REPORT: Fujifilm Price Increase Coming Soon (also on X-E5): Order Now to Lock the Price! – UPDATED

UPDATE: here is the list of price increases – X-E5 might be safe

FR-reader Alejandro has received the message you can see above from the Moment customer service:

Fujifilm just let us know they’ll be increasing the prices of some of their products soon, so l’m reaching out to assure you your order will be unaffected by the increase. Since you placed this order with us before the increase was announced, we’re be honoring your purchase price and eating the cost of the increase

I guess this was to expect. In fact, we’ve already seen hints of this: the X half launched at $850 instead of the planned $700, and the Fujifilm X-E5 is priced like the X-T5 in the U.S., unlike elsewhere where it is priced like the X-T50.

Older gear stayed stable thanks to pre-tariff stock, but that’s running out. Now, with higher import costs kicking in, Fujifilm appears to be officially adjusting prices.

But here is the thing:

When I asked Alejandro for which gear he got this notice, he told me:

this is for the silver X-E5 with kit lens

Now, we told you a few weeks ago that price adjustments on Fujifilm X-E5 can’t be ruled, since it’s now subject to a higher tariff rate than when it first launched.

Maybe that’s also why Amazon US de-listed the X-E5 from their website. They could be waiting for the price increase to become official and then list it again with the new price.

Anyway, if Alejandro’s report to FujiRumors is accurate, then we could be just days away from a price increase.

Also at risk of price increase might be all that gear announced before the tariffs and that is now running low on stock at the US warehouses, so we are talking of Fujifilm GFX100RF, Fujifilm X-T50, X-M5, X-T5, X-H2, X-H2S and more.

And I guess also plenty of GF and XF lenses will get a price increase.

To be clear: there is no official Fujifilm statement as of yet. It’s just an information that has been passed from a store to a FR-reader, who then passed it to me.

However, at this point my advice is: if you’re planning to buy and Fujifilm gear, (pre)order it now to give yourself the best chance of avoiding the potential imminent price hike.

If I get any updates I will let you know.

Fujifilm X-T6 with Back-Illuminated Dials :: Dreams of Fujifilm X-T5S :: How to Re-Do the GFX :: and More :: FR-Reader Wishlist Corner

Time to catch up and share a FR-reader wishlist corner post.

by Chris

Once upon a time (2010?), Fujifilm launched the second version of a 3D camera, the Fujifilm Finepix Real 3D W3.

Stereo enthusiasts still regard this as a high point but of course its specifications (especially the sensors) are now very dated.

Do you think there is ANY CHANCE Fujifilm might produce a new version, almost certainly with enhanced video capabilities for viewing on 3D display laptops, AR/MR/VR headsets and more traditional ways?

There have been “Mickey Mouse” 3D cameras launched recently, but they are more toys than proper cameras, see e.g. XREAL Beam Pro.

by Jerry

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Fujifilm Europe/Canada Deals End Soon… and No Deals in USA Since Months

The deals on Fujifilm X and GFX gear in Europe and Canada are ending. There are deals pretty much all over the world, from the Philippines to Australia and more

There is only one country that has no deals running since a couple of months now: the United States of America. I guess recently it’s not a great time for Fujifilm USA to launch deals… it’s more about figuring out how not to raise prices.

CANADA: Full List of…. (end July 13)

EUROPE (end July 7)

X Series Camera + Kit Deals*

X Series Lenses*

GFX Deals in UK*

* alle Angaben ohne Gewähr

July 4th Deals Launched in USA

BHphoto, Adorama & Co have launched their 4th of July savings:

Fujifilm Deals

Some selected deals:

Also, soon the Amazon Prime Deal days will start off. Ahead of the event, you can earn a $15 credit to spend on those deals by uploading your first photos with Amazon Photos (Click here). You can try out Amazon Prime with these programs:

Some current Amazon Deals:

First Used Fujifilm X Half Cameras Available, Fujifilm X100F and More Used Fujifilm Gear

The first used Fujifilm X half cameras are now listed at BHphoto.

There is also a used Fujifilm X100F available as well as the Fujifilm X100V (but the V is overpriced)

But there is a lot more Fujifilm gear listed used at BHphoto. For example:

RUMOR: This is the Sensor of the Fujifilm X-E5

→ in short: it’s the same sensor of this Fujifilm camera

One of the big questions I got recently was if the Fujifilm X-E5 will adopt the Fujifilm X-S20 solution (26MP + X Processor 5) or the X-T50 solution (40MP + X Processor 5).

And look, I know this is something I can’t get wrong, so I have waited to have mulitple confirmation from several trusted sources before sharing it.

Well, now I am confident enough to share it….

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Fujifilm Europe Massive Sell Out of 5th Generation Cameras and Lots of XF/GF Lenses

Last week, Fujifilm UK launched significant rebates on nearly every 5th-generation X-Series camera—excluding the new X-M5 and the wildly popular X100VI. Now, the rest of Europe has followed suit, with similar discounts rolling out across the continent.

But keep in mind: rebates might vary by country, and even within the same market, prices can differ between retailers. The discounts listed here (in €) reflect current German store promotions, but your local deal might be slightly different.

And don’t forget to compare prices across multiple stores as there might be differences. For example:

You know why this is happening, right?

It’s all going to be impossible to sell once this beautiful camera is out ;).

  • ATTENTION 1: In Germany these are Cashback Deals
  • ATTENTION 2: AmazonDE is not listed among the authorized reseller for these particular cashback deals. However, I will list AmazonDE below, because in some cases they have better or same prices. Please compare prices. Fotokoch, Fotoerhardt and Calumet are all eligable for cashback.

