Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified

The Future of GFX

And then it became clear to me: Fujifilm medium format has a glorious future ahead. :)

Just two thing before we start:

  • Tony Northrup shared a video (see below), where he didn’t sound very confident about the GFX future. I thought about it, and the result is the article below
  • This article is based on the assumption, that in future only higher end cameras are 100% safe from the smartphone attack, since professional photographers won’t ever switch to smartphones for their Pro work

2 minutes reading time (or just 15 seconds if you jump directly to the conclusions ;) )

  • Fujifilm 2016 – The Statment

In 2016, Fujifilm Managers Makoto Oishi and Fuji Guy Billy said in this interesting interview:

When the global shutter sensor comes to be, it will be a big change just to the whole camera industry, taking away all the limitations of current electronic shutters. […]

If the GFX has global shutter, so we can imagine something new. A smaller body.

So let’s talk about it.

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Fujinon GF Lens Firmware 1.10 Released for Fujifilm GFX100 Phase Detection AF Support

Fujifilm has released a firmware update for all Fujinon GF lenses, to support phase detection autofocus on Fujifilm GFX100.

Compatibility with Phase detection AF function is added.
Currently, this upgrade is for GFX100 with the Phase detection AF function.

Download Firmware 1.10 for:

Also, Fujifilm has released Fujifilm X-T30 firmware 1.10.

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Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

The GFX Community

GF Lens Deals

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Why the Fujifilm GFX 100 is Next Level

Fujifilm GFX 100 with GF 63mm f/2.8 R WR lens and RRS plates and rails.
Fujifilm GFX 100 with GF 63mm f/2.8 R WR lens and RRS plates and rails.

Guest post by Markus Klinko: website / Instagram / MARKUS&KOALA

There has never been a camera that combines such stunning image quality, resolution, dynamic range, autofocus performance, overall handling, and ergonomics like the new Fujifilm GFX 100 does.

Previous medium format digital camera systems have been able to deliver very high-resolution images for a good 10 years now, but have sorely been lacking in handling and speed, particularly when it comes to autofocus performance, and especially with the limitation of only one central autofocus point.

The GFX 100 on the other hand, with its 425 auto focus points tightly spread all across the sensor, delivers blazing fast focus without ever having to re-compose.

With its swivel adapter, the high-resolution EVF can be shifted into various positions, which makes hand-holding over extended time much easier, and the 3-way tilt function of the LCD is a great help for comfortable composing whether the camera is low on the ground or high up overhead.

In early 2017, Fujifilm released the GFX 100’s predecessor, the GFX 50S, that already offered many of these unique features, and I have worked with it exclusively for the past 29 months.

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FUJINON Premista PL Mount Cine Lenses Cover Fujifilm GFX sensor

Michael Bulbenko from Fujifilm said in an interview (video below) that the recently introduced PL-mount (and super expensive) Fujinon Premista 28-100mm T2.9 and Fujinon Premista 80-250mm T2.9-3.5 cover the Fujifilm GFX100 sensor.

Hence, you can use them with a PL to G mount adapter.

The Fujifilm manager also said, that they do not plan to release a G mount version of their Fujinon Premista lenses.

While talking about the Fujifilm GFX100 color reproduction, Michael says: “as weired as it sounds, we are a film company, so we know how to get colors right“. I like that!

FujiRumors already told you that the same guy, who developed the Velvia film, has been involved also in the Velvia digital film simulation development.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

The GFX Community

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Capture One Pro 12.0.4 Adds Fujifilm GFX100 and Fujinon Lens Support

Capture One Pro 12.0.4 (which is still 50% off) has just been released.

It adds support for Fujifilm GFX100 and also for the following Fujinon XF/XC lenses:

In 2019, Phase One already added support for the following XF/XC lenses in Capture One Pro:

Download Capture One Pro 12 here.

Fujifilm GFX100 Official Announcement at 02:00 AM New York Time

Fujifilm GFX 100

The Fujifilm GFX100 will be officially announced on May 23 at 02:00 AM New York time.

