Capture One Adds Reala Ace Support

Capture One has announced that REALA ACE support has been added in Capture One 16.4.4 for the following Fujifilm cameras: GFX100II, GFX100SII, X100VI, X-H2, X-H2s, X-S20, X-T5, X-T50.

You can download the latest Capture One 16.4.4 here and view the release notes here.

Of course I have the perpetual license, so no Reala Ace for me.

At the end I’ll have to give up on the idea to stick with perpetual licenses. I will start to rent my editing software. But I am not sure it will still be Capture One.

Why a Digital XPan Fujifilm TX-3 Camera is NOT Needed

Look guys,

I am fan of the idea of Fujifilm launching the Fujifilm TX-3 digital XPan camera in 2028.

I support this idea and I hope that that rumor will become true in a few years from now.

And I am not the only one.

FR-reader Pavel has written a wonderful article about why a digital XPan is needed and has shared lots of gorgeous samples.

I have also added my own thoughts to this debate.

But FujiRumors is a community. And in a community we can have different ideas.

And we love to give space to people who have a different view on certain things, even if those views do not match with my ideas.

And today it’s Timothy (Instagram @gibsonetal), who dropped me an email and told me why a digital Fujifilm TX-3 XPan camera is not needed.

I’ll share this thoughts below and you are free to drop your feedback in the comments below.

No ultra-wide TX-1 or XPAN? Just get an anamorphic lens!

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Fujifilm Working on a All New Digital Camera (Never Rumored Before)

We already told you that Fujifilm will revive a camera line that we all thought dead.

But they are way more busy than that. ;)

In fact, according to our trusted sources, Fujifilm is also working on an all-new digital camera that has never been hinted or rumored before.

So we are not talking of a successor to an existing (or past) camera, nor about the rumored XPan camera or the fixed lens GFX.

It will be something completely and 100% new.

SmallRig Cooling System for Selected Fujifilm Cameras

Cooling system for cameras are nothing new.

Of course there is Fujifilm, with its own (and best) offering, the FAN-001, but that one is limited to X-H2, X-H2S, X-S20 and GFX100II. It won’t work on other cameras.

Other brands jumped into this space and offer their own cooling systems, such as the Ulanzi cooling system for Fujifilm cameras. And also Tilta is known for its solutions.

Well, we now have more options available.

In fact, SmallRig just launched the SmallRig Cooling System.

  • Rapid Cooling System
    Utilizes a high-efficiency fan paired with a TEC cooling module to swiftly cool down the camera, ensuring optimal performance.
  • Intelligent Temperature Control
    Features an automatic temperature control design that intelligently regulates the camera’s temperature for consistent operation.
  • Effortless Snap-On Installation
    Easily install and remove the device with a snap-on mechanism, enhancing compatibility with a wide range of cameras.
  • Versatile Usage
    Can be used independently or with a camera cage, offering a lighter and more flexible shooting experience.
  • Power Flexibility
    Compatible with the V-Mount Battery Mount Plate Kit 4064B/4063B, supporting V-Mount batteries and various power supply options for convenient use in diverse settings.

Notice that on their website, SmallRig only mentions the Fujifilm X-T4 and X-S10 as being compatible. So I am not sure if it will work with other Fujifilm cameras that have a selfie screen (X-S20 etc).

Fujifilm CEO: Supply is Normal, Overproduction Would Force Discounts and Reduce Brand Strength and Gear Value

Recently Fujifilm published the latest financial results, which were very positive for the entire imaging division.

Along with the financial result, they also published a Q&A section (you can find it below in English).

During the Q&A, Fujifilm CEO Mr. Goto has been asked about the shortages and limited inventory.

And I want to be very precise here, so I will copy and paste the answers of the CEO.

QUESTION

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New Fujifilm Tether App Launched and X RAW Studio Updated

It’s Update Day

Fujifilm just released major firmware updates for several cameras and also for a lens.

But that’s not all.

There are updates also for Fujifilm X RAW Studio and also a brand new software has been launched, the Fujifilm Tether App.

So let’s look at what happened.

Fujifilm X RAW Studio

Fujifilm has released an update for the Fujifilm X RAW Studio software.

Fujifilm X RAW Studio Ver.1.24.0 – download here
The software update Ver.1.24.0 incorporates the following issues:

  1. “REALA ACE” RAW development is now supported.
  2. A software bug is fixed that the “COLOR TEMPERATURE” of “WHITE BALANCE” set in “Profile” is not reflected to the preview and recorded image correctly with macOS 14.

Fujifilm Tether App

We told you something new would happen also on the software front, and here it is: the brand new “Fujifilm Tether App”.

”FUJIFILM TETHER APP” provides functions to utilize digital cameras (GFX/X series) by connecting them to a computer. Even if your camera does not support the tethered shooting function, you can use the function to save/load camera settings.

You can read all the details below and download it here.

