Fujifilm Financial Results FY2021: Up 16.9% thanks to Instax and High End Gear

Fujifilm shared its financial results for the fiscal year 2021 (April 1, 2021 – March 31, 2022).

As to expect Instax is King with great sales for the Instax Mini EVO and the Instax Link Wide smartphone printer.

When it comes to their X and GFX series, a special mention goes to the good sales for the Fujifilm GFX100S.

In addition to a steady sales recovery of color photographic paper and broadcast and cinema lenses from the impact of COVID-19, strong sales of newly launched instant photo systems and digital cameras led revenue to increase by 16.9% year-over-year to ¥333.4 billion, and operating income to increase 2.4 times year-over-year to ¥37.0 billion.

In the consumer imaging field, steady sales of instant photo systems, color photographic paper and dry minilabs and materials drove revenue higher. New products launched in 2021 include the instax mini 40, a new entry-model compatible with mini-format film, in April, the instax Link WIDE, a smartphone printer for wide-format, in October and a flagship model instax mini Evo in December. All new products were well received in the market and boosted sales.

In the professional imaging field, we launched the large-format mirrorless digital camera FUJIFILM GFX100S, which realized a high resolution of 102 million pixels, the FUJIFILM GFX50S II equipped with 50 million-pixel image sensor, released in September 2021 as a brother model, and the FUJIFILM X-T30 II mirrorless camera, which is the latest model from the X Series released in November 2021. All products gained high reputations and sales remained strong. Revenue was significantly higher year- over-year as sales of broadcast and cinema lenses, which had been hit by a decline in demand due to the COVID-19 pandemic, turned upward, and sales of lenses in the monitoring /measurement field, including long-range surveillance cameras and machine vision lenses, fared fell.

via Fujifilm

FUJIFILM sets its Highest Record with 24 Products Winning the “iF Design Award”

Plenty of Fujifilm products have been awarded with the iF design award. In terms of photographic gear, the winners are:

Wasted money, Fuji!

Press Release

FUJIFILM Holdings sets its highest record with 24 products winning the internationally prestigious “iF Design Award”
– Recognized for beautiful appearance, advanced performance and excellent operability in products of various business fields
April 27, 2022

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Would it be Madness? Selling X-T4 and X-E3 to get the Fujifilm X-E4?

There is this weird idea that keeps hammering my head.

It says: sell the X-T4 and X-E3 and get the Fujifilm X-E4.

Why?

Because the X-E4 would be the perfect fusion between the form factor I love (X-E3) and the power I sometimes need (X-T4). Plus it would have a two way tilt screen which I vastly prefer over the selfie screen on my X-T4 (even though in some radical composition necessities it can be very helpful).

So this weekend I will just make shameless private use of FujiRumors and ask what you think about this idea.

But let me be clear: this post is not to say the X-E3 is not a capable camera. I mean, I shot a wedding with it and it worked just fine. But the X-T4 is simply the more powerful tool and in some occasion this extra power can be useful.

So why am I still hesitating?

The reason is simple: I’d no longer have an X series camera with IBIS (only my GFX100S).

Now, I know some guys claim IBIS is for losers and it completely destroys the photographic purists experience. But trust me, when you hike for hours up a mountain (as I love to do), and maybe at some very narrow path you want to stop to grab a quick picture with a tired and shaking hand or you have your son on the your back moving around while you try to take a picture, then having the IBIS solution as an option is more then welcome. And if I don’t need it, I turn it off… easy ;).

So what should I do?

And yes, I know the 5th generation of Fujifilm cameras is coming. I will probably get one of those cameras, too. So maybe it would be better to wait and see what Fujifilm has to offer in 2022/early 2023, and based on that see which cameras sell, keep and buy.

I don’t know, I am confused. Maybe just sell everything and go for X-E4. Or wait a bit longer, see what the future brings, and then take decisions.

And since lately I am so absorbed by Fujifilm X-E4 reviews, trying to make up my mind, I will share a couple of reviews down below.

Reviews… or 5 Reasons why the Minimalist X-E4 is Perfect for Stree Photography

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Fuji Guys: Setting up TASCAM CA-XLR2d-F

Recently Fujifilm has released firmware updates for the Fujifilm X-T4 and Fujifilm X-S10 to add support for the Tascam CA-XLR2d-F XLR.

Now the Fuji Guys show you how to setup the TASCAM CA-XLR2d-F with your compatible Fujifilm camera.

Later on, also the Fujifilm GFX100S will get support for the TASCAM CA-XLR2d-F.

Fujifilm X-H2 with New 26MP Sensor :: Fujifilm TX-3 XPan :: Tons of Firmware Updates :: Voigtländer Nokton 23mmF1.2 :: Top 10 March Articles

In March we share a curial rumor: the Fujifilm X-H2 in its 26MP version won’t use the current 26MP sensor, but a new 26MP sensor.

So no surprise that this huge rumor made the top of the list.

But there is definitely much more you should not have missed in March. So here are the top 10 articles.

Hint: make sure to read FujiRumors in April and May… huge rumors on the way ;).

  1. Fujifilm X-H2 coming with New 26 Megapixel Sensor
  2. Meet the Fujifilm TX-3 XPan Digital Camera (Concept)
  3. Fujifilm Firmware Updates for X-T4, X100V, X-Pro3, X-S10, GFX100S and GFX100
  4. Documenting the War in Ukraine with Fujifilm X and GFX Gear
  5. Fujifilm X-T4 Dynamic Range Data (vs X-T3, X-Pro3)
  6. Voigtländer Nokton 23mmF1.2 X Officially Announced
  7. Best Solutions for Processing Fujifilm RAW Files in 2022 :: DxO PhotoLab for Fuji Shooters :: ApolloOne Photo Viewer and More
  8. How to (Panic-Free) Make Firmware Updates via Camera Remote App
  9. First Fujifilm X-T4 Silver Kits No Longer Available at Some Stores
  10. DPRTV: Sigma X Mount Lenses, Better than Fujifilm Primes?