  • New York: 02:00 AM – May 23
  • Berlin: 08:00 AM – May 23
  • Tokyo: 03:00 PM – May 23
  • San Francisco: 11:00 PM – May 22

ALL THE GFX100 LEAKS

Fujifilm GFX 100 Official Product Images Leaked and a Glimpse at G Mount Roadmap Lenses

Fujifilm GFX 100

The official product images (see below) of the Fujifilm GFX100 have now been leaked by Nokishita. You’ll notice also the GF 50mm f/3.5 (announcement in fall) and GF45-100 in the image. There should be also the GF100-200mm f/5.6.

MAY 23 – Fujifilm GFX100 live blog on FujiRumors!

Fujifilm GFX100 pre-order start soon at BHphoto, AmazonUS and Adorama.

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Stay in the Loop

Dear $9,995 Fujifilm GFX100 Coming May 23, Try to Beat these Fujifilm GFX 50 Images – GFX Image Roundup

Fujifilm GFX100 Coming

DO NOT MISS IT: Mega GFX100 Announcement Live-Blogging on FujiRumors.com on May 23!!!

The Fujifilm GFX100 will be announced on May 23 and I have no doubt that it will blow us away in terms of image quality.

Beta testers all around the world are part of our Fujifilm GFX facebook group, and ready to publish images there as soon as the embargo is lifted. Join the group, to be there when this happens.

And yet, you should not wait for May 23 to join the group, since current Fujifilm GFX50R and GFX50S owners are hyperactive in our group and share an astonishing amount of stellar images. A small selection can be found down below.

Honestly, looking at what Fujifilm GFX 50R/S owners deliver already today, the Fujifilm GFX100 will have a tough challenge: raise the image quality by a margin, that people will feel it’s worth to spend $9,995 for Fujifilm GFX 100 (price leaked by Fuji manager here) instead of $3,999 for GFX 50R or $5,499 for GFX 50S.

I doubt that will be case.

On the other hand, the Fujifilm GFX100 is not only about better image quality.

The 100 megapixel GFX will raise the medium format bar in several other aspects, too: it will offer 4K video, IBIS, 50% faster autofocus, a monumental EVF (that attached on GFX 50 will not give any benfit, sadly), a faster processor and more.

At the end of the day, the combination of all this might justify the $9,995 price tag.

But soon we will be able to make up our own mind.

And in the meantime, enjoy the selection of GFX images below.

BE AMAZED BELOW

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Tony Northrup Fujifilm GFX 50R (not Error-Free) Review: “Fujifilm GFX 100 Will Fix All Our Concerns”

Fujifilm GFX

Tony Northrup took a Fujifilm GFX 50R for his Barcelona trip and now published a review about it (video above).

I will sum it up for you below, but I would quickly like to correct a few errors he made.

He says the GFX sensor surface area is 30% bigger than Full Frame, but it is actually 70% bigger. This is not correct, and Tony makes the MF sensor sound smaller than it really is.

He complaints that there is only one lens with OIS, but there are actually 3 lenses with OIS, the GF 250mm F4, GF 120mmF4 and GF 100-200mm f/5.6.

Since we like percentages, basically Tony claims that about 12% of all GF lenses have OIS, when reality is that almost 40% have OIS.

Rather big errors, I hope Tony will correct soon, and I wonder how they could even slip into his review in the first place.

For the rest, you can read his findings below.

  • not a sports camera, not good at tracking
  • not a video camera
  • great landscape camera, but Fuji needs more lenses, and more astrophotography lenses
  • decent walk around camera
  • no huge difference in IQ compared to FF
  • soon GFX 100 will be here with IBIS, and should address all concerns they have with GFX 50R
  • corner placement of viewfinder is great
  • does not give the joy, that Fujifilm X-T3 gives him
  • small flat buttons
  • grip to small for big medium format lenses
  • screen is small compared to overall size of camera
  • design of Hasselblad X1D is better
  • eye detection AF is not accurate
  • sensor has 30% more surface area
  • if you crop to standard 35mm aspect ration, the surface area advantage is almost gone as well as image quality difference
  • Cropping 8×10 gives about 50% more surface area
  • he complaints that it has not IBIS and only 1 lens has OIS
  • Fujifilm GFX has much better lenses than Hasselblad X1D
  • Sony A7rIII is better overall camera
  • Fujifilm GFX 50R is a specialized camera