Compatibility Chart

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The New “Kit” Lens is Now in Stock: Fujinon XF16-50mmF2.8-4.8

The Fujinon XF 16-50mm f/2.8-4.8 is so far in stock almost everywhere such as BHphoto here, Amazon here, Adorama here and Nuzira here.

Fujifilm’s new “kit” lens comes with higher end features like weather sealing and internal zoom. And it’s definitely sharp enough to resolve all 40MP.

So it Begins: Fujifilm’s Latest Gear Starts Shipping (Hopefully Smoothly)

I have received notification (thanks) that the latest and greatest Fujifilm gear started shipping.

In the screenshot above you can see the shipping notification for the Fujinon XF16-50mmF2.8-4.8.

All the gear listed below will be available in store starting tomorrow, June 17.

About the Retro Revolution and The Impact of Fujifilm Film Simulations on Today’s Photography Scene

We recently reported on a cheap and low-quality Kodak camera that has surprisingly become the best-seller in Japan.

At first glance, this might seem like a random trend. However, it’s clear that this phenomenon is part of a broader, ongoing trend that has been gaining momentum for years, one that has significantly contributed to the popularity of Fujifilm.

Today’s younger generation isn’t really focused on specs, crazy autofocus performance, or insane video capabilities. Instead, they are drawn to cameras that have a film-like charm. This charm can manifest in the camera’s aesthetic appeal, as seen with models like the Fujifilm X100VI, or in the optical results they produce – results that are not clinically perfect but have elements of imperfection as in case of the low-quality Kodak camera.

These film-like imperfections add a layer of authenticity that modern, high-spec cameras often lack.

Fujifilm understood this trend very early and has built most of its success upon it.

This is also why Fujifilm incorporates film-like looks directly into their digital systems through various film simulations.

And so it happens that in a photography world obsessed with eliminating grain from images, Fujifilm takes a different approach with simulations like Acros, which actually introduces imperfections by digitally and selectively adding grain to the image. They craft distinct looks, from the amber tones of Nostalgic Negative, inspired by artists like William Eggleston, Stephen Shore, Joel Sternfeld and Richard Misrach, to simulations that mimic actual film stock, such as Reala.

Many of these film simulations, especially those that Fujifilm calls the “individualistic styled” ones, do not aim to recreate reality as perfectly and accurately as possible. Their goal is to give images a unique character that draws from the history and roots of film photography itself.

So, for example some might consider Nostalgic Negative to be imperfect, because it distorts the reality with its amber tones. But that amber glaze resembles the film-like look of the American New Color Photography in the ’70s (William Eggleston & Co), hence bringing into the digital era the look, feel and charm of older film-photography.

Fujifilm wisely captures this need of blending old with new thanks to their film simulations and stylish vintage-styled cameras and this resonates as authentic and original with the younger generation.

This strategy is also why I believe the Fujifilm X-T50‘s film simulations dial is a brilliant idea. Consider the younger generation who walks into a photography store looking for a camera. They pick up an X-T50, turn a dial, and instantly experience the vintage and film-like charm of simulations like Classic Chrome, Nostalgic Negative, and Classic Negative, making it easy and engaging to explore these creative options right on the spot.

The combination of aesthetically pleasing, vintage-styled cameras and film-like outputs thanks to these simulations positions Fujifilm well to attract the younger generation. This is a promising prospect for Fujifilm’s future.

And it is a great prospect also for us long term Fujifilm shooters. Brands that successfully engage the younger generation are more likely to thrive in the future. And if Fujifilm flourishes, then all the camera lines we currently love will have a higher change to continue and be developed in future.

Of course now also other started to try to emulate the film simulation success, as we can see with the LUT button on the Panasonic S9.

But Fujifilm has such a vast photographic history and experience with colors, that their film simulations are still the best and most unique in the market. Additionally, their ownership of iconic film stock names like Velvia, Provia, Astia, Reala Ace, Acros, etc., provides a powerful marketing advantage, as they can leverage the rich legacy and nostalgia associated with these iconic film stocks, setting them apart from competitors who may struggle to replicate such authenticity and brand recognition.

In summary, there is a surge in popularity of cameras with film-like charm. Fujifilm’s early recognition of this shift has positioned them as leaders in this market segment, thanks to their innovative film simulation technology and vintage-styled cameras. As competitors seek to emulate their success, Fujifilm’s rich photographic history and iconic film stock legacy give them a distinct advantage, ensuring continued appeal to the younger generation and long-term enthusiasts alike.

