Fujifilm Launches Dedicated Fujifilm Film Simulation Website

Fujifilm has launched its dedicated Fujifilm Film Simulation page.

You can see how Fujifilm devides film simulations in two main categories: the “all-rounder types”  and the “individialist types“.

By clicking on each film simulation you get a description about each film simulation.

They also explain how “Grain Effect“, “Color Chrome Effect” and “Color Chrome FX Blue” affect your images.

Just out of curiosity, I wonder which is your favorite “allrounder” and which one your “individualistic” film simulation. Feel free to vote the survey below.

You can check out the dedicated Film Simulation page here.

Pre-Orders

VOTE

My favorite all-rounder Film Simulation is...

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My favorite individualistic stye film simulation is...

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Fujifilm X Summit Starts NOW – WATCH LIVE on FujiRumors

Fujifilm X Summit – LIVE COVERAGE
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Fujifilm X Summit – The Full Coverage Live!

  • two cameras and two lenses to be unveiled today
  • demand for X100VI demand far exceeded expectations
  • Fujifilm is now increasing production capacity for X100VI and commited to ship all ordered units
  • X-T50 introduced
  • new rounded shape
  • slightly larger than X-T30, but feels smaller in hands
  • better ergonomic feel overall
  • enhanced holding experience
  • film simulation dial
  • 40MP
  • X-Processor 5
  • AF performance of X-T5
  • IBIS newly arranged and developed to have 7 stops IBIS in compact body
  • XF16-50mmF2.8-4.8 introduced
  • 240g – lightest XF zoom
  • internal zoom
  • weather resitant
  • standard zoom for all situations
  • 11 elements in 9 groups with 3 spherical and 3 ed lenses
  • close up performance is very important (0.3x magnifcations, 24cm close focus from sensor)
  • Fujinon GF500mm f/5.6 R LM OIS WR
  • GFX100 II is flagship model launched in 2023
  • GF500 for wildlife
  • longest GF lens (396 FF equiv.)
  • weight: 1375 gram
  • no image quality compromise
  • 21 elements, 2 super ED and 5 ED lenses
  • 6 stops OIS
  • autofocus with linear motor
  • Fujifilm GFX100S II introduced
  • GFX series is not only for professionals, but also enthusiasts
  • newly developed 102MP sensor (not the one of GFX100II and also not the one of GFX100S)
  • X Processor 5
  • highest IQ among GFX series
  • improved pixel structure allows base ISO 80
  • wider dynamic range and lower noice
  • subject detection
  • autofocus algorithm improved
  • 8 stops IBIS
  • 883 grams (lightest 102 MP GFX camera)
  • Outro
  • X-T50 $1,399
  • X-T50 with 16-50 $1,799
  • XF16-50 $699
  • GF500mm $3499
  • GFX100S II $4,999
  • New Film Simulation Special content website launched
  • collaboration with World Press Photo foundations

Get Yours

Event Slides

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Introducing FUJIFILM X-T50

Fujifilm Launches Mirrorless Digital Camera “FUJIFILM X-T50”

– Compact and lightweight body with approx. 40.2 megapixel sensor and the latest image processing engine
– Newly equipped with Film Simulation dial to enjoy a wide variety of color tones

 

Press Release

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Introducing Fujinon GF 500mmF5.6 R LM OIS WR

Fujifilm Launches FUJINON Lens GF500mmF5.6 R LM OIS WR

New super-telephoto lens to expand the shooting range of the GFX series
Lightweight design, powerful image stabilization, and high-speed, high-precision AF broaden the range of photographic expression

 

Press Release

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Introducing FUJINON Lens XF16-50mmF2.8-4.8 R LM WR

Fujifilm Launches “FUJINON Lens XF16-50mmF2.8-4.8 R LM WR”

– The new standard in the “XF Lens” lineup
– Combining high resolution performance with a compact and lightweight body that can be used in various situations.

Press Release

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Fujifilm X-T50 Full Specs and Images Leaked

We can share the full press text, specs and images of the Fujifilm X-T50 (THANKS).

It will be officially announced at 1AM New York time along with:

Fujifilm X-T50 Press Text PDF here

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VOTE NOW: Which Fujifilm Gear Coming May 16 Are You Looking Forward Most

On May 16, at 1AM New York time (7AM Berlin time), Fujifilm will launch 4 new items:

I was wondering: out of all this new Fujifilm gear, which one are you looking forward the most? Vote the survey below.

Which Fujifilm gear are you looking forward the most?

