Fujifilm Will Promote X-H2 as Having “Improved Low/High ISO” Performance

When I first shared the rumor about the Fujifilm X-H2 and Fujifilm X-T5 having a new lower base ISO, I said that this was one of my hopes for the future of the X series, as this could potentially mean better ISO performance.

Some people immediately called me out on that saying that ISO means nothing and it’s all just random numbers (which it is not, it’s just that there are different standards). Others said that what really matters is the FWC per unit area and not the ISO number.

And since things started to get really nerdy and complicated, a trusted source dropped me an email and came to my help.

The source told me that Fujifilm will actually promote the Fujifilm X-H2 as having “improved low/high ISO“.

The fact that Fujifilm will launch the Fujifilm X-H2 by saying it has “improved low/high ISO” pretty much ends all our talks. Unless Fujifilm’s marketing division has decided to lie to us (or unless our trusted source is wrong, which it is not), the new lower base ISO will also lead to overall better ISO performance.

So, thanks to our source, that’s my final word on this ISO debate.

Now all we can do is to wait for the day the Fujifilm X-H2 will be announced and see samples and comparisons, so we can see with our own eyes what “improved low/high ISO” means.

And keep in mind: according to our information, the Fujifilm X-T5 will share the same sensor of the Fujifilm X-H2. So whatever the X-H2 IQ and AF performance will be, it will apply also to the Fujifilm X-T5 (whenever that one will come).

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New York City Center of Fujifilm World: X Summit on September 8 and Fujikina on September 10

New York City is about to become the center of the Fujifilm world soon.

But I’ve noticed some misunderstandings. So let me clarify.

In the past, Fujifilm called their product launch events “Fujikina” (with reference to the former largest photography fair Photokina). But after Photokina was axed, Fujifilm changed the name for the launch events to “Fujifilm X Summit“.

But suddenly, Fujikina is back. In fact, there will be one on September 10 in New York. So some people thought that this will be the day when Fujifilm will announce new gear.

However, that won’t be the case. The latest and greatest Fujifilm gear will be announced during the X summit on September 8, which will also take place in New York.

Here are the events:

  • Sep. 8 at 2PM EST – Fujifilm X Summit with new product announcements
  • Sep. 10 all day – Fujikina with photowalks, stage talks, workshops and more

So, the hottest day will be September 8 at 2PM New York time. The X summit will take place online, new products will be announced, and of course we will stream it live here on FujiRumors.

Then, on September 10, there will the Fujikina, with workshops, photowalks, stage talks and more. We reported about it here with links where you can register for free.

But guys, you don’t have to wait for September 8 or September 10 to have fun, as lots and lots of rumors will drop well before those dates ;)

Nice and original rumors of course ;).

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Fujikina NYC 2022 on September 10 – Book Your Spot Now to join Photowalks, Workshops, Stage Talks and More

Not only there will be the Fujifilm X Summit with new product launched on September 8 at 8PM New York time (taking place in New York).

For this occasion, Fujifilm has also revived the Fujikina event. It will also take place in New York, but two days after the X summit.

So if you are interested in it, book your spot for September 10 in New York.

Workshops, stage talks, photowalks and more. Sounds like a super fun day for Fujifilm X lovers.

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MARK THIS DATE: Fujifilm X Summit NYC 2022 on September 8 at 2PM New York Time

Fujifilm X Summit

The Fujifilm X Summit has just been announced for September 8 at 6PM GMT time. It will take place in New York City.

So definitely mark this date in your calendar:

  • September 8th at 2PM New York Time
  • September 8th at 8PM Berlin Time

The only thing Fujifilm has announced for September is the high resolution Fujifilm X-H2, which we have already shared the price and some specs of.

What else has Fujifilm on their official roadmap for 2022? Let’s look at it:

NOTE: THIS DOES NOT MEAN that it will all drop on September 8. It could well be that Fujifilm will make it an X series exclusive event. Or that they’ll only focus on the Fujifilm X-H2.

Whatever it is, FujiRumors will let you know soon enough.

Rumor Storm Incoming

And you know what?

A terrific rumor storm is about to unleash ahead of September 8, so don’t miss out to read FujiRumors in the next days and weeks ;).

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Fujifilm Financial Results for Q1 FY2022: China Lockdowns Hit Digital Camera Sales, but Instax Keeps Rockin’!

Fujifilm shared its first quarter financial results for the fiscal year 2022 (results for April to June 2022).

Revenue and operating income increased by 13.6% and 31.8%, respectively, year-over-year. Although digital cameras were hit by the impact of the lockdown in China, sales of instant photo systems and color photographic paper remained firm.

Instax is king as usual. So let’s skip straight to the part that interests us most: professional imaging.

  • Revenue increased vear-over-vear as the sales recoverv of broadcast camera lenses from the COVID-19 impact offset the negative impact of the lockdown in China mainly on digital cameras.
  • In July 2022, we launched the FUJIFILM X-H2S mirrorless digital camera that boasts the fastest continuous-shooting, Auto Focus and video performance in the history of the X Series, which delivers premium image quality despite being compact and lightweight.