Film Simulation Articles:

  • click here – How 3 Dollar Saved my Fujifilm X-T5 and Re-Discovering Classic Negative in Vietnam
  • click here – Why Fujifilm’s Film Simulation Matter also for RAW Shooters
  • click here – REALA ACE – The Best Fujifilm Film Simulation So Far
  • click here – Welcome to the World of VELVIA Film Simulation
  • click here – An Introduction to Fujifilm’s Film Simulation Modes
  • click here – I photographed my first wedding and here are the Film Simulations I loved most
  • click here – Vote Your Favorite Film Simulation!
  • click here – Fujifilm Colors Science: GFX vs X Series, From Superia to Classic Negative, More Film Simulations
  • click here – Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More
  • click here – The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group
  • click here – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital
  • click here – Fujifilm asks what’s your favorite film simulation (and I tell you mine)
  • click here – Fujifilm Rethink RAW :: JPEG is Your Friend and Fuji’s Film Simulations Rock
  • click here – This Guy Fine Tuned his Fujifilm Film Simulation Settings Inspired by the Work of Great Film Photographers. See “Chrome Eggleston” & More
  • click here – An Ode To ACROS: “A Game Changer, My Favorite Film Simulation by far!” :: And about the Best ACROS (or B&W) Settings!
  • click here – Fujifilm Launches Dedicated Fujifilm Film Simulation Website
  • click here – Fujifilm launches Film Simulation Noodles

Latest Firmware Introduces Autofocus Bug to Fujifilm X-T5, X-H2 and X-H2S – Annoying but Easily Fixable

Autofocus Bug

In the past few weeks videos showing the bad tracking AF of Fujifilm cameras surfaced all over the web. And sometimes they come with catchy and clickbaity headlines that might grab attention, but in my opinion do not accurately represent what is going on.

So let’s talk about it in FujiRumors style: boring dry and sober ;).

The reported issues are:

  • when you are in continuous autofocus (not single autofocus) and you have set the camera to face/eye detection, the camera will track the closest thing it finds within the face detection frame and not the eye
  • when you do AF tracking, you get a low hit rate

The headlines that followed were like “Fujifilm AF is a joke” and “this suck” and what not.

But I believe that’s a way too general statement and does not represent the truth. Here is why.

The AF Truth

I have tested it on my X-T5. And yes. The issues are there.

But from here to say “Fuji AF sucks” is just maybe not the most accurate way to describe the issue.

Because the thing is: the issues appeared after the last firmware updates!

So a better headline would be “latest firmware introduces autofocus bugs“.

And also: the issue does not affect all cameras. Probably only X-H2, X-H2S and X-T5.

I have tried to duplicate the issues my X-T5 has with the latest firmware also on my X-E3 and GFX100S, but the X-E3/GFX100S have not the issue at all, and also the Fujifilm X-S20 has not this problem.

So the true realistic headline should be:

“latest firmware updates introduce autofocus bugs to a limited number of Fujifilm cameras“.

But who’d click something with a headline like that, right? ;)

Easy to Fix

All this means just one thing: if Fujifilm is aware of it (and they should be aware of it at least now that we talk about it on FujiRumors), then there should be an easy and quick firmware fix.

An emergency solution could be to offer the previous firmware for download, get the new one right, and once fixed, offer the new firmware for download again.

Thanks for Reporting, but

Don’t get me wrong: if there is an issue, it is great that people on YouTube report about it.

But maybe, in future, try to resist the temptation of clickbait and give a more sober and complete view on the issue.

Because these videos will stay online forever. And once Fujifilm addresses the issue, those older videos that don’t clarify the AF was working much better before and that the problem is limited to the latest firmware will remain online, misleading viewers into thinking that Fuji AF is always bad and there is nothing to do about it.

Also: please do not call out other guys and say they are paid shills if in their past reviews they said the tracking works just fine. They made those statements before the latest firmware update.

Final Word of Fujifilm AF Truth

Final word: besides the bug we have now I also want to say clearly that I believe that, when at its best (hence, not with broken firmware), the Fujifilm AF is not yet on par with the best in class (Sony and Canon).

So I am not saying all is perfect. Fujifilm has to keep working hard to go that little extra step and make its AF just as good if not better than what we get on Sony and Canon cameras.

But from here to say that Fujifilm lags behind 10+ year old cameras in terms of autofocus might be great for views, but it is not true. Bugs can happen, sadly. It happened this time apparently. And I hope Fujifilm is working on a fixing it as soon as possible.

But also in this case: every day the fix is not released, is a day too much. Hurry up Fujifilm!

FujiRumors Independence

And to the guys telling me I ignore such reports because I am paid by Fujifilm: well, here I am, reporting about it.

And not only I report about it, but also tested it on my own cameras and try to give you a more complete report about on which additional cameras might be affected and which ones not.

Look guys: in all these years of blogging about Fujifilm I have received zero money from Fujifilm, zero freebies, zero discounts, zero invitations to events, zero gear rented, zero nothing.

I am 100% free to say what I want and Fujifilm has no power over this blog.

And since I pay full price for my precious gear, I want it to work perfectly. And if there is a potential flaw, I have no problems to report about it, because I want Fujifilm to fix it and my expensive gear to work at its best possible performance.

I am not a Fujifilm employee. I am just like you, a guy shooting with Fujifilm cameras. And I want my X-T5 autofocus to work better than my GFX100S and X-E3, because that is what it is supposed to do.

Videos

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