Skip to content

Fujifilm X-S10 Press Release and Specs Leaked

The Fujifilm X-S10 press release and full specs have now been leaked by nokishita. You can find it all down below.

The US price is $ 999 for the “X-S10 Body”, $ 1399 for the “X-S10 XF18-55mm Kit”, $ 1499 for the “X-S10 XF16-80mm”, and $ 999 for the “XF10-24mmF4 R OIS WR”

Remember, announcement is October 15 at 9AM New York time, at a dedicated X summit event, which we will stream live here on FujiRumors.

Join our brand new Fujifilm X-S10 facebook group
NEW: Dedicated Fujifilm X-S facebook news & rumors page

Full Specs and Press release

** CLICK HERE to Read the Rest of the Article **

BREAKING: Next Fujinon X Mount Roadmap to Include Fujinon XF 18mmF1.4 WR

According to our trusted sources, Fujifilm will add a new XF18mm f/1.4 weather resistant prime lens to the upcoming new X mount roadmap.

Now please read carefully!

As you know, a top Japanese Fujifilm manager said there will be 4 new Fujinon X mount lenses released within February/March 2021, and FujiRumors has shared them all for you already.

I confirm that the lenses listed above are indeed the 4 new lenses that the manager was talking about, and hence the ones that will be officially announced by February/March 2021.

And I also confirm what I just published today: a new XF18mm f/1.4 will be added to the next X mount roadmap.

Join Our Owners Groups

Join Our Facebook Pages

Fujifilm X Summit LIVE on October 15 at 9AM New York Time – Fujifilm X-S10 and (MUCH) More

Fujifilm has announced a new Fujifilm X Summit Live Event on October 15 at:

  • 9AM New York Time
  • 6AM San Francisco Time
  • 3PM Berlin Time
  • 10PM Tokyo Time

If you are not familiar with Fujifilm X Summits, these are events where Fujifilm managers, industry insiders and artists talk about the present and future of Fujifilm, giving us lots of information, launching new products and much more.

In short: they are a whole lot of fun to follow :)

Of course we will LIVE STREAM the event here on FujiRumors, so definitely stay tuned.

If you’ve followed FujiRumors in the last few weeks, you’ll probably already know most (not all) of what’s coming. And if you didn’t, make sure to check back our rich rumor section to get an idea of what the event will be about.

To get a better idea what to expect, feel free to check out the previous X summits.

take care,
is on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

RUMOR: New Fujifilm X Lens Roadmap Coming Soon

According to a new anonymous source (that uses a nickname, thanks for that), Fujifilm is going to soon announce a new lens roadmap.

TO THE SOURCE: if you want, we can have a more direct and confidential talk via email (fujirumor@gmail.com). Would be great if we could. Otherwise no problem, thanks a lot already for the help today and for using a nickname, which helps me a lot already.

As you know, a top Japanese Fujifilm manager said there will be 4 new Fujinon X mount lenses within February 2021, and FujiRumors has already shared them all for you.

It’s unclear if there will be an update also for the G mount lens roadmap. But we have leaked Fujifilm’s internal long term G mount roadmap already.

  • see here – Fujifilm GFX Secret Roadmap: What We Got, What Changed and What is Still Missing

Besides the already pre-announced Fujinon GF80mm f/1.7, here are the top 2 candidates to enter the G mount lens roadmap next:

Follow FujiRumors: Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

Fujifilm XF 50mmF1.0 vs Fujifilm 56mmF1.2 Portrait Session Comparion

John Branch has published a video, where he compares the brand new Fujinon XF50mm f/1.0 with the much loved Fujinon XF56mm f/1.2.

Down below are his findings, but keep in mind: the video was filmed BEFORE the important XF50mmF1.0 firmware update.

  • XF50mmf/1.0 has faster autofocus
  • he prefers to be very light during his wedding shoots using very small lenses (he uses the Fujicron f/2 lenses a lot), and the XF50mmF1.0 is a bit too heavy
  • he prefers the 50mm focal length over the 56mm
  • XF50mmF1.0 has more contrast and is way sharper than the 56mm

Especially considering the current huge deal on XF56mmF1.2 lenses, the 56mmF1.2 is great value for money (a lens I own and love). But from all I could see so far, if you do not mind the extra weight and size, the Fujinon XF50mmF1.0 is the way to go.

Fujifilm really put magic into that lens, a magic best described by Jonas Rask here, when he says:

My all time favorite lens from Fujifilm is the XF35mm f/1.4R – In my eyes it’s the perfect lens. There have been many wordings about that lens, and one thing that keeps on popping up in discussions is that it has a certain something that no-one seem to able to define. It always end up being labeled as “magic” which is silly.