Pretty much they don’t say anything about the Fujifilm X and GFX series, except for saying they launched the X-H2S and a final note that says:

We will continue to offer attractive products by realizing the best balance between image quality and size through the X Series and the highest image quality through the GFX Series.

You can access all the documents at the Fujifilm Holiding page here.

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Sigma CEO Confirms Sigma 18-50mmF2.8 for Fujifilm X mount Coming End of 2022 (Probably December)

It’s a known fact since February 2022 that Sigma plans to release the Sigma 18-50mmF2.8 DC DN Contemporary for Fujifilm X mount within this year.

And FujiRumors already reported how Sigma USA gave a more precise timeline: the Sigma 18-50mm f/2.8 for X mount will be released in December.

But all those statements were made back in early 2022.

So has something changed? Did the parts shortage or the price increase on those parts due to inflation change the plans at Sigma and possibly even delayed the lens?

Well, I am happy to report that Sigma is still on track to release the Sigma 18-50mm f/2.8 for X mount within this year.

This has in fact just been confirmed by the Sigma CEO himself, who in the latest Sigma Stage talk video confirmed that the lens is scheduled for “end of 2022 release“.

A little good news for X shooters.

Now let’s hope that they will also keep it gently priced as the Sony E mount version.

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IN STOCK: Fujinon XF150-600mm f/5.6-8 at Amazon US and Adorama (Limited Number)

A limited number of Fujinon XF150-600mm f/5.6-8 lenses is now in stock at Amazon US here and Adorama here.

It is still out of stock at BHphoto, Moment and Focuscamera.

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Which X Gear Do You Own? (includes Third Party AF lenses) – POLL

This survey is for the 91% of FR-readers who own X series gear.

Not only Fujifilm has launched new cameras and lenses (although sadly many of them are often not available due to parts shortage), but also more third parties are now offering X mount autofocus lenses, for example the (currently discounted) Sigma trinity, the latest Tamron lens, the new Samyang and more.

So I was curious to see how the new entries eventually shifted the ranking of the most owned X gear among the FujiRumors community we made last year here.

Feel free to vote the surveys down below.

  • Important Note: If you pre-ordered any of the gear listed below and just wait to get it shipped, you qualify as owner.
  • Important Note II: I include AF lenses from third party manufacturers

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Fujifilm X-T5 and X-H2 Rumors, Managers Talk Kaizen Firmware, New Camera Remote App, X-H2S vs Sony A1 and More (Top 10 July)

The latest Fujifilm X-T5 and Fujifilm X-H2S rumors dominated the top articles ranking for July along with some Fujifilm manager interviews and statements.

But there was definitely more going on last month and especially on Nr.6 I think there is something that will make pretty much every Fujifilm X shooter very happy ;).

So definitely check out our top 10 articles for July.

  1. Fujifilm X-H2: Getting 8K and 40MP for just $1,999 is Crazy Good Price Indeed – A Price Comparison with Canon R5
  2. Fujifilm Manager: “We Are Committed to Bring X-H2S Autofocus Features as much as Possible to Older Models (X-T3/X-T4)”
  3. FujiCast Talk with Fujifilm Manager: About X-T5 and X-T5S Possibilities, X-Pro4, X-H2 and X-H2S, Autofocus, Firmware Updates and More
  4. Fujifilm X-T5 to Feature 40MP Non-Stacked Sensor (No 26MP Stacked Version Planed)
  5. RUMOR: Fujifilm X-T5 will Not Have Battery Grip Option – New Source
  6. RUMOR: Fujifilm Working on a New Camera Remote App
  7. BREAKING: Fujifilm X-H2 and Fujifilm X-T5 Coming with New Lower Base ISO (Less than 160)
  8. “Cr@p Light, Cr@p Backlight and Everything is just There on GFX Medium Format Files” – GFX Roundup
  9. New Firmware Updates for Fujifilm X-H1, X-T200, X-T100, X-A7 and X-A5
  10. Fujifilm X-H2S Reviews: “X-H2S Trumps the Sony A1, Video Dynamic Range is Impressive”

Not to Miss

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Fujifilm X-T5 with No Battery Grip: a Dealbreaker? VOTE SURVEY

We shared the rumor, provided to us by a new source, about the Fujifilm X-T5 having no battery grip option.

Now, for some reason I had the feeling that this wouldn’t be a big deal, as my impression was that the vast majority of X-T shooters don’t use the battery grip anyway.

But a recent survey we made shows that 38% of the FujiRumors readers owning an X-T camera also own the battery grip.

Assuming there will be quite some X-T shooters that might want to upgrade to the Fujifilm X-T5, I was wondering if the lack of battery grip would be a dealbreaker for you or not.

For those Interested to buy Fujifilm X-T5: would the lack of Battery Grip be a Dealbreaker for You?

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