles:

Compose, Click, Done: How the GFX100RF New Features Reflect Fujifilm’s Photography Philosophy

With the upcoming announcement of the Fujifilm GFX100RF, two of the standout features generating buzz (and a fair bit of skepticism) are the new aspect ratio dial and crop zoom lever. Now, in the comments some of you guys said that these features are useless, because cropping and adjusting aspect ratio can be easily done in post.

But I do not think these ergonomic solutions are unnecessary. In fact, they could be more significant than they first appear, especially considering Fujifilm’s approach to photography.

Let me (try) to explain:

Cropping: One of the First Steps in Post

Personally, when I go into editing, the first two things I do to fine-tune my composition and adjust it to my creative vision is to set the right vibe by editing the colors and to crop the image if needed. Only after I am done with that, I move on to other aspects of editing.

And I think I am not alone with this.

In fact, cropping might be, for many, one of the most fundamental and frequently used steps in photo editing.

Saving Time with Intuitive Tools

While it’s true that cropping can be done later in software, it’s part of Fujifilm’s philosophy to try to get as much as possible right in-camera.

The Fujifilm Film Simulation are an example of that: for me personally, the pleasing vibe I get out of the various film simulation is a big reason why I now keep many of my images in JPEG only and do not feel the need to go into editing anymore. Maybe I’ll still sometimes use the internal RAW converter to apply different film simulation or make minor adjustments directly in camera on the fly, but that’s it. With the right colors, most of my images are done and finished in-camera and never end up in any editing software.

The aspect ratio dial and crop lever serve the same purpose of Fujifilm’s film simulations: reduce the time spent in post-processing by offering quick and intuitive access to multiple aspect ratios and cropping tools directly on the camera.

All of this means fewer clicks, sliders, and adjustments in the editing software later.

And for many professionals and enthusiasts photographers, every second saved in post can be invaluable.

Compose, Click, Done!

If I could sum up what Fujifilm means for me and more broadly what their approach to photography is, then I’d call it the “edit less and shoot more” philosophy. Or “compose, click, done!”.

Because, at least for me, using (good looking) cameras that are not only fun and inspiring to use thanks to their manual controls, but also deliver such pleasing files out of the box that I know I won’t have to edit most of them later on, frees up my mind and just makes me want to take even more images, because I know I don’t have to bother too much with editing later on.

To me, the crop lever and aspect ratio dial are consistent with this philosophy: providing tools that help photographers create finished files in-camera. They are tools for those who value efficiency and creativity, allowing us to focus on our craft rather than being tethered to our editing desks.

And look, skepticism is natural when something new comes along, but this dial and lever could prove to be a welcome addition for those who appreciate Fujifilm’s philosophy of crafting tools that prioritize the art of photography and want to get as much as possible done right in camera.

What are your thoughts?

Are the aspect ratio dial and crop zoom lever a useful addition, or do you prefer to handle these aspects of editing entirely in post? Feel free to let us know in the comments.

Fujifilm GFX100RF Rumors

Related articles:

Fujifilm GFX100RF Coming with Fuji’s Most Brilliant (and Irrational) Dial

If I should pick my all time favorite dial on Fujifilm cameras, then it would be the combined shutter/ISO dial we find on the Fujifilm X100VI and X-Pro3 for example.

In fact, I would be willing to pay more for a Fujifilm X-E5, just to get that dial also there.

Now, I don’t think (speculation, not rumor) that Fujifilm will put that dial also on the X-E5, because the combined shutter/ISO dial is complicated to manufacture and hence raises the price of the camera. And I guess Fujifilm does not want to make the X-E5 too expensive, nor make it too complicated (and therefore much slower) to manufacture.

But while I am not so optimistic about the X-E5 having that dial (even though it is the most desired one as we see here), today I can tell you that the combined shutter/ISO dial will be implemented also on the upcoming Fujifilm GFX100RF.

In fact, the Fujifilm GFX100RF might be the one Fujifilm camera with the most dedicated manual controls ever made, as in addition to the combined shutter/ISO dial, it will also feature:

I understand that dedicated manual controls aren’t for everyone. However, if you’re someone (like me) who enjoys having as many dials and levers as possible, if that’s what adds to your enjoyment and sparks your inspiration, then the GFX100RF could be an outstanding choice.

Fujifilm GFX100RF Rumors

Related articles:

Fujifilm GFX100RF Additional Layout Details

An anonymous source, who has once before shared accurate info with us (luckily it decided to use a nickname, so I can keep track of the rumors, THANKS), has now shared additional info regarding the layout of the Fujifilm GFX100RF.

First off: it confirms that the quick render we shared here in regards to the aspect ratio dial is quite accurate.

But it also shared this:

  • left to the aspect ratio dial there will be the S, C, M selector
  • right to the aspect ratio dial there will be the AEL AFL button
  • the crop zoom lever would be better defined as a “toggle lever”, so it’s something between a lever and a dial (as far as I understand it looks more like the ON/OFF switch, but you can toggle it right or left, and then it springs back to the center)
  • width and depth are similar in dimensions to the Fujfilm X-Pro3, but it is a bit higher than the X-Pro3

That’s it for now.

Fujifilm GFX100RF Rumors