The reason for its look is found in the optical design, a design that Fujinon decided to continue into the XF50mm f/1R WR. And that makes the images coming from this lens extremely appealing to those who like the look of the XF35mm f/1.4.

The images coming from XF50mm f/1 R WR has those exact same undefinable traits that makes me love my XF35mm f/1.4 so much. The sharpness that is sharp, yet not overly sharp. A flattering kind of sharpness that seems more rounded, organic and less digital/clinical. A bokeh rendering that is soft, delicious and very calming to the eye, and a color reproduction that gives a very lovely depth to especially warm color tones.

In other words, the XF50mm F/1 R WR is the portrait lens version of the XF35mm f/1.4 R!

Fujifilm has crafted a massive winner, and initial sales figures seems to confirm it!

Videos

** CLICK HERE to Read the Rest of the Article **

Sony A7c Full Frame vs Fujifilm X-E3 APS-C, or 7 Reasons why the New Sony A7c is Not an APS-C Killer

accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30
accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30

I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices continue to come back, may it be the announcement fo the Nikon Z5 or the imminent announcement of the Sony A7c.

Now, I already showed which compromises “cheap” full frame cameras have to do, in order to compete with high end APS-C cameras. You can check it out in this article.

But today we talk about the Sony A7c, a camera that will be priced above $2k according to SonyAlphaRumors (hence more than twice the price of the Fujifilm X-E3).

Above you can see a size comparison between Sony A7c and Fujifilm X-E3 and X-T30.

And yet, it’s not only about price. Let’s check out 7 key differences between APS-C and Full Frame.

Disclaimer (read to avoid anger :) )

No matter if full frame, APS-C or medium format. There is not the perfect sensor size, and each system has its Pros and Cons.

However, this article is just an attempt to try to understand, why DPReview and Petapixel think that APS-C is the sweet spot. So I listed a few reasons, where APS-C could be considered better than full frame.

By no means I want to say that full frame or medium format is worse. All I want to say is that also APS-C has it’s strong cards to play in the current mirrorless war.

APS-C vs FF

** CLICK HERE to Read the Rest of the Article **

FUJIFILM Announces possible XF 50mmF1.0 Shipping Delay due to Demand Exceeding by Far Fuji’s Expectations

The Fujinon XF50mm f/1.0 is scheduled to be be released in September 24/25.

But now Fujifilm has issued an official press release, where they announce that demand is far stronger than they expected, and hence there is a possibility that there will be shipping-delays. Fujifilm writes:

The “Fujinon Lens XF50mm F1.0 R WR” announced on September 3, 2020 (Thursday) has received inquiries far exceeding our expectations, and we cannot deliver the product on the release date. There is a possibility.

We are currently working hard to meet the number of requests, and we appreciate your understanding.

Fujifilm is not a company that uses the “high demand” phrase too often. When they decide to inform us about high demand, then it’s usually also accurate.

I think last time they spoke about “high demand” it was for the Fujifilm GFX100, and we all know how that ended (biblical long waiting times and 50% higher demand that Fujifilm expected).

Here on FujiRumors, the brand new Fujinon XF50mmF1.0 enjoys one of the strongest XF lens pre-orders of all time, so at least our little FR-Universe seems to confirm Fuji’s statement.

Notice Regarding Product Supply of “Fujinon Lens XF50mm F1.0 R WR”

** CLICK HERE to Read the Rest of the Article **

Viltrox 56mm F1.4 XF Coming September 20

Viltrox has announced that the new Viltrox 56mm f/1.4 for Fujifilm X mount will be available on September 20.

You can pre-order it now at BHphoto here.

Good timing to announce it just a few days after the launch of the latest Fujinon-bomb, the Fujinon XF50mmF1.0.

Join FujiRumors on PatreonFacebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Fujinon XF50mmF1.0 R WR

4½ Great Reasons Why the Fujinon XF50mmF1.0 Exists (NOT Shallower DOF) and Differences to 56mmF1.2 (APD)

Fujinon XF50mm f/1.0

So, the Fujinon XF50mm f/1.0 R WR has just been announced:

Sure, the big eye-catcher is that “EFF-ONE-POINT-ZERO”, which makes it worlds first mirrorless f/1.0 lens with autofocus.

But what if I told you, that by focusing on the super-shallow DOF, we actually miss out on the probably even more exciting features of the brand new XF50mm f/1.0?

Because, in my opinion, beating the DOF of the 56/1.2 is not the point of this lens, or at least not the only one, and certainly not the main one.

The Beauty Beyond Shallow DOF

** CLICK HERE to Read the Rest of the Article **