The patents have been spotted by the Japanese website asobinet.
And remember, Fujifilm has also patented this foldable smartphone, so that one has to come soon, too :).
More seriously: Fujifilm recently said they have 10 lenses currently under study. Look up at those to see a more realistic list of lenses that might come at some point.
The latest Fujifilm financial results are out for the fiscal year 2023 (April 1, 2023 to March 31, 2024).
Fujifilm sums up the performance in this single sentence:
Revenue and profits soared on strong sales of INSTAX and digital cameras
Professional Imaging
Revenue rose due to strong sales of Fujifilm X-S20 launched in June 2023 and Fujifilm GFX100 II launched in September 2023, in addition to the models released in the previous fiscal year.
In March 2024, we launched Fujifilm X100VI, the latest model in the X100 series of high-end compact digital cameras, equipped with a 40.2-megapixel sensor and the latest processor
Consumer Imaging
Achieving the INSTAX sales target of ¥150.0 billion for FY2024 one ver ahead of schedule was a major driving force behind revenue growth in Consumer Imaging
High value-added products, mainly INSTAX mini Evo, a hybrid instant camera incorporating digital technology, and INSTAX Pal, a “palm-top camera” launched in October 2023, performed well
INSTAX mini 99, the top-of-the-line analog instant camera, was launched in April 2024
Growth Strategy in the Imaging Segment
In the professional imaging business, we will expand our fan base by reinforcing the multi-brand digital camera strategy featuring the X series and the GFX series to develop potential needs of people who want more than just smartphone cameras.
To sum them up: the dial is useless. One can press a button to access all film simulations anyway. It would have been better to keep the drive dial there.
But there is a flaw in this thought.
Because the exact opposite is also true: why do you need a Drive dial?
I mean, I don’t have a Drive dial on my Fujifilm X-E3, but all I need to do is to press a button and I can access all options very quickly.
And for that matter, why do you need an ISO dial? Or a shutter dial? Also there I can press a button, and access all options quickly too and then scroll through them with the command dial.
ISO dial, Drive dial, Shutter dial, Film Simulation dial: one could argue there are all useless, since you can access all options with a simple press of a button anyway.
If a dial makes sense or not solely depends on how you shoot and what kind of experience you are looking for.
I for example change much more often the film simulation than the Drive dial settings. So, for me personally, I prefer to have the Film Simulation dial rather than the Drive dial.
And for all those, who play around with Film Simulations much more than with the Drive options, a dedicated FS dial might make more sense than a dedicated Drive dial.
So, Fujifilm decided that Film Simulations are more important for potential X-T50 customers than the Bracketing options on the Drive mode, hence they decided to offer a dedicated dial for it. Just turn it, and you’ll instantly see the film simulation applied on the screen of your camera right on the field. And, as we have been told, the dial also works in video mode.
Last but not least: lots of FujiRumors readers might be sceptical right now, but there is one guy who seems very convinced that this is a brilliant move: it’s Andrea from SonyAlphaRumors, who even made a video about it and explains why he thinks this is a great move by Fujifilm in this article here.
SonyAlphaRumors acknowledges that Film Simulations are a big deal and in several videos vehemently asked for Film Simulations also on Sony cameras!
Maybe he got convinced by the Film Simulation glory after he saw an image I took with my GFX and he texted me asking how I managed to get those colors. And I told him I did not edit anything… just set the camera on Astia and that’s it. You can read there story here.
So, the Sony guy sees lots of sense in this dial. Honestly, I also prefer it over the Drive dial. Although my top choice would have been an ISO dial. But between Drive and Film Simulation, I pick the Film Simulation dial with joy.
3 variable spots: FS1, FS2, FS3 – assign your preferred film simulation on those dials
C position: disable the dial and the camera will activate whatever film simulation is set in your custom settings
Of course, it’s the drive dial of the Fujifilm X-T30II that is gone in favour or the the new film simulation dial. Let us know in the comments if you’d have preferred the drive dial or you prefer the new film simulation dial.
The image of the Fujifilm X-T50 has leaked already and it shows it retains all the nice dials we loved from the X-T30.
However, what the images do not show, is that one of those dials is a completely new one.
In fact, thanks to a couple of sources (including new/anonymous ones – THANKS!!!) we can tell you that there will be a dedicated film simulation dial on the Fujifilm X-T50.
Now, like all the latest Fujifilm models, also the Fujifilm X-T50 will offer a total of 20 film simulations.
But not all 20 film simulations will be on that dial.
In fact, the new film simulation dial will have 12 positions:
8 fixed film simulations
3 positions can be assigned to whatever film simulation you want
1 “C” position to basically disable the dial, and the camera will activate whatever film simulation is set in your custom settings
Now, the source who explained it in detail to me contacted me via rumor box. So I have no way to contact it and ask questions. So I will do it here.
The question is: can you put your own recipe on the three positions that are free on the dial, or can you just assign a standard Fujifilm film simulation to it?
An additional message to the source: Thanks a lot. I have read also the second part of the rumor and I find it very interesting and I am currently looking into it. Thanks so much for putting me on the right track.
And to all sources: you can now contact me 100% anonymously also via Signal. This way we can also chat and at the same time keep identities anonymous.
The Fujifilm X Summit on May 16 is getting bigger and bigger.
Not only will we get the Fujifilm X-T50, the Fujinon XF16-50mmF2.8-4.8 and the Fujifilm GFX100S II, but according to our sources also the Fujinon GF500mm f/5.6 will be announced on May 16.
And we also have the price for you.
The Fujinon GF500mm f/5.6 will cost €3,899 in Europe. So far I have no indication about the price in US Dollar.
Shocked?
Well, that’s actually a bargain compared to what other brands charge for equivalent lenses.
I was there, when Fujifilm launched what would become their all time bestseller, the Fujinon XF18-55mm f/2.8-4.
I was there to blog about it, to talk about… and to buy it for myself.
And actually, I bought two of them.
The first one I destroyed it when I had to jump into the Mekong river (story here – only the legendary Fujinon XF35mm f/1.4 survived that adventure, the rest of my gear broke).
I loved the XF18-55 so much that I bought a new one after destroying the first one.
The second sample did stick with me until I decided to sell it along with my XF55-200mm, in order to replace both of those lenses with the king of versatility, the Fujinon XF18-135mm.
I have had wonderful years with my Fujinon XF18-55mmF2.8-4. It has taken some of my favorite images. And I am sure it has given great joy to many other fellow X shooters out there.
But now it is time also for this glorious lens to retire.
In fact, according to our trusted sources, Fujifilm will announce also the Fujifilm X-T50 and the new kit lens, the XF16-50mmF2.8-4.8, at the X Summit on May 16.
Loading ...