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Fujifilm Asked, You Decided: These are the Fujinon XF Lenses You Want Next!

Your Most Wanted Lenses

A few months ago Fujifilm asked 200 journalists which lenses they’d like to see next for the X mount system.

Fujifilm proposed them 10 lenses that you can see here.

Well, we thought 200 votes are not enough, so we asked the FujiRumors community to vote on the Fujifilm suggested X mount lenses, and you guys dropped over 8K votes so far.

Now it is time time see the results and share some addition thoughts.

So, as far as most wanted lenses goes, this is the result:

  1. 38% – XF 23mm Pancake
  2. 13% – Super-Telephoto Prime lens XF 400mm or longer
  3. 13% – Compact Wide Zoom Lens at F2.8
  4. 10% – Super Zoom Lens XF 16-200mm
  5. 8% – XF 120mmF2
  6. 7% – Super Wide-angle Fast Lens for Astro Photography
  7. 6% – Tele-Photo Zoom Lens at F4
  8. 2% – Affordable Thin Standard Zoom Lens – XC Lineup
  9. 2% – Affordable Wide Zoom Lens – XC Lineup
  10. 1% – Fish-Eye Lens

Some thoughts…

The Winners

Already back in our mega-survey of 2022, the Fujinon XF23mmF2 pancake lens grabbed the first spot. So at this point this is a no brainer for Fujifilm. Just go and make it. FujiRumors even already shared a fan made rendering here.

Also very much wanted: a compact wide f/2.8 zoom lens. And actually this was kind of the top lens too in our survey. In fact, there were a couple of wide zoom lenses you suggested, and if we were to sum them up into a Fujinon XF 14-30mm f/2.0, then that would be the true most wanted lens by the FujiRumors community. But yes, our wish was mostly f/2, but we’d be fine with f/2.8 too.

Another hot lens would be the XF16-200mmm. Now it depends on the aperture range, but overall I think I’d be already happy with a XF 16-135mm f/4 for my needs. But if they can make it compact enough, then I’d take the 200mm too.

The Losers

I once saw Chris of PetaPixel TV expressing his wish for more affordable and compact XC lenses in one of his videos.

However, it looks like the vast majority of Fujifilm users couldn’t care less about more XC lenses.

As far as fisheye lenses goes, also here, no real wish for some. And I know who wants one, already owns one of the lovely third party MF versions out there and you don’t really need autofocus on a fisheye lens anyway.

Fujinon XF 8mm F2.8, XF 10mm F2.8 and XF 15mm F2.8 Patents Spotted

New Fujifilm patents surfaced on the web. They are for the following Fujinon lenses:

  • Fujinon XF 8mm f/2.8
  • Fujinon XF 10mm f/2.8
  • Fujinon XF 15mm f/2.8

Probably just variation of patents shared in the last 10+ years, such as:

The patents have been spotted by the Japanese website asobinet.

And remember, Fujifilm has also patented this foldable smartphone, so that one has to come soon, too :).

More seriously: Fujifilm recently said they have 10 lenses currently under study. Look up at those to see a more realistic list of lenses that might come at some point.

Fujifilm Patent Details

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Fujifilm Financial Results (April 2023 to March 2024): “Revenue and Profits Soared Thanks to Strong Digital Camera and Instax Sales”

The latest Fujifilm financial results are out for the fiscal year 2023 (April 1, 2023 to March 31, 2024).

Fujifilm sums up the performance in this single sentence:

Revenue and profits soared on strong sales of INSTAX and digital cameras

Professional Imaging

  • Revenue rose due to strong sales of Fujifilm X-S20 launched in June 2023 and Fujifilm GFX100 II launched in September 2023, in addition to the models released in the previous fiscal year.
  • In March 2024, we launched Fujifilm X100VI, the latest model in the X100 series of high-end compact digital cameras, equipped with a 40.2-megapixel sensor and the latest processor

Consumer Imaging

Achieving the INSTAX sales target of ¥150.0 billion for FY2024 one ver ahead of schedule was a major driving force behind revenue growth in Consumer Imaging

  • High value-added products, mainly INSTAX mini Evo, a hybrid instant camera incorporating digital technology, and INSTAX Pal, a “palm-top camera” launched in October 2023, performed well
  • INSTAX mini 99, the top-of-the-line analog instant camera, was launched in April 2024

Growth Strategy in the Imaging Segment

In the professional imaging business, we will expand our fan base by reinforcing the multi-brand digital camera strategy featuring the X series and the GFX series to develop potential needs of people who want more than just smartphone cameras.

You can check out all the reports here.