X Series Camera + Kit Deals*

X Series Lenses

GFX Deals in UK

* alle Angaben ohne Gewähr

Fujifilm Gear Coming 2025 – Updated List and What’s Missing!

Last year we investigated how much gear Fujifilm launches every year (see list below). The result: between 2 to 4 cameras a year and 4 lenses a year.

So let’s see at which point we are in 2025 so far.

Gear (to be) released in 2025

So we have 4 cameras coming for sure in 2025, which matches Fujifilm’s best years in terms of number of cameras released. And while we can always hope for a 5th camera, it is also possible that in terms of cameras, this is all we get. What is sure: the Fujifilm X-Pro4 will not come in 2025.

If you look at lenses, Fujifilm has pretty much consistently released 4 lenses a year. So far we know of one coming for sure, the Fujinon GF32-90mmF3.5, and one being rumored, the Fujinon XF23mm pancake. If Fujifilm were to match the previous years, then there could be still 2 more lenses coming in 2025.

At this point in time, I have no idea which additional lenses could come, but I hope that maybe sources will reach out to us and give us a hint of what’s to come. And if that happens (and if sources agree), I will share it will all of you here on FujiRumors.

In the meantime, these are the lenses the FR community wants based on Fujifilm’s suggestions, and these are the most wanted lenses based on our own mega survey.

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

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Fujifilm Equipment for Wildlife Imaging: An Evolving and Compelling Choice for Serious Photography

guest post by Mark Lucock
www.marklucock.com

Fujifilm Equipment for Wildlife Imaging: An Evolving and Compelling Choice for Serious Photography

My photographic journey began many years ago with Fuji’s GX617 6x17cm panoramic and GSW690 6x9cm cameras, using ISO 50 medium format 120 Velvia film. I then moved on to Canon EOS equipment for several years. However, in 2016/17 I moved back to Fuji and have been using their equipment ever since the X-T1. You can find out more about me and my photography at www.marklucock.com

Up until recently my photographic life was very straightforward, I used Fuji gear for all my landscape photography of the natural and urban worlds, but fell back to my Canon equipment for wildlife photography. The Canon 300mm, 400mm and 100-400mm f/4.5-5.6L IS USM II lenses were my staple for birding.

Welcome swallow in flight; Fuji XF 150-600mm f/5.6-8 R LM OIS WR lens, XH2, 600/900mm, f/9.0, 1/2500sec, ISO 1250, pre-shot mode at 13 FPS

Photographic life for me and many others has now changed thanks to Fujifilm’s new repertoire of high-end telephoto optics, and I’m really grateful to Patrick at FujiRumors for inviting me to write this Guest Post on how Fujifilm has adapted its equipment portfolio to arm nature and wildlife photographers with some truly remarkable glass.

From the inception of the Fuji-X system, the company has succeeded in producing some really high-quality, industry leading lenses. The acid test is always how good large prints are and while Fuji-X is only APS-C format, prints can be astoundingly good and are as good as you are ever likely to need. Add to this that the X system is a small and light weight set up, unobtrusive, and unashamedly retro, and you have a winning combination. BUT, while this kind of set up is ideal for lifestyle (portraits, weddings etc), landscape, macro and certain other genres, it is quite a departure to use this system for bird photography, a genre that is associated with huge, ridiculously expensive, heavy white lenses. True, the Fujifilm XF 100-400mm f4.5-5.6 R LM OIS WR is a great lens for birding; however, it is also a big, fairly heavy lens, and 400mm (even on APS-C) can be limiting in terms of reach for smaller birds.

Superb fairy wren; Fuji XF 150-600mm f/5.6-8 R LM OIS WR lens, XH2, 600/900mm, f/8.0, 1/100 sec, ISO 500
White-faced heron; Fuji XF 150-600mm f/5.6-8 R LM OIS WR lens, XH2, 600/900mm, f/8.0, 1/500 sec, ISO 500

Everything changed for Fujifilm users who have a passion for wildlife/bird photography with the release of the Fuji X-H2 and X-H2s bodies and the Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR lens followed more recently by the remarkable Fujifilm XF 500mm f/5.6 LM OIS WR lens. These four items are “manna from heaven” for serious wildlife photographers. Suddenly, Fujifilm was offering a true, fully fledged professional system that takes seriously good images. Most importantly, the pre-shot mode and electronic shutter (40 FPS) made Birds in Flight (BIF) photography reasonably simple. My aim with this article is therefore to show how these four items are a game changer for bird photographers and therefore through being a compelling choice for serious wildlife/bird photography, are in themselves a game changer for Fujifilm itself. You can read my individual reviews on the Fujifilm XF 500mm f/5.6 LM OIS WR lens and Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR lens on my website.

The 500mm lens clearly shows the exquisite detail on a red-browed finch; Fuji X-H2S, f/5.6, 1/500 sec, ISO 500, 500/750mm
Great cormorant portrait; Fuji X-H2S, f/5.6, 1/680 sec, ISO 500, 500/750mm

One of the main objectives of this article is to compare these two amazing Fujifilm optics- the XF 150-600mm f/5.6-8 R LM OIS WR and XF 500mm f/5.6 LM OIS WR lenses. I can imagine many people will be scratching their heads trying to decide which one they need for their particular type of photography. I have now been using both for several months and hope that I can offer some useful advice. I have already done a direct field and technical comparison of the XF 150-600mm f/5.6-8 R LM OIS WR lens with the Canon EF 100-400mm f/4.5-5.6L IS USM II lens for those that are interested, but I feel sure that the biggest appeal is likely to reside in a direct comparison of the two Fujifilm lenses.

The 150-600mm zoom statistics/observations

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