Did I already say that the next few weeks will be huge?

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Fujifilm Wins 20 Red Dot Awards

Fujifilm has purchased won 20 Red Dot Awards, including an award for a camera that won it already last year, the Fujifilm GFX100S. Isn’t that amazing?

In terms of photographic gear, the winners are:

My opinion (and some facts) about these joke awards here (I guess that’s why Fujifilm published the news on April 1st).

Down below the press release, the full list of winners and more details about each awarded product.

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DPRTV: Five Best Handling Digital Cameras of All Time


Outside of technical stuff like image quality and autofocus, there are some cameras that just make you happy when you hold them. To celebrate great ergonomics, Chris Niccolls runs down his top five handling digital cameras of all time.

DPRTV ranking:

  1. Canon EOS R5
  2. Nikon D750
  3. Fujifilm X100V
    Many people love the analogue control experience of the X-T line. Chris prefers the ergonomics of the Fujifilm X-S10 and Fujifilm GFX100S. But at the end Chris picks the Fujifilm X100V because it is a refined and pocketable camera. Hybrid Viewfinder is nice to use. Flip out LCD is so thin that it does not make the camera bulkier. Compact 23mmF2 lens. Fits in pocket and very nice to use.
  4. Leica Q2
  5. Pentax K1

Of course these kind of rankings are extremely subjective. Let us know in the comments what your favorite Fujifilm camera is in terms of ergonomics.

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Top 10 Fujifilm Camera Flops (and Errors to Avoid in Future) :: Tons of Firmware Updates :: Sigma X Mount Lenses :: Top 10 February Posts

Pre-Orders

Here are the top 10 articles for February.

  1. Fujifilm Releases Firmware Updates for X-T4, X-T3, X-S10, GFX100S, GFX100 and GFX50S
  2. Top 10 Fujifilm X Camera Flops and 10 Errors Fujifilm Should Avoid in Future
  3. BREAKING: Sigma to Launch Three X mount Autofocus Lenses Soon
  4. BREAKING: Sigma X Mount Lenses to be Announced in February
  5. Sigma vs Zeiss Touit X Mount: Why Sigma is Not Making the Same Error Zeiss Did
  6. RUMOR: These are the First Three Sigma X Mount Autofocus Lenses
  7. Important Notice: Firmware Bug on Fujifilm X/GFX Cameras can Block Access to Files Saved on SD Cards (Fix Coming Shortly)
  8. Sigma 18-50mmF2.8 for Fujifilm X Currently Under Development
  9. Fujinon XF23mm f/1.4 R LM WR Reviews, XF70-300 vs XF100-400, Hands-on with XF33mmF1.4 and XF27mmF2.8 R WR and More
  10. Fujifilm Firmware Updates for X100V, X-E4, X-Pro3, X-T30II, GFX50R, GFX50SII

Also do not miss:

And last but not least:

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Oops I did it Again: I Bought my Dream Lens and Here is Why

image taken with Fujifilm X-T4 and XF80mmF2.8
image taken with Fujifilm X-T4 and XF80mmF2.8

I Failed

I tried, but I failed.

And I failed in less than 48 hours.

I am afraid too many of you guys know what I talk about: try to resist to G.A.S!

It all started February 1st, when Fujifilm launched new deals here in Italy (and all over Europe). And to my surprise, the deals included one of my top 3 Fujifilm items on my 2022 wishlist.

Less than 48 hours after the launch of deals, I found myself at my local photography store, my credit card flying over the sales counter and in my bag a box containing the Fujinon GF50mmF3.5.

And don’t worry, my wife approved this purchase… now all I need is her to approve also my other two Fuji-dreams gear 2022, meaning this camera and this lens ;).

I am Happy I Failed :)

Here is why I bought it, and I am so excited about this lens.

As you know, last year I bought into the Fujifilm GFX system by treating myself with a Fujifilm GFX100S and Fujinon GF32-64mmF4.

My main application for this wonderful combo is landscape photography.

So how is that working out?

Well, my go-to bag for hiking is my Camslinger Outdoor. I love the practicality of it to a point, that I won’t buy gear (for landscape photography) that does not fit in there. And despite having a sensor about 70% larger than full frame, the GFX100S with GF32-64mmF4 still fits!

So, for me, this combo is compact enough, and I can easily make my usual 4 to 6 hours hike with the GFX100S and GF32-64 on my hips.

Why do I say this?

Because I want to make clear that I don’t perceive the GFX100S with GF32-64 as too big for the purpose of landscape photography, especially considering what it is: a 100 megapixel medium format system that I can carry around all day on my hips. It’s frankly amazing.

But while it is a surprisingly compact combo for the purpose of landscape photography, the GFX100S combined with the GF32-64mmF4 is not small enough for my taste to bring it with me for more casual shooting, may it be for my street photography or to document my family life.

By getting the Fujinon GF50mmF3.5, though, the whole combo gets substantially smaller and lighter, making it much more portable and easier to pick also for casual photography.

And to be clear: my well-equipped APS-C system is and remains king when it comes to flexibility, performance and value for money. I still take my X system with me on hikes, on my travels, on my day trips with family and I also blindly trust it in crucial moments like when I had to photography my first wedding.

But owning the GF50mmF3.5 simply gives me more options and opportunities to pick up my GFX100S more often if I want to.

I am very happy with my purchase and I can’t wait to use use it comprehensively starting with this weekend.

We (my family and me) are probably going to the town of Sirmione this Saturday. I have never been there and can’t wait to test my new lens in such a wonderful little lake